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					Celebrating a personal
milestone
15 November 2011, Udaipur, India.

Guest Count: 500.
Celebrating a personal
milestone


After three days of exotic partying - a black-tie welcome dinner to a gorgeous tryst
with the best of Bollywood – from Katrina to Priyanka and the famed Shanker, Loy,
Ehsaan taking the celebrations to the next level, it was a true challenge to create a




                                                                                        SYNOPSIS
finale event, given that the guests were those who’d been there, done that and
seen it all! And the host was someone who was an ardent party man (and also one
of the greatest event planners in his own right!) who wanted guests to go back with




                                                                                           EVENT
an experience that they had never seen before.
Celebrating a personal
milestone

This was a celebration of a personal milestone – reaching the age of eighty. This was about a man




                                                                                                     DESCRIPTION
who is a legend in himself and is still at the helm of affairs at India’s largest real estate
development conglomerate. This event was also about delivering a rare and memorable
experience to over 500 of the who’s who from across the globe, who arrived at Udaipur for an
experience of a lifetime on 15 November, 2011.

The first challenge was to find a venue that would do justice to the event. After much
deliberation, we decided on the picturesque lake city of Udaipur but the fact that there was only
one real party venue –Jagmandir Island - brought with it challenges of its own. Simply because
with the kind of high-profile weddings that it had played host to, it had actually seen everything
that could possibly be envisaged in terms of decor and entertainment. And the fact that a large




                                                                                                             THE
section of our guest list would have been at several of those weddings made the task even more
daunting.
Celebrating a personal
milestone
Our first differentiator came when we realised the ride from the hotel jetties to the venue was a
good 10-minutes long and had till date only been seen as a routine task to be accomplished rather
than an opportunity to wow guests even before they reached the venue. Together with the




                                                                                                       DESCRIPTION
talented and experienced international floating operatic specialists, Studio Festi, we created an
unbelievable lake experience that integrated life-size swans, dancing balletists on floating pianos,
aerial balloonists that skimmed the water surfaces, zorbs (girls in balloons) and topped it up with
our very own Rajasthani Nagada drummers and dancers to blow peoples’ minds away even
before they reached the venue.

The venue itself was transformed from a regular wedding venue – quite majestic in its own right,
though – to a brilliant spectacle through an amazing lighting experience created by world-
renowned lighting designer, Eneas Mackintosh complemented by a touch of genius – raising the
entire height of the guest seating area by 4 feet to give them a vantage view of the lake in which
we installed a spectacular water-and-lights show as a backdrop to the night.




                                                                                                               THE
And while Adnan Sami created the right spirit of joy and celebration over Cocktails, it was the
gorgeous one and only Shakira who brought the house down as she gyrated explosively and
performed exquisitely against the brilliant backdrop of the lake as 60’ high water jets kept pace
with her music.
Celebrating a personal
milestone
The event objectives. And how we met them!
This event of a lifetime was a celebration of a personal milestone – reaching the age of eighty. This was about a man who is a legend in himself and, at all of eighty, is still at the helm of
affairs at India’s largest real estate development conglomerate. This event was also about delivering a rare and memorable experience to over 500 of the who’s who from across the globe.

This was the mandate of the birthday man. And our objective, too!




                                                                                                                                                                                                     QUESTIONS
Even though we were using a venue that has been used extensively before, the strategic challenge was to use it so differently that the guests saw Udaipur, Lake Pichola and the venue Jag
Mandir itself through totally new eyes! So, we went ahead and created an extraordinary finale experience for the guests.




                                                                                                                                                                                                      THE FOUR
We found the ideal venue…
The first challenge was to find a venue that would do justice to the event. After much deliberation, we decided on the picturesque lake city of Udaipur but the fact that there was only one
real party venue –Jagmandir Island - brought with it challenges of its own. Simply because with the kind of high-profile weddings that it had played host to, it had actually seen everything that
could possibly be envisaged in terms of decor and entertainment. And the fact that a large section of our guest list would have been at several of those weddings made the task even more
daunting.

