1045TheWorkforceofTomorrowMEDLEYS by 0k5z81n

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									Conquering the Generational Divide


           Customer Communication Group

             Susanne C. Medley, President
             susanne@thinkccg.biz

             Carl L. Medley II, Partner
             carl@thinkccg.biz
Objectives
  • Introduce you to the workforce of
    tomorrow…”generationally speaking”
  • Offer ideas for how you can better
              » Attract and recruit
              » Manage
              » Retain
              » Relate to
              » Work with
              » Serve


                 Conquering the Generational Divide
Generational Overview
  • Matures        1920 – 1945
  • Baby Boomers   1946 – 1965
  • Generation X   1966 – 1980
  • Generation Y       1981 –
    2000
  • Millenials          2001 -
    Present
Conquering the Generational Divide
Defining a Generation

  Generation: (je-n&-’rA-sh&n), n., a group
  of individuals born and existing at the
  same time who share common life
  experiences and thus share common
  attitudes and traits.




                 Conquering the Generational Divide
Why Generational Awareness is Important
Generational Differences:
• Give you context, understanding, and
  sometimes choices.
• Influence why we work, how we work, where we
  work, and what we expect from our work.
• Each generation’s work attitudes, habits, and
  expectations were formed by the historical and
  social events that took place during its formative
  years.
Shaping the Generations
Events and Experiences that Frame Their Existence

                Great
  Matures                     Radio       Patriotism     Checkers
              Depression

  Baby         Economic                   Civil Rights
                            Television                     Uno
 Boomers       Prosperity                 Movement
                                            Single-
                                            parent
                                                         Speak-n-
   GenX       Watergate     Computers     homes and
                                                          Spell
                                          Latch-Key
                                             kids
                                                         Virtual
                                            School
   GenY       Technology      Internet                   Reality
                                           Violence
                                                         Games
Shaping the Generations
What Motivates Them to Succeed
                                        Public                               Organizati
                     Responsibilit                  Accomplis
Matures   Money
                         y
                                       Recognitio
                                                     hment
                                                                 Control       onal
                                           n                                  loyalty

 Baby                                                                        Bonuses
                                        Public     Peer and     Desire to
          More                                                                 and
Boomer    money
                      Promotion        Recognitio    boss         be in
                                                                             parking
  s                                        n      recognition    charge
                                                                              space
                                       Achieving                Recognitio
                                                      Stock                  Need their
 GenX     Time off   Skills training   personal
                                                     options
                                                                 n from
                                                                              space
                                         goals                    boss
                                                                                Need
                                       Achieving                 Work and    continuous
                                                      Stock
 GenY     Time off   Skills training   personal
                                                     options
                                                                    play     supervisio
                                         goals                  intermixed     n and
                                                                              guidance
Shaping the Generations
Generational Assets in the Workplace

                        Detail-                                   Hard-
 Matures    Stable                Thorough          Loyal
                       oriented                                  working
                                   Good with
 Baby       Service-                                Team        Consens
                       Driven     relationship
Boomers     oriented                               players      us builder
                                        s
                                                     Not
           Adaptabl    Techno
  GenX                          Independent      intimidated
              e        literate
                                                 by authority

            Optimis     Multi-      Techno
  GenY
              m         task         savvy
Shaping the Generations
Generational Liabilities in the Workplace
                            Don’t want to
            Don’t handle                     Don’t like
Matures                       shake the
            change well                       conflict
                             foundation
                                             Process
 Baby       Not budget-       Don’t like                   Sensitive to
                                             ahead of
Boomers      minded            conflict                     feedback
                                              results
                             Poor people
 GenX         Impatient                       Cynical      No loyalties
                                skills
              Need for
 GenY       supervision /    Three years    Inexperience
              structure
What is the Common Ground?
•   Work that provides personal satisfaction
•   Work that is valued by employers and customers
•   Clear sense of purpose from employers
•   Clearly stated expectations
•   Quality supervision – effort is made to understand
•   Your organization’s mission statement
Recruitment: Getting What You Need
• Be creative                   • Think outside the classified ads
   – Web Sites                     – Job fairs
   – DVDs                          – Guest lectures
   – CD-ROMs                       – Online communities
   – Self Promotion                – Online job sources

• Be involved                   • Don’t go it alone…build a TEAM
   – Community level
   – State level
   – Educational Institutions
   – Associations
Management: Dealing with What You Get
• Listen and observe…carefully   • Embrace the diversity that IS
• Be involved FOR your staff       today’s workforce and make it
• Communicate clearly and          work FOR you, not against you
  frequently                     • Be patient
• Be aware of Diversity in the
  workplace
    – Generational
    – Cultural
    – Skill sets
    – Wants and dreams
Retention: Keeping What You Have
• Invest in your human capital
• Compensation…it is NOT just
  about the money
• Build your TEAM, your
  ENVIRONMENT and your
  CULTURE (“WOOHOO”)
• Talk to your staff about what a
  “great place to work” means
• Tour other “great places to
  work”
Questions?


             Thank you!

             Good luck!

             WOOHOO!

								
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