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Design of the Times
Winners Announced!
Congratulations to everyone who                        JUDGING
participated in the 2011 Design of the Times           The first round of judging took place on Aug. 3, 2011 at the
Awards Competition. The entries in each                Target Corp. Headquarters in Minneapolis, MN. Hundreds
of the eight retail channels – consumer                of entries were evaluated on how well they met the 4C’s of
electronic stores, convenience stores, drug            Effective In-Store Activation: Command attention; Connect with
stores, home centers/hardware stores, mass             the shopper; Convey information; and Close the sale.
merchandisers, specialty stores, sporting
goods stores and supermarket/grocery                   Each entry was scored on a scale of 1-5 and finalists were
stores – have been judged and the winners              chosen based on average points totals:
have been chosen.                                         Gold        5.0 - 4.5
                                                         Silver       4.4 - 4.0
Here is a list of the gold, silver and bronze
                                                        Bronze        3.9 - 3.5
winners, plus the prestigious platinum awards
and the coveted “Best of the Times” honor.             The second round of judging was held Oct. 18, 2011 in the Gallery
All of these in-store activations were on display      at the Shopper Marketing Expo. The finalist with the top average
in the Design of the Times Gallery on the show         score in each retail channel received platinum status, and the
floor at the Shopper Marketing Expo.                   highest overall score was awarded “Best of the Times” for 2011!


2011 DOT JUDGES
Thank you to these industry professionals for their contributions to the success of the Design of the Times program.
ACCO Brands               Crocs                     The Hershey Co.               Masco Corp.        Prestige Brands Inc.
• Gary Lazicki            • Jennifer Bonopartis     • Susan LaPointe              • Daniel Cassidy   • Kristy Skeffington
• Carol Lucarelli
                          Crown Imports LLC         Hewlett-Packard Co.           Mead Johnson       Regis Corp.
Alberto Culver Corp.      • Jenny Calcara           • Daniel Prince               Nutrition          • Daniel Mendel
• Tom Prestridge                                                                  • Diane Collins
                          DAS Inc. - RoadPro        Island Rox Mixers/            • Beverly Hughes   Sara Lee
Bose Corp.                Brands                    Dippin Dots Inc.                                 • Kim Burr
• Erick Bergstrand        • Chuck White             • Jamie Rayco                 Michelin North
                                                                                                     SC Johnson
                                                                                  America
Brown-Forman Corp.        Daymon Worldwide          Jel Sert                                         • Linda Crowder
                                                                                  • George Aufmuth
• Tom Hutchison           • Diane Haight            • Susie Frausto                                  • Amy Dragland Johnson
• Julie Lynn York         • Lisa Moore                                            MillerCoors
                                                    Johnson & Johnson                                Target
                                                                                  • Sandy Gallo
Burt’s Bees               Energizer Personal        • Charles Meyer-Hanover                          • Cheryl Campbell
• Spencer M Blaker        Care                                                    Nestlé Global      • Erika Rinkleff
• Tiffany Pieja           • Christina Craw          Kimberly-Clark                • Ann Friedholm
                                                    • Ken Johnson                                    U.S. Cellular
                                                                                  • Linsey Watson
Central Garden & Pet      Frito-Lay Inc.                                                             • Carrie Blumenfeld
• Jeannie Santos          • Mike Quintana           Kraft Foods                   Pentair Water
                                                    • Shelia Day-Fox                                 USA Today
                                                                                  • Susan Bushey
The Coca-Cola Co.         Godiva Chocolatier        • Mollie DeBrie                                  • Amy Roessner
• Karyn Froseth           • Jose Padron             • Art Sebastian               PepsiCo
• Vince Voron                                                                                        Walgreen Co.
                                                                                  • Brian Kelly
                          Henkel North America      LG Electronics                • Bryan Welsh
                                                                                                     • Doug Egan
Crayola                   • Wendy Warus             • Jeff Gaydos                                    • Amy Spears
• Bill McCarthy                                     • Rachel Olson
• Beth Ondush

For more information, please visit www.ShopperMarketExpo.com/dot
                                                             2011 WINNERS




                           BEST OF THE TIMES
                            AWARD WINNER
RETAIL CHANNEL         ENTRANT CO.              CLIENT CO.            TITLE OF ENTRy
HOME CENTERS/          MEyERS                   POSITEC               ROCKWELL INTERACTIvE ENDCAP
HARDWARE STORES




