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					         2003 Delmarva Shorebirds Internship Program
Are you looking to work in the professional sports industry? Would you like to get involved in a
fun and challenging work environment? If so, then you want to become part of the Delmarva
Shorebirds front office staff! The Shorebirds would like to make that happen for a select group of
friendly, courteous, and motivated individuals looking to get a “foot in the door” in the competitive
sports industry. We offer flexible hours (though nights and weekends are often required), valuable
experience and a work environment that is second to none. Your first job in sports can come this
season with the Shorebirds!

The Delmarva Shorebirds are the Single-A minor league affiliate of the Baltimore Orioles, located
in Salisbury, MD (about 150 miles SE of the Baltimore-Washington DC corridor and about 30
miles West of Ocean City, MD). The Shorebirds are owned by Comcast-Spectacor
(, the Philadelphia-based sports and entertainment firm which owns
the Philadelphia Flyers, the Philadelphia 76ers, the Philadelphia Phantoms, the Bowie Baysox,
the Frederick Keys, the First Union Center, the First Union Spectrum, Flyers Skate Zone,
Comcast SportsNet, and Ovations Food Service. Comcast-Spectacor is also the principal owner
of Global Spectrum, a firm engaged in managing public assembly facilities worldwide.

The 2003 Delmarva Shorebirds Internship Program is a great way for college level students to
acquire credits and/or experience while learning the business side of professional sports,
specifically, minor league baseball. Our program is one of the most unique and beneficial
throughout all of professional sports, providing numerous students with an overall learning
experience to include such areas as: Group Events, Ticket Plan Sales, Box Office
Operations, Public Relations, Community Relations, Marketing & Promotions, Stadium
Operations and General Office Management.

In addition, Shorebirds interns will work each Delmarva Shorebirds home game as part of our
game day staff. This creates an opportunity for the intern to interact with fans and to apply what
they have learned in office to actual game day situations. Some of the game day responsibilities
include: Ticket Taker, Usher, Kids Park Attendant, Scoreboard Operator, Promotional
Handouts and Surveying, On-field Promotions, and Production Room Assistant.

The Shorebirds and their ownership group, Comcast-Spectacor, are highly respected throughout
the professional sports landscape and carry themselves with the utmost professionalism, yet still
provide a fun work atmosphere. We have a strong track record of promoting from within and
many of the key front office positions in our organization are held by individuals who started as an
intern or entry-level employee.

We are in search of highly competitive, highly motivated individuals who have a clear commitment
to a career in sports and entertainment venue marketing/management.
Application and Interview Process:
In order to be considered for an internship position it is required that each candidate submits a
resume and cover letter indicating their intent and specific area(s) of interest before the posted
deadline. This year’s deadline for applications is March 14th.

Applications should be sent to:

Delmarva Shorebirds Internships
Attn: Brad Sims
6400 Hobbs Road
Salisbury, MD 21804

Once an application for an internship position is received, it will be reviewed and we will interview
candidates whose credentials, experience, and interests are most equivalent to the available
internship position. All other candidates will be encouraged to re-submit an application the
following year for reconsideration.

Once chosen, we will conduct a series of interviews consisting of the following:

1) Initial phone interview
2) In-person interview with Brad Sims, Director of Ticket Operations and/or Martin Ward,
Assistant General Manager & Director of Sponsorship Sales and/or Ryan Murray, Director of

3) Final in-person interview with General Manager Jim Terrill as well as department head for
specific area of internship focus

All candidates will be responsible for their own travel expenses to and from Salisbury, MD for any
in-person interviews. The department director or manager will contact candidates to schedule in-
person interviews.

Attendance Policy

The Shorebirds will strictly enforce an attendance policy for all interns. Internship hours will be
discussed and agreed upon prior to hire. In the event the intern shows disregard for this policy,
we do reserve the right to terminate the intern’s employment at any time.


All office hours are for experience and/or school credit only. An hourly rate of $6 will be paid while
working as part of our game day staff. Interns will be expected to work all games (with few
exceptions) and will be paid starting when gates open (approximately 1 hour prior to game time).


The Delmarva Shorebirds do not provide housing, though we will assist in any way possible an
intern in need of a place to live and/or roommates.


