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									                                                                                          Role Profile

Role Profile                                 Ref no:
 Job Title                 Customer Services Executive

 Directorate or Region     Hong Kong             Department/Country         Teaching Centre

 Location of post          Hong Kong             Pay Band                   Band 4

                           Assistant Manager,
 Reports to                                      Duration of job            Full-time
                           Customer Services

 Purpose of job:

    The main duty of a Customer Services Executive (CSE) is to provide full administrative
    support to the Teaching Centre with regards to registration and re-registration prior to the
    start of term, during the term and end of term

    To act as British Council’s ambassador and provide top quality services to all customers
    meeting all KPIs and deliver or support the delivery of Sales & Customer Relations services
    to internal and external customers to Teaching Centre & Exams Client Service Standards in
    order to meet customer needs and enable the Council to meet its corporate objectives.

 Context and environment: (e.g. dept description, region description, organogram)

    The Hong Kong Teaching Centre is one of the largest in the British Council’s global network with
    thousands of adults and young learners studying with us at any one time. We also have a large
    examinations operation facilitating the taking of UK examinations. In addition, we have enquiries on
    our educational and arts services as well. Our customers engage with us face-to-face, online, through
    email and via the phone, and as a result we have a large Customer Services team to ensure an
    efficient level of service.

 Accountabilities, responsibilities and main duties:
 (including people management and finance)

    Preparation for start of term:
    - to set up classes with preparation of course timetables
    - to update course details on our web-site and phone menu
    - to confirm classes with Teaching Resources and prepare classroom list accordingly
    - to prepare class registers for teachers and prepare update class list to teachers
    - to prepare class code sign for display on each classroom

    Preparation for re-registration:
    - to prepare and send out Re-registration letters to YL parents
    - to sort and collate re-registration materials and distribute them to teachers by the 7th week of term
    - to conduct re-registration in the branches

    Preparation for end of term:
    - to print out student reports and certificates accurately and send them to students & parents
    - to collect reports, certificates and registers from teachers

                                                                   1 of 6            Recruitment Team April 2012
    - to submit accurate daily revenue for Teaching Centre courses and Placement Tests to Finance on a
      daily basis

    Other duties:
    - to liaise with Senior teachers on updating course outlines and welcome letters accurately
    - to input students' data and teachers' names in the Campus system accurately
    - to stock control of certificates, reports, registers and all materials for welcome pack
    - other administrative duties in support of the team’s operation


    - to pass on those that need further counselling or advice to relevant members of staff, by
      appointment where necessary
    - to handle students, parents and teachers liaison and communication efficiently and proactively
      including complaints and feedback about courses, teaching methods, problem students, absent
      students, cancelled class and merged classes, make up classes and wrong level students
    - to respond to students' request for class transfers, postponements and refunds
    - to follow up on waiting listed students

    -   to participate in projects as agreed in Job Plan


    The CSE may require to perform the following duties according to the CS operational needs:
    - Telephone & Email Enquiries
    - Counter Duties
    - Floorwalker duties
    - First Aider and Fire Warden as required

Other Responsibilities and main duties

    Apart from the above, a CSE will provide administrative support to ensure smooth running of the
    Teaching Centre English language courses. He/she will also pro-actively cross sell British Council
    services to enquirers – i.e. mention to IELTS enquirers that we also run IELTS preparation courses.
    From time to time, the CSE will participate in British Council’s events and/or exhibitions to greet
    customers and answer enquiries.

    Working together with the team, the CSE will help to update our information leaflets and display as
    well as taking responsibilities in certain administrative duties to ensure the smooth running of the
    Centre. All CSEs are expected to proactively update themselves on the Council’s Teaching Centre
    and Examinations products.

Key relationships: (include internal and external)
    External : Customers, Visitors, Young learner students, Adult students, Parents
    Internal : Book Centre, Education, Examinations, Facilities, Finance, IT, Marketing/Communication,
               Teaching Resources, Teachers

Other important features or requirements of the job
(e.g. travel, unsocial/evening hours, restrictions on employment etc)
    Customer Services is open to the public on Mondays to Fridays 9:00 am – 8:30 pm and on

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   Saturdays 9:00 am – 6:00 pm. Customer Services back office operates on Sundays with a skeleton
   staff arrangement on a rota system. To meet the customer demand during peak of registration
   periods, Customer Services opens to the public on some Sundays.

   The successful candidate will work a 5-day week on a shift system from Monday to Sunday. Late
   closing of Customer Services is required during re-registration and ad hoc projects.

Please specify any               NA
passport/visa and/or nationality
Please indicate if any security  NA
or legal checks are required
for this role.

