Entrepreneurship Venture Syllabus 2009

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					        Entrepreneurial Venture – Arrowhead High School
                                       Illustrative Syllabus

Instructor:      Steven Melzer
Tutor Availability: Period 4, 10 and by appointment
Phone:           262-369-3612
E-mail:          Melzer@ahs.k12.wi.us



Planning the Entrepreneurial Venture: Course Description
Planning the Entrepreneurial Venture is a course designed to teach students how to research, develop,
and write detailed start-up Business Plans, which can be used to create successful businesses. The
blended-learning environment provides a dynamic, interactive experience that combines the flexibility
of Internet-based e-learning with the benefits of face-to-face instruction.

The course centers on the business planning process—opportunity recognition, business concept
development, feasibility testing, and the Business Plan. The Business Plan for a new venture includes
four major sections: Management and Organization Plan, Product/Service Plan, Marketing Plan, and
Financial Plan. Students gain the knowledge, skills, concepts, and strategies relevant for start-up and
early-stage entrepreneurs. The practical, hands-on approach encourages students to immerse
themselves in the vision, research, and planning aspects of a new venture.

Students experience all aspects of planning a new venture from determining their personal vision to
conducting market analysis to testing financial feasibility, drawing from the whole spectrum of
business and management. Planning the Entrepreneurial Venture demonstrates why good planning
leads to successful business performance. Students gain insight in how the various pieces of the
business’s puzzle fit together and why the different aspects need to be managed in harmony for the
venture to operate successfully.

Planning the Entrepreneurial Venture: Course Prerequisites
None required. Prior courses in marketing, accounting, world of business, and/or finance may enhance
student success in this course. Basic research skills are a plus.

Planning the Entrepreneurial Venture: Required Text
Planning the Entrepreneurial Venture, 2004, Ewing Marion Kauffman Foundation, at
http//www.kauffmancourses.org. A user name and password are needed to access the online content.
Planning the Entrepreneurial Venture: Course Objectives
Upon successful completion of the course, you will be able to:
 Evaluate a business idea against your personal vision—lifestyle, professional, and financial goals.
 Examine your willingness and desire to be a successful entrepreneur.
 Research, recognize, and assess business opportunities.
 Determine the feasibility of a business concept as compared to a model business.
 Choose an appropriate legal structure and management infrastructure for your business concept.
 Conduct research on your chosen product/service and its relation to the industry, competition, and
   other market considerations.
 Project the financial situation of your business concept including needed start-up funds, pricing
   strategies, and sources of financing using break-even analysis, basic cash accounting systems, and
   financial ratios.
 Research, develop, and write a Business Plan, incorporating all the elements needed for a start-up
   venture.

Planning the Entrepreneurial Venture: Course Methodology and Structure
To meet course objectives, this class will use a combination of methods and activities including:
 Assignments—Practical applications of entrepreneurial concepts build a customized Business Plan
   for your business concept. These assignments guide you through the business planning process.
 Case studies—Analysis and discussion of cases focus on key entrepreneurial concepts.
 Exercises—Group or individual activities allow you to apply entrepreneurial practices to your
   business concept or a case study.
 Scenarios—Group activities provide experience in applying entrepreneurial concepts to a given
   business followed throughout the course.
 Progress checks—Multiple choice questions at the end of each chapter let you check your
   understanding of various entrepreneurial concepts.
 Guest speakers—Entrepreneurs and professionals bring additional perspectives to your classroom
   experience.
 Facilitated lectures, presentations, and discussions reinforce and enhance the online content.
 Real Entrepreneur audio and video clips inspire and motivate you.
 More Info inks provide you with additional entrepreneurial resources.
 Primary and secondary research supply information you can use to define your business concept
   and develop your Business Plan.

This course offers the advantages of blended learning using three primary components:
Online component. Students independently explore the online content filled with information,
examples, online activities, and audio and video clips of successful entrepreneurs, links to additional
resources, and self-assessments.

Classroom component. Students learn from facilitated lectures, presentations, and discussions that
reinforce the online content and provide additional information. Guest speakers, including local
entrepreneurs, share the lessons they have learned for starting and operating a business.

