Out of the Box Methods to Increase Your PPC Success
When it comes to pay per click advertising, the more clicks your ad gets, the more internet users you
can try and convince to buy your products or subscribe to your services.
So, to say otherwise is at the least shocking, especially to a PPC marketing company that has been
doing this for quite a few years already. To tell a search engine marketing company to temper the
traffic being generated by PPC ads is nothing less than surprising. However, this is indeed one of the
emerging trends that are unexpectedly generating greater ROI.
The logic is really simple. Contrary to the first instinct of a search engine marketing company to drive
as many site visitors as possible, this new approach is about the quality of visitors. Let’s face it. A
huge number of web traffic is practically useless if these people are not even those who can and will
buy your products or avail of your services. Efficiency is key – this means that your ads should only
attract internet users whom you can turn into high potential leads.
Create a PPC Personality
It would be very tempting and very convenient to just follow the lead of those who came before you
and copy best practices. Conduct a pay per click audit and you will see that a number of materials are
created in the same manner resulting in a very monotonous advertising landscape.
Creating a personality for your ads is a great way to initially filter the internet users they will attract.
For example, if you are selling premium products, you can instruct your partner search engine
marketing company to take a more upscale tone when writing your ads. This will “intimidate” the
market you are not targeting.
Creating a Longer List of Negative Keywords
This is probably the easiest, albeit riskiest method to ensure that your ads are capturing the right sort
of internet users. First, let’s define what negative keywords are. These are basically the search terms
you don’t want your ads to show up when entered in Google. A PPC marketing company is always
conservative when it comes using negative keywords as this will practically bar and alienate a number
of internet users using specific keywords. On the flip side, this is also the most effective way of really
filtering the people you want to see your ads. Think of this as if you are arranging a really exclusive
dinner party. This is an effective way to make the most out of your buck because you won’t be paying
for site visitors that are not really going to produced tangible ROI for your business.
Criticize Your Competitors and Huge Brands
Sounds like you’re picking a fight? Well, this practice has been done in traditional advertising for
several years now and you can benefit from this if you do it right. Basically, what you want to happen
is to get traffic from those who despise these brands and not pay for traffic that are so loyal to the
brands they are currently using.
The methods mentioned above go against the basics that PPC marketing companies are used to
doing, but when implemented correctly, these will get you the most relevant audience as well as make
your pay per click campaigns more efficient per dollar.
Author is working as an Internet Marketing professional in a San Francisco SEO company. He likes to
write informative articles on various topics related to Internet Marketing. Through this article, he wants
to share his knowledge with people who are about to hire an SEO Company for their businesses.