Description of READY Project by 4bnW938

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									                        Description of READY Project and Expected Results
A.      Objectives
Background
Employment opportunities for young people in rural areas are now extremely limited due to a global
economic crisis and a traditional (over)dependence on a declining Agriculture sector. The foregoing trend is a
cause for major concern for EU and National Governments as it will force young people to either (a) leave
rural territories and move to the larger cities/emigrate in order to find employment or (b) stay in rural areas
and remain unemployed and disadvantaged. Both scenarios provide a bleak future with poor prospects for
young people in rural areas.

Objectives
To address the above scenario the following are the key objectives of the READY project:
    1. To promote a positive image of entrepreneurship amongst the target group
    2. To demonstrate the potential of entrepreneurship as a viable career choice and/or to study
       entrepreneurship at third level
    3. To develop innovative methods to stimulate youth entrepreneurship including developing links to the
       business world.
    4. To establish a cooperative support structure for Young Entrepreneurs after the conclusion of the
       READY project.

Target Group
The Key Target Groups for the READY project are (1) disadvantaged youth aged 16 – 25 from rural areas
who may be early school leavers or who may still be participating in an education system, (2)
teachers/education providers and (3) policy /decision makers on enterprise development.

When recruiting the participating youth the READY Partners will give cognisance to equality of opportunity
and access and as such, a proactive approach will be taken to recruit a balance between females and males,
able-bodied and disabled youth and every opportunity will be taken to include youth who are single mothers,
unemployed, early school leavers or from a minority religious or ethnic group.

Established entrepreneurs will also be targeted in order to facilitate greater links between youth and schools
and the business sector.

Priority Areas under EU Programmes/Agendas
The READY project seeks to progress the following priority area under the Entrepreneurial Culture of Young
People and Entrepreneurship Education programme ‘Fostering the entrepreneurial mindsets of young people
outside the education system’ and seeks to progress the following priority actions under the Oslo Agenda
‘Building links and opening education to the outside worlds’ and ‘Communication activities and raising
awareness’

The READY project also progresses the following principles/priorities of the EU Small Business Act;

Principle 1 To create an environment in which entrepreneurs and family businesses can thrive and
entrepreneurship…. by fostering entrepreneurial interest and talent, particularly among young people.

READY Project Geographical Coverage:
The READY Project partners cover a significant area within the EU. Specifically, there are 7 partners from
the following countries; Republic of Ireland (Co-ordinator), Spain, Croatia, Belgium, Germany, United
Kingdom and Austria. This is the first time that the above partners will work on a joint project focusing on
Rural Youth Entrepreneurship.




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                        Description of READY Project and Expected Results

Methodology and Rationale for selection of the Partners
The Republic of Ireland Partner developed the concept of the READY project and distributed an outline of
same through various European Networks. As part of the partner selection process organisations with a remit
for youth or entrepreneurship were asked to complete an expression of interest form and to outline their
potential contribution to the READY Project. A total of 15 expressions of interest were received from various
organisations, from which 7 were selected based on their experiences with youth and entrepreneurship and
their ability to add value to the READY project. In addition, development agencies from Albania, Romania
and Latvia have requested to act as associate partners and are anxious to receive information on the lessons
learned under the project. All EU countries will receive information on the outcome of the READY project
primarily through the National Rural Development (LEADER) Networks which covers virtually all rural
territories in the EU. Other countries will be invited to join the closing conference and other relevant
workshops to learn best practice and to understand how to implement the various tools in order to replicate
the successful READY methods of stimulating youth entrepreneurship.

The READY project will bring together policy makers, business leaders, educators, young people and other
stakeholders from the partner countries in order to pool skills, experiences and knowledge in an attempt to
find innovative and sustainable policy and programme solutions to the youth employment challenge across
Europe. It is anticipated that the outcomes of the project will inform EU, National and local policy and actions
targeting youth entrepreneurship and youth employment.




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                            Description of READY Project and Expected Results

B.         Justification

(a)      Identification of perceived needs and constraints in the target groups (Rural Youth Aged 16-25)
Rationale for Project
Transition into the labour market for young people is difficult, with youth unemployment
more than double the overall rate within Europe (17.9% for under 25s, compared with 7.7% for 25 year-olds
and up)1 Young people are particularly at risk of poverty (19% of 16-24 year olds, compared with 12% of 25-
64 year-olds)2 . Entrepreneurship and business creation are a growing alternative for young people where
traditional career paths and opportunities in rural areas are disappearing rapidly. Young people need to be
stimulated to create their own career path and up-skilled at an early age to take up the challenge of starting
their own business.

Entrepreneurship is important for rural areas as it is a major driver of innovation, competitiveness and growth.
Entrepreneurship and small business are, particularly for the European economy, a key source of jobs,
business dynamism and innovation. Some 23 million small and medium sized enterprises in Europe provide
67% of total private employment, which corresponds to 75 million jobs3.

However, for a variety of reasons such as culture, risk aversion, education focus, Europeans are rather
reluctant to take up opportunities for self-employment and entrepreneurial activities. There is therefore, a
need to create a more favourable societal climate for entrepreneurship in the EU. The European Council has
identified this and as part of its renewed strategy to achieve the Lisbon goals of growth and jobs, specifically
called on the EU and the Member States to promote entrepreneurship among young people in the European
Youth Pact (March 2005).

This is particularly important at EU and national levels as young people have a significant contribution to
make to the Lisbon goals of boosting jobs and growth and to sustainable development, as they make up the
future work force, and are the future source of much-needed research capabilities, innovation and
entrepreneurship. That is why an effective pro-youth employment effort benefits everyone in the long run.
However, these goals can only be achieved if young people are properly equipped with knowledge, skills and
competences through high quality, relevant education and training. This cannot be ensured unless barriers
such as growing up in poverty and social exclusion are removed. Gender inequalities also need to be
addressed, as young women experience higher unemployment and a higher risk of poverty than young men,
while more young men leave school early.

The following section examines a range of key constraints and barriers to youth entrepreneurship. An
overview of the needs of Young people interested in self employment is also outlined. The key constraints
and barriers to youth entrepreneurship were identified by the READY partners as a result of on-going contact
with young people at local level.


1.       Education as a Constraint
In many countries entrepreneurship education does not exist or has not been sufficiently modernised. The
teaching of entrepreneurial skills and attributes and behaviours is often not properly integrated into school
curricula or not adequately taught on different educational levels. Most education systems still teach
traditional values of compliance to the norm rather than independent thinking and acting, risk taking and self


1
    Report on the implementation of the Entrepreneurship Action Paper SEC (2006) 1132. Brussels 07.09.06
2
    ditto




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reliance. Moreover, there is a strong emphasis in modern education to nurture skills that are more appropriate
for an employee rather than an entrepreneur. Even business study programmes at universities in many


countries often do not include sufficient entrepreneurial elements. Thus students are neither encouraged nor
educated to become entrepreneurs but rather employees. Furthermore, in most education systems there is still
a clear lack of practical and experiential learning as well as of teamwork learning. Experiential learning is
very rarely used, as an effective way of gaining knowledge and experience, yet it is probably the most
powerful way of learning entrepreneurship. Young people are further constrained through education due to
lack of trained/educated teachers, lack of information on entrepreneurship as a career and the absence of links
with established entrepreneurs

2.       Social Attitudes towards Youth Entrepreneurship as a Constraint
As cultural and social backgrounds influence an individuals approach to life they similarly influence
entrepreneurial activity and enterprise culture. It is unusual for European cultures to treat business failure as a
useful learning experience rather that a source of stigma. In addition to the foregoing, young people face
additional barriers to entrepreneurship due to their limited life and work experience and are often not taken
seriously. Also, society, particularly in rural areas, can view entrepreneurship as too risky for a young person.
Often entrepreneurship may be seen as an inappropriate career choice where risk and instability may have
consequences for a family’s standing in society.

3.      Finance and Bureaucracy as a Constraint
The lack of financial resources appears to be the most prominent barrier to young people establishing an
enterprise. The foregoing is rooted in the young persons lack of credit history and lack of personal savings
and resources. In addition, where the young person can prove their credit worthiness their lack of business
experience and skills makes them too risky for banks or lending institutions.

Administrative Burdens also discourage Young people from setting up their own business. Entrepreneurs
face numerous administrative burdens including business registration, tax administration, licenses, copyright
and patent regulations, insurance etc. These matters present particular barriers to young people as they do not
have previous experience to draw on when dealing with such matters.

4.      No Concrete Understanding of Youth Entrepreneurship as a Constraint
Young people are absorbed into the general adult population, which results in policy makers and service
providers ignoring their specific needs and particular entrepreneurial potential as well as their critical
contribution to economic and social progress. Unfortunately, there remains a gap in research and data on
youth entrepreneurship.

In addition, supports for entrepreneurs tend to focus on the project and are adult oriented. For example, many
business networks are targeted at adult entrepreneurs where membership fees are high in order to preserve
exclusivity and thereby depriving young entrepreneurs of the opportunity of making business contacts. There
is also a tendency to advertise supports for entrepreneurs through channels that are aimed at adults e.g.
finance/economic magazines, finance/economic newspapers. There is also a lack of support for the young
entrepreneur in terms of soft supports for inter-personal skills, building self-confidence, counsellors, mentors
etc.

