Networking Online: Using the Internet to Build & Maintain Your Professional Network Presented by Trevor Lohrbeer CEO - Lab Escape, Inc. Tuesday, June 24, 2008 Agenda Online Networking Overview Social Networks Blogs E-mail Support Services Real World + Online Background 1988 Started using Internet 1992 Created alt.travel.rides 1998 Developed SlamBook! 1999 Founded TruePeers.com 2000 Used LinkedIn, e-mail - blogs to find mentors, 2008 employees, customers Why Network Online? • Find people outside your usual business circles • Build new types of relationships • Strengthen existing relationships • Leverage unknown connections in your network Ways To Network Online • E-mail • Social Networks • Blogs • Discussion Forums Networking Stages 1. Find contacts 2. Make connections 3. Build relationships 4. Revive relationships 5. End relationships Relationship Types • Acquaintances • Friends • Colleagues • Customers • Vendors Relationship Styles • Elite / Protective • Close Knit • Loose / Open Why LinkedIn? • A network of professionals • 23 million members • 1.2 million new members / month • 150 countries • Average age is 41 • Executive level contacts • Actively adding new functionality Services Provided • Network Management • Find Resources • Learn Information • Manage Interactions Getting Started • Register • Build Professional History • Add Contacts • Obtain Recommendations Interface Overview Finding Contacts • Basic Search • Search By Industry • Search By Keywords • Browse By Company / School • Browse Your Network Basic Search Basic Search Name & Summary Degrees From You # Recommendations Keywords # Contacts Search By Industry Search By Industry Search By Industry Search By Keywords Search By Keywords Browse by Company Browse by Company Browse by School Browse by School Browse Your Network Browse Your Network Making Connections • Adding People You Know • Asking for Introductions • Passing Along Introductions • Introducing Yourself Via InMail • Introducing Others Adding People You Know Adding People You Know Asking for Introductions Asking for Introductions 1. Pick a goal 2. Choose one of your contacts to connect through 3. Write a descriptive title 4. Write a message to your go- between contact 5. Write a message to the person you want to connect with Asking for Introductions Category:Expertise Request In NYC next Tue, can I buy you lunch for some advice? Jane, Good to see you last week. John works in publishing and I'd like to get advice on finding an agent. Please connect us, if possible. See you at next week's meeting! John, I'm a 45 year old aspiring writer whose written a novel about bats. I'm looking for advice on approaching and hiring an agent. I'll be in NYC next Tuesday. Can I take you to lunch? Passing Along Introductions • Decide to pass along based on: – Source – Destination – Request • Write a message to forward: – Explain your relationship with contact – Include recommendation / reference – Include warnings/ advice on approaches – Build the relationship Introducing Yourself Via InMail • When to use InMail – Time Pressure – Weak Or No Relationships • Include in message – Why are you contacting them? – Who are you? – What are the connections (interests, people) between you? – What value do they get? – What’s the next step? Introducing Others 1. Forward a profile 2. Recipient must request the introduction 3. Forward the introduction within LinkedIn Building Relationships • Request/Give Recommendations • Ask/Answer Questions • Send Profiles • Introduce Others Give Recommendations Answer Questions Example Uses • Finding Employees • Finding Work • Finding Business Relationships: Partners, Customers & Vendors • Getting Advice & Mentors • Researching People Finding Employees • Post a job • Search for employees • Locate references Post a Job Search For Employees Locate References Finding Work • Search job listings • Search for hiring managers Search Job Listings Search for Hiring Managers Finding Business Relationships • Search by interest / industry & location • Ask for introductory meetings • Ask for advice • Don't hard sell Getting Advice & Mentors • Ask questions • Use introductions / InMail to ask for advice Researching People • Lookup sales leads • Lookup potential employees • Lookup real-world networking contacts Finding Blogs • Blogrolls • Search Sites – Blog Catalog http://www.blogcatalog.com/ – Google Blog Search http://blogsearch.google.com/ – Technorati http://technorati.com/ • Monitoring Services – RSS – Google Alerts http://www.google.com/alerts – Filtrbox http://www.filtrbox.com/ Making Connections • Post Comments • Refer To Other Blogs • E-mail Authors Post Comments • Contribute to the discussion • Link to your site, but don't "advertise" • Provide value to readers & author • When in doubt, don't post Post Comments Does anyone know of additional distinctive examples? Post Comments Refer To Other Blogs • Use TrackBacks • Make others aware of your blog • Participate in discussions by posting responses to other posts E-mail Authors • When comments only provide value to author, not to readers • To establish a relationship • As a followup to a comment Finding People Through E-mail • Ask your network • Ask infrequently • Ask selectively • Maintain privacy, use bcc Making Connections • Introducing Yourself • Introducing Others Introducing Yourself • Same rules as LinkedIn • E-mail subject more important • Followup once if no response, but wait at least 5-7 days Introducing Others • General Guidelines • Separate E-mails, Sharing Info • Separate E-mails, Go-Between • Combined E-mail Introducing Others - Guidelines Content • Clearly stated reason • Explain relationship • Ask for followup Considerations • Uneven benefit vs even benefit • Status & privacy levels • Your relationship to each person Introducing Others Separately Share Info • Mutual introductions Go Between • Offer to introduce • If agree, send contact info • Keep introduced person informed Introducing Others Jointly Address Both • Similar to real life • John & Jane… • John, this is… Jane, this is… Address One, cc Other • Send introduced contact info • cc introduced on e-mail Introducing Others Jointly John, I met Jane at the last Meet the Geeks meeting and realized that you two need talk. Jane does <some valuable skill> and she might be able to help you <do something useful> for <your company>. Jane's contact information is: Jane Smith email@example.com (828) 555-1212 Jane, John has been a mentor and friend for several years now. He's currently starting a company related to <some topic>. I think it would be worth the two of you talking. John can be reached at: John Brown firstname.lastname@example.org (828) 555-1212 Best of luck, and please let me know how the connection works out. Building Relationships • Checking in • Keeping up • Informing others Checking in John, It's been a while since we talked. What have you been up to? On my end, I got a promotion last month and now manage our local division. Regards, Tom Keeping up • Read their blog • Watch their LinkedIn or other social network page • Send notes of congratulations when a good event occurs Informing Others Personal Notes • Keep it personal • Keep it infrequent Newsletters • Ask first if they want to receive • Make sure to bcc recipients • Newletter services are best Contact Relationship Management Value • Manage followup tasks • Include detailed contact info • Add notes Usage • Record how you met • Record interaction notes • Create followup task Network Relationship Management Value • Manage different relationships types • Find the best route to an individual • Share your network with others • Use for online & offline networking Usage • Record all known connections • Rate connections After Meeting / Call Send E-mail – Pleasure to meet you – Reasons to stay connected – Contact info for reference – Looking forward to future interactions, include specific event if relevant Request Connection – Based on your networking style – Don't be offended if connection is not accepted – Only do for one network Build Relationship • Followup with e-mail • Continue conversations by e-mail Final Exercise Exchange business cards with someone in the room, then do one of the following tomorrow: – Send them e-mail followup – Connect on LinkedIn – Introduce them to someone via e-mail or LinkedIn Questions, Comments? Trevor Lohrbeer email@example.com (800) 921-3623 x707 Happy networking!
Pages to are hidden for
"BREC Networking Online Presentation Web"Please download to view full document