International Business- Export Management Identify a New Market. Take it Global. Spring 2012 During the past 25 years, U.S. exports have made an important contribution to our country's economic Weekend 1 Introduction to Exporting January 13, 2012 7:00 p.m. - 9:00 p.m. growth—increasing five-fold from $224 billion to January 14, 2012 9:00 a.m. - 4:00 p.m. more than $1.1 trillion last year. With that growth in mind, West Virginia University College of Business a. Organizational Assessment: Is your company & Economics, in conjunction with the West Virginia export ready? Export Council, and the United States Department of b. Export Resources Commerce, is offering a course in Export Management. c. Developing an Export Marketing Plan In this course, students take on the role of an international consultant as they are paired with company representatives to develop an Export Weekend 2 Taking the First Step Marketing Plan targeted to the specific needs of the February 3, 2012 7:00 p.m. - 9:00 p.m. participating company. February 4, 2012 9:00 a.m. - 4:00 p.m. The program is designed to promote exporting in West a. Cultural Issues Virginia, by helping participants assess their export b. Making the Key Contacts readiness skills, as well as by guiding them through c. Doing Business in Other Countries/Selling every aspect of exporting. A panel of several guest Overseas speakers from different areas (such as US Department d. Traveling Abroad of Commerce, US Small Business Administration, West Virginia Development Office, freight forwarders, Weekend 3 Legal and Financial Issues financial institutions, law firms, travel agencies etc.) March 2, 2012 7:00 p.m. - 9:00 p.m. will lecture on the different steps of exporting. Upon March 3, 2012 9:00 a.m. - 4:00 p.m. completion of the course students not only are conferred an Export Manager Certificate but can also a. Legal Issues differentiate themselves from others in their industry b. Financial Issues by adding this unique skill set to their resume. c. Methods of Payment d. Financing Export Transactions Classes will be offered in Morgantown over five weekend sessions. Meeting times are: Friday evenings from 7:00 p.m.-9:00 p.m. and Saturdays from 9:00 Weekend 4 Logistical Issues a.m.-4:00 p.m. April 13, 2012 7:00 p.m. - 9:00 p.m. April 14, 2012 9:00 a.m. - 4:00 p.m. a. Methods/Channels b. Preparing the Product for Export c. Shipping the Product Weekend 5 The Export Marketing Plan: Presentations April 27, 2012 7:00 p.m. – 9:00 p.m. April 28, 2012 9:00 a.m. – 4:00 p.m. If you desire additional information, contact Dr. William B. Riley, Professor of Finance, Phone (304) 293-7885, email: firstname.lastname@example.org, or Andy Wood, Chair, Department of Marketing, (304) 293-7958, email: email@example.com , FAX (304) 293-3274, College of Business and Economics, West Virginia University, PO BOX 6025, Morgantown, WV 26506-6027.
Pages to are hidden for
"New Spring 2012 Flyer Latest eg us wv 042211"Please download to view full document