5.       Rural Isolation as a Constraint
Rural youth are at a higher risk of disadvantage and poverty than their urban counterparts due to rural
isolation, lack of access to services, poor access to transport, few and low quality employment opportunities
and a lack of access to information on education and training. All of the foregoing results in rural youth
having to overcome significant barriers in order to secure quality education and progressive employment
opportunities. Many rural youth are unable to overcome such barriers and as a result, they become more
despondent to initiatives, become more marginalised and experience long term unemployment. However, the


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READY project will offer a new opportunity to disadvantaged rural youth as it will demonstrate to them that
entrepreneurship is attractive and accessible in rural areas. The READY project will also equip the young


participants with the necessary ‘soft’ skills and business skills to guide and develop self-employment
opportunities in their rural areas.


The READY partners have also identified a number of areas where additional supports for youth
entrepreneurship are needed across Europe.

1.      Need for a More Favourable and Credible Perception of Entrepreneurship
Young people need greater encouragement and support to pursue entrepreneurship at all levels of society. As
cultural and social backgrounds influence an individuals approach to life they similarly influence
entrepreneurial activity and enterprise culture. The foregoing is particularly relevant to women where
religious and cultural norms can add additional barriers to their participation in entrepreneurship. What is
needed therefore is a more supportive environment for young people at local and national levels which will
encourage youth to consider entrepreneurship as a viable career option. A cultural environment in which
entrepreneurship is respected and valued and in which business failure is treated as a useful learning
experience rather than a source of disgrace will generally be more conducive to entrepreneurship.
Specifically, family members also have a key role to play in supporting youth entrepreneurship in terms of
recognising and giving legitimacy for the skills range needed to run a successful business. Some studies
suggest that overall family background seems to play a more important role in the entrepreneurial attitude of
students than general cultural variables associated with the country.

There is also a need to promote a more favourable perception of entrepreneurship within society. A better
understanding of the attitude, awareness and aspirations of young people is needed coupled with more credit
given to entrepreneurial role models. By delivering an image of independence, success and achievement, they
can motivate young people to consider and explore entrepreneurship and self-employment.

2.      Need To Introduce Young People To Entrepreneurship Through The Education System.
Enterprise focused education has an important impact upon young men and women. One important aim of
enterprise education should be to promote entrepreneurship as a viable career path. Mainstream education
needs to incorporate learning about idea generation, creativity, business development, administration and
management as well as learning the necessary skills, attributes and behaviours creates a positive attitude
towards entrepreneurship and has a significant impact on a young persons decision to become an
entrepreneur.

3.       Need For Supports To Be Tailored To Young Entrepreneurs
Young people need to have easier access to finance to start their business. Given the characteristics of youth
entrepreneurship they need banks and lending institutions to apply different appraisal criteria when evaluating
their proposals e.g. approved business plan, additional personal funds, lower credit rating, shorter track record
etc. They need government institutions and agencies to allocate start up grants specifically for young
entrepreneurs.

Young people also need less bureaucratic administrative and regulatory systems. Young entrepreneurs often
face difficulties in meeting and understanding the strict credit scoring criteria of banks therefore, there is a
need to provide this information in a more transparent and clear manner. There is also a need to shorten and
simplify documentation procedures. Young entrepreneurs also need a ‘one-stop-shop’ to access information
more easily on finance, taxation, legislation, copyright, etc. There is also a need for Young entrepreneurs to
have easier access to business support services such as management development training, mentors,
incubation space etc at a reduced cost.



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Rural Young Entrepreneurs need to be given an option of remaining in their rural locality and still enjoying a
quality lifestyle comparable to the urban counterparts. The foregoing can only be achieved by ensuring that


the necessary supports for young entrepreneurs is available in a rural based one stop shop (electronically or
physically).

4.       Need For Better Integration Of Young Entrepreneurs Into The Business World
There is a need for the established business world to facilitate the integration of young entrepreneurs into the
business world. Young entrepreneurs need to benefit from business networks in terms of identifying contacts
for suppliers and potential partners. Appropriate strategies and measures to address the main factors affecting
youth entrepreneurship are needed. Within the framework of potential efforts and strategies to boost job
creation for young people, entrepreneurship is increasingly accepted as an important means and a useful
alternative for income generation in young people. As traditional job for life career paths become rarer, youth
entrepreneurship is regarded as an additional way of integrating youth in to the labour market and overcoming
poverty. Supporting this shift in policy is the fact that in the last decade most new formal employment has
been crated in small enterprises or as self-employment.

5.      Need For Research And Greater Insight Into Youth Entrepreneurship
There are various reasons why young people decide to start a business, relating to their living circumstances,
their personal attitudes, preferences and objectives and their particular interests and strengths. Recognizing
these reasons is crucial to inform policy in order to understand and stimulate youth entrepreneurship. In
addition, further attention has to be paid to the differentiation between youth and adult entrepreneurship.
Policies, measures and supports need to be flexible in order to meet the needs of youth entrepreneurs.




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(b)    List of target groups with an estimate of the anticipated number of direct and indirect
beneficiaries

The READY Partners have identified the following direct and indirect beneficiaries for the READY project.
It is expected that the READY project would have impact on a significant number of indirect beneficiaries.
Table 1          Target Groups
Target Group                        No of Direct Beneficiaries            No. of Indirect Beneficiaries
1.Rural Youth aged 16 – 25 either   70 – 84 (7 partners x 10-12 youth)    500 – 700 people including family
outside or within the education                                           members, participating youth peer
system.                                                                   groups, other youth in schools in the
                                                                          READY partner countries
2.Rural Communities/Area            7 Rural regions in the Partner        Arising from the dissemination and
                                    Countries arising from youth          mainstreaming strategy all EU rural
                                    stimulated in entrepreneurship        regions will have a better
                                    which may lead to new product or      understanding of the lessons learned
                                    service provision, increased          from the READY project and can
                                    employment levels, reduced youth      transfer best practice to their regions
                                    disadvantage                          in order to stimulate youth
                                                                          entrepreneurship.
3. Education Providers/Secondary    70 (7 partners x 10 education         Arising from the dissemination and
School Teachers                     providers)                            mainstreaming strategy many
                                                                          education providers/Teachers across
                                                                          the EU will have a better
                                                                          understanding of the lessons learned
                                                                          from the READY project and can
                                                                          transfer best practice to their
                                                                          education system.
4. Local Business Sector/SME        70-84 (7 partners x 10-12
Owners in Rural Areas               established entrepreneurs)

5. Policy Decision Makers/Local       35 (7 partners x 5 decision makers)     Arising from the dissemination and
Authorities/Ministry/Government                                               mainstreaming strategy many policy
Departments with responsibility for                                           and decision makers across the EU
Education, Enterprise, Youth and                                              will have a better understanding of
Rural Development.                                                            the lessons learned from the
                                                                              READY project which should give
                                                                              youth entrepreneurship higher
                                                                              priority on their Agendas.
6.Enterprise Development agencies,    42 (7 partners x 6 enterprise support   Arising from the dissemination and
Enterprise Incubation Unit Centres,   agencies)                               mainstreaming strategy many
Chamber of Commerce, Chamber of                                               enterprise support agencies across
Craft, Employment Offices, Youth,                                             the EU will have a better
Enterprise and Education Networks.                                            understanding of the lessons learned
Rural Development Networks.                                                   from the READY project which
                                                                              should give youth entrepreneurship
                                                                              higher priority on their Agendas.
                                                                              Specifically, all the LEADER
                                                                              LAG’s will be targeted via the
                                                                              National Rural Development
                                                                              (LEADER) Networks in all EU


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                                                                            member states to prioritise rural
                                                                            youth entrepreneurship.


(c)     Reasons for the selection of the target groups and activities

The rationale for selection of the target groups is as follows:

1.      Rural Youth
Rural Youth are a key target group as they face additional barriers to entrepreneurship due to isolation and
remoteness for central supports. In addition, rural youth are experiencing greater levels of unemployment and
disadvantage compared to other age groups. The READY partners consider Rural Youth as being key to
sustaining rural territories across Europe and to realising the Lisbon Agenda.

2.      Rural Communities/Area
There is a need to change the mindsets of society towards a more positive perception of entrepreneurship to
ensure that young entrepreneurs are encouraged and stimulated in their local environments. The READY
project will test new methods of promoting a more positive image of entrepreneurship in local communities
through a media campaign. Offering entrepreneurship as a career option to young people in our society does
not just bring economic benefits, but may also give new perspectives to peoples careers, specifically
disadvantaged groups of people and regions.

3.      Secondary School Teachers/Education Providers
Secondary School Teachers and other education providers will be targeted in order to encourage them to
incorporate entrepreneurial learning into their curricula and to provide them with tools to achieve same. The
Rural Resource Tool (which will facilitate the appraisal of rural based assets such as landscape, rivers, green
image for entrepreneurship) is especially targeted at teachers and education providers. Interaction with
business sector will mean that teachers can learn from established entrepreneurs which would enhance their
teaching skills.

4.      Local Entrepreneurs/Business Sector
Local Entrepreneurs will be targeted in order to break down the barriers facing young people wishing to
integrate into the business world. In addition, local established entrepreneurs will be targeted to encourage
more corporate social responsibility e.g. transferring their expertise to rural youth through a mentoring system
(physical or on-line) free of charge.