Lab component. Students practice and apply what they are learning in group activities and individual
work on exercises, case studies, scenarios, and assignments.
Planning the Entrepreneurial Venture: Course Content
Developing a Business Plan for a start-up business is the primary focus of this course. You will spend
a significant amount of time researching and writing the Business Plan. With this goal in mind, the
course covers the following key areas:
   Identifying entrepreneurship—What does it take to be a successful entrepreneur? How can you
    develop the skills, knowledge, and abilities to be a successful entrepreneur? What are your goals—
    lifestyle, professional, and financial—for starting a business?
   Recognizing opportunities—Where do ideas for successful ventures come from? What business
    opportunities match your own personal vision?
   Defining a business concept—What research and information is needed to write a business
    concept statement? How can you identify and avoid flaws in the business concept? How can you
    create a sustainable competitive advantage?
   Testing for feasibility—What factors determine the feasibility of a business? What research,
    information, and analysis are required to determine whether you should proceed with the business
    concept or evaluate the feasibility of another idea?
   Developing a Business Plan—What are the key components of the start-up Business Plan and
    what information is needed in each component of the plan? What decisions about management,
    product/service, marketing, and finances will create the greatest potential for success? How should
    the Business Plan be written and presented?

Planning the Entrepreneurial Venture: Student Evaluation
Evaluation of student mastery of course competencies will be based on the following:

    Activities (worksheets/activities/cases)
    Assignments
     Personal Vision
     Business Concept Statement
     Model Business Feasibility Checklist
     Management and Organization Plan
     Product/Service Plan
     Marketing Plan
     Financial Plan
     Final Business Plan
     Quizzes/Tests

     School Store (4 shifts per six weeks)



    TOTAL:                                       600 points

    18 Week Grade – 85%
    Semester Exam – 15%
            Planning the Entrepreneurial Venture: Tentative Course Schedule

Week                                                                Major - Assignments
 1-2     Chapter 1 Becoming an Entrepreneur                         1: Establish a Personal Vision
  3      Chapter 2 Recognizing Opportunities
  4      Chapter 3 Defining a Business Concept                      3: Business Concept Statement
  5      Chapter 4 Model Business Feasibility Checklist             4: Model Business Feasibility Checklist
                                                                    5a: Writing the Management and Organization Plan
 6       Chapter 5 Management and Organization Planning             5b: Management and Organization Financial
                                                                        Assumptions
                                                                    6a: Writing the Product/Service Plan
 7       Chapter 6 Product/Service Planning                         6b: Product/Service Plan Feasibility Checklist
                                                                    6c: Product/Service Financial Assumptions
                                                                    7a: Marketing Plan—Industry
 8       Chapter 7 Market Planning: Industry and Competition
                                                                    7b: Marketing Plan—Competitive Analysis
  9      Chapter 8 Market Planning: Market Analysis                 8: Marketing Plan—Market Analysis
 10      Chapter 9 Marketing Plan: Penetration                      9: Marketing Plan—Market Penetration
                                                                    10a: Marketing Plan—Pricing section
 11      Chapter 10 Market Planning: Pricing                        10b: Marketing Plan Feasibility Check
                                                                    10c: Marketing Plan Financial Assumptions
                                                                    11a: Financial Template—Set-Up worksheet
 12      Chapter 11 Financial Planning: Start-Up Costs and Sales    11b: Financial Template—Start-Up worksheet
                                                                    11c: Financial Template—Sales worksheet
                                                                    12a: Financial Template—Inventory worksheet
         Chapter 12 Financial Planning: Inventory and Operating
 13                                                                 12b: Financial Template—Operating Expenses
         Expenses
                                                                         worksheet
                                                                    13a: Financial Template—Capital Budget worksheet
 14      Chapter 13 Financial Planning: Cash Outlays and Sources
                                                                    13b: Financial Template—Equity & Debt worksheet
                                                                    14a: Financial Plan
 15      Chapter 14 Financial Planning: Financial Statements
                                                                    14b: Financial Plan Feasibility Checklist
                                                                    15a: Cover Page
                                                                    15b: Table of Contents
                                                                    15c: Executive Summary
 16      Chapter 15 Finalizing the Business Plan                    15d: Appendix
                                                                    15e: Model Business Feasibility Checklist
                                                                    Final Business Plan
                                                                    Oral Presentation
17-18    Oral Presentations will be given during class



      * This is a tentative course outline subject to change

      ** Course activities (worksheets/video/online/tests activities) are not included in course outline

      Grade Scale:      90-100% = A                80-89% = B             70-79% = C                 60-69% = D
Alternate Course: Introduction to Entrepreneurship
Planning the Entrepreneurial Venture


Course Variations
Planning the Entrepreneurial Venture can be used for a variety of courses. The following describes its
use for an introduction to entrepreneurship course. If this course track is used sequentially, the second
course could focus on writing a business plan. The students’ work completed in this class could serve
as the foundation for their business plan.

