Muskoka Community Network

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					Education and Awareness
‘An essential component for
extending the broadband’
service area’
Mission Statement
• Muskoka Community Network
  (MCN) is a not-for-profit
  organization facilitating the
  implementation of
  telecommunications solutions for
  the regions of Muskoka and
  Almaguin by forming partnerships
  with both the public and private
  sector.
Education and Awareness
• What does broadband mean to you?




                      OR




   Sometimes to extend your reach, you need to
   change your perception!
Education and Awareness
Joel Weldon – “Success comes in cans, not in cannots”.
Henry Ford – “He can who thinks he can, and he can't who thinks
he can't. This is an inexorable, indisputable law”.

         Cannots                         Cans
         Cost                        Revenue
         Cost                       Investment
         Cost                        Efficiency
      Complication                  Innovation
   Knowledge Gap                     Education
           Me                          Us
          Threat                    Opportunity
Education and Awareness
BROADBAND AVAILABILITY
Frank Ramsey – 1903 -1960 English Economist
     •    Ramsey Model – First comes product availability, then
          comes better pricing
         KEY “CAN” POINTS: US, INVESTMENT, INNOVATION


THE GLOBAL VILLAGE – Understanding Global Market Thinking
•   Global Village Economics and the Internet.
•   Search Engines – What GOOGLE® knows!(that you don’t)
•   An online “Niche” needs to be a Niche of Niches
         KEY “CAN” POINTS: US, INNOVATION, INVESTMENT,
                           OPPORTUNITY
            Education and Awareness
                                    SUPPLY SIDE
              For succesful implementation of broadband all partners and
                 stakeholders need to understand the challenges that the
                 supply side faces:
              •   Market Size
              •   Cost/Revenue per client
              •   Price sensitive consumers
              •   Competitive Issues
              • KEY “CAN” POINTS – INVESTMENT, OPPORTUNITY

                                     DEMAND SIDE

              For succesfull implementation it is useful for the demand side
                 (customer base) to understand:
Timing is     • That early uptake influences long term sustainability
important     • Businesses who realize the opportunity that broadband
                 creates are much more willing to make the investment.
              • Community minded organizations need to advocate the best
                 knowledge and resources for the DEMAND side
              • KEY ”CAN” POINTS – US, INVESTMENT, INNOVATION
Education and Awareness
                          MCN Training
Broadband Technologies
Continual Communications
DSL, Cable, Fibre, Wireless, Satellite.
Broadband Suppliers
Continual Communications
A comprehensive list of ISP’s and Telecom providers
Plan Your Web
   Business Decision Making regarding Website Development and
   Design
E-Commerce
   Business Decision Making regarding E-Commerce
Technology Management
   Business Decision Making regarding technology investments,
   outsourcing, backups, and security, and asset management.
Education and Awareness
               MCN (and Partners) Training

Tourism Keys – MCN, Ministry of Tourism.

Marketing for Tourism.

ITIL
    Technology Management for Enterprise sized organizations
    (ISO 20000) Hospitals, School Boards, etc.
Questions?




       P: (705) – 646-9044
       http://www.mcnet.ca

				
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posted:9/14/2012
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