                               PLATINUM
                             AWARD WINNERS
RETAIL CHANNEL         ENTRANT CO.              CLIENT CO.            TITLE OF ENTRy
CONSUMER ELECTRONICS   DESIGN PHASE INC.        LG ELECTRONICS        LG ELECTRONICS/BEST BUy TECH
STORES                                                                STAGE

CONvENIENCE STORES     GREAT NORTHERN CORP.     PEPSICO               MOUNTAIN DEW COOLER DOOR
                                                                      OvERSIzE BOTTLE

DRUG STORES            ROCKTENN MERCHANDISING   COLGATE-PALMOLIvE     COLGATE TOTAL STOP/START
                       DISPLAyS                                       WALGREENS ARCH

HOME CENTERS/          MEyERS                   POSITEC               ROCKWELL INTERACTIvE ENDCAP
HARDWARE STORES

MASS MERCHANDISERS     ORIGIN LLC               WALT DISNEy STUDIOS   Toy STory 3 POP
                                                HOME ENTERTAINMENT

SPECIALTy              GREAT NORTHERN CORP.     3M                    3M APPLE SHIPPER

SPORTING GOODS         WD PARTNERS/UNIvERSAL    GATORADE              G SERIES PRO - TEAM SPORTS
STORES                 DISPLAyS/IDL

SUPERMARKET/GROCERy    ROCKTENN MERCHANDISING   NESTLé USA            WONKA 4’ IN-LINE W/ DIMENSIONAL
STORES                 DISPLAyS                                       ELEMENTS
                                                                     2011 WINNERS
CONSUMER ELECTRONICS
AWARD    ENTRANT CO.              CLIENT CO.                         TITLE OF ENTRy
GOLD     DESIGN PHASE INC.        LG ELECTRONICS                     LG ELECTRONICS/BEST BUy TECH STAGE

GOLD     DESIGN PHASE INC.        MICROSOFT CORP.                    KINECT ExPERIENCE AREA

SILvER   DESIGN PHASE INC.        MICROSOFT CORP.                    xBOx 360 HORIzONTAL RETROFIT

SILvER   GREAT NORTHERN CORP.     LExMARK INTERNATIONAL INC.         BEST BUy 48

SILvER   MECHTRONICS CORP.        PROCTER & GAMBLE CORP.             RADIO SHACK DURACELL MyGRID
                                                                     INTERACTIvE

SILvER   ORIGIN LLC               MICROSOFT CORP.                    HALO REACH COUNTDOWN CLOCK
                                                                     COUNTER UNIT

SILvER   RAND DIvERSIFIED         SHARP ELECTRONICS MARKETING CO.    SHARP 3D INTERACTIvE
                                                                     ENvIRONMENT DISPLAy

SILvER   TPN                      CRICKET COMMUNICATION INC.         MUvE MUSIC LAUNCH CAMPAIGN

BRONzE   BEST PROJECT CO. LTD     NTT DOCOMO INC.                    MOBILE PHONE AND APPS DEMO DISPLAy

BRONzE   BEST PROJECT CO. LTD     PANASONIC CORP.                    AUTO-DIMMING DEMO DISPLAy

BRONzE   BEST PROJECT CO. LTD     PANASONIC CORP.                    INTERACTIvE TOUCH PANEL DISPLAy

BRONzE   GREAT NORTHERN CORP.     vERIzON WIRELESS                   vERIzON WIRELESS/BEST BUy
                                                                     FLOOR DISPLAy




CONvENIENCE
AWARD    ENTRANT CO.              CLIENT CO.                         TITLE OF ENTRy
GOLD     GREAT NORTHERN CORP.     PEPSICO                            MOUNTAIN DEW COOLER DOOR OvERSIzE BOTTLE

GOLD     TRACyLOCKE               7-ELEvEN                           CUP WITH A CAUSE

SILvER   ARC WORLDWIDE            MILLERCOORS                        SMOOTH HUNTING

SILvER   LAUNCH CREATIvE MARKETING CONAGRA FOODS INC.                SLIM JIM DARE COUNTERTOP DISPLAy

SILvER   PRESENCE FROM            COCA-COLA NORTH AMERICA            CONTOUR RECyCLE BIN
         INNOvATION LLC

SILvER   RAND DIvERSIFIED         KRAFT FOODS                        STRIDE SPARK COUNTER UNIT

BRONzE   GREAT LAKES PACKAGING    THE WRIGLEy CO.                    180 COUNT ORBIT FLOOR DISPLAy

BRONzE   LIFT RETAIL MARKETING    LIFT RETAIL MARKETING TECHNOLOGy   LIFT STATION
         TECHNOLOGy

BRONzE   THE STRIvE GROUP         KRAFT FOODS                        TRIDENT vITALITy COUNTER UNIT
                                                                   2011 WINNERS
DRUG
AWARD    ENTRANT CO.               CLIENT CO.                      TITLE OF ENTRy
GOLD     THE INTEGER GROUP         GILLETTE                        GILLETTE PROGLIDE LAUNCH STANDEE

