Kenya Airways Limited _KQNA_ - Financial and Strategic SWOT Analysis Review

							Kenya Airways Limited (KQNA) - Financial and Strategic
SWOT Analysis Review




Summary

Kenya Airways Limited (Kenya Airways) is the flagship carrier airline of Kenya, engaged in the operation of
international and domestic air services, carrying passengers, freight and mail, and providing ancillary services.
The company’s principal place of business is Nairobi. In addition, the company provides ground handling
services to other airlines and the handling of import and export cargo. As of 31 March, 2010, the company
operated domestic flights and flew to 44 destinations in Africa, the Middle East, Asia and Europe. It had 27
aircraft in operation, either owned or on operating lease during 2009-2010. The company is headquartered in
Nairobi, Kenya.

During fiscal year 2010, the company entered into a full content agreement with Travelport for its business
services, including full inventory of flights and fares etc.

This comprehensive SWOT profile of Kenya Airways Limited provides you an in-depth strategic SWOT analysis
of the company’s businesses and operations. The profile has been compiled by company to bring to you a clear
and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and
threats. The profile helps you formulate strategies that augment your business by enabling you to understand
your partners, customers and competitors better.

The profile contains critical company information including:

- Business description – A detailed description of the company’s operations and business divisions.
- Corporate strategy – Analyst’s summarization of the company’s business strategy.
- SWOT Analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats.
- Company history – Progression of key events associated with the company.
- Major products and services – A list of major products, services and brands of the company.
- Key competitors – A list of key competitors to the company.
- Key employees – A list of the key executives of the company.
- Executive biographies – A brief summary of the executives’ employment history.
- Key operational heads – A list of personnel heading key departments/functions.
- Important locations and subsidiaries – A list and contact details of key locations and subsidiaries of the
company.
- Detailed financial ratios for the past five years – The latest financial ratios derived from the annual financial
statements published by the company with 5 years history.
- Interim ratios for the last five interim periods – The latest financial ratios derived from the quarterly/semi-
annual financial statements published by the company for 5 interims history.

Note: Some sections may be missing if data is unavailable for the company
Key benefits of buying this profile include:

You get detailed information about the company and its operations to identify potential customers and
suppliers.
- The profile analyzes the company’s business structure, operations, major products and services, prospects,
locations and subsidiaries, key executives and their biographies and key competitors.

Understand and respond to your competitors’ business structure and strategies, and capitalize on their
weaknesses. Stay up to date on the major developments affecting the company.
- The company’s core strengths and weaknesses and areas of development or decline are analyzed and
presented in the profile objectively. Recent developments in the company covered in the profile help you track
important events.

Equip yourself with information that enables you to sharpen your strategies and transform your operations
profitably.
- Opportunities that the company can explore and exploit are sized up and its growth potential assessed in the
profile. Competitive and/or technological threats are highlighted.

Scout for potential investments and acquisition targets, with detailed insight into the companies’ strategic,
financial and operational performance.
- Financial ratio presented for major public companies in the profile include the revenue trends, profitability,
growth, margins and returns, liquidity and leverage, financial position and efficiency ratios.

Gain key insights into the company for academic or business research.
- Key elements such as SWOT analysis, corporate strategy and financial ratios and charts are incorporated in
the profile to assist your academic or business research needs.



Table of Contents :

List of Tables 4
List of Figures 4
Section 1 - About the Company 5
Kenya Airways Limited - Key Facts 5
Kenya Airways Limited - Key Employees 6
Kenya Airways Limited - Key Employee Biographies 7
Kenya Airways Limited - Major Products and Services 8
Kenya Airways Limited - History 9
Kenya Airways Limited - Company Statement 11
Kenya Airways Limited - Locations And Subsidiaries 13
Head Office 13
Section 2 – Company Analysis 14
Kenya Airways Limited - Business Description 14
Kenya Airways Limited - Corporate Strategy 15
Kenya Airways Limited - SWOT Analysis 16
SWOT Analysis - Overview 16
Kenya Airways Limited - Strengths 16
Strength - Major Airline of Africa 16
Strength - Partnerships and Alliances 16
Strength - Expanded Information Network 16
Strength - Customer Satisfaction Index 16
Strength - Efficient Use of Resources 17
Kenya Airways Limited - Weaknesses 17
Weakness - Declined Operational Performance 17
Weakness - Poor Performance of Cargo Division 17
Weakness - Limited Liquidity Position 17
Weakness - Declining Market Share in Sector 17
Weakness - Declining Operating Margin 17
Weakness - Limited Investor Confidence 17
Kenya Airways Limited - Opportunities 18
Opportunity - Global Air Freight and Logistics Sector 18
Opportunity - Launch of KQ SECURE 18
Opportunity - Marketing Strategy 18
Opportunity - Reducing Debt 18
Opportunity - Growth in the Airline Industry 18
Kenya Airways Limited - Threats 18
Threat - Sluggish African Airways Industry 18
Threat - Competitive Pressures 18
Threat - Political Instability in Africa 19
Kenya Airways Limited - Key Competitors 20
Section 3 – Company Financial Ratios 21
Financial Ratios - Capital Market Ratios 21
Financial Ratios - Annual Ratios 21
Performance Chart 23
Financial Performance 23
Financial Ratios - Interim Ratios 24
Financial Ratios - Ratio Charts 25
Section 4 – Appendix 26
Methodology 26
Ratio Definitions 26
About company 30
Contact Us 30
Disclaimer 30


List of Tables

Kenya Airways Limited, Key Facts 5
Kenya Airways Limited, Key Employees 6
Kenya Airways Limited, Key Employee Biographies 7
Kenya Airways Limited, Major Products and Services 8
Kenya Airways Limited, History 9
Kenya Airways Limited, Key Competitors 20
Kenya Airways Limited, Ratios based on current share price 21
Kenya Airways Limited, Annual Ratios 21
Kenya Airways Limited, Interim Ratios 24
Currency Codes 26
Capital Market Ratios 26
Equity Ratios 27
Profitability Ratios 27
Cost Ratios 28
Liquidity Ratios 28
Leverage Ratios 29
Efficiency Ratios 29


List of Figures

Kenya Airways Limited, Performance Chart (2007 - 2011) 23
Kenya Airways Limited, Ratio Charts 25

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