MBTA Proposed Education Day Agenda

							              Michigan Business Travel Association Meeting – Monday, June 20th




                                               44045 Five Mile Road Plymouth, Michigan 48170 (734) 414-0600


                                             Meeting Agenda

    9:30am – 10:15am – Registration Open

   9:30am – 10:15am - Networking

 10:15am – 11:00am – Educational Topic - Our Mobile World

Guest Speaker - Christine Beuchert, Senior Director of Marketing and Ecommerce Strategy at Marcus Hotels
and Resorts, a hotel management company that owns and operates hotels nationwide.

Christine leads the marketing efforts across the portfolio, through a blend of traditional media, online
distribution, promotions, and social media tactics. During her 7 years with Marcus, she has successfully shifted
the organizations focus and media spend toward online advertising and distribution.

Christine is a board member and former chair for HSMAI’s Internet Marketing Special Interest Group and a
current member of InterContinental Hotel Group’s Revenue and Performance Marketing committee of hotel
owners. She is active in local organizations, including United Way and UPAF fundraising as well as Junior
Achievement, the Milwaukee Interactive Marketing Association and TEMPO Milwaukee.

Prior to joining Marcus, Christine spent two years managing website development and cultivating strategic
partnerships and promotions for Trisept Solutions. Before that, she spent seven years at Funjet Vacations in a
Regional Manager role overseeing efforts in B2B and B2C marketing of vacation packages. There she played a
key role in launching successful partnerships with ATA, AeroMexico and Sun Country airlines, as well as
developing nationwide advertising and promotions with key hotel and agency partners.

Christine earned BS degrees in Economics and International Relations from UW-Madison and completed an
MS degree in Ebusiness at UW-Milwaukee.

 11:00pm - 11:15pm - MBTA Meeting
  Committee Reports & Updates


 11:40pm - 5:00pm - Golf Outing - Shotgun Start



   5:00pm - 7:00pm - Networking Reception (cash bar, Hors d'œuvre) - Charity Silent Auction & Raffle