GOLD     THE INTEGER GROUP         PROCTER & GAMBLE CORP.          NICE ‘N EASy FOAM SEMI PERMANENT ENDCAP

GOLD     THE NIvEN MARKETING GROUP BURT’S BEES INC.                BURT’S BEES

GOLD     ROCKTENN MERCHANDISING COLGATE-PALMOLIvE                  COLGATE TOTAL STOP/START WALGREENS ARCH
         DISPLAyS

GOLD     THE STRIvE GROUP          COTy INC.                       SALLy HANSEN MANICURE/PEDICURE ENDCAP

SILvER   POP DISPLAyS              L’ORéAL                         L’ORéAL ECLIPSE COSMETICS WALL

SILvER   RAND DIvERSIFIED          NOvARTIS CONSUMER HEALTH INC.   PREvACID 24 HOUR PDQ

SILvER   ROCKTENN MERCHANDISING PROCTER & GAMBLE CORP.             COvERGIRL WHAT’S NEW END OF TABLE BOUTIQUE
         DISPLAyS

SILvER   THE STRIvE GROUP          COTy INC.                       SALLy HANSEN SALON EFFECTS

SILvER   SUMMIT                    L’ORéAL USA                     L’OREAL/MAyBELLINE MASCARA SPINNER

BRONzE   GREAT NORTHERN CORP.      MATTEL INC.                     CarS 2 CHARACTER CAR FLOOR STAND

BRONzE   HENSCHEL-STEINAU INC.     PFIzER CONSUMER HEALTHCARE      WALGREENS/ADvIL GRAB ‘N’ GO
                                                                   UNDERSHELF

BRONzE   MECHTRONICS CORP.         PROCTER & GAMBLE CORP.          LONDON DRUG DURACELL BATTERy CENTER

BRONzE   ROCKTENN MERCHANDISING PROCTER & GAMBLE CORP.             COvERGIRL WHAT’S NEW NATURELUxE &
         DISPLAyS                                                  LIP PERFORMANCE ENDCAP

BRONzE   THE STRIvE GROUP          COTy INC.                       SALLy HANSEN 3-SIDED TOWER




HOME/HARDWARE
AWARD    ENTRANT CO.               CLIENT CO.                      TITLE OF ENTRy
GOLD     MEyERS                    POSITEC                         ROCKWELL INTERACTIvE ENDCAP

GOLD     MEyERS                    POSITEC                         WORx INNOvATION BAy

GOLD     RAND DIvERSIFIED          ROBERT BOSCH TOOL CORP.         BOSCH BSS TOOL SySTEM

SILvER   BISH CREATIvE DISPLAy     FIRST ALERT                     FIRST ALERT/MENARDS INTERACTIvE CAMERA

SILvER   GREAT NORTHERN CORP.      3M                              3M BLUE TAPE NASCAR QTR PALLET

SILvER   NEW DIMENSIONS            PROCTER & GAMBLE CORP.          ACE HARDWARE BATTERy CENTERS
                                                              2011 WINNERS
MASS MERCHANDISERS
AWARD    ENTRANT CO.              CLIENT CO.                  TITLE OF ENTRy
GOLD     HARBOR INDUSTRIES INC.   BISSELL HOME CARE INC.      BISSELL BARE FLOOR BAy DISPLAy

GOLD     KENDAL KING GROUP        GARMIN INTERNATIONAL        GARMIN NUvI 3760

GOLD     LAUNCH MARKETING LLC     PLACKERS KIDS - RANIR LLC   BRUSH & LEARN

GOLD     ORIGIN LLC               WALT DISNEy STUDIOS         Toy STory 3 POP
                                  HOME ENTERTAINMENT

