BUA 3301 Business E-Mail, Blog, Podcast by 1tjy8J

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									Dr. Johnson-Gerendas BUA 3301                              Business E-Mail, Blog, Podcast           SP 2010




                                                        PROJECT #3
                                                        BUSINESS MEDIA WRITING

                                                        E-Mail, Blog Post, Podcast

                                                        You will write a total of three (3) different
                                                        MEDIA messages for this assignment. Each
                                                        message is addressed to a different audience,
                                                        and each addresses a different issue that very
                                                        possibly might come up during your professional
                                                        career experience. You should carefully
                                                        consider the rhetorical situation for each.
                                                        Remember to identify audience, context, and
                                                        message---also remember the appropriate
                                                        protocol for the medium (email, blog, podcast)
                                                        that you are using. Please refer to the schedule
                                                        for due dates.


Although particular instructions are given below for each MESSAGE, please note that all MESSAGES
should follow the following guidelines:

                     Put your name, professor name, course, date at the top of each page:
                          Your Name
                          Dr. Johnson-Gerendas
                          BUA 3301
                          Date
                     Write one message per page
                     Use block left margins
                     Follow number of paragraphs or words based on message selected
                     Use either 12-point Times New Roman or Palatino font
                     Submit a cover memo with completed work (all three messages):
                      Cover memo should address what you learned from the assignment, what you would do to
                      improve the assignment, and whether I should keep the assignment in the course the next
                      time I teach it.




These assignments are taken or adapted from your textbook, Excellence in Business Communications, eighth
edition, by Thill and Bovee (2008), 229-235. Pearson.                                                   Page 1
Dr. Johnson-Gerendas BUA 3301                             Business E-Mail, Blog, Podcast           SP 2010




Select THREE of the following writing tasks: 1 blog post, 1 email message, and 1 podcast
message.

                                                              1. Blog Post. Come on to Comic-Con.
                                                                 Explaining the benefits of attending
                                                                 Comic-Con International is an annual
                                                                 convention that highlights a wide variety
                                                                 of pop culture and entertainment media,
                                                                 from comic books and collectibles to
                                                                 video games and movies. From its early
                                                                 start as a comic book convention that
                                                                 attracted several hundred fans and
                                                                 publishing industry insiders, Comic-Con
                                                                 has become a major international event
                                                                 with more than 100,000 attendees.

        Your task: Several readers of your pop culture blog have been asking for your recommendation
        about visiting Comic-Con in San Diego next summer. Write a two- or three- paragraph posting
        for your blog that explains what Comic-Con is and what visitors can expect to experience at the
        convention. Be sure to address your posting to fans, not industry insiders. You can learn more
        at www.comic-con.org.

    2. Blog Post. Selling without selling--Blog posting about a GPS rescue. Promoting products
       through customer success stories can be a great marketing tactic, as long as you keep the
       customer as the “star” of the story and don’t promote the product too blatantly. You’ve
       recently joined Garmin, a leading manufacturer of electronic navigation equipment, including a
       popular line of handheld global positioning system (GPS) devices used by hikers, kayakers, and
       others who venture off the beaten path.

        Your task: As a communication specialist, your responsibility includes writing blog postings that
        highlight dramatic stories in which people used Garmin GPS units to rescue themselves or others
        from potentially dangerous situations. Visit Garmin’s website, at www.garmin.com , click on
        “Company,” “What’s New” and then “GPS Adventures” ) or access the page directly at
        www.garmin.com/com/whatsNew/adventures.html . Select a customer story that involves a
        wilderness rescue in which a Garmin product played an important role. Using the information
        provided by the customer, rewrite the story in the third person (changing “I” or “we” to “he,”
        “she,” or “they”) for an audience that isn’t familiar with the product in question. Subtly work in
        references to the product and the benefits it provided in this scenario, but keep the focus on the
        customer. Limit yourself to 400 words.

    3. E-mail. The Growing market of women living without husbands. For the first time in history
       (aside from special situations such as major wars), more than half—51 percent—of all U.S. adult
       women now live without a spouse. (In other words, they live alone, with roommates, or as part

These assignments are taken or adapted from your textbook, Excellence in Business Communications, eighth
edition, by Thill and Bovee (2008), 229-235. Pearson.                                                  Page 2
Dr. Johnson-Gerendas BUA 3301                             Business E-Mail, Blog, Podcast           SP 2010




        of an unmarried couple.) Twenty-five percent have never married, and
        26 percent are divorced, widowed, or married but living apart from
        their spouses. In the 1950s and into the 1960s, only 40 percent of
        women lived without a spouse, but every decade since, the percentage
        has increased. In your work as a consumer trend specialist for
        Seymour Powell (www.seymourpowell.com ), a product design firm
        based in London that specializes in the home, personal, leisure, and
        transportation sectors, it’s your business to recognize and respond to
        demographic shifts such as this.

        Your task: With a small team of classmates, brainstorm possible product opportunities that
        respond to this trend. In an e-mail to be sent to the management team at Seymour Powell, list
        your ideas for new or modified products that might sell well in a society in which more than half
        of all adult women live without a spouse. For each idea, provide a one-sentence explanation of
        why you think the product has potential.

    4. E-Mail. Help is on the way: Encouraging Ford dealers. The “Big Three” U.S. automakers—
       General Motors, Chrysler, and Ford—haven’t had much good news to share lately. Ford, in
       particular, has been going through a rough time, losing billions of dollars and being overtaken in
       sales volume by Toyota.

        Your task: Write an e-mail to be sent to all Ford dealers in North America, describing an exciting
        new model about to be introduced to the public. For this exercise, you can use either an
        upcoming Ford model you have researched in the automotive media or a fictitious car of your
        own imagination (make sure it’s something that could conceivably be introduced by Ford).


    5. Podcast. Recommending your college or university. With any purchase decision, from a
       restaurant meal to a college education, recommendations from satisfied customers are often
       the strongest promotional messages.

        Your task: Write a script for a one-to two-minute podcast (roughly 150-250 words) explaining
                                            why your college or university is a good place to get an
                                            education. Your audience is high school juniors and seniors.
                                            You can choose to craft a general message, something that
                                            would be useful to all prospective students, or you can focus
                                            on a specific academic discipline, the athletic program, or
                                            some other important aspect of your college experience.
                                            Either way, make sure your introductory comments make it
                                            clear whether you are offering a general recommendation or
                                            a specific recommendation.




These assignments are taken or adapted from your textbook, Excellence in Business Communications, eighth
edition, by Thill and Bovee (2008), 229-235. Pearson.                                                  Page 3
Dr. Johnson-Gerendas BUA 3301                             Business E-Mail, Blog, Podcast           SP 2010




    6. Podcast. Training people to sell your favorite product. What product do you own (or regularly
       use) that you can’t live without? It could be something as seemingly minor as a favorite pen or
       something as significant as a medical device that you literally can’t live without. Now imagine
       you’re a sales person for this product; think about how you would sell it to potential buyers.
       How would you describe it and how would you explain the benefits of owning it? After you’ve
       thought about how you would present the product to others, imagine that you’ve been
       promoted to sales manager, and it is your job to train other people to sell the product.

        Your task: Write the script for a brief podcast (200-300 words) that summarizes for your sales
        staff the most important points to convey about the product. Imagine that they’ll listen to your
        podcast while driving to a customer’s location or preparing for the day’s activity in a retail store
        (depending on the nature of the product). Be sure to give your staffers a concise overview
        message about the product and several key support points.




These assignments are taken or adapted from your textbook, Excellence in Business Communications, eighth
edition, by Thill and Bovee (2008), 229-235. Pearson.                                                  Page 4

								
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