                                                                 Version: 1   Date: 16 August 2012

                                                            3 of 6             Recruitment Team April 2012
Person Specification
                   Essential                                               Assessment stage

 Behaviours        Making it happen                                        Application & interview
                   Establishing a genuinely common
                   goal with others (Essential)
                   Working together                                        Application & interview
                   Establishing a genuinely common
                   goal with others (Essential)
                   Being accountable                                       Application & interview
                   Delivering my best work in order to
                   meet my commitments (Essential)
                   Connecting with others                                  Application & interview
                   Making regular opportunities to
                   understand others better
                   Shaping the future
                                                                           Not assessed at recruitment
                   Looking for ways in which we can
                   do things better (Essential)
                                                                           Not assessed at recruitment
                   Creating shared purpose
                   Making regular opportunities to
                   understand others better

 Skills and         Accuracy (100% accuracy is                            Short listing and/or Interview
 Knowledge           required in receiving
                     payment, operating registrar
                     system and providing
                     information to customers)
                    Excellent written and oral                            English BULATS – Level 3
                     communication skills in                               Interview
                     English and Cantonese
                    Basic IT skills                                       Short Listing and / or interview
                    Administrative skills                                 Short Listing and / or interview

 Experience        Previous experience of working                          Application, interview,
                   in a customer service or sales                          references
                   orientated environment

 Qualifications                                                            Short listing and/or interview

 Submitted by      Elsa Nip                              Date            14 August 2012

                                                                4 of 6              Recruitment Team April 2012
Guidance on Preparing a Role Profile
(a) Job Description

Complete the job description section of the role profile

Purpose of job – What is the overall aim of the job? Why does it exist? (One or two sentences are
usually enough for this).

Context and Environment – what does the department do? Which region does the job sit in? Are there
any particular challenges or attractions of the region or area? Is it part of a team, if so how big is the
team and where does the job fit? Who does it report to?

Accountabilities, Responsibilities and Main Duties

Accountabilities - results for which the post holder is held accountable not necessarily tasks they
perform themselves. More senior roles often have more accountabilities as they deliver results through

Responsibilities – what actions or tasks is the job holder responsible for? e.g. management or
administration of finances, managing people, delivering or contributing to organisational targets,
delivering own or others work to agreed standards

Main Duties – the main specific duties that job holder has to do in order to meet the responsibilities e.g.
project planning, budget planning, event co-ordination, teacher recruitment. This is not meant to be an
exhaustive list of all the tasks in a job, just the main ones. If there are one or two duties which form the
major part of the job e.g. reconciliation of payments for a finance role it is helpful to indicate what
percentage of the job these activities take up.

Key Relationships

What people or organisations (internal and / or external) does the job holder have to interact with or
influence and to what level? For example an Events Co-ordinator might have to maintain relationships
with venue providers and participants externally and managers and PAs internally.

Other important features or requirements of the job – are there significant or unusual demands which are
essential to the job e.g. unsocial / evening hours, international travel etc? Please be as specific as
possible on these and only include those which are essential.

                                                                    5 of 6            Recruitment Team April 2012
(b) Person Specification

Complete the person specification section. As part of the role profile, it is used for recruitment purposes
only. It sets out the selection criteria used for short listing and interview i.e. nature and level of the skill,
knowledge and behaviour which will be assessed. These criteria are classed as either essential or
desirable. Essential criteria are always used in assessment. Desirable ones are used to enable
selection for interview where more than five candidates meet the essential criteria. Candidates who
have declared a disability and who meet the essential criteria are always interviewed.

To increase opportunity while minimising bureaucracy and the amount of work for applicants and
recruiting managers, no more than eight criteria should be listed as essential under the headings of
behaviours, skills & knowledge and experience. We recommend that a maximum of four desirable
criteria can be added.

Behaviours – List all 6 Behaviours (link attached) and identify those – we suggest no more than three -
which you propose to use as part of the selection criteria and specify the required level i.e. essential,
more demanding or most demanding. In the interest of minimising bureaucracy, please remember that
you can choose to assess Behaviours at interview only, thus streamlining the application and short listing

Skills and Knowledge – Select required skills and level from the list of Generic Skills (link attached).
Guidance is no more than two - for example project and contract management, financial planning and
management. Specify any additional knowledge requirement (this may be not always be applicable) for
example, knowledge of employment law.

Experience – What is the minimum experience (work or otherwise) which is required or desirable for the
job for example, leading a dispersed team, implementing a new system or policy, working in the public /
private sector.

Qualifications - Please list the minimum qualifications or equivalent required for this role. Sometimes
the "equivalent" could be practical experience or a local qualification or other similar accreditation.
Qualifications should only be listed as essential if absolutely necessary for the job.

                                                                      6 of 6            Recruitment Team April 2012

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