SILvER   DCI MARKETING            FISHER-PRICE INC.           FISHER-PRICE DANCE STAR MICKEy

SILvER   THE DISPLAy CONNECTION   LEARNING CURvE BRANDS       CHUGGINGTON INTERACTIvE DIORAMA

SILvER   THE DISPLAy CONNECTION   PLAyMOBIL USA INC.          PLAyMOBIL TREASURE HUNTERS DIORAMA

SILvER   MECHTRONICS CORP.        PROCTER & GAMBLE CORP.      FUSION PROGLIDE SAM’S CLUB TIFFANy

SILvER   MECHTRONICS CORP.        PROCTER & GAMBLE CORP.      GILLETTE FUSION PROGLIDE NATIONAL LAUNCH

SILvER   MECHTRONICS CORP.        PROCTER & GAMBLE CORP.      GILLETTE PROGLIDE WALMART LAUNCH

SILvER   RAND DIvERSIFIED         JOHNSON & JOHNSON           DISNEy CarS DECO PDQ
                                  SALES AND LOGISTICS

SILvER   ROCKTENN MERCHANDISING PROCTER & GAMBLE CORP.        COvERGIRL MAy NATURELUxE FAMILy ENDCAP
         DISPLAyS

SILvER   ROCKTENN MERCHANDISING WALT DISNEy STUDIOS           Toy STory 3 MODULAR DISPLAy
         DISPLAyS               HOME ENTERTAINMENT

BRONzE   THE COCA-COLA CO.        THE COCA-COLA CO.           DIET COKE HEART TRUTH AT TARGET

BRONzE   DARKO INC.               FISHER-PRICE INC.           BIGFOOT INTERACTIvE ENDCAP DISPLAy

BRONzE   DCI MARKETING            FISHER-PRICE INC.           FISHER-PRICE IxL LEARNING CENTER

BRONzE   IMAGEWORKS DISPLAy &     FISHER-PRICE INC.           TRIO DC SUPERFRIENDS DIORAMA
         MARKETING GROUP

BRONzE   KENDAL KING GROUP        WALMART STORES INC.         WALMART GAS PUMP FINANCIAL CENTER

BRONzE   MECHTRONICS CORP.        PROCTER & GAMBLE CORP.      COSTCO DURACELL MyGRID PALLET DISPLAy

BRONzE   MENASHA PACKAGING        SC JOHNSON                  GLADE SPRINGTIME ROUND PALLET - WALMART

BRONzE   NEW DIMENSIONS           PROCTER & GAMBLE CORP.      GILLETTE FUSION MEGA DRESS UP KIT
         RESEARCH CORP.

BRONzE   RAND DIvERSIFIED         BOEHRINGER INGELHEIM        zANTAC PDQ W/ BONUS FLAG - WALMART
                                  PHARMACEUTICALS

BRONzE   ROCKTENN MERCHANDISING PROCTER & GAMBLE CORP.        COvERGIRL JAN 11 NATURELUxE FOUNDATION
         DISPLAyS                                             ENDCAP

BRONzE   SENTRySAFE               SENTRySAFE                  SENTRySAFE RED WAvE PACKAGING
                                                                 2011 WINNERS
SPECIALTy STORES
AWARD    ENTRANT CO.             CLIENT CO.                      TITLE OF ENTRy
GOLD     DRAFTFCB                U.S. POSTAL SERvICE             yOUR OTHER ADDRESS

GOLD     GREAT NORTHERN CORP     3M                              3M APPLE SHIPPER

GOLD     NEW DIMENSIONS          PROCTER & GAMBLE CORP.          BJ’S WING STACKER
         RESEARCH CORP.

GOLD     RAPID DISPLAyS          DRAFTFCB FOR USPS               yOUR OTHER ADDRESS USPS COUNTER CARD

SILvER   THE CARLSON GROUP       THE TIMBERLAND CO.              TIMBERLAND PRO CORE FIxTURE PROGRAM

SILvER   CHICAGO SHOW INC.       TIMBERLAND                      EARTHKEEPER 2.0

SILvER   COMPASS DISPLAy GROUP   BOOKS-A-MILLION                 WIMPy KID ENDCAP AND INLINE SECTION

SILvER   DARKO INC.              MATTEL INC.                     STINKy THE GARBAGE TRUCK I-SHELF DISPLAy

SILvER   DESIGN PHASE INC.       OLD NAvy                        DANCE CENTRAL INTERACTIvE KIOSK

SILvER   HENSCHEL-STEINAU INC.   L’ORéAL PROFESSIONAL PRODUCTS   NATURE’S RESCUE SALON LAUNCH PROGRAM

SILvER   TRELLIST MARKETING      PRISCILLA OF BOSTON             vIRTUAL LOOK BOOK - PRISCILLA OF BOSTON
         AND TECHNOLOGy

