User Experience Design, Interaction design, Information
Corporate Work: Web sites
• Led the creative team in the
design of web sites and portals
catering to a variety of users.
• These ranged from the
corporate flagship site to
portals for education,
www.artbrush.net/interaction.htm egreetings, & others.
‘Who in the world am I? Ah, that’s the great puzzle.’- from Alice in
Corporate Work: Applications
• I also led the design effort in
creating web & desktop
applications in areas such as
supply chain, operations
research, and more.
Which road do I take? Alice asked. Where do you want to go? was
his response. I don't know, Alice answered. Then, said the cat, it
An experimental design prototype
wherein I have combined ideas
from information visualization,
emotional design, information
aesthetics, & Andy
‘Sometimes I've believed as many as six impossible things before
breakfast.’-- from Alice in wonderland
I’d love to be part of designing the user experience using new
technologies & media available to marketers today:
• mobile devices
• and more.
‘The future masters of technology will have to be light-hearted and
intelligent. The machine easily masters the grim and the dumb.’- Marshall
Future ideas 2
The core of course must remain, the
• Who are they, what are they seeking
from this artifact, be it a website, a
piece of music to download, or a
blog to share thoughts with the
• What is the experience she must
take away; and come back for more.
‘The most exciting breakthroughs of the 21st century will not occur
because of technology but because of an expanding concept of what it
means to be human’ – John Naisbitt
.mobi web sites for content specifically
targeted at mobile phones.
• Mobile devices such as cell-phones,
hand-helds are a promising medium
for targeting young, on-the-move
• Their penetration is huge in
developing countries too, outstripping
‘Any sufficiently advanced technology is indistinguishable from magic.’-
Arthur C Clarke
Photo /Video blogging
• These are great new ways to build a
sense of community around a certain
• Users could upload photos / videos of
say their latest McDonald’s experience
on a McDonald’s blog. Other users
could see these, comment on them,
share their own.
• Owners of a certain brand of cars
could share videos of latest trips
‘The most exciting breakthroughs of the 21st century will not occur because of
technology but because of an expanding concept of what it means to be human’ –
• Where is the nearest McDonald’s vis-
à-vis my current location?
• Or the nearest McDonald that serves
vegetarian fare too.
"New ideas pass through three periods: 1) It can't be done. 2) It probably
can be done, but it's not worth doing. 3) I knew it was a good idea all
along!“- Arthur C Clarke
• RSS feeds of popular / frequently
updated portions of a web site.
• Some examples: Home Depot could
have moving tips, home décor articles
etc available by RSS; auto companies
could send out price alerts on cars; and
• RSS technology is far superior to
email alerts especially for marketers as
no email address is required, no spam-
blockers encountered, it is completely
‘The technologies which have had the most profound effects on human life
are usually simple.’- Freeman Dyson
A step further would be to podcast
messages relating to a brand /
Thus ‘Get Kids in Action’ might
supplement the web site with
podcasts of messages about eating
habits / effective workouts / success
Or Pepsi could offer podcasts of music,
encased in the Pepsi jingle.
‘One day soon the Gillette company will announce the development of a
razor that, thanks to a computer microchip, can actually travel ahead in
time and shave beard hairs that don't even exist yet.’- Dave Barry
I look forward to the opportunity to work with you.