Ace Hardware

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					Ace Hardware
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Ace Hardware Corporation is a hardware cooperative based in Oak Brook,                             ACE Hardware
Illinois, United States. ACE Hardware Corporation, with 4,077 (2012) stores, does
over $3 billion in retail hardware sales annually down from its peak of $12.5
billion in 2007.

     Contents
 1 History
 2 Overseas shops
 3 References
                                                                                       Type              Retailers' cooperative
 4 External links
                                                                                       Headquarters      Oak Brook, Illinois

                                                                                       Number of         4,077 (2012)[1 ]
History                                                                                locations

Ace Hardware was founded in 1924 by Richard Hesse, E. Gunnard Lindquist,            Products        Retail - Home
Frank Burke, and Oscar Fisher in Chicago, Illinois. Ace Hardware, incorporated in                   Improvement

1928 as Ace Stores Inc., was founded to provide a centralized purchasing            Employees       100,000 (2008, 4th qtr)
organization to supply the founders' and members' stores. The company was           Website         acehardware.com
named after the Ace fighter pilots of World War I, who were able to overcome all
odds. Its retail network expanded to hundreds of dealers by 1949, when annual sales reached about $10 million.

After Hesse retired in 1973, Ace was sold to its retailers, becoming a cooperative, [2] and the headquarters moved to
suburban Oak Brook. Independent owners became dealer-owners and shareholders in the company. Because it is a co-op
and not a franchise, each Ace Hardware store looks different. Ace has placed a focus on Ace stores exhibiting some similar
characteristics, such as signaled and core product lines. The Vision 21 program, as this is called, is aimed to make all stores
look recognizable as an Ace Hardware.
Ace Hardware's long-time slogan The helpful hardware place has been
replaced by The helpful place. Another change came when [when?] its longtime
jingle — "Ace is the place with the helpful hardware man" — was modified
with the more gender-neutral "folks" replacing "man." Much of their advertising
since 1987 features John Madden, a former NFL coach and announcer. In
some commercials, he uses football quotes.
Prior to Madden, Suzanne Somers was a spokesperson for Ace Hardware but
was dropped because of a previously issued topless poster for Maheraja water
skis.[citation needed] Home improvement expert Lou Manfredini currently serves
                                                                                      An ACE Hardware store in Springboro, Ohio
as ACE's "Helpful Hardware Man" and media spokesperson.
Ray Griffith currently serves as the President and CEO of Ace Hardware
Corporation and has served in that position since taking over for Dave Hodnik in 2005. Hodnik had served as ACE's leader
since 1996. David Ziegler serves as Chairman of the Board. ACE Hardware Corporation now does over $3 billion in hardware
sales annually and had $12.5 billion in retail sales during 2007.

Overseas shops
PT ACE Hardware Indonesia Tbk (IDX:ACES) has opened the world's largest 14,695 square meter ACE Hardware shop in
Living World Mall Alam Sutra, Tangerang, Indonesia.[3][4] On December 2, 2011 there are 52 ACE Hardware shops in
Indonesia.[5] The brand is further sold in Barbados, through the chain Dacosta Mannings.[6]

References
  1. ^ Ace Hardware Releases 1st Quarter 2012 Results
  2. ^ Ace Hardware accounting off by $154 million. Associated Press. 5 Sept. 2007.
  3. ^ http://theindonesiatoday.com/finance/stocks/7424-ace-hardware-to-open-six-new-outlets-this-year.html
  4. ^ http://www.imq21.com/news/read/38877/20110721/120723/ACES-Buka-Gerai-Terluas-di-Alam-Sutera.html
  5. ^ "Ace hardware Opens 7th Store" . December 2, 2011.
  6. ^ About US , Dacosta Mannings

External links
  Ace Hardware
  Ace Hardware History


via Ace Hardware

				
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