5.      Policy Makers/Decision Makers
There is a real need to target policy makers and decision makers during the mainstream and dissemination
strategy to ensure that Youth entrepreneurship is given more priority on the local and national Agenda and to
ensure that policies, measures and supports are more responsive to the needs of youth. Real progress will be
possible only when there is a real commitment from national and regional government agencies.

6. Development agencies/Entrepreneurial Centres/Chamber of Commerce/Employment Agencies
Local Enterprise Development agencies, Entrepreneurial Centres, Chambers of Commerce and Employment
Agencies will be targeted due to their focus on businesses start-ups and overall business development. Local
Chambers of Commerce will be encouraged to include youth in business networking activities. The
LEADER LAG’s across Europe will be targeted to encourage them to prioritise Youth Entrepreneurship on
their agenda’s. The targeting of LEADER LAG’s across Europe is considered one of the most important
avenues to promote rural based youth entrepreneurship given the positioning and role of such LAG’s in rural
areas.




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(d)     Relevance of the project to the target groups
Following consultation the READY project is of relevance to the target groups for the following reasons;

1.       Rural Youth
Entrepreneurship gives young people a sense of meaning and purpose and a sense that their aspirations can be
realised in rural areas. It can also bring alienated and marginalised youth back in to the economic mainstream
and give them a sense of purpose. Self –employment can also equip young people with skills and experiences
that can then be applied to other challenges in life.

2.       Rural Communities/Areas
The READY project will be of huge significance to rural communities experiencing youth unemployment.
Unemployed youth could contribute to economic and social progress if they were up-skilled and encouraged
to pursue employment opportunities in accordance with their interests. An increase in youth entrepreneurship
would have multiplier effects throughout the economy, boosting consumer demand and adding tax revenue.
In addition, youth employment/entrepreneurship can shift young people from social dependence to self
sufficiency and helps them escape poverty and disadvantage. Youth entrepreneurship also creates
employment opportunities for other people in the rural areas and promotes the revitalisation of the rural
community by providing valuable goods and services.

3.      Secondary School Teachers/Education Providers
The READY Project will provide education providers and teachers with a greater insight and understanding to
teach entrepreneurial skills to students. A key output of the READY project will be the development of tools
and mechanisms to teach entrepreneurship to young people. A key goal of the READY project is to make
entrepreneurship a real option for students and to make the education system more relevant to students.

4.       Local Entrepreneurs/Business Sector
The stimulation of youth entrepreneurs in rural areas will provide established entrepreneurs with a wider
choice of potential partners, suppliers, distributors etc. In addition, the provision of goods and services from a
rural based youth entrepreneur to an established rural based entrepreneur will reduce costs and sustain both
companies. Youth entrepreneurship could also progress the ‘clustering’ of rural businesses where in one
scenario small enterprises supply goods and services to larger organisations or in a second scenario where a
number of small independent business, usually service providers, would locate in the same area. Clustering of
rural business in either formats is advantageous to a rural economy as it reduces the costs of transport in the
first scenario and gives rise to a type of ‘high street’ in the second scenario

5.       Policy Makers
The READY Project will be of relevance to policy makers and decision makers by providing them with a
greater insight into the role and contribution young entrepreneurs can make to society. In particular, the needs
of young entrepreneurs from rural areas will be highlighted and will serve to better shape local measures and
supports aimed at young people. Policy Makers at EU level will also gain greater insight into the constraints
and characteristics of youth entrepreneurship in rural areas.


6. Development agencies/Entrepreneurial Centres/Chamber of Commerce/Employment Agencies
The READY Programme will be of relevance to Local Development agencies, Entrepreneurial Centres,
Chambers of Commerce and Employment Agencies due to their focus on businesses start-ups and overall
entrepreneurship development.




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(e)       Relevance of the project to the objectives of the programme

The objectives of the Programme are noted as being:

      1      supporting the implementation of the ‘Think Small First – A Small Business Act for Europe 2008
      2      and progressing the Oslo Agenda for Entrepreneurship Education in Europe

1.       Think Small First – A Small Business Act for Europe 2008. (SBA)
The READY project is relevant to the Think Small First – A Small Business Act for Europe 2008 on many
levels as follows:

The READY project specifically aims to create and promote a more positive perception of entrepreneurship
for young people which is also a stated aim of the SBA ‘At the heart of the European SBA is the conviction
that achieving the best possible framework for SME’s depends first and foremost on society’s recognition of
entrepreneurs’

There is also complimentary between the aims of the READY project and the SBA insofar as the SBA also
provides for principles which include the need to create an environment where entrepreneurship is rewarded,
to make public administrations more responsive to SME needs and to covert environmental challenges into
entrepreneurial opportunities.

More specifically, the SBA makes provision for ‘the need to care for future entrepreneurs better, in particular
by fostering entrepreneurial interest and talent, particularly among young people.’

The focus of the READY project on rural local communities is also reflected in the SBA ‘ recognition of the
special role of SME’s and in particular family based enterprises, their typically local base, social responsible
attitudes and capacity to combine tradition with innovation.’

Given the profile of some of the READY partners as Local Action Groups in rural areas the SBA statement
that member states are invited to make full use of the funding available in the Agricultural Fund for Rural
Development to stimulate entrepreneurial activity will almost certainly be realised under the READY project.

Finally, the READY partners have themselves identified the entrepreneurial opportunity arising from a move
towards environmental friendly initiatives insofar as the site visits to environmental related entrepreneurs is
scheduled under the project and the Rural Resource Tool will assist young people to appraise their local
regions for environment related enterprise opportunities.

2.      Oslo Agenda for Entrepreneurship Education in Europe (Oslo Agenda)
As already stated the overall aim of the READY Project is to promote and stimulate an entrepreneurial spirit
in the minds of young rural people and to promote a positive image of entrepreneurship. This is compatible
with the overall aim of the Oslo Agenda which is stated as ‘step up progress in promoting entrepreneurial
mindsets in society, systematically and with effective actions’.

It is compatible specifically with the Oslo Agenda in terms of the following objective to launch awareness
campaigns at European and national level, ensuring that entrepreneurship is understood in its broader sense
(not just about running a business).(Oslo Agenda)




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One of the overall objectives of READY is to promote entrepreneurship to young people in rural communities
through media campaigns, workshops and site visits ensuring the benefits of entrepreneurship is demonstrated
in real terms.

(f)     Relevance of the project to the priorities of the programme

The relevance of the READY Project to the priorities of the programme are noted as being:

1.      Entrepreneurial Culture of Young People and Entrepreneurship Education

Lot 2: Fostering the entrepreneurial mindsets of young people outside the educational environment

The overall aim of the READY Project is complementary to lot 2 of the programme ‘Fostering the
entrepreneurial mindsets of young people outside the educational environment’ as it aims to stimulate an
entrepreneurial spirit within rural youth through the implementation of various practical and innovative
integrated actions at local and transnational levels, including site visits to international entrepreneurs and also
by linking young people to the business world.

2.      Oslo Agenda
The READY project has a clear strategy to link participating youth with established entrepreneurs in order to
transfer experiences from the ‘real world’ which is also compatible with a stated action under the Oslo
Agenda as follows; ‘Associate students to real companies and to business people in order to ensure a close
relation with real business experience. Students should not be kept in isolation and far from the world outside
education’.

The READY project is arguably of most relevance to the Oslo Agenda in so far as it targets youth from rural
areas that are disadvantaged due to the lack of employment opportunities in their area and the remoteness of
their community to service provision. The Oslo Agenda also aims to ‘Offer entrepreneurship education to
disadvantaged groups. In particular, young people at risk of social exclusion who may learn best by doing
and who have difficulties in more traditional subjects’.




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C.      Detailed description of activities
The READY partners have identified 8 key activities to realise the objectives of the project. These are
summarised in Table 1 below.

Table 2         Description of Key Activities
Activity          Description
1                 Formalising of READY Programme and establish Steering Committee
2                 Recruitment of Target Groups
3                 Stimulating an Entrepreneurial Mindsets & Culture
4                 Training for Entrepreneurship
5                 Visit to Models of Best International Entrepreneurship
6                 Internal Evaluation
7                 Mainstream and Dissemination Strategy
8                 Exit Strategy

It should be noted that the local environments for entrepreneurship within the partner countries varies
considerably therefore, the READY project fully recognises the need for a diverse approach to implementing
the following activities, particularly the action to recruit the target groups, stimulate entrepreneurial mindsets
and training for entrepreneurship. A detailed explanation of each activity is now provided.

