Flight Centre Limited _FLT_ - Financial and Strategic SWOT Analysis Review

							Flight Centre Limited (FLT) - Financial and Strategic SWOT
Analysis Review




Summary

Flight Centre Limited is Australasia's best known travel agency group and now boasts more than 2000 shops
and businesses in 11 countries. The company, through its retail and corporate brands, provides a complete
travel service for leisure and business travellers in Australia, New Zealand, the United States, Canada, the
United Kingdom, South Africa, Hong Kong, India, China, Singapore and Dubai. In addition, the company's
corporate travel management network, FCm Travel Solutions, extends to more than 40 other countries through
strategic licensing agreements with independent local operators. Flight Centre Limited's best known and most
successful business is the Flight Centre retail travel brand. The company's other leisure, corporate and
wholesale brands include Escape Travel, Travel Associates, Student Flights, quickbeds.com, FCm Travel
Solutions, Stage & Screen Travel and Freight Services, Kistend and Campus Travel, CiEvents, Infinity Holidays
and Overseas Working Holidays. Internationally, the company employs about 8000 consultants and support
staff.

This comprehensive SWOT profile of Flight Centre Limited provides you an in-depth strategic SWOT analysis of
the company’s businesses and operations. The profile has been compiled by company to bring to you a clear
and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and
threats. The profile helps you formulate strategies that augment your business by enabling you to understand
your partners, customers and competitors better.

The profile contains critical company information including:

- Business description – A detailed description of the company’s operations and business divisions.
- Corporate strategy – Analyst’s summarization of the company’s business strategy.
- SWOT Analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats.
- Company history – Progression of key events associated with the company.
- Major products and services – A list of major products, services and brands of the company.
- Key competitors – A list of key competitors to the company.
- Key employees – A list of the key executives of the company.
- Executive biographies – A brief summary of the executives’ employment history.
- Key operational heads – A list of personnel heading key departments/functions.
- Important locations and subsidiaries – A list and contact details of key locations and subsidiaries of the
company.
- Detailed financial ratios for the past five years – The latest financial ratios derived from the annual financial
statements published by the company with 5 years history.
- Interim ratios for the last five interim periods – The latest financial ratios derived from the quarterly/semi-
annual financial statements published by the company for 5 interims history.

Note: Some sections may be missing if data is unavailable for the company
Key benefits of buying this profile include:

You get detailed information about the company and its operations to identify potential customers and
suppliers.
- The profile analyzes the company’s business structure, operations, major products and services, prospects,
locations and subsidiaries, key executives and their biographies and key competitors.

Understand and respond to your competitors’ business structure and strategies, and capitalize on their
weaknesses. Stay up to date on the major developments affecting the company.
- The company’s core strengths and weaknesses and areas of development or decline are analyzed and
presented in the profile objectively. Recent developments in the company covered in the profile help you track
important events.

Equip yourself with information that enables you to sharpen your strategies and transform your operations
profitably.
- Opportunities that the company can explore and exploit are sized up and its growth potential assessed in the
profile. Competitive and/or technological threats are highlighted.

Scout for potential investments and acquisition targets, with detailed insight into the companies’ strategic,
financial and operational performance.
- Financial ratio presented for major public companies in the profile include the revenue trends, profitability,
growth, margins and returns, liquidity and leverage, financial position and efficiency ratios.

Gain key insights into the company for academic or business research.
- Key elements such as SWOT analysis, corporate strategy and financial ratios and charts are incorporated in
the profile to assist your academic or business research needs.



Table of Contents :

List of Tables 3
List of Figures 3
Section 1 - About the Company 4
Flight Centre Limited - Key Facts 4
Flight Centre Limited - Key Employees 5
Flight Centre Limited - Key Employee Biographies 6
Flight Centre Limited - Major Products and Services 7
Flight Centre Limited - History 8
Flight Centre Limited - Company Statement 10
Flight Centre Limited - Locations And Subsidiaries 11
Head Office 11
Other Locations & Subsidiaries 11
Section 2 – Company Analysis 12
Flight Centre Limited - Business Description 12
Flight Centre Limited - Corporate Strategy 14
Flight Centre Limited - SWOT Analysis 15
SWOT Analysis - Overview 15
Flight Centre Limited - Strengths 15
Strength - Brand Diversity 15
Strength - Multi Channel marketing and Distribution Network 15
Strength - Worldwide Customized Operations 15
Strength - Record Sales leading to a huge Increase in Profits 15
Flight Centre Limited - Weaknesses 16
Weakness - Dispute with Singapore Airlines 16
Weakness - Lawsuits 16
Weakness - Poor performance of the acquisition Liberty 16
Flight Centre Limited - Opportunities 16
Opportunity - Investment in e commerce Area 16
Opportunity - Long-Term Positive Outlook for Tourism Industry 16
Opportunity - Emerging Markets 16
Opportunity - Strategic Acquisitions 17
Flight Centre Limited - Threats 17
Threat - Adverse Currency and Interest Rate Fluctuations 17
Threat - Low Entry Barriers and Start-Up Cost 17
Threat - Global Economic Slowdown 17
Flight Centre Limited - Key Competitors 18
Section 3 – Company Financial Ratios 19
Financial Ratios - Capital Market Ratios 19
Financial Ratios - Annual Ratios 19
Performance Chart 21
Financial Performance 21
Financial Ratios - Interim Ratios 22
Financial Ratios - Ratio Charts 23
Section 4 – Appendix 24
Methodology 24
Ratio Definitions 24
About company 28
Contact Us 28
Disclaimer 28


List of Tables

Flight Centre Limited, Key Facts 4
Flight Centre Limited, Key Employees 5
Flight Centre Limited, Key Employee Biographies 6
Flight Centre Limited, Major Products and Services 7
Flight Centre Limited, History 8
Flight Centre Limited, Subsidiaries 11
Flight Centre Limited, Key Competitors 18
Flight Centre Limited, Ratios based on current share price 19
Flight Centre Limited, Annual Ratios 19
Flight Centre Limited, Interim Ratios 22
Currency Codes 24
Capital Market Ratios 24
Equity Ratios 25
Profitability Ratios 25
Cost Ratios 26
Liquidity Ratios 26
Leverage Ratios 27
Efficiency Ratios 27


List of Figures

Flight Centre Limited, Performance Chart (2007 - 2011) 21
Flight Centre Limited, Ratio Charts 23

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