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									    Metal Packaging Europe
    An Introduction (summary)




Infinitely Recyclable
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Metal is Forever
           Why Metal Packaging Europe
             Metal Packaging Europe is created because we
             believe that as an unified sector we can contribute
             more effectively to sustainable development by
             involving all parties in the chain.




Infinitely Recyclable
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Metal is Forever
                              Structure

     BCME                                            APEAL
Beverage Can makers                                 Steel makers
                              General Assembly


                                  Board
                                 Chairman
                                    ExCo
    EMPAC                     Secretery General        EAA
    Can makers                                    Aluminium makers
                                 Secretariat



      Infinitely Recyclable
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      Metal is Forever
                            VISION
             Establish metal packaging as a recognized and
             valuable contributor to sustainability in public
             policy and through the supply chain.




Infinitely Recyclable
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Metal is Forever
                             Mission
         • We will bring together producers of metal packaging and
         metal supliers to optimize the conditions for metal
         packaging in Europe from a legal, environmental and
         social perspective.

         • By a proactive approach, we will engage with
         stakeholders to create a positive mindset and recognition of
         metal packaging by enhancing its specific contribution to
         sustainability.
Infinitely Recyclable
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Metal is Forever
                            Objectives
             A level playing field for metal packaging in Europe with
             harmonized and non discriminatory EU-regulation,
             national legislation, soft law and standards.

             A recognized position as the preferred packaging option
             in the packmix to meet sustainability objectives in the
             supply chain.


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Metal is Forever
                   Priorities
• APPRECIATION– Metals as permanent material. Optain
  official and public recognition at EU, national level and
  in supply chain scorecards – Metal is Forever!

• NATIONAL COORDINATION - Improve intelligence,
  lobbying and coordinated actions at national level.

• INCREASE RECYCLING – Take advantage of metals
  unique advantages to deliver on resource conservation
  and climate change policies by focusing on high recycling
  performance
                          The Manifesto
          •     An unified sector makes stronger commitments.
          •     Decoupling market growth from resource use.
          •     No metal packaging should go to landfill.
          •     Keep all metal packaging in the material loop.
          •     80% of metal packaging will be recycled 2020.
          •     Reduce CO2 emissions and other environmental
                impacts by dedicated programs and commitments in
                steel and aluminum production.


Infinitely Recyclable
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Metal is Forever
                        Key Position Papers

                  • Metal – A Permanently Available Material

                  • Recycled Content in Metal Packaging




Infinitely Recyclable
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Metal is Forever
                 Metal Packaging in Policy
           Metal packaging need to be properly positioned
           in ”Responsible Resource Management” policy.

           Metals should be recognized as permanent
           materials with infinite recycling possibilities,
           preserving virgin metal qualities and with
           unlimited availability for future generations.


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Metal is Forever
                        False Perception
             The polarization of material categories into
             renewable and non renewable is misleading and
             not helpful. Statements claiming that non
             renewable materials are gone, once used, is false
             in the case of metals.




Infinitely Recyclable
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Metal is Forever
                        Material Categories




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Material
management cycle
                              Permanent Material Loop


      Resources    Material      Application




                              Non
                              Permanent
                              Material spiral

                               END OF LIFE
                        Recycling Society
            Metal Packaging Europe support the concept of
            zero waste to landfill and believe in fostering a
            recycling society by engaging all stakeholders.

            The vision is to have 100% of metal packaging
            recycled and we have set 80% as a target for 2020


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                  Recycling Reduces CO2
GWP of 33cl aluminium cans against    GWP of 33cl steel cans against
  collection rate                     collection rate




      Increased recycling rate key to reducing
      Carbon Footprint               Source: BCME LCIA study Jan 2009
    Recycled content – No benefit
Due to the overall limited availability of metal scrap, any
attempt to increase the recycled content in one particular
product would just result in decreasing the recycling content
accordingly in another.

It would also certainly result in inefficiency in the global
optimization of the scrap market, as well as wasting
transportation energy.

The focus should be on having all metals collected after use for
recycling – a HIGH RECYCLING RATE brings benefits.
Material To Material Loop
                        Metal is Forever
                                            Metal packaging
                                               contributes to
                                           society and every
                                                     lifestyle




      Metal has
        many
     applications
                                               Abundant supplies
                                                of ore exist which
                                              extracted once, are
                                                      permanently
Infinitely Recyclable
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Metal is Forever
                                              infinitely recyclable

								
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