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Eco-labelling and CSR
Zubeida Zwavel
Tel: 072 855 7702
Fax: 021 424 6585
Email:
zzwavel@gmail.com
Our company WAS HONOURED
IN 2009 TO BE NOMINATED
AS THE BUSINESS WHO
PROMOTES SUSTAINABLE
LIVING WE ALSO BECAME Our company is extremely aware
THE FIRST RETAIL COMPANY
IN SOUTHERN AFRICA TO BE of the impact our business might
INVITED TO JOIN THE have on every aspect of our
CLINTON GLOBAL INITIATIVE.
These achievements reflect a environment. That includes the
shift in our sustainability
strategy: we are no longer natural world as well as the
laying the foundations (“cleaning societies and the individuals we
our own backyard”), but
beginning to actively promote come into contact with in the
and operationalise sustainable
practices in our core activities. course of what we do. We work
extremely hard, first of all not to do
any damage and, secondly, to use
as few resources as we can.
Through its business model our company contributes
towards the sustainable development of society and
the sphere in which it operates. Environmental
commitment is part of the corporate responsibility of
our holding group.
What is a CSR company
• A growing number of companies acknowledge the
importance of CSR.
• Looking after people and the environment goes hand
in hand with good financial results
• Companies do not wait for legislative pressure
• They chose those measures which fit in
• Attention shifts from gaining financial profit to
sustainable profits
• Finally they want to communicate openly about these
things with societal groups
CSR definition
• WBCSD defines CSR as: “the commitment of
companies to contribute towards sustainable
economic development, working with employees,
their families, the local community and society at
large to improve the quality of life”
What is Sustainability?
– … protecting the global environment, while not
jeopardising the needs of future generations
– The goal of sustainable consumption was adopted
at the Rio Earth Summit in 1992, and in
Johannesburg in 2002
– Sustainability is an issue for governments, for
industry, for companies and ultimately for
consumers
Three pressure waves, limits,
environment, globalisation (Climate change)
widespread public concerns with
pesticides and pollution of the
environment. Silent Spring facilitated
the ban of the pesticide DDT in 1972 in
the United States
explore how exponential
growth interacts with finite
resources
CSR definition
• The meaning of CSR turns out to be a
search process:
1. Principles: how as a company can
you integrate the 3 Ps
2. Processes: which int. and ext.
processes do you set in motion to
Sustainability level
implement CSR (management
systems)
3. Results: what concrete results do Leverage
companies achieve with CSR as
expresses in quant. and qual.
indicators.
South Africa’s SOCIAL
and
ENVIRONMENTAL challenges
SA’s challenges
Development challenges
1. Poverty
2. Unemployment
3. HIV and Aids
Environmental challenges
1. Air, climate change
2. Land
3. Water
SA’s environmental status
• Just over 70% of South Africa’s energy is derived
from coal. Cheap energy (possibly the cheapest industrial
energy in the world) and abundant coal supplies have made it
possible to build an energy intensive economy
• The high level of emissions from the energy sector
relates to the high energy intensity of the South
African economy, which is dependent on large scale primary
extraction and processing, particularly in the mining and
minerals beneficiation industries
• Over 42 million cubic metres of general waste is
generated every year in South Africa, with the largest
proportion coming from the Gauteng province (42%). In addition,
more than 5 million cubic metres of hazardous waste is
produced every year.
SA’s environmental status
• In South Africa E-waste (Electronic waste) is a significant
contributor to hazardous waste disposal and includes
computers, entertainment electronics, mobile phones and other
items that have been discarded by their original users
• South Africa is located in a predominantly semi-arid
part of the world. The climate varies from desert and semi-
desert in the west to sub-humid along the eastern coastal area,
with an average rainfall for the country of about 450 mm per
year (mm/a), well below the world average of about 860 mm/a,
while evaporation is comparatively high.
• rising food consumption per capita while soil productivity
declines via nutrient destruction, erosion and urbanisation
Environmental Impacts of Clothing &
textiles
• Energy use and generation of Greenhouse Gas
(GHG) emissions from washing (water heating) and drying of
clothing;
• Energy use, resource depletion and generation of
GHG emissions from processing fossil fuels into synthetic
fibres e.g. polyester or nylon;
• Significant water use, toxicity from fertiliser, pesticide
and herbicide use, energy use and GHG emissions
associated with fertiliser generation and irrigation systems from
fibre crops, e.g. cotton;
• Water use, toxicity, hazardous waste and effluent
associated with production stage pre-treatment chemicals, dyes
and finishes;
• The National Framework for Sustainable
Development (NFSD) in South Africa outlines the
vision for Sustainable Development (SD) as follows:
“South Africa aspires to be a sustainable, economically
prosperous and self-reliant nation state that safeguards its
democracy by meeting the fundamental human needs of its
people, by managing its limited ecological resources responsibly
for current and future generations, and by advancing efficient
and effective integrated planning and governance through
national, regional and global collaboration.”
ECOLABELLING AND SUSTAINABILITY
SCP
• Everything we consume has an environmental impact
• Everything we produce gives rise to GHG emissions
• Sustainable Consumption and Production can be defined as:
“the production and use of goods and services that respond to
basic needs and bring a better quality of life, while minimising
the use of natural resources, toxic materials and emissions of
waste and pollutants over the life cycle, so as not to
jeopardise the ability to meet the needs of future generations.”
SCP in SA
• SCP is a holistic perspective on how society and economy
can be better aligned with the goals of sustainability
• SCP is not about consuming or producing more but rather
consuming and producing differently as well as meeting basic
needs in a sustainable manner.
• The lead organization (department) on National Sustainable
Development action plan is the Department of Environmental
Affairs DEA. The key focus (priority) areas have been identified
as follows:
– Energy
– Climate change
– Waste management (E-waste focus)
– Integrated water resource management
– Ecolabelling
– Green building and infrastructure
– Green procurement
Eco-labelling as a mechanism towards CSR
– To educate and increase awareness
– Incentive to improve products
– Increase competition amongst producers
– Green marketing for differentiation strategy
Raw Manufacturing
Prod Product Final
materials sales
design Use Disposal
sourcing distribution
What are the benefits?
• Economic benefits
– Price premium for green products
– Access to new markets
– Safeguarding existing markets
– Preferred supplier status
• Environmental benefits
– Promote and communicate environmental benefits to
consumers
– Promote continuous improvement for process and product
optimisations
– Raising environmental awareness
HOW IS THE CONSUMER TO KNOW WHAT HAS BEEN GREEN
WASHED AND WHAT IS TRULY RESPONSIBLE PRODUCT?
ECO-LABELS ARE THE ONLY ANSWER
CSR as New business strategies
• Cost reduction and differentiation
• Excellence and leading edge
– (moving beyond compliance)
• Incorporate environmental management into overall
corporate strategy
• Short vs long term strategy
– quick paybacks
• Effective communication
– maintaining good public relations
What is your ambition
What is our target?
It all starts with ambition!
What is your ambition?
• The leading green fashion label company in …
• One of the first companies in SA to have an ecolabel
• Local and international brand recognition
• To increase our export market to the EU by x%
Final thoughts
• CSR = CSI?
• GLOCAL
• BUSINESS AS USUAL
Thank you