The Shorebirds will provide (1) meal to interns who are here the entire day through the game at
Please read below for a detailed description of the duties and responsibilities of the
Delmarva Shorebirds Internship Program.

Group Events & Ticket Plan Sales
· Pairing up with a full-time Group Events Manager to assist in increasing group event revenues
through both renewals and new business

· Renewal calls to group accounts over past three seasons

· New business prospecting to specific “Lines of Business” as assigned

· Customer service calls to group accounts prior to and immediately following their event

· Setting up meetings with current customers and new business prospects both outside of the
office and by providing in-stadium tours

· Renewal and new business calls to Full Season Ticket, Mini-Plan and “Fan Pak” accounts

· Servicing clients during events

· Assist with Jr. Shorebirds duties

· Assisting in Box Office as needed

Box Office Operations
· Receive and process individual game ticket orders over the phone, via the internet and through

· Upsell individual game purchasers to Mini-Plans and Fan Paks

· Cash handling responsibilities

· Will Call ticket processing

Public Relations

· Creating and assisting on Press Releases

· Generating and writing stories for 2003 Shorebirds Playbills

· Developing and maintaining relationships with local media outlets

· Assist Sponsorship Sales staff on various projects as needed

· Assisting with game day distribution of game notes, stat packs, rosters and other information to
media members
· In-game coordination of various Press Box activities including the video board, scoreboard, click
effects, message center and operating remote cameras

· Assisting with all post-game P.R. responsibilities including faxing, phone calls to media outlets,
arranging interviews and distribution of box scores

· Collection of information during games and out of office events to help build up our database

Community Relations
· Assist in scheduling of player and mascot appearances in the community

· Accompany players and mascot on community appearances

· Attend school reading and charity programs

· Assist with the fulfillment of donation requests

· Assist Sponsorship Sales staff on various projects as needed

· Assist on-field with pre-game parades and other activities

· Assist with Jr. Shorebirds duties

· Distribution of flyers, pocket schedules and other promotional literature

· In-game coordination of various Press Box activities including the video board, scoreboard, click
effects, message center and operating remote cameras

· Collection of information during games and out of office events to help build up our database

Marketing & Promotions
· Assist in creation of promotional flyers and various literature pertaining to the Shorebirds

· Assist with proofreading, distributing, tracking and filing of ads to media outlets

· Assist Sponsorship Sales staff on various projects as needed

· Member of “Ocean City Beach Patrol” which will be responsible for distribution of schedules,
flyers and other promotional material with our partners in Ocean City including sponsors, hotel
managers and concierges

· Prepare game day promotional props and giveaways

· Assist with in-game on-field promotional activities

· In-game coordination of various Press Box activities including the video board, scoreboard, click
effects, message center and operating remote cameras

· Market research during games by distributing surveys and collecting demographic information

· Collection of information during games and out of office events to help build up our database
Stadium Operations & General Office Management
(NOTE: All interns will assist in the following duties)

· Member of Shorebirds “Tarp Crew” – assisting with tarp when needed due to inclement weather

· General upkeep of stadium on an as needed basis including hanging outfield billboards,
cleaning suites and other catered group areas and other duties as assigned

· Game day setup of Kids Park, catered group areas, concourse tables and all other duties as

· Filling in for Receptionist on an as needed basis and rotating on weekends - answer phones and
direct calls, greet and announce visitors and clients, receive and distribute mail, receive and log
UPS, Fed Ex, etc.

· Enter e-mail addresses in data base

· Stuff game day programs

· Assist with other general office requirements as needed

Once a month interns will have one on one time with the heads of the department they have been
working in to access their strengths and weaknesses. In addition, more periodic informal
evaluations will be made throughout the course of the season.

In order to help maintain a quality internship program, we have adopted a formal exit interview
and evaluation process as well. Through this process, we can determine if our interns are leaving
having had an exceptional experience. It is also an opportunity for us to gain valuable feedback
that can be incorporated into future program planning. At the conclusion of an internship, every
intern will be expected to participate in the formal exit interview process. The exit interview will
consist of an open discussion as well a written evaluation.

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