Then, we transformed the lake experience…
Our first differentiator came when we realised the ride from the hotel jetties to the venue was a good 10-minutes long and had till date only been seen as a routine task to be accomplished
rather than an opportunity to wow guests even before they reached the venue. Together with the talented and experienced international floating operatic specialists, Studio Festi, we
created an unbelievable lake experience that integrated life-size swans, dancing balletists on floating pianos, aerial balloonists that skimmed the water surfaces, zorbs (girls in balloons) and
topped it up with our very own Rajasthani Nagada drummers and dancers to blow peoples’ minds away even before they reached the venue.

And finally, we delivered the stunner…
The venue itself was transformed from a regular wedding venue – quite majestic in its own right, though – to a brilliant spectacle through an amazing lighting experience created by world-
renowned lighting designer, Eneas Mackintosh complemented by a touch of genius – raising the entire height of the guest seating area by 4 feet to give them a vantage view of the lake in
which we installed a spectacular water-and-lights show as a backdrop to the night.

And while Adnan Sami created the right spirit of joy and celebration over Cocktails, it was the gorgeous one and only Shakira who brought the house down as she gyrated explosively and
performed exquisitely against the brilliant backdrop of the lake as 60’ high water jets kept pace with her music.
Celebrating a personal
milestone
Challenges encountered. And surmounted!
The challenges at Udaipur were humongous. We realised that if we were to arrange a normal
seating plan at the venue, the guests would not be able to get a view of the innovatively adorned




                                                                                                         QUESTIONS
Lake Pichola. So we platformed the entire garden area, four feet from ground level, so that guests
could see the innovatively decked up lake in the backdrop. Then, over 400 tonnes of material and




                                                                                                          THE FOUR
equipment were ferried in to the Jag Mandir Island on Lake Pichola (which was the event venue),
with a limited number of boats at hand. The entire set-up for the show was done in eight days flat,
with the event crew working 24 x 7 to ensure a perfect set-up..And, the venue was cleared in 36
hours after the show got over.

And, not to forget the daunting challenge of ensuring first-rate, personalized hospitality for each of
the 500 esteemed guests, color-coding and managing over a thousand baggages, personalized
welcome and transportation, thus delivering an exceedingly gratifying experience to the guests.
Indeed, this was a victory of logistics management and multi-level coordination!
Celebrating a personal
milestone
What makes this event unique, distinctive &
professionally executed
Given the station of the guests and the impeccable credentials of the host himself, we




                                                                                              QUESTIONS
tied in several first-time features at the finale event which eventually created such
delightful and memorable experiences for the guests that compelled comments like




                                                                                               THE FOUR
“never-before”, “once in a lifetime”.
In fact, everything about this event was novel. Be it the venue and how we transformed
it into a visual spectacle of colours and lights which actually made the guests look at Jag
Mandir island through completely new eyes! Or the Lake Pichola which was adorned
with live performers and floating operatic tableaux for the very first time ever in India.
And, not to forget the first-rate, personalised attention and hospitality for each of the
500 guests right through their stay, including their baggages, food, stay, travel and
miscellaneous needs. And, of course, the presence of the one and only Pop sensation –
Shakira – who mesmerised everyone with her one-hour explosive act! Yet another first
for any event in India!
Celebrating a personal
milestone
Demonstration of value for budget spent
This was a private, non-commercial celebration event and the value it generated can be gauged by
the guests’ reactions which can be aptly summed up in one word – awe-inspiring!




                                                                                                         QUESTIONS
In fact, what better way to gauge the success/effectiveness of this event than to read what some of
the esteemed guests had to say!




                                                                                                          THE FOUR
“Never seen before”. “Once in a lifetime”. “Memorable”. “Chic”. “Spectacular”. “A night to
remember”.

