Indian Tourism in Perspective by a5Z45O14

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									Travel and Tourism (T&T)
- the world’s largest industry

   Share of world:                  % of Total
                                       (2000)
   GDP                                 11.0

   Employment                           8.0

   Exports                              7.9

   Capital Investment                   9.4

     A powerful engine for generating jobs and wealth
International Tourist Arrivals 2000

                                403.3
                                                  Millions




              129.0
                        111.9

     27.6                                 20.6         6.4
    Africa   Americas   EAP     Europe   Middle     South Asia
                                          East
Share of World Total International Tourist
Arrivals 2000


               South Asia      M iddle East
                  1%                3%
                                                  Slice 7
             Africa                                 0%
              4%


        Americas
          18%
                                                            Europe
                                                             58%


               EAP
               16%




                      Source: World Tourism Organization (WTO)
Share of World Total International Tourist
Receipts 2000

                   South Asia      M iddle East
                      1%                2%
                                                    Slice 7
               Africa
                                                      0%
                2%



                                                              Europe
                                                               49%
        Americas
          29%




                        EAP
                        17%

                        Source: World Tourism Organization (WTO)
Average Receipts Per Arrival 2000

       1200



       1000



        800
US $




        600



        400



        200



          0
              World   Africa   Americas       EAP        Europe    Middle East South Asia


                               Source: World Tourism Organization (WTO)
International Tourist Arrivals


           New      Growth           Growth
   Year                      India
          Zealand    Rate             Rate


   1999    1607     8.2%     2482    5.2%


   2000    1787     11.2%    2641    6.4%
International Tourist Receipts

                                 US$ MLN

           New      Growth           Growth
   Year                      India
          Zealand    Rate             Rate


   1999    2083     20.7%    3009     2.1%


   2000    2068     -0.7%    3296     9.6%
In East Asia & Pacific - New
Zealand has 1.6% of the
Tourist Arrivals Market Share


In South Asia India - has
41.2% of the Arrival Market
Share
In East Asia-New Zealand has
2.8% of the Regional Tourist
           Receipts


In South Asia -India has 65.8%
of   the   Regional    Tourism
Receipts
Phenomenal Explosion of Domestic Tourism


         Year          Domestic

        1990           63,817,285

        1998          168,196,000

        1999          176,082,442

        2000          210,082,442
Average Length of Stay in the Country

         Country           Days
           India            31.2
         Canada             5.22
          Brazil           13.00
          France            7.31
     Hong Kong/China        3.38
          Japan             8.80
         Malaysia           5.50
     Singapore(1997)        2.60
          Spain             12.9
         Thailand            8.4
India - “ A Civilization Alive”

  Heritage Site

  Cultural Attractions

  Beaches / Benchmarks

  Health And Wellness - Yoga & Ayurveda

  Shopping

  Indian Cuisine

  New Experience - Meditation, Naturopathy
The Indian Tourism Product

 What’s New ?

      Infrastructure

           Air Links

           Airports

           Fast Trains

           Roads And Highways

           Hotels And Resorts

           Recreation Facilities e.g. Golf
  India - Business Opportunity

5th largest Economy (PPP) High Growth - 250 Middle
Class

Huge Outbound Market - Growth

Huge Infrastructure Investment Opportunities

100% FDI Permitted

Tax Incentives Available

Investment Facilitation System

     Union Government
                                 Single Window System
     State Government
India A Safe And Secure Destination - I
0.5 Million tourist arrivals September -   November 2001

Down turn after 11th September Disaster

India Condemns Terrorism

No incidents…


        “ Now we know why terrorism has hit tourism the most. Tourism is a
        foe of terrorism. Whereas terrorism feeds on intolerance and
        arrogance, tourism breed tolerance and empathy. Terrorism seeks to
        erect walls of hatred between faiths and communities. Tourism
        breaks such barriers. Terrorism detests pluralism, whereas tourism
        celebrates it. Terrorism has no respect for human life. Tourism pays
        a tribute to all that is beautiful in nature and human life. Terrorism
        may have temporarily hit tourism in this metaphorical battle
        between the two. But tourism will make a major contribution to the
        eventual defeat of terrorism and all other manifestations of
        fanaticism”.
                                            Shri Atal Bihari Vajpayee
                                             Prime Minister of India
India A Safe And Secure Destination - II
 Constantly Monitoring Tourist Experiences

 gearing up tourist grievances redressal

 Tightening airport security

 Additional; Precautions for Tourist Security

       Tourist Police

       Tourist Act

 Many Thousand Miles / Flying Hours from Afghanistan

 Friendly, English, Speaking Country

       Union Government

       State Government
Steps Taken to Accelerate Tourism
Growth - I

 Reduction in Entry Fee and Passenger Tax for
 Monuments

 Over 17,000 additional international air seat
 capacity

 Maximizing use of Information Technology For
 Promotion

 Touch Screen Information Kiosks
Steps Taken to Accelerate Tourism
Growth - II
 WTO ‘Visit South Asia year 2003’


 Up-gradation of Domestic Airlines, better services and
 increased frequency


 Communication revolution


 Increase Hotel Rooms to 1,25,000 by 2002


 More Budget for Overseas Marketing Being Restored


 More Efficient Immigration

        Faster Processing of Visa By indian
        Missions

        Visa On Arrival
Response Present International Security
Scenario

 Restoring Confidence

 Rejuvenating Marketing Efforts

 Re-focus on Potential Market Segments

 Support to Tourism Industry

 Gearing up of Security

 Setting of Special Task Force for Crisis
 Management

 Monitoring of Visitor Experience
   T&T has become
   a strategic priority
   for India and New Zealand
   economic growth
A fundamentally new and aggressive
approach to tourism development has
been adopted
World Travel & Tourism
- The Future
East Asia Pacific

								
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