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eCommerce day
  2009. Jan 12th
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         Schedule of the day
09:30 - welcome
10:00 - (r)eSearches on eBusiness
11:00 - process of eCommerce
12:00 - coffee break
12:30 - notice and takedown protocol
13:30 - lunch break
15:00 - Zoltán Ormós, Dr.
16:00 - closure

     The presentation about UCP directive has been canceled
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(r)eSearches on eBusiness

        Lorant Kovacs
     Association for eCommerce

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 Global perspective of Advertising (%)


              2005   2006   2007   2008           F 2009
newspapers    29.7   29.0   27.8   26.9               26.2
 Magazines    13.2   12.8   12.5   12.2               12.1
       TV     37.8   37.9   37.9   38.2               38.1
     radio    8.6    8.3    8.1    7.9                 7.8
    cinema    0.4    0.4    0.4    0.4                 0.5
   outdoor    5.5    5.6    5.7    5.8                 5.9
   internet   4.8    6.1    7.5    8.7                 9.5
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                       on-line media spending
             (billions and % of total media spending)



         internet   Total     Internet %
                    media       of total
                                media
 2006    $ 16.9     $ 281.6      6%

 2007    $ 21.4     $ 287.5     7.4%

 2008    $ 27.5     $ 295.5     9.3%

F 2009   $ 32.5     $ 301.5    10.8%

F 2010   $ 37.5     $ 309      12.1%

F 2011    $ 42      $ 316      13.3%
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on-line media spending
     (billions of EUR)
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Percentage of global respondents who visit and/or
  contribute to social networking or UGC sites.
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Internet penetration
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Internet usage (by frequency)
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Internet usage (by age)
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Internet users dividing by age
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Activity of internet users




In Hungary, the 14+ internet users (2,64 million person)
         spend more than 1 hour per month.
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   On-line buyers




Until 2008Q2 771 000 users have
        bought already on-line
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online buying overrating
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   Feedback for online
Tone of online feedback for products and services
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online purchase




                                            More information:
                                            • ONS
                                              (Office for National Statistic)
                                               www.statistics.gok.uk
                                            • IPSOS Mori
                                               www.ipsos-mori.com
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              webshops
Summary: 2 300 shops working (2008/10)
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eCommerce sales




                                            2008/11/24
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most valuable on-line activities
Most popular businesses / services
•   insurance services
•   FMCG (eg. Food)
•   Office supplies
•   Books
•   Clothes
•   Consumer electronics
•   Telecommunication
•   Travel services
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Products and services
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Leading product categories




                                      $770 million 2008 Q1-Q2


                                                    2008/12/31 (!!!)
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online researching
Products that US online shoppers have researched
               on-line before purchasing in a Store
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      eCommerce (B2C) value
Facts of on-line B2C
• 0,8-0,9% of the total
  commercial value
  (in EU this is 1,8-2,0%)
• Basic value of transaction:
  100-120 EUR / transaction
• And with store this value is
  25 EUR / transaction
• Value from auction site:
  9.8 billion HUF
  (sum: 45 billion HUF)
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On-line stores average incomes
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B2C eCommerce value
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system of webshops
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                      eBusiness models
     Possibility modells of eBusiness                                               That’s work in Hungary:


• dotcom model                                                           •     marketplace modell
                                                                         •     Reklámozási modell
• on-line marketplace
                                                                         •     Kereskedői modell
• reklámozási modell                                                     •     Közösségépítési modell
• információ közvetítő modell
• kereskedő modell
• wholeseller modell
•Társulási modell
• közösség építési modell
• kollaborációs modell
• előfizetői modell
• közmű modell
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             sources
• GKI / GKIeNET
  www.gkienet.hu

• EuroStat
  ec.europa.eu/eurostat
• eMarketer
  www.emarketer.com

• Zenith optimedia
  www.zenithoptimedia.com

• Gartner Research
  www.garthner.com
• comScore
  www.comscore.com
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                     copyrights
• Attribution (copy, distribute, display, perform
                 just contain the source of the work)
• Do not sell (this is non-commercial item)
• Share alike
• Do not modify
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Thank You for your                                                Lorant Kovacs
  kind attention!                                                             QuickTime™ and a
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 (Take a deep breath,                                                www.szek.org
     its finished ;)                                           kovacs.lorant@piarsoft.com

				
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posted:9/13/2012
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