We have attached scans of some of the letters from the guests in the subsequent pages.

At the other level, the event got extensive media coverage – electronic, press and online.
. The Hello magazine rated it as the Party of the Year! And Delhi Times declared it as India’s topmost
act of 2011!

As the client wrote later in his personal letter of thanks, it was an experience extraordinaire
Celebrating a personal
milestone

                         Color-coded
                         baggage tags




                                        COLLATERALS
                                              EVENT
Celebrating a personal
milestone

                         Cue Card




                                    COLLATERALS
                                          EVENT
Celebrating a personal
milestone

                         Flight ticket cover




                                               COLLATERALS
                                                     EVENT
Celebrating a personal
milestone
          Hotel Guest Room
          Helpline Tent Card




                               COLLATERALS
                                     EVENT
Celebrating a personal
milestone

                         Event DVD Cover




                                           COLLATERALS
                                                 EVENT
Celebrating a personal
milestone
                Email Invite




                               COLLATERALS
                                     EVENT
Celebrating a personal
milestone
                         A page from the
                         Guest Welcome




                                             COLLATERALS
                         Coffee Table Book




                                                   EVENT
Celebrating a personal
milestone

            Key Jacket




                         COLLATERALS
                               EVENT
Celebrating a personal
milestone
                Guest Security Letter




                                        COLLATERALS
                                              EVENT
Celebrating a personal
milestone
                 Guest Letter




                                COLLATERALS
                                      EVENT
Celebrating a personal
milestone
                         Guests arrive at the
                         Udaipur Airport, with the
                         electronic media in




                                                     PHOTOGRAPHS
                         attendance




                                                       SUPPORTING
Celebrating a personal
milestone
                         Floating operatic tableau –
                         for the very first time in
                         India – that delivered the




                                                       PHOTOGRAPHS
                         amazing lake experience




                                                         SUPPORTING
Celebrating a personal
milestone
                         Live performances on the
                         Lake Pichola, with a
                         heliospheric balloon




                                                       PHOTOGRAPHS
                         representing the Sun in the
                         backdrop




                                                         SUPPORTING
Celebrating a personal
milestone
                         Specially created passage
                         to the dining area,
                         drawing its inspiration




                                                     PHOTOGRAPHS
                         from the architectural
                         language of the venue




                                                       SUPPORTING
Celebrating a personal
milestone
                         The strikingly illuminated
                         cocktail area




                                                      PHOTOGRAPHS
                                                        SUPPORTING
Celebrating a personal
milestone
                         The striking dining area
                         and the glittering backdrop




                                                       PHOTOGRAPHS
                                                         SUPPORTING
Celebrating a personal
milestone
                         A closer view of the
                         picture-perfect dining set




                                                      PHOTOGRAPHS
                                                        SUPPORTING
Celebrating a personal
milestone
                         Singer Adnan Sami
                         mesmerises the guests




                                                 PHOTOGRAPHS
                                                   SUPPORTING
Celebrating a personal
milestone
                         Shakira’s explosive
                         act, set to a glittering
                         backdrop with 60




                                                    PHOTOGRAPHS
                         feet high water jets




                                                      SUPPORTING
Celebrating a personal
milestone
                         Shakira, Shakira,
                         Shakira!




                                             PHOTOGRAPHS
                                               SUPPORTING
Celebrating a personal
milestone




                         FEEDBACK
                            GUEST
Celebrating a personal
milestone




                         FEEDBACK
                            GUEST
Celebrating a personal
milestone




                         FEEDBACK
                            GUEST
Celebrating a personal
milestone




                         FEEDBACK
                            GUEST

				
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Description: After three days of exotic partying -a black-tie welcome dinner to a gorgeous tryst with the best of Bollywood–from Katrina to Priyankaand the famed Shanker, Loy, Ehsaantaking the celebrations to the next level, it was a true challenge to create a finale event, given that the guests were those who’d been there, done that and seen it all!