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Why Is Mobile Marketing Worth Considering?

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					  Why Is Mobile Marketing Worth
          Considering?

Mobile marketing is without a doubt the best opportunity to
connect with your target customers when they are more likely to
be in a position to buy your products or services.
Not only that but upselling and cross-selling is so much easier as
well as introducing new items, create solid BRAND awareness and
even motivating people to spend a great deal more.



But here's the best bit - "The mobile market is relatively
massive" as it's widely known that 93% of the population in USA
has a cell (mobile) phone and it has been reported that 91% of
them keep it within 3 to 4 feet of them 24 hours a day every day.



In the UK there are far more mobile phones than there are
people living there and Globally, it is commonly estimated that
there are over 5 BILLION mobile phones already in use.



2. Mobile Marketing means invading personal space


Before starting out on any mobile marketing campaign its vital to
remember that you are trying to reach your target audience
within what they consider their personal or private space, so it
must be done with great care and consideration.
Mobile phones are a direct connection with the very person your
are trying to market to and that their mobile phone number is
one which they wish to keep private as much as possible and
only their banking PIN number is regaurded more precious as far
as numbers are concerned.



Misuse or abuse of that privilege can quickly turn trust into a
sour relationship and all the hard work you have done to reach
that consumer will be gone for good.



Getting a consumer to 'Opt-In to your mobile marketing
campaign or advert on a mobile phone is an affirmation that you
have "connected" with that customer so doing the right things
like advising them that rates may apply is good practice as
nobody wants to get surprises when their mobile phone bill
arrives.



3. Mobile Marketing can be Pin-Point accurate in reaching your
Geo-Demographic Audience

    You can't please all of the people all of the time but being as
accurate with your mobile marketing as possible to reach the
very audience who are most likely to have an interest in what
you are offering helps to reduce the "Invading of Personal Space"
problem considerably.



Targeting the right audience of the exact age range, sex and
geographic area for your offering isn't that difficult as many
mobile and in particular Smartphone advertising platforms can do
just that with outstanding accuracy.



So it's essential that if you are a Business-to-Consumer (B2C)
business, that you know beforehand who, where and what are
your ideal consumer and what time of day and how often they
need to be exposed to your mobile marketing message.

This will also help you decide on the budget you need for an
effective campaign.


4. Enticing Your Target Consumer Using Mobile Marketing


Once you have decided upon the budget, what you want to offer
and most importantly who is your ideal target consumer, then the
next thing to do is decide upon how you want to reach out to
them with Mobile Marketing.



Many B2C businesses have many different offerings but the
biggest motivator or method for engaging with your target
consumer is to give them something for free in return for getting
them to take some kind of action that you want them to do.



For example, you may want to send out a '30% Off' voucher
which is valid for the next 30 days to girls aged between 18 and
40 years, living in London for your clothing boutique's new spring
range which can only be redeemed within the store itself.
There again, you may be a national company that needs to get to
people when they are in need of your service like an Insurance
broker and in which case you will need your target audience to
'Opt-In' by giving you their name and e-mail address (and
possibly mobile phone number) in exchange for a free gift, like a
report on "the best ways to prevent accidents in the home" or
"the top 5 ways to prevent a burglar getting into your
house"maybe!



However, don't capture information just for the sake of it as
consumers get suspicious if they give you their information and
there isn't anything forthcoming.

So plan your strategy before you launch your mobile marketing
campaign and be sure to include immediate offers and follow
ups. But remember, your customers or prospects will happily
share their contact information in exchange for a gift or discount.



5. Testing is the key to any Mobile Marketing campaign's success


Probably the most important aspect of Mobile Marketing, is to
measure and test your campaigns and adverts. Being able to
adjust and measure the change in results from those
adjustments is critical. Just putting up an advert, sending it out
and then hoping for the best is more often than not a complete
waste of time.



Sometimes you may only need a slight tweak to your advert or
increase the age range you are targeting for example but having
the ability to compare adverts or run similar campaigns to
measure which is the more effective will ensure your budget
spend goes down as you get more efficient and the results go up
time after time.



Mobile Marketing can deliver the reports you need to be able to
split test adverts and measure results. There isn't a better
medium out there for getting your message direct to your target
consumer like Mobile Marketing can.



Provides Mobile Marketing tips and resources

				
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