Activity 1.     Formalising of READY Programme and establish Steering Committee
One representative from each of the 7 partner countries will form a Transnational Steering Committee in
order to guarantee the implementation of project actions. At least four coordination meetings will take place
throughout the duration of the project. The main functions of the Steering Committee will be to:
        -    Draw up and sign Transnational Agreement outlining roles and responsibilities
        -    Agree internal evaluation procedure
        -    Agree calendar and programme content of transnational events
        -    Clarify and agree responsibilities of hosting a transnational excursion.
        -    Review Training and Capacity Building Programme for local and international workshops
        -    Assess project progress including the level of interaction and performance of target groups
        -    Jointly propose solutions to challenges and obstacles
        -    Review effectiveness of the mainstream and dissemination strategy
        -    Jointly make decisions regarding project completion
        -    Approve final reports on the project


Activity 2       Recruitment of Target Groups
Rural Youth are experiencing high levels of unemployment levels in rural areas with few employment
opportunities. The foregoing coupled with rural isolation is generating expanding pockets of youth
disadvantage across Europe. However, there is untapped potential in rural areas for youth as they are
surrounded by a variety of natural rural assets and, given their location, are well positioned to combine
traditional resources with innovation to create an entrepreneurial rural community. Entrepreneurship potential
needs to be better exploited among young people, especially among young females and young        persons
with a disability. The lack of focus on young entrepreneurs gives rise to a generation gap       amongst
existing entrepreneurs which can lead to difficulties around succession and/or business transfer.




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Given the difficulty in reaching isolated and/or disadvantaged youth, the READY Partners will recruit their
target groups through the following innovative methods:
            - Launch a media campaign to raise awareness of the project. Will include EU logos and
                 credit EU for finance received.
            - Consult with rural youth groups and networks.
            - Liaise with local schools
            - Liaise with agencies that support unemployed youth



Activity 3       Stimulating an Entrepreneurial Culture
The 2007 Flash Eurobarometer on entrepreneurial mindsets shows that 45% of Europeans would prefer to be
self-employed compared with 61% in the US. People in Europe need to be made more aware that self
employment is a potentially attractive career option and be provided with the necessary skills to turn their
ambitions into successful ventures. In addition, the education system is overly focused on academic
qualifications and therefore does not harness any entrepreneurial talent which can be found among young
people.

To combat the foregoing the READY partners have agreed that in order to stimulate an entrepreneurial
culture amongst youth it is crucial to engage them in capacity building and confidence building exercises in
order to successfully move them from having an idea in their minds to having the confidence to actually set
up an enterprise. Therefore, capacity building and confidence building workshops will take place at local and
transnational levels.

Specifically however for Rural Youth, one of the keys to stimulating an entrepreneurial culture is to create
awareness around the untapped and indigenous resources in their rural areas and its potential to serve as a
foundation for the development of rural based enterprises. The untapped potential of rural areas as a
foundation for entrepreneurship will be introduced to the particpants at the ‘Stimulating an Entrepreneurial
Culture’ stage of the programme and will be built on during the formal training of the programme using the
Rural Resource Tool.

In general, the methodology to stimulate an entrepreneurial culture among young people is as follows:
             - Carry out research on understanding cultural influences on entrepreneurship and assessing the
                 attitude, awareness and aspirations of young people towards it. This will serve to better
                 inform actions to promote entrepreneurship
             - Promote entrepreneurship as a career option in schools through school visits
             - Identify established Youth Entrepreneur Role Models – demonstrate that entrepreneurship
                 can be at a small scale (not just at Richard Brandson / Virgin scale)
             - Media campaign – Promote Youth Entrepreneurship as a credible career in local and regional
                 papers, on youth radio stations, on youth web-sites etc. All media campaigns will promote
                 the role of the EU and will carry the relevant EU and DG logo’s.
             - Competitions ‘Young Entrepreneur’ Competition
             - Youth Entrepreneurship events and networking

In addition, the READY Project will actively promote Youth entrepreneurship amongst teachers, instructures
and education policy makers at every opportunity at local and transnational levels including participation at
local and transational READY project events. However, the mainstreaming and dissemination strategy will
be the key channel through which Youth entrepreneurship will be promoted to teachers and policy makers.



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                        Description of READY Project and Expected Results




Activity 4      Training for Entrepreneurship
Although education at school can greatly affect the attitudes of young people towards entrepreneurship, the
emphasis remains on academic qualifications. The READY project will compliment and add value to the
mainstream education system by promoting a positive image of entrepreneurship in local communities,
producing a guide book on successful practical teaching methods, promote entrepreneurship as an attractive
career option and encourage youth to pursue entrepreneurship education in school and university.

Local Training for Rural Youth Entrepreneurship which will be delivered under the READY project can be
broken down into the following elements:
       a.      Local Workshops
       b.      Local Mentoring
       c.      Local Networking

(a).   Local Workshops
The Programme for Local Training Workshops under the READY Project is as follows:
       Workshop 1    Ideas Generation
       Workshop 2    Self management and time management
       Workshop 3    Communication and self presentation
       Workshop 4    Introduction to appraise and sensitively exploit rural based assets for
                     entrepreneurship (preparation for international training workshop)
       Workshop 5    Business Planning
       Workshop 6    Finance Management
       Workshop 7    Researching your market
       Workshop 8    Problem Solving and conflict management
       Workshop 9    Marketing and Advertising your produce/service
       Workshop 10 Sourcing Information and Support


The duration and sequencing of each workshop will depend on the profile of the young participants in each
partner country and local circumstances. The only requirement set out by the READY project is that each
partner would commence and deliver each module in a timely fashion so as enable youth to participate on and
benefit from the scheduled transnational events. The scheduled transnational events including site visits are
scheduled in such a manner as to add value to the workshops delivered at local level. All participants are
required to complete each workshop module. Teachers will be invited and encouraged to attend workshops in
order to learn from the innovative teaching methods

(b).     Mentoring
Mentoring will also be provided to each participant from an early stage in the training programme right
through to the conclusion of the programme and will add value to the training workshops and transnational
events. Each participant will be provided with a dedicated mentor (‘Buddy’) from the local business sector.
This mentor will build the capacity of the participant to gain the knowledge and confidence to build an
enterprise and will support the young person to complete a business plan by the end of the programme. The
mentors will also allow the young person to visit their enterprises and shadow them during the working day in
order to demonstrate first hand the dynamic and skills of a successful entrepreneur. The mentoring element of
the READY project is considered key as it will build links between the rural youth participating in the
programme and established entrepreneurs. As part of the Exit Strategy the READY partners will make the
necessary arrangements for the mentors to support the young entrepreneurs for at least 12 months after the
completion of the READY project in order to guide the young person from business planning completion
stage to enterprise start up stage.


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                        Description of READY Project and Expected Results




(c).    Networking
A Young Entrepreneurs network will be set up in each partner country to encourage the young participants to
find common solutions to common problems and to stimulate ideas. This network will be linked to the local
business sector and will also serve to form the foundation to build a transnational network for the young
participants.

At the completion of the formal training element of the READY programme the young participants should
have a business plan in place which can be used in the ‘real’ business world.


Activity 5       Models of Best International Entrepreneurship/International Training Workshops
Three international site visits to established entrepreneurs in the Republic of Ireland, Spain and Germany will
take place throughout the duration of the programme. The objective of the site visits to successful enterprises
is to add value to the skills acquired during the training workshops and to interact with entrepreneurs who are
role models. Participating Youth and education providers/teachers will be invited to participate on the
transnational visits in accordance with their specific interests.

As part of the international site visit experience a series of transnational workshops will also be scheduled for
READY youth and READY teachers which will enhance learning on entrepreneurship and will further
facilitate exchange of experiences and lessons learned to date. The following partners have agreed to host
transnational events as follows:

       Table 3           International Events For Participants
     Partner                                               Description
     Austria                                               International Training:
                                                           Confidence Building and Capacity
                                                           Building for Youth Entrepreneurship

                                                               Site Visit to Entrepreneur:
                                                               Environment Business
     Spain                                                     International Training:
                                                               Idea Generation and Creativity for
                                                               Youth Entrepreneurship

                                                               Site Visit to Entrepreneur:
                                                               Tourism Business
     Republic of Ireland                                       International Training:
                                                               Appraise and Sensitively Exploit Rural
                                                               Based Assets for Youth
                                                               Entrepreneurship

                                                               Site Visit to Entrepreneur:
                                                               Food Business

It is agreed that the hosting partner will prepare introductory notes on their respective international workshops
and forward same to each partner in order to best prepare the youth and education providers to fully
participate in the international workshops.




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                        Description of READY Project and Expected Results
Activity 6      Internal Evaluation
A detailed explanation of the internal Evaluation procedure is contained on page 23 of this application.


Activity 7       Mainstream/Dissemination
The development and implementation of the mainstream and dissemination strategy is the responsibility of all
partners. The READY Partnership is aware that mainstreaming is a key strategic goal of the READY project.
The partner organisations are committed to inform and influence policy development at organizational,
regional, national and European levels by contributing knowledge about Youth Entrepreneurship and by
identifying ways of making existing policy more responsive for Young Entrepreneurs.

The READY Partnership is committed to embarking on a comprehensive dissemination strategy including
attendance at key networking events both at national and international levels. The READY Partnership will
also disseminate lessons learned from the READY project including:

        -       Dissemination of lessons learned through various channels on Youth Entrepreneurship during
                the life span of the project including organization of workshops/conferences with teachers, a
                policy makers and young entrepreneurs at local and international levels
        -       Presentations of the lessons learned on Rural based Youth Entrepreneurship at appropriate
                local, regional, national and international for a
        -       Establishment of a dedicated READY project web-site and on-line news letter to enable other
                interested third parties/groups access information on Rural based youth entrepreneurship
        -       Visiting local schools and encouraging teachers to adopt the lessons learned from the
                READY project
        -       Circulation of publications and lessons learned to relevant national organisations.
        -       Press releases and feedback reports on international site visits and workshops
        -       Disseminate Final Project Report in relevant languages
        -       Conduct Closing Conference and invite interested parties throughout Europe to attend.
                Include speaker from EU commission at Conference and schedule visit to EU Commission to
                demonstrate role of EU in promoting Youth Entrepreneurship in rural areas.