BRONzE   BAy CITIES              BOOST MOBILE                    BOOST MOBILE /SAMSUNG PREvAIL LAUNCH

BRONzE   BLACKBOx PRODUCTIONS    ADIDAS AMERICA                  CLIMACOOL vIP SHOE BOx

BRONzE   BLACKBOx PRODUCTIONS    LACROSSE FOOTWEAR               LACROSSE SNAKEBOOT

BRONzE   BLACKBOx PRODUCTIONS    NIKE                            JORDAN GENERATION 4 RETAIL PROGRAM

BRONzE   BLACKBOx PRODUCTIONS    SIMPLE SHOES INC.               SIMPLE SHOES CAMPAIGN 2011

BRONzE   GREAT NORTHERN CORP.    MATTEL INC.                     CarS 2 CHARACTER CAR FLOOR STAND (2)

BRONzE   MECHTRONICS CORP.       PROCTER & GAMBLE CORP.          NIOxIN LAUNCH FOR SALON STORES

BRONzE   RAND DIvERSIFIED        SAMSUNG TECHWIN AMERICA         SAMSUNG 8 CHANNEL SECURITy SySTEM

BRONzE   RAPID DISPLAyS          STARBUCKS                       STARBUCKS FALL BANNER

BRONzE   RAPID DISPLAyS          vERIzON WIRELESS                vERIzON WIRELESS BEST BUy ENDCAP REFRESH




SPORTING GOODS
AWARD    ENTRANT CO.             CLIENT CO.                      TITLE OF ENTRy
GOLD     WD PARTNERS/UNIvERSAL   GATORADE                        G SERIES PRO - TEAM SPORTS
         DISPLAyS/IDL

SILvER   RyAN SCOTT INC.         IMPLUS FOOTCARE LLC             SOF SOLE FIT FLOOR DISPLAy

BRONzE   KENDAL KING GROUP       GARMIN INTERNATIONAL            GARMIN APPROACH PIN FINDER
                                                                  2011 WINNERS
SUPERMARKET/GROCERy
AWARD    ENTRANT CO.              CLIENT CO.                      TITLE OF ENTRy
GOLD     THE COCA-COLA CO.        THE COCA-COLA CO.               COCA-COLA 125 yEARS OF SUMMER PACKAGING

GOLD     ROCKTENN MERCHANDISING HENKEL                            RIGHT GUARD TOTAL DEFENSE BW MIxED
         DISPLAyS                                                 FLOORSTAND

GOLD     ROCKTENN MERCHANDISING NESTLé USA                        WONKA 4’ IN-LINE W/ DIMENSIONAL ELEMENTS
         DISPLAyS

GOLD     TEMPLE INLAND            KRAFT FOODS                     SUMMER LOBBy DISPLAy

GOLD     TRACyLOCKE               PEPSICO                         PEPSICO & KROGER BREAST CANCER AWARENESS

SILvER   FOOD SHOULD TASTE GOOD   FOOD SHOULD TASTE GOOD          LET’S SUMMER: 100 PRIzES EvERyDAy

SILvER   ROCKTENN MERCHANDISING PROCTER & GAMBLE CORP.            GILLETTE FUSION PROGLIDE FLOORSTAND
         DISPLAyS

SILvER   SARA LEE                 SARA LEE                        SARA LEE CREST BREAD AISLE

SILvER   SUNKIST GROWERS INC.     SUNKIST GROWERS INC.            BLUE MOON AND SUNKIST NAvEL ORANGES

BRONzE   AUGUSTINEIDEAS           SAFEWAy INC.                    LUNCHBOx WINNERS

BRONzE   DAyMON DESIGN            ROUNDy’S                        ROUNDy’S SELECT SALADS TO GO POSTER

BRONzE   LAUNCH CREATIvE MARKETING CONAGRA FOODS INC.             ORvILLE POP-UP BOWL PRE-PACKED DISPLAy

BRONzE   RAND DIvERSIFIED         NOvARTIS CONSUMER HEALTH INC.   PREvACID 24 HOUR 18 PC. FLOORSTAND

BRONzE   SERIGRAPH INC.           TRINCHERO FAMILy ESTATES        SUTTER HOME PEACH CASE CARD

BRONzE   STUDIO SQUARED           WALMART                         SOUP AND RICE MEAL SOLUTION

BRONzE   TPN                      NATURESWEET                     ELEvATE yOUR SALAD

BRONzE   UNITED DISPLAyCRAFT      IMS FOR KRAFT FOODS             MIO FLOORSTAND

				
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