Conquering the Generational Divide Customer Communication Group Susanne C. Medley, President email@example.com Carl L. Medley II, Partner firstname.lastname@example.org Objectives • Introduce you to the workforce of tomorrow…”generationally speaking” • Offer ideas for how you can better » Attract and recruit » Manage » Retain » Relate to » Work with » Serve Conquering the Generational Divide Generational Overview • Matures 1920 – 1945 • Baby Boomers 1946 – 1965 • Generation X 1966 – 1980 • Generation Y 1981 – 2000 • Millenials 2001 - Present Conquering the Generational Divide Defining a Generation Generation: (je-n&-’rA-sh&n), n., a group of individuals born and existing at the same time who share common life experiences and thus share common attitudes and traits. Conquering the Generational Divide Why Generational Awareness is Important Generational Differences: • Give you context, understanding, and sometimes choices. • Influence why we work, how we work, where we work, and what we expect from our work. • Each generation’s work attitudes, habits, and expectations were formed by the historical and social events that took place during its formative years. Shaping the Generations Events and Experiences that Frame Their Existence Great Matures Radio Patriotism Checkers Depression Baby Economic Civil Rights Television Uno Boomers Prosperity Movement Single- parent Speak-n- GenX Watergate Computers homes and Spell Latch-Key kids Virtual School GenY Technology Internet Reality Violence Games Shaping the Generations What Motivates Them to Succeed Public Organizati Responsibilit Accomplis Matures Money y Recognitio hment Control onal n loyalty Baby Bonuses Public Peer and Desire to More and Boomer money Promotion Recognitio boss be in parking s n recognition charge space Achieving Recognitio Stock Need their GenX Time off Skills training personal options n from space goals boss Need Achieving Work and continuous Stock GenY Time off Skills training personal options play supervisio goals intermixed n and guidance Shaping the Generations Generational Assets in the Workplace Detail- Hard- Matures Stable Thorough Loyal oriented working Good with Baby Service- Team Consens Driven relationship Boomers oriented players us builder s Not Adaptabl Techno GenX Independent intimidated e literate by authority Optimis Multi- Techno GenY m task savvy Shaping the Generations Generational Liabilities in the Workplace Don’t want to Don’t handle Don’t like Matures shake the change well conflict foundation Process Baby Not budget- Don’t like Sensitive to ahead of Boomers minded conflict feedback results Poor people GenX Impatient Cynical No loyalties skills Need for GenY supervision / Three years Inexperience structure What is the Common Ground? • Work that provides personal satisfaction • Work that is valued by employers and customers • Clear sense of purpose from employers • Clearly stated expectations • Quality supervision – effort is made to understand • Your organization’s mission statement Recruitment: Getting What You Need • Be creative • Think outside the classified ads – Web Sites – Job fairs – DVDs – Guest lectures – CD-ROMs – Online communities – Self Promotion – Online job sources • Be involved • Don’t go it alone…build a TEAM – Community level – State level – Educational Institutions – Associations Management: Dealing with What You Get • Listen and observe…carefully • Embrace the diversity that IS • Be involved FOR your staff today’s workforce and make it • Communicate clearly and work FOR you, not against you frequently • Be patient • Be aware of Diversity in the workplace – Generational – Cultural – Skill sets – Wants and dreams Retention: Keeping What You Have • Invest in your human capital • Compensation…it is NOT just about the money • Build your TEAM, your ENVIRONMENT and your CULTURE (“WOOHOO”) • Talk to your staff about what a “great place to work” means • Tour other “great places to work” Questions? Thank you! Good luck! WOOHOO!
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