All mainstreaming and dissemination material will be prepared in English and subsequently translated into
other languages. Each of the partners is committed to translating the mainstreaming and dissemination
documentation into their respective language.

(a)     Mainstreaming - Policy Learning Arising From this Project
The READY project will inform and influence policy development by contributing knowledge about Youth
Entrepreneurship and by identifying ways to make existing policy more responsive to younger people. The
evaluation of the READY project will be of interest to local and national training agencies and education
providers. The approach, methodology utilised and baseline information will also be of interest to decision
makers and service providers to entrepreneurship and researchers in education and entrepreneurship policy
development.

(b)     Mainstreaming - Agencies / Government Departments that should be Informed or Influenced by
        this Learning
The following are some of the agencies that will be informed or influenced by learning generated from the
READY project:
    National Government Departments for Education in each partner country.
    National Government Departments for Enterprise in each partner country
    National Government Departments for Youth in each partner country
    National Rural Development (LEADER) Networks throughout Europe
    Youth Training Networks in each partner country



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                         Description of READY Project and Expected Results
        Chambers of Commerce and Enterprise Development Agencies in each partner country
        EU institutions with a remit for Enterprise, Economics and Youth
        Global Entrepreneurial Monitoring Initiative (GEM)


At the date of application each partner has already identified a number of key local orgnisations and agencies
that are interested in learning about the experiences and best practices identified under the READY project.
Several schools in partner countries have expressed interest in obtaining information on innovative training
tools which can be used within classrooms.

(c) Mainstreaming - Ensuring These Bodies are Informed
The project will inform local and national agencies and government Departments about the READY project
through its reporting mechanisms, conferences and seminars and by circulation of published materials. The
READY Partners will participate in national networking events as opportunities arise and share project
learning. The READY Partners will have a role in reporting to their own national organisations and networks
about the work of the project. It will be crucial to provide an accurate account of the various processes and
methodologies employed and the evaluation, which will be widely circulated, will play an important role in
documenting the project and its effects.

(d) Other Mainstreaming Actions
Other mainstreaming actions under the READY project will include:
    Dissemination of learning to key enterprise and education stakeholders through effective channels
    Establishment of a dedicated web-site to facilitate information exchange
    Organising an international conference
    Close liaison with key mainstream agencies at all stages of the READY project
    Project personnel will participate in regional and national networking to share learning from the
       READY project


Activity 8       Exit Strategy
The Exit Strategy and the sustainability of the project is the responsibility of all partners. At the point of
closing the READY project the participating youth should have a progression route into Entrepreneurship
clearly identified. Specifically, every participant should have a business plan prepared for the real world
which will guide them into self employment. Alternatively, the experience of participating on the READY
project may have stimulated participants to pursue further studies on Entrepreneurship in colleges or
universities.

The dissemination and mainstreaming activity will support a successful exit strategy for the READY project.
The following specific actions will also be completed to ensure a successful exit strategy from the project;

a.       Establishing of Information Points/Network for Youth at local and international levels.
         Modern and responsive administration systems for young entrepreneurs can make a major
         contribution to the success and growth of SME’s by saving them time and money and hence freeing
         resources for innovation and job creation. To facilitate the foregoing a local youth entrepreneurship
         network will be established in local territories and will be supported by the relevant READY partner.
         In addition, the 7 local networks will also form a transnational ready project which will be supported
         by all of the READY partners. It is agreed that the READY partners will remain as a network
         following the completion of the project in order to support the international youth entrepreneurship
         network.

b.       Referral for Start up Assistance




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                        Description of READY Project and Expected Results
        For the Youth Entrepreneurs pursuing self–employment the READY partner in their location will
        refer them to the relevant local agency to avail of additional supports. Specifically however, the
        lessons from the READY project will be incorporated into the READY Partner organisations and as a
        result, those partners (5) who have direct responsibility for the National Rural (LEADER)

        Development Programme in their area is committed to prioritizing Youth Entrepreneurship as a
        priority target group. All partners are also committed to influencing other local organisations to give
        higher priority to Youth Entrepreneurship. This will result in the participating youth finding it easier
        to access the necessary support to establish their business and will remove entry barriers for future
        young entrepreneurs.

     c. On-going Mentoring for 12 months
        Arrangements will be made in each partner region to secure mentoring for each young entrepreneur
        for a period of 12 months of more after the project completion. A key element of the exit strategy is
        for each READY partner to establish a panel of mentors across all disciplines at local level who
        would agree to mentor the young entrepreneur free of charge on specific areas such as HR,
        legal, copyright, etc as required during at least the first 12 months of operation.

d.      Certificate of Completion
        Each participating youth will be provided with a certificate of achievement to demonstrate to family
        and friends that they have completed an international programme on Entrepreneurship. It is
        anticipated that an awards ceremony will take place at the closing conference in Belgium and thus
        create a link between achievement and entrepreneurship.

e.      Linking READY project to Third level Studies in Entrepreneurship
        The READY partners will communicate to the third level colleges and universities in their regions the
        content of the READY programme and will encourage them to recognise the knowledge and skills
        acquired by the participants and to give credit to READY participants for these skills when they are
        applying for a place in college to study entrepreneurship.




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                        Description of READY Project and Expected Results




D.      Methodology
(a).    Methods of implementation
Actions under the READY project will be undertaken at local level or jointly between partner groups. The
READY partners have agreed to implement actions at local level using innovative methods which are
compatible with the local circumstances. A summary of methodologies that will be adopted to recruit
participants, stimulate entrepreneurial mindsets, up-skill youth and target groups on entrepreneurship is
summarised below. The proposed methodologies for the internal evaluation and the dissemination and
mainstreaming strategies are contained in pages 23 and 19 respectively.


1.       Methodology to Recruit Target Groups
The German, Belgium and Croatian partners are adopting highly innovative methods of recruiting the target
groups. Specifically, the German partner intends to hold a competition to identify the most suitable youth
while the Belgium partner is recruiting the participants through youth theatre/drama. The Croatian Partner
will use an introduction to entrepreneurship workshop to recruit youth. The Austrian partner will visit schools
and promote the READY programme to a number of schools and from this exercise will select the most
suitable youth. The Partners from the Republic of Ireland, United Kingdom and Spain will use more
traditional methods of recruitment including advertising and informal interview selection. The experiences
of each recruitment method will be exchanged with the most successful documented for later dissemination.

Education Providers and Teachers whose students are participating in the READY project will be directly
approached by the READY partners to participate themselves in the various workshops and international
events as appropriate. In addition, other teachers and education providers in the partner countries will be
invited and encouraged to participate in the programme and to participate in the various programme events as
appropriate, especially the closing conference.

Business leaders and entrepreneurs will be directly approached to participate in the READY project. Already,
the partners can identify established entrepreneurs in their territories who are prepared to assist young people
interested in establishing a rural business. Particular care will be had when selecting mentors for the youth to
ensure that there is a successful character and skills set match.


2.     Methodology to Stimulate Entrepreneurial Mindsets & Culture and Entrepreneurship Training
The READY partners have agreed to utilise a range of innovative methods to stimulate the entrepreneurial
mindsets and deliver effective training to the participating youth. Specific actions targeting the participating
youth will adopt one or more of the following methodologies:

            -   Individual or Group Discussion/Stimulation on entrepreneurship
            -   Up-skilling for confidence building and capacity building through innovative methods such
                as music, sport, drama, community work etc
            -   Formal training for modules such as Business Planning, Rural Resource Appraisal Tool
            -   Informal training through networking with other participants and the business sector
            -   Practical workshops and site visits for modules such as ideas generation
            -   Experimental learning from visits to established entrepreneurs, assignments etc
            -   Mentoring for personal development and entrepreneurship skills development
            -   Audio Visual
            -   Other



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                        Description of READY Project and Expected Results




The READY partners recognise that an innovative approach is needed to promote entrepreneurship to
Teachers/Education Providers/Policy Makers. Therefore, the READY partners are proposing the following
methodologies to promote entrepreneurship to Teachers/Education Providers/Policy Makers etc;

            -   Group Discussion/Stimulation at local and international levels
            -   Attendance at Youth Entrepreneurship Workshops in an observational and listening capacity
                and follow on workshops for teachers/education providers to better understand teaching
                methods and techniques.
            -   Informal training through networking with policy makers, teachers, business leaders, role
                models at local and national events
            -   Attendance at international site visits


(b)     Reasons for the proposed methodology
The proposed methodology for the young participants is varied in order to fully engage the young person and
stimulate their creativity and confidence in order to facilitate their progression to entrepreneurship or
entrepreneurship education. A key rationale for the proposed methodology is to demonstrate to the young
participants at an early stage in the project that entrepreneurship is accessible to all. The implementation
methodology is also designed to derive the maximum benefits from the project and to facilitate exchange of
lessons learned amongst the partners for future discussion and dissemination.