Introduction to Entrepreneurship: Alternate Course Description
This course centers on the entrepreneurial experience, with students focusing on an awareness of
entrepreneurship, opportunity recognition, business concept development, and preliminary feasibility
testing. Students gain the knowledge, skills, concepts, and strategies relevant for start-up and early-
stage entrepreneurs. The practical, hands-on approach encourages students to immerse themselves in
the entrepreneurial experience. The blended-learning environment provides a dynamic, interactive
experience that combines the flexibility of Internet-based e-learning with the benefits of face-to-face
instruction.

Students experience many aspects of entrepreneurship, from determining their personal vision to
conducting basic market research. Planning the Entrepreneurial Venture demonstrates why solid
entrepreneurial decision-making skills lead to successful business performance. Students gain insight
in how the various pieces of the business’s puzzle fit together and why the different aspects need to be
managed in harmony for the venture to operate successfully.

Introduction to Entrepreneurship: Required Text
Planning the Entrepreneurial Venture, 2004, Ewing Marion Kauffman Foundation, at
http//www.kauffmancourses.org. A user name and password are needed to access the online content.

Introduction to Entrepreneurship: Course Objectives
Upon successful completion of this course, you will be able to:
 Examine your willingness and desire to be a successful entrepreneur.
 Evaluate a business idea against your personal vision—lifestyle, professional, and financial goals.
 Research, recognize, and assess business opportunities.
 Conduct preliminary research on your chosen product/service and its relation to the industry,
    competition, and other market considerations.
 Determine the initial feasibility of a business concept as compared to a model business.
 Use the entrepreneurial thinking and decision-making skills you developed during the course.


Introduction to Entrepreneurship: Sample Catalog Listing
This blended e-learning course in entrepreneurship combines rich online content with traditional
classroom instruction to focus on the entrepreneurial experience, with students focusing on an
awareness of entrepreneurship, opportunity recognition, business concept development, and
preliminary feasibility testing. Students gain the knowledge, skills, concepts, and strategies relevant
for start-up and early-stage entrepreneurs.
Introduction to Entrepreneurship: Course Methodology and Structure
To meet objectives, this class will use a combination of methods and activities including:
 Case studies—Analysis and discussion of cases focus on key entrepreneurial concepts.
 Exercises—Group or individual activities allow you to apply entrepreneurial practices to your
    business concept or a case study.
 Scenarios—Group activities provide experience in applying entrepreneurial concepts to a given
    business followed throughout the course.
 Assignments—Practical applications of entrepreneurial concepts guide you through the pre-
    business planning process. You can use a business idea you are considering for a start-up business.
 Progress checks—Multiple-choice questions at the end of each chapter let you check your
    understanding of various entrepreneurial concepts.
 Guest speakers—Entrepreneurs and professionals bring additional perspectives to your classroom
    experience.
 Facilitated lectures, presentations, and discussions reinforce and enhance the online content.
 Real Entrepreneur audio and video clips inspire and motivate you.
 More Info links provide you with additional entrepreneurial resources.
 Primary and secondary research supply information you can use to define your business concept.

This course offers the advantages of blended learning using three primary components:
Online component. Students independently explore the online content filled with information,
examples, online activities, and audio and video clips of successful entrepreneurs, links to additional
resources, and self-assessments.

Classroom component. Students learn from facilitated lectures, presentations, and discussions that
reinforce the online content and provide additional information. Guest speakers, including local
entrepreneurs, share the lessons they have learned for starting and operating a business.

Lab component. Students practice and apply what they are learning in group activities and individual
work on exercises, case studies, and scenarios.


