BE IN THE KNOW AND FIRST TO KNOW IN ECOTOURISM by 2jEJEK

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									     BE IN THE KNOW AND
FIRST TO KNOW IN ECOTOURISM

      Spirit of Japan Travel
             President
       Masaru Takayama
                Know your Market Profile
@JapanEcotour
                •   What age/sex are you targeting?
                •   Which countries/regions?
                •   Family, groups, individuals?
                •   Upper market/backpackers?




                                               www.eco-tourism.jp
                Ecotourism Market Profile
@JapanEcotour
                • Age:35-54 (male & female)
                • Composition:60% couple, 15% family,
                  13% single
                • Duration:50% prefer 8-14days
                • Expenditure:25% say USD1-1.5K
                • Elements: 1wilderness setting, 2
                  wilderness viewing, 3 hiking/trekking
                           (TIES 2000, Ecotourism Statistical Fact Sheet)
                US Ecotourists Profile
                In-flight survey to Mexico
@JapanEcotour
                • Age:35-54 (42%, 49% for the world)
                  – 18-34(34%), over 55(24%)
                • Duration:12days (9average)
                • Expenditure:USD66/day(88average)
                • Elements: 6 times more in
                  camping/hiking, 5 times more to
                  national parks, 3 times more to
                  ethnic heritage sites
                              (WTO 2002, The U.S. Ecotousim Market)
                Sources of Information
                US Ecotourists UK Ecotourists
@JapanEcotour
                • 55% 44% Internet Travel sites
                • 49% 41% Travel Guides
                • 44% 26% Magazine Articles
                • 43% 27% Friends
                • 31% >20% Family
                • 26% >20% Tourist Office brochures
                • >20% 36% Travel Agent

                              (WTO, Tourism Queensland Australia)
                Making GREEN Transparent
@JapanEcotour
                Making GREEN Transparent
@JapanEcotour
                • GREEN or GREENWASH?
                Going GREEN Make Sense
@JapanEcotour
                                   for ecotourism
                 •   More exposure in pertinent media
                 •   Study/Insepection Inquiries
                 •   Filtered ideal clients
                 •   Passionate networking partners
                 •   Word of mouth (mouse)
                 •   Feels Good and proud of it!
                How we do it, then?
@JapanEcotour   • Priorities on;
                  – single (neighboring) destination(s)
                  – long stay
                  – eco-lodging
                  – nature-based and cultural activities
                    peculiar to the area
                  – locally grown food (harvest and cook)
                  – local guides/staff
                  – public transportation
                  – carbon offset
                Single destination/Long Stay
@JapanEcotour   • < local profit
                • < sense of belongingness
                • < gain trust
                • > carbon emission thru
                  transportation
                • > risk of itinerary management
                Eco-lodging
@JapanEcotour   • Certification and Registration
                  Japan Ecolodge Association –
                  www.japan-ecolodge.org
                • Private, family-operated, locally
                  owned
                Activities peculiar to the area
@JapanEcotour
                •   Be fun
                •   Be creative
                •   Be unique
                •   Be ready
                •   Be proud
                •   Be informative
                •   Be educational
                •   Be eco-minded
                Go LOCAL!
@JapanEcotour   •   >Food kilometreage
                •   Organic, in season
                •   Guides native to the area
                •   After-hour networking
                Public Transportation
@JapanEcotour   •   Small, one party group
                •   In the community
                •   > 90% less than flying
                •   Reliable service (cost, time)
                •   Fun ride
                Carbon-offset
@JapanEcotour
                • Stay cool to buy or sweat
                • Monitor carbon footprint
                  Choose GREEN Stay GREEN
@JapanEcotour
                Don’t expect for immediate outcome,
                   results follow the performance.
                Believe in what you do, and do it right.
                Create supply, don’t wait for the demand
                 You are not alone in the game, ask for
                   help.
                  Stay tuned with the industry regardless
                   of where you are
Thank you for your kind attension!
• Spirit of Japan Travel (www.eco-tourism.jp)
• Japan Ecolodge Association (www.japan-
  ecolodge.org)
• The International Ecotourism Society
  (www.ecotourism.org)
• Asia Pacific Ecotourism Society (Facebook)
                   @JapanEcotour

• DISCOUNTS ON MEMBERS IN THE ABOVE ORGANIZATIONS

								
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