The proposed methodology to promote entrepreneurship to Teachers/Education/Policy Makers is to facilitate
is designed to facilitate discussion amongst groups from different organisations and countries. The READY
partners are particularly interested in the lessons learned from transnational discussions for teachers/education
providers/policy makers on how best to promote entrepreneurship. It is also agreed by the partners that
teachers/education providers/policy makers observing first hand how innovative methods can stimulate
entrepreneurship will prove useful when encouraging teachers/education providers to promote
entrepreneurship in their classrooms. A key rationale for the proposed methodology is to demonstrate to
teachers/education providers/policy makers that teaching entrepreneurship to young people is both possible
and rewarding for all involved.


(c).   How the project will build on previous projects/activities
The successful implementation of the READY project will build on the work of the partners as follows:

1.      READY Partner from the Republic of Ireland
The READY project will build on the success of previous entrepreneurship related initiatives and
programmes delivered by Carlow County Development Partnership including the National Rural
Development (LEADER) Programme 2000 – 2006, the Carlow/Northern Ireland Specialty Food Producers
Programme and the WIND (INTERREG) Craft Programme. Under these initiatives a range of supports was
successfully developed to assist adults entrepreneurs establish enterprises in rural areas. The READY project
will add value to this learning by informing Carlow Development Partnership on how best to tailor these
enterprise supports to ensure that they are responsive to the needs of young entrepreneurs. In addition, the
lessons learned from the READY project will also inform the range of supports which will be offered from a
proposed Rural Enterprise Centre which is expected to be completed by Carlow County Development Centre
in 2010. The lessons from the READY project will also serve to inform rural enterprise development under
the current National Rural (LEADER) Programme 2007 – 2013.



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                        Description of READY Project and Expected Results




2.      READY Partner from Belgium
Mid-West-Flanders is a partner in 2 running European projects that specifically aim at stimulating and
strengthening “entrepreneurship”.

Objective-2 project 330: develop a complete coaching package for starters (network of new entrepreneurs
“incubator”centers), combined with the establishment of a one-stop-info point in every village, and the set-up
of a variety of modular training and/or advice possibilities.

GROEI.kans (Growth): an Interreg-project aimed at strengthening rural entrepreneurship through 1) the set up
of a rural academy (in cooperation with e.g. a number of universities) and 2) the establishment of an intensive
network, aimed at strengthening the economic performances of rural entrepreneurs (e.g. stimulate innovation).
The project covers Flanders and the south of the Netherlands.

The experience gained from our intense participation in both projects should help us to strengthen our
activities in READY, and will allow us to disseminate the READY know how to a much larger group of rural
areas.

3.      READY Partner from Croatia:
The READY project will directly contribute to the realisation of the Vukovar-Srijem County Development
Strategy for period 2007-2013 and its objective to develop a competitive and sustainable economy which will
also protect the environment. The READY project will also progress the Measure “To address skills gaps -
provide non- mainstream training to develop personal and community confidence and to encourage people to
obtain more qualifications”.

The READY project will also support three projects implemented in rural Srijem which aim to establish a
number of agricultural co-operatives (AGRO-DEV project PHARE 2005 Cross-border Cooperation Croatia-
Italy), sustainable wine industry (WINE-DEV project (PHARE 2006 Cross-border Cooperation Croatia-Italy)
and tourism sector (E.R.S.P.A project (PHARE 2006 Cross-border Cooperation Croatia-Italy).

4.       READY Partner from Germany
We will use our experiences from former activities concerning methods of recruitment of participants and of
training methods - but we will add a stronger mainstreaming strategy and activities. It is expected that the
READY project will provide us which greater learning on Entrepreneurship and will add value to the
following initiatives which are delivered through our organization;

    -   Regionaler Lotsendienst des Landkreises Potsdam-Mittelmark 2001 bis heute (start-up consultation
        for unemployed people)

    -   Akkreditierter Regionalpartner der kfw für das Gründercoaching Deutschland (seit 2008) (coaching
        before and after the start of new companies)

    -   Gründer-Monitoring der MAIA 2008 – 2009 (start-ups of unemployed people)

    -   Barrierefreie Gründerwerkstatt 2005 – 2007 (start-up consultation for disabled people)

    -   Gründerbegleitnetzwerk Brandenburg 2002 – 2005 (start-up consultation of disadvantaged people)


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                        Description of READY Project and Expected Results

    -   Zahnrat Schule und Wirtschaft 2001(start-up promotion by school companies)




5.       READY Partner from Austria:
It is expected that the READY project will enhance our understanding of Youth Entrepreneurship and we will
be able to transfer the lessons learned to the following initiatives delivered through our organization;

               OTELO – open technology lab: youth center equipped with different technical instruments in
                order to boost their interests, get in contact with other like minded people, start ups
               Business pro Austria: founding process for producers of new ideas
               LASER: educate trainees aged between 16 and 20 in the field of soft skills, personality
                training program

6.     READY Partner from Spain
In Spain it is anticipated that the lessons from the READY project will be transferred to the following
programmes;

Empresa en la escuela, - Entrepreneurship at School:
This is an activity to promote entrepreneurship in primary schools. The activity is modelled on a business
game where the children design a simple product that can be produced by them, (bookmarkers, key rings,
paperweights). They are mentored by a teacher, form companies, take decisions about their project, estimate
how many units of each product they will need, calculate the cost of the product, set the final prize and they
sell it in a local market or in the school itself.

Gener@ empresa” – Entrepreneurial generation.
It’s an initiative to encourage entrepreneurship especially aimed to the rural women. It includes site visits to
nearby business which were promoted by women, skills workshops, entrepreneurial activities and assessment
about funding and other resources that the entrepreneurs have at their disposal.

Third Axis: Developed by “Valnalón Industrial City” at some secondary schools of the territory. One of the
exercises is to create an international business company. This way they select a variety of products to sell to
secondary schools from other countries, and at the same time they buy from them different typical products of
their territories. These products are sold later in the market.


7.      READY Partner from The United Kingdom
Action Renewables has an education programme consisting of 2 fully qualified teachers who focus on 1,164
primary and post primary schools throughout Northern Ireland. The Education programme promotes the
following: minimising the use of fossil fuels and their impact on the environment, to raise awareness of the
range of renewable technologies available and their benefits, to provide at least 180 school visits per academic
year, to develop and maintain a web platform and online programmes to increase participation amongst
schools and their pupils, to promote a debating competition for secondary schools, to update schools with a
regular newsletter. The Action Renewables education programme is integrated within the CCEA addressing
climate change. It is anticipated that the READY project will enhance this Environmental Training
Programme for primary and post primary schools in Northern Ireland by linking and promoting
entrepreneurship with environmental opportunities to establish self employment in rural areas in the region.




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                         Description of READY Project and Expected Results




(d).     Procedures for internal evaluation
The READY Partners will oversee an ongoing internal monitoring process and will monitor project progress
at local level and will communicate same through an open and transparent process at transnational committee
level. The READY Partners are committed to internal project monitoring from the start to ensure that the
actions are realizing the stated objectives of the project. The German Partner will lead the internal monitoring
and internal evaluation at all stages of the READY Project.

(1)     Overall Evaluation Approach
The nature of the project lends itself to a formative or developmental evaluation model. A benefit of a
formative evaluation which tracks a project as it develops is that learning can be highlighted and difficulties
addressed on an ongoing, basis.

(2)       Means of Assessing Achievement of Objectives
The evaluation component of the project requires the evaluator to assess the rationale of the project in terms
of its fit with the problems it is attempting to alleviate or solve. The evaluator will also gather and analyse
information/data on project design, management, delivery, participation and retention levels and in so doing
assess project effectiveness and impact in terms of participants’ career and educational/training development
and teachers/education providers/policy makers awareness and practice of youth entrepreneurship strategies.
In order to facilitate this analysis, the evaluator will design a set of input, output and impact/result indicators
that are drawn from project objectives.

(2)     Data Gathering Systems
Much of this information will be gathered though target group feedback sessions and can be gathered at
appropriate time intervals over the course of the project. Some information can be gathered from
administrative records (participant age, educational background etc).

(3)     Data Collection
Desk and active research components will be built into the evaluation model. In terms of desk research, the
evaluation will include a review of all documentation relating to the project and related policy. This will
include relevant national and transnational policy, reporting documents and all records relating to project
participants. The active research component will include the following approaches to data collection:
    -   A number of focus group interviews with target groups at project commencement, mid-way and
        wrap-up stages
    -   A number of case study interviews with Young Entrepreneurs and established business people
    -   A number of focus groups with teachers and education providers
    -   Questionnaire (survey of participants at project commencement and completion). This can be done on
        a one to one basis with individuals who have language or literacy difficulties;
    -   Participant Observation – attendance of evaluator at selection of activity sessions;
    -   Stakeholder Interviews with development partnership members and other key players including
        policy makers.