Introduction to Entrepreneurship: Course Content
Learning about entrepreneurship and whether it’s a good fit for you is the focus of the Introduction to
Entrepreneurship course. Components include:
   Developing an awareness of entrepreneurship—What does it take to be a successful
    entrepreneur? How can you develop the skills, knowledge, and abilities to be a successful
    entrepreneur? Are your goals—lifestyle, professional, and financial—compatible for starting a
    business?
   Recognizing opportunities—Where do ideas for successful ventures come from? What business
    opportunities match your own personal vision?
   Defining a business concept—What research and information is needed to write a business
    concept statement? How can you identify and avoid flaws in the business concept? How can you
    create a sustainable competitive advantage?
   Testing for feasibility—What factors determine the feasibility of a business? What research,
    information, and analysis are required to determine whether you should proceed with the business
    concept or evaluate the feasibility of another idea?
                                 Entrepreneurial Venture: Course Schedule
           Explore the chapter, complete the progress check, and
Week                                                                              Additional Lab Work and Assignments
                    read the Sparkle & Gleam scenario
                                                                            Exercise 1.2.3: Assess Entrepreneurial Characteristics
          Chapter 1 Becoming an Entrepreneur
 1-2                                                                        Exercise 1.4.3: Critique a Start-Up Business Plan
          1.4.4: Sparkle & Gleam Part I
                                                                            Assignment 1: Establish a Personal Vision
                                                                            Exercise 2.1.5: Identify Venture Opportunities
          Chapter 2 Recognizing Opportunities                               Exercise 2.3.3: Evaluate Opportunities Against a Personal
 3
          2.3.3: Sparkle & Gleam Part II                                    Vision
                                                                            Exercise 2.3.3b: Case Study—Opportunity Identification
                                                                            Exercise 3.2.3: Create a Customer Profile
                                                                            Exercise 3.4.2: Research the Business Concept
          Chapter 3 Defining a Business Concept
 4                                                                          Exercise 3.4.8: Identify and Address Research Challenges
          3.5.3: Sparkle & Gleam Part III
                                                                            Exercise 3.5.2: Evaluate a Business Concept Statement
                                                                            Assignment 3: Business Concept Statement
          Chapter 4 Model Business Feasibility Checklist
 5                                                                          Assignment 4: Model Business Feasibility Checklist
          4.1.5: Sparkle & Gleam Model Business Feasibility Checklist
          Chapter 5 Management and Organization Planning
                                                                            Exercise 5.1.6: Choose a Legal Structure
 6        5.1.6: Sparkle & Gleam Legal Structure
                                                                            Assignment 5: Management and Organization Plan
          5.2.2: Sparkle & Gleam Management Team
                                                                            Exercise 6.1.2: Understand Features and Benefits—
                                                                            Grab Bag Activity
          Chapter 6 Product/Service Planning                                Exercise 6.2.6: Identify Intellectual Property
 7        6.1.2: Sparkle & Gleam Features vs. Benefits                      Exercise 6.3.1: Case Study—Product Development
          6.2.7: Sparkle & Gleam Intellectual Property                      Assignment 6b: Product/Service Plan Feasibility Checklist
                                                                            Assignment 6: Product Service Plan

                                                                            Exercise 7.2.2: Just the Facts!
          Chapter 7 Market Planning: Industry and Competition
                                                                            Exercise 7.3.4: Identify Potential Competitors
 8        7.3.3: Sparkle & Gleam Competitive Analysis
                                                                            Exercise 7.3.5: Create a Competitive Analysis Matrix
                                                                            Exercise 7.3.8: Analyze Potential Competitors
          Chapter 8 Market Planning: Market Analysis                        Exercise 8.3.1: Targeting Potential Markets
 9
          8.2.4: Sparkle & Gleam Marketing Analysis                         Exercise 8.3.8: Case Study—Analyzing the Market
                                                                            Exercise 9.3.1: Design Advertising for Your
          Chapter 9 Marketing Plan: Penetration
                                                                            Product/Service
 10       9.3.6: Sparkle & Gleam Market Penetration
                                                                            Exercise 9.3.7: Evaluate Promotional Methods
                                                                            Exercise 9.3.7b: Case Study—Market Penetration
                                                                            Exercise 10.2.2: Calculate the Break-Even Point
          Chapter 10 Market Planning: Pricing
 11                                                                         Assignment 10b: Marketing Plan Feasibility Check
          10.3.3: Sparkle & Gleam Pricing Strategies
                                                                            Assignment 10: Marketing Plan
          Chapter 11 Financial Planning: Start-Up Costs and Sales
 12       11.1.4: Sparkle & Gleam Profitability
          11.1.5: Sparkle & Gleam Profits & Cash Flow
          11.2.1: Sparkle & Gleam Start-Up Costs
          11.3.1: Sparkle & Gleam Projecting Sales
          Chapter 12 Financial Planning: Inventory and Operating Expenses
 13
          12.1.4: Sparkle & Gleam Cost of Sales (read only)

          Chapter 13 Financial Planning: Cash Outlays and Sources
 14
          13.3.1: Sparkle & Gleam Sources of Funds
                                                                            Exercise 14.1.6: Understand the Cash Flow Statement
                                                                            Exercise 14.2.1: Case Study—Financial Analysis
 15       Chapter 14 Financial Planning: Financial Statements               Exercise 14.2.4: Review Financial Ratios
                                                                            Assignment 14b: Financial Plan Feasibility Checklist
                                                                            Assignment 14: Financial Plan
          Chapter 15 Finalizing the Business Plan
 16                                                                         Assignment 15e: Model Business Feasibility Checklist
          15.6: Sparkle & Gleam Next Steps

          Oral Presentations of Business Concept and Model Business
17-18
          Feasibility Checklist will be given during class


       * Tests/Quizzes and supplemental activities not included in outline

				
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