Social Marketing Demo Question by c2CbV38A


									          Social Marketing Demo Question

According to health experts, most infections, especially colds
and gastroenteritis, are caught when we put our unwashed
hands, which have germs on them, to our mouth.

a) Describe how you would approach socially responsible
behavior modification regarding this issue using:
1) Education, 2) Marketing, and 3) Law.           (3+5+3)

b) Use Rothschild’s MOA framework to argue which of these
approaches you feel will be most effective.     (4)

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