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									    International Business- Export Management
              Identify a New Market. Take it Global.
                           Spring 2012
During the past 25 years, U.S. exports have made an
important contribution to our country's economic                       Weekend 1 Introduction to Exporting
                                                                       January 13, 2012 7:00 p.m. - 9:00 p.m.
growth—increasing five-fold from $224 billion to
                                                                       January 14, 2012 9:00 a.m. - 4:00 p.m.
more than $1.1 trillion last year. With that growth in
mind, West Virginia University College of Business
                                                                 a.    Organizational Assessment: Is your company
& Economics, in conjunction with the West Virginia
                                                                       export ready?
Export Council, and the United States Department of
                                                                 b.    Export Resources
Commerce, is offering a course in Export Management.
                                                                 c.    Developing an Export Marketing Plan
In this course, students take on the role of an
international consultant as they are paired with
company representatives to develop an Export                             Weekend 2 Taking the First Step
Marketing Plan targeted to the specific needs of the                   February 3, 2012 7:00 p.m. - 9:00 p.m.
participating company.                                                 February 4, 2012 9:00 a.m. - 4:00 p.m.

The program is designed to promote exporting in West             a.   Cultural Issues
Virginia, by helping participants assess their export            b.   Making the Key Contacts
readiness skills, as well as by guiding them through             c.   Doing Business in Other Countries/Selling
every aspect of exporting. A panel of several guest                   Overseas
speakers from different areas (such as US Department             d.   Traveling Abroad
of Commerce, US Small Business Administration,
West Virginia Development Office, freight forwarders,                  Weekend 3 Legal and Financial Issues
financial institutions, law firms, travel agencies etc.)                March 2, 2012 7:00 p.m. - 9:00 p.m.
will lecture on the different steps of exporting. Upon                  March 3, 2012 9:00 a.m. - 4:00 p.m.
completion of the course students not only are
conferred an Export Manager Certificate but can also             a.   Legal Issues
differentiate themselves from others in their industry           b.   Financial Issues
by adding this unique skill set to their resume.                 c.   Methods of Payment
                                                                 d.   Financing Export Transactions
Classes will be offered in Morgantown over five
weekend sessions. Meeting times are: Friday evenings
from 7:00 p.m.-9:00 p.m. and Saturdays from 9:00                            Weekend 4 Logistical Issues
a.m.-4:00 p.m.                                                            April 13, 2012 7:00 p.m. - 9:00 p.m.
                                                                         April 14, 2012 9:00 a.m. - 4:00 p.m.

                                                                 a.   Methods/Channels
                                                                 b.   Preparing the Product for Export
                                                                 c.   Shipping the Product


                                                                      Weekend 5 The Export Marketing Plan:
                                                                                   Presentations
                                                                        April 27, 2012 7:00 p.m. – 9:00 p.m.
                                                                        April 28, 2012 9:00 a.m. – 4:00 p.m.



If you desire additional information, contact Dr. William B. Riley, Professor of Finance, Phone (304) 293-7885, email:
wriley@wvu.edu, or Andy Wood, Chair, Department of Marketing, (304) 293-7958, email: jawood@mail.wvu.edu ,
FAX (304) 293-3274, College of Business and Economics, West Virginia University, PO BOX 6025, Morgantown,
WV 26506-6027.

								
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