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                         Description of READY Project and Expected Results




(4)     Publications Arising from the Evaluation and Dissemination Plans
The data gathered during the research and evaluation assignment will be analysed as appropriate. The
evaluation will discuss and assess:
            - Project rationale and impact on overall problem;
            - Management, implementation and delivery issues and outcomes;
            - Characteristics of the target groups; history, nature, effectiveness and impact of their
                 involvement;
            - Identification of practices and processes that stimulate Youth Entrepreneurship and
                 minimise barriers to participation
            - Effectiveness, efficiency and impact of different activities and approaches in      challenging
                 barriers to Youth Entrepreneurship and promoting a stronger     entrepreneurial culture
            - Impact of mentoring and other support arrangements on participants’ involvement,
            - Outcomes from Transnational Partnership.
            - Policy Lessons and Mainstreaming Potential of the Project.

The evaluator will prepare a draft report for consideration by the READY Partners. Necessary amendments or
additions will be made. Following this consultation process a final and professionally produced report will be
drawn up. The final report will be widely circulated to policy makers and other interested parties and
published on the Internet as part of the mainstreaming and dissemination strategy.

(e).     Level of involvement and activity of other participants in the project
The project co-ordinator (Republic of Ireland) is responsible for the project concept and initiating the search
for suitable partners across Europe. All partners were involved in developing and finalising the application
for the READY project. Communication between partners took the form of telephone conversations and e-
mails. A meeting for all partners was held in Dublin, Republic of Ireland on Wednesday 15th of April to
discuss and finalise the project and application form. The Table below outlines the different responsibilities
of each partner under the READY project.

(f).     Role of Each Participant
While the Republic of Ireland is the LEAD partner for the READY project each partner will appoint one
senior official from their organisation to take a seat on the transnational steering committee who will also be
responsible for the successful recruitment of the target group in their respective country. It is the
responsibility of each partner and specifically their appointed senior official to ensure that the local activities
are successfully implemented, to manage local budgets and to complete their joint actions in a timely manner.
Provision for these partner responsibilities will be made in the transnational agreement which will be duly
signed by an authorised official from each of the partner organsiations prior to commenting the project. The
project co-ordinator (Republic of Ireland) will assume overall responsibility for the successful implementation
of the project in accordance with stated objectives.

Specifically, in addition to the hosting of the international events as detailed in Table 2 above, the following
partners have agreed to take the lead for the completion of the actions as detailed below.

        Activity                                                            Partner
        Monitoring and Evaluation Procedures                                Germany



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                           Description of READY Project and Expected Results
         Development Rural Resource Appraisal Tool                      Republic of Ireland
         Development of Media Strategy /Web-site                        Croatia
         Develop International Network for Young Entrepreneurs          United Kingdom
         Develop guideline book on how best to teach entrepreneurship   United Kingdom


Note:
1.    The level of expertise held by the READY partners is such that the vast majority of actions can be
      successfully concluded in-house thereby eliminating or reducing the need to engage external
      consultants.
2.    Where a partner agrees to take the lead on an action it is expected that the other partners will
      contribute to this action as required by the lead partner.


(g)     Team proposed for implementation of READY Project.
The team to implement the project comprises officials from each of the partner organsiations. The table
provides an outline of the various

Table 4           Team proposed for implementation of READY Project
Partner from:             Republic     Austria   Germany    Spain       Croatia      Belgium   United
                          of Ireland                                                           Kingdom
Membership of             X (CHAIR)    X         X          X           X            X         X
Steering Committee
Recruitment of Target     X            X         X          X           X            X         X
Group and delivery of
Local Actions
Development of                                   X (LEAD)
Monitoring and
Internal Evaluation
Procedure
Host international        X (LEAD)     X(LEAD)              X(LEAD)
Entrepreneurship
Workshop, site visit to
Entrepreneur and
Steering Group
Meeting in own
country
Develop Network for                                                                            X (LEAD)
Young Entrepreneurs
Develop Guideline                                                                              X (LEAD)
Booklet on Teaching
Entrepreneurship
Education
Develop Rural             X(LEAD)
Resource Appraisal
Tool
Organising closing                                                                   X(LEAD)
Conference including
visit to EU Institution
Development of                                                          X(LEAD)
media strategy &
READY project Web-
site
Mainstreaming and         X (LEAD)     X         X          X           X            X         X
Dissemination



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                        Description of READY Project and Expected Results
Strategy
Exit Strategy          X             X           X             X           X            X            X


The location for the first steering group meeting is yet to be determined but will most likely be held in either
the Republic of Ireland or Croatia.




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                                                  Description of READY Project and Expected Results

E.      Duration and plan of action
The duration of the READY project is 15 months which is considered a sufficient time frame to fully implement all the 8 key activities in full. The
READY partners have agreed that the duration and plan of action for the project is outlined in the table below.
            Table 5 Duration and Plan of Action
            Month                                                                       1   2   3   4   5   6   7   8   9   10   11   12   13   14   15
 Activity   Description
 1          Formalising of READY Programme and establish Steering
            Committee. READY project content agreed, scheduled and finalised
            and steering committee fully operational with terms of reference by
            end of 1st month.

 2          Recruitment of Target Groups and promotion of programme. Target
            Groups selected using various methods with 10-12 young people,
            teachers and business leaders ready to engage in the programme by
            end of 3rd month.

 3          Stimulating an Entrepreneurial Mindsets & Culture. This action will
            commence immediately after recruiting the target groups and will
            continue up to the latter phases of the programme.

 4          Training for Entrepreneurship.             The formal training for
            entrepreneurship will commence after the initial sessions on
            stimulating entrepreneurship and will run for 8 months with
            mentoring continuing throughout the lifespan of the project. It is
            anticipated that the formal training will conclude at the end of the 10th
            month of the programme.
 5          Visit to Models of Best International Entrepreneurship. The visits to
            models of best practice are scheduled to enhance knowledge obtained
            during the formal training and are expected to conclude at the end of
            month 10 of the project.
 6          Internal Evaluation. The internal evaluation will commence at the
            start of the programme and will track the progress of the various
            actions and methods over the lifespan of the project.
 7          Mainstream and Dissemination Strategy. The mainstream and
            dissemination strategy is scheduled to commence in month 10 of the
            project and will run for 7 months during the latter half of the project
            lifespan.
            Exit Strategy. The exit strategy will commence in month 11 of the
            programme and will continue for 5 months up to the end of the
 8          programme.


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                        Description of READY Project and Expected Results

F.      Estimated impact of target groups

(a)     Making the implementation of entrepreneurship education strategies and actions more systematic
The partners understand that to make the implementation of entrepreneurship education strategies and actions
more systematic there needs to be clearly defined guidelines on how best to teach entrepreneurship and the
benefits of pursuing entrepreneurship as a career choice. Therefore, making the implementation of
entrepreneurship of education strategies and actions more systematic will be achieved as follows:

           Publication of a guideline booklet for education providers and teachers on innovative methods of
            teaching entrepreneurship
           Supporting teachers by offering a variety of tools which can easily be transferred to the classroom
           Direct involvement of teachers in the READY project and in particular to site visits and
            international workshops will demonstrate the benefits of pursuing entrepreneurship as a career
            choice at a young age
           Involving the teachers, business community and decision makers in the READY project will
            inform strategies to ensure that young people can progress coherently in acquiring entrepreneurial
            competencies within and outside the education system.
           Influencing policy makers and decision makers to prioritise youth entrepreneurship education in
            schools


(b)     Increasing the number of participants to entrepreneurship education in schools and universities
A clearly defined progression route of the READY Project will be to pursue further entrepreneurship
education in schools and universities and to encourage youth to remain in schools to study entrepreneurship.
In addition, a key outcome of the READY project is to demonstrate to the participating youth and the
hundreds of indirect beneficiaries that entrepreneurship is a viable career option in rural areas. This will be
achieved by undertaking a comprehensive media strategy at local level, by encouraging the young people to
fully participate in the international site visits to successful entrepreneurs, by participants engaging in the
mentoring process and by identifying appropriate role models for the participating youth. Specifically, the
closing conference in Belgium will highlight the attractiveness of pursuing entrepreneurship as a career option
and also the benefits of pursuing entrepreneurship education in schools and universities. The READY project
will also equip teachers and education providers with tools and skills which will enable them to more
confidently teach entrepreneurship.


(c)      Improving the image of entrepreneurs in society and the attractiveness of entrepreneurship as a career
choice for young people
The READY project will improve the image on entrepreneurs in society and will specifically promote the
attractiveness of entrepreneurship as a career option by promoting the economic contribution that small
business make to rural economies and by conveying the positive experiences of successful rural based
entrepreneurs. The READY project will also bring the rural youth into direct contact with successful
entrepreneurs and thereby convey that entrepreneurship is accessible to all. The READY partners are
determined to promote entrepreneurship at all operational scales i.e. the READY project will actively promote
that a successful rural enterprise can be small in scale (employ 2 – 3 people) and that it is not necessary to
operate at the scale of international organisations (Richardson Brandson & Virgin).




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                       Description of READY Project and Expected Results

G.     Publications and other outputs
The READY partners anticipate the following outputs from the full implementation of the READY project.
Additional outputs may arise as the project develops. The following outputs will be developed and
documented to facilitate the mainstreaming and dissemination strategy and to facilitate transfer to other
territories.


