UKSPA25 EmmaFitzGerald

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					Meeting the energy challenge…

• By 2050, the world could be using twice as much energy
• This means more CO2 emissions
• To stabilise the atmosphere we need to cut emissions by half
• How does Shell compete and win in this carbon constrained
  market?




                                                                 1
  The six CO2 reduction pathways

 Shell emits less         Shell       Customers emit
                       influences          less
                       the debate
 1. Energy                             5. Low CO2
 efficiency           4. Advocacy      products and
 2. Carbon capture   and innovative    services to
 and storage            alliances      reduce energy
                                       demand
 3. Low CO2
 sources of energy
                      6. Technology
Underpinned by ….
           Proactive, integrated communication

                                                       2
Open innovation to identify commercial                          15
solutions
• Shell’s technology division has dedicated biofuels teams at
  4 research centres in UK, US, NL and India:

• We participate actively in open innovation with agreements
  with experts in academic institutions across the world

• Our aim is to narrow down technology options to a feasible
  set of commercial solutions




                                                                     3
Open Innovation at the University of
Manchester
• Several existing open innovation collaborations between
  Shell and University of Manchester

• Key partnership with the Centre of Excellence for
  Biocatalysis, Biotransformations and Biocatalytic
  Manufacture (CoEBio3)

                  • CoEBio3 has world class capabilities in
                  discovery
                    and development of novel biocatalysts for
                  industrial
                    processes
                  • Shell scientists working closely with University
                    researchers to investigate the role of enzymes
                  in
                    biomass conversion

                                                                       4
             Shell product CO2 footprint

    > 80% of the lifecycle CO2 of our products is emitted in its use




We reduce this ourselves        We help our customers
                                     reduce this




 50 Mt CO2      40Mt CO2                1,000 Mt CO2


  Upstream      Downstream                      Use


                                                                       5
 Customer value propositions tailored to
 market environment
“Customer promise”
The most comprehensive programme available to help customers
reduce fuel costs by up to 10%




                                                               6
 Shell’s new main grade gasoline, that gives customers up to a free
  litre of fuel per tank, enabling customers to use less fuel, so they
                              emit less CO2.
                Launched in The Netherlands in April 2009


    Benefit to customers                     Reasons to Believe

•Customers save money :                 • Enriched with tested
    • Customers save fuels                efficiency Improvers
    • Reduce CO2 emissions              • TWICE as effective as our
                                          old Fuel Economy Formula
•FuelSave works from the
 first tank-full




                                                                         7
     Customer value propositions tailored to
     market environment
    Better                                                                                           Partnershi
                                                 More Sustainable
   Fertilizer                                                                                            p
                           Improved plant                                      Total CO2 capture
        SEF                vegetable oil yield                                    benefit to Shell
                                                  Higher Crop
     Technology                                                                 Group of 12 – 47
                                                   Yields per     Increased        million tons/yr
                                                 acre (10-40%)      Carbon
Nitrogen + Phosphorus +                                            capture                           Commercial Fuels
                Sulphur                                  Lower CO2                                   Better Fuels and
                                                          and N2O                                     driving changes
                                                          release
                                             Improved                                                Global Solutions
                                              use of P           Sustainable                            ‘Energize’
                                               and N               use of                            Energy Efficient
                            Improved
                                                                  Sulphur                              Programs for
                            Water runoff                                        Using unwanted
                            quality                                            S from fossil fuels   industrial Plants
   Bigger Plants


                          Addressing Customer Requirements



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posted:9/14/2012
language:English
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