Advertising Techniques Effects v2

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Advertising Techniques Effects v2 Powered By Docstoc
					Advertising
                                     4. To make reader respond
  1. To aid memorability (that          emotionally
     is, to make an ad easily
     remembered)                                Emotive language
      Colourful language                       Direct address
      Humour (pun,                             Anecdotes
         hyperbole,)
      Slogan                        5. To make reader agree
      Repeated structure                   Declarative
      Alliteration/rhyme/                   sentences
         rhythm/onomatopoeia                Exaggeration of
      Metaphor/simile                       positive features
      Personification                      Inclusive language
      Irony                                Reason/logic
      Neologism                            Repetition (of key
      Allusion                              words)
      Irony                                Rhetorical questions
      Celebrity endorsement                Celebrity
                                             endorsement
  2. To create a positive image             Ordinary person’s
         Words with positive                endorsement
           connotations                     Generalisation
         Adjectives                        Anecdote
         Strong verbs
         Celebrity               6 To create rapport with reader
           endorsement            so they are more likely to agree
         Hyperbole                   Direct address
         Expert opinion              Rhetorical question
                                      Colloquial language
  3. To draw attention to             Clichés
     features                         Ordinary person’s
         Metaphor/simile               endorsement
         Repetition                  Imperatives
         Alliteration
         Choice of words            7. To   give information
         Jargon                             Declarative sentences
         Adjectives                         Evidence
         Nouns                              Statistics/graphs
                                             Endorsement
                                             Jargon

				
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posted:9/13/2012
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