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sri lanka presentation by 8963qQe

VIEWS: 22 PAGES: 16

									SRI LANKA


  Destination Analysis
HISTORY

   Late-6th c: Sinhalese
   14th c: South Indian Dynasty
   16th c: Portuguese
   17th c: Dutch
   1796: ceded to British
   1802: crown colony
   1815: united under British rule
   February 4, 1948: granted Independence
   1972: Ceylon to Sri Lanka
Location

   Middle of the Indian Ocean
   Land Area: 65,610 sq km
   Terrain: low to flat rolling plains,
    with mountains in the southern
    interior
   Monsoon:
     –   December to March: North
         Eastern
     –   June to October: South Western
   Occasional cyclones & tornados
Government

   Republic

   Legal System: English Common Law, Roman-Dutch,
    Muslim, Sinhalese, and Customary Law

   Currency: Sri Lanka Rupee (LKR)
Socio-Cultural Aspects

   Official & National Language: Sinhala

   Primary Ethnic Group: Sinhalese (74%)

   Primary Religion: Buddhism

   2002 Population: 19,576,783
    –   Growth rate: 0.83%
Early Tourism in Sri Lanka

   1948-1966: First attempts to draw
    international visitors
   1966: Ceylon Tourists Board established
    –   Later changed to Sri Lanka Tourist Board
   1967: Ceylon Tourism Plan
   1970s: 21% annual increase in visitor arrivals
Tourism in Sri Lanka

   1980s: Social and Political Unrest
    –   Sinhalese majority and Tamil separatists
            Liberation Tigers of Tamil Eelam (LTTE)
    –   “Janatha Vimukti Peramuna”
            Political organization for youths


   1997: SAARC meeting at Colombo
   “Sri Lanka: A Land Like No Other”
   400,000 Visitors annually
Attractions

   Tropical Beach destination
    –   1,340 km coastline, warm tropical weather
    –   Water sports
   Educational Tours
    –   Cultural, historic, and religious sites
   Ecotourism
    –   Diverse wildlife, tea plantations
   Shopping
    –   Handicrafts, gems, pottery
Top Attractions

   COLOMBO: Capital
    –   Ancient Temples, churches, mosques




   HILL COUNTRY
    –   Lush scenery, botanical and tea gardens
Cultural Triangle


   Links the ancient capitals of:
    –   Kandy
    –   Anuradhapura
    –   Polonnaruwa
    –   Sigiriya

    –   UNESCO: Cultural Triangle Project
    –   US $32.50
    –   2nd largest item of revenue
Accommodations

   Expanded since 1999
   South Coast: 43% of guest’s nights
   East Coast: considerable potential
   Hotel Association of Sri Lanka

   Guest houses, home stays, bungalows, bed
    & breakfast units
Transporation

   Airlines
    –   Sri Lanka Airlines
    –   30 other carriers

   Bus network
   Inter-City Express
   Extensive road system
   Rapid Transit System
Tourist Arrivals

                                 10-Year Trend in Visitor Arrivals


                 500000

                 450000

                 400000

                 350000
 # of Visitors




                 300000

                 250000

                 200000

                 150000

                 100000

                 50000

                     0
                          1994   1995   1996   1997   1998   1999   2000   2001   2002
                                                      Year
Tourist Arrivals

   Western Europe
    –   Germany
   Asia
    –   India
   North America
   Average Expenditure 2002: $63.1
   Average Duration of Stay 2002: 10.2
   Inbound: Sri Lanka Association of Inbound
    Operators (SLAITO)
   Outbound: Travel Agents Association of Sri Lanka
Impacts of Tourism on Sri Lanka

   Environmental:
    –   Coastal degradation
    –   Deforestation, water and air pollution
   Social:
    –   Child Labor & Child Prostitution
    –   Ethnic Inequality
    –   Diseases
   Economical:
    –   Unemployment problems
    –   Widespread poverty
5-Year Outlook: Tourism in Sri Lanka

   Optimistic
    –   Political and Social stability
    –   Increased Visitor Arrivals
            India Market
            MICE
            International Assistance to fund infrastructure
             improvements
    –   Slight increase in Nights stay
    –   Promote new product niches
            Ecotourism, Health/Wellness Tourism

								
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