Table 6 Publications and Other Outputs
Output                              Local Actions                      Joint Action
70 -84 young people up-skilled in 70-84
Entrepreneurship and ready to start
a business in a rural area
Teachers/Education Providers up- 70
skilled          in        teaching
entrepreneurship
Guideline Booklet on How Best to                                       1
Teach Entrepreneurship to Young
People. Will include EU logo’s
and credit EU for finance received.
Evaluation Report of READY                                             1
Programme. Will outline role of
EU       in   supporting     Youth
Entrepreneurship.
Tool to Appraise Rural Assets for                                      1
Entrepreneurship. Will include EU
logo’s and credit EU for finance
received
Closing Conference papers and                                          1
literature. Will include EU logo’s
and credit EU for finance received
Web-site incorporating on-line                                         1
newsletter. Will include EU logo’s
and credit EU for finance received
Training Workshops and summary 60 (10 x7 partners)                     3
papers
Site Visits                                                            4

Final Project Report with Set of                                       1
Policy Recommendations for
decision makers. Will include EU
logo’s and credit EU for finance
received
Youth Entrepreneurship Networks 7 (1 in each partner country)          1 (joint network)
to support rural youth.




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                         Description of READY Project and Expected Results


H.       Multiplier effects
The READY Partnership is committed to developing sustainable outcomes in respect of Young
Entrepreneurship. The project is designed to research, test, implement and review Youth Entrepreneurship
practices and policies that aim to stimulate an entrepreneurial culture for young people in rural areas. The
over-riding purpose of the project is to communicate the learning and impacts that arise and particularly those
factors that made a real difference in terms of challenging not just attitudes but practices around
entrepreneurship for young people. The various outputs from the READY project will serve as models of
best practice which can be replicated and transferred to other areas.

(a)     Multiplier Effect - Informing and Influencing Organisations best positioned to support Youth
Entrepreneurship

The project has considerable potential to inform and influence practice within organisations best positioned to
support Youth Entrepreneurship in a variety of ways including the following:

        Youth Entrepreneurship Information will be shared locally and nationally with education
         organisations, target group members and the wider community. Information will also be shared with
         relevant groups across Europe

        Knowledge and action learning will be disseminated locally, nationally and across Europe. A
         resource library will be created on the web-site and made available to all target groups and other
         organisations. READY Project documentation will be published and disseminated.

        New methodologies and Innovative ways of stimulating entrepreneurship and overcoming obstacles
         and promoting youth entrepreneurship will be established. Youth Entrepreneurship training strategies
         will be devised and tested within partner countries and jointly. Those that have a positive impact will
         be documented as a guideline to stimulate youth entrepreneurship and disseminated widely to relevant
         organisations across Europe.

        New models will be developed and tested in consultation with target groups and documented for
         replication and dissemination. These will include a Rural Resource Tool to appraise rural
         communities from an enterprising perspective and a guideline booklet detailing innovative ways of
         teaching entrepreneurship. A local media campaign for Youth Entrepreneurship will also be devised
         which will promote a positive image of Youth Entrepreneurship within partner countries. The most
         successful campaigns will be documented to facilitate transfer to other territories.

(b).    Multiplier Effect - Project Specific Learning of Relevance to Other Organisations
The project will bring about a greater understanding of strengths and weaknesses of adopting a co-operative
model at local and transnational level to promoting youth entrepreneurship and the efficacy of individual and
co-operative actions in achieving project objectives. It will also generate greater knowledge of the skills
required to become an entrepreneur, age (youth) related barriers to entrepreneurship and a deeper
understanding of the target group in relation to entrepreneurship. The READY project has the capacity to
influence a wide audience including most importantly the peer groups of the youth participating in the project.

While the READY project is of particular interest to organisations focusing on youth, entrepreneurship and
rural development, lessons can also be drawn by national education and training providers and disseminated
amongst their teachers and tutors. Economic and Enterprise policy makers are also likely to be interested in
the project’s learning around how barriers to youth entrepreneurship manifest themselves in society and how
these can be dismantled.




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                        Description of READY Project and Expected Results


(c)     Putting Project Learning into Practice in Key Organisations
A project website will be created to facilitate a greater multiplier effect through discussion and dissemination
of project learning. Project progress and evaluation reports and other training and Youth Entrepreneurship
publications will be available through the website and from the partner organisations.

An important feature of the project design is that Partners organisations put learning into effect in their own
communities and act as models of best practice for Youth Entrepreneurship. Each partner will promote
awareness of the READY project and the role of the EU Organisation in Youth Entrepreneurship through
their local and national media.




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                        Description of READY Project and Expected Results

I.      SUSTAINABILITY
The overall sustainability of the READY project will be determined largely by the effectiveness of the
mainstreaming and dissemination strategy and the exit strategy. The READY partners have agreed that to
ensure the sustainability of the actions after the completion of the project it is necessary to firstly secure a
greater priority for youth entrepreneurship on the agenda of policy makers. Once this priority is secured,
youth entrepreneurship would be incorporated into Government and organisational strategies which would
result in funding and resources allocated to developing youth entrepreneurship. The READY project itself
will act as a credible reference point to demonstrate to local and national policy makers that there is untapped
skills potential associated with Youth Entrepreneurship which if properly harnessed would unlock the
economic potential of many rural areas. In addition, the READY project will also promote the fact that
stimulating and encouraging an entrepreneurial culture amongst rural youth would derive benefits such as
increased employment, social cohesion and economically sustainable rural areas.



(a).     Financial Sustainability:
The key to ensuring the financial sustainability of the READY project activities will be to influence enterprise
and youth support agencies to prioritise Youth Entrepreneurship on their Agendas. Once young entrepreneurs
have the support of development agencies (including securing non-refundable grant aid) it will open doors to
private finance sources, including banks and lending institutions. In addition, the financial sustainability of
the READY project will be assured through the following actions;

               Agreement that established entrepreneurs participating in the project will provide mentoring
                support (free of charge) to the participating young entrepreneurs after the completion of the
                READY project.
               Incorporate the established entrepreneurs into the local Youth Entrepreneurship Network to
                provide mentoring to new Young Entrepreneurs (free of charge)
               Encourage and influence local enterprise (finance) development agencies to adopt the lessons
                learned from the READY project and to prioritise youth entrepreneurship in their strategies.
               Encourage the allocation of specific Financial Support for Young Entrepreneurs from the
                Rural Development (LEADER) Programme budget and/or other enterprise program budgets
                in the partner countries



(b)      Institutional Sustainability:
The key to ensuring the institutional sustainability of the READY project activities will be to influence
stakeholders to prioritise Youth Entrepreneurship on their Agendas and incorporate youth entrepreneurship in
their organisation’s strategies. Other actions which will assure the institutional sustainability after the
completion of the READY project include:

               Establishment of a local READY network for Youth Entrepreneurs, supported by the local
                READY partner (e.g. Carlow County Development Partnership Ltd in Carlow)
               Establishment of a international READY network for Young Entrepreneurs (supported by all
                READY partners)
               The READY Transnational Steering Group will remain in place to continue exchanging
                experiences and lessons learned after the project
               Encourage and influence READY project lessons learned and experiences into
                schools/Vocational Training and courses for early school leavers. The provision of the
                guideline booklet and other training tools and methods will support this action.



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                        Description of READY Project and Expected Results
               The READY partners will remain as an informal transnational network and will continue to
                exchange lessons learned and best practices.

It is anticipated that the local Youth Entrepreneurship Networks would be steered by a committee comprising
young entrepreneurs, representatives from local enterprise development agencies/chamber of commerce and
as far as possible established entrepreneurs. In addition, policy makers will be invited to join the Youth
Network at appropriate events. It is envisaged that the Youth Network would be formed by the 10-12 youth
participating in the READY project, but would be open to other young people interested in entrepreneurship.
With the support of the Local READY partner a series of workshops, training and other events would be
scheduled.


(c)     Sustainability at policy level:
The key to ensuring sustainability at policy level is to undertake a strategic mainstreaming and dissemination
strategy which will inform policy makers and decision makers on how best to support youth entrepreneurship.
Other actions which will assure the sustainability of the project at policy level include;

               Link the READY project to the Global Entrepreneurial Monitoring (GEM) Initiative at an
                early phase of the project to ensure that Youth Entrepreneurship is prioritised on the
                international agenda. Links with GEM are already established.
               Invite policy makers and decision makers to participate at key events of the READY project
                to listen to the experiences and needs of young entrepreneurs and the needs of teachers and
                education providers.
               READY partners are committed to influencing local and national government agencies on the
                contribution youth entrepreneurship can make to revitalising rural economies and realising
                the Lisbon Agenda.


Conclusion:
As previously stated, employment opportunities for young people in rural areas are now extremely limited
due to a global economic crisis and a traditional (over)dependence on a declining Agriculture sector. Policy
makers need to better understand and recognize that young people can unlock the untapped economic
potential of rural areas by creating employment opportunities, providing additional products and services and
revitalizing rural areas. If the goals of the Lisbon Agenda are to be realised then Youth Entrepreneurship
needs to be given higher priority of Local and National Agendas. The success of the READY project in
stimulating Youth entrepreneurship in rural areas will serve as a credible reference point at local, national and
European levels for informing the debate on the reasons why Youth Entrepreneurship should be prioritized on
policy agendas and how Youth Entrepreneurship is best stimulated, supported and sustained.




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