Senior Wholesale Manager Nov 11

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					                                                                                                                          Job Description
Job Title:                 Senior Wholesale Manager                                   Salary:
Employment                                                                            Reports to:
Contract Grade:
Department:                International and Wholesale                         Location: Flexible
Job Purpose:                       The Whittard brand has been growing strongly in International markets for the last 2 years.
(Provide a short paragraph
outlining why the job exists. The
                                   In the next 2 years we will focus on developing the wholesale offer within key territories,
aim is to state the overall
significance of the job)
                                   and launching the brand in new markets which have been identified as a significant
                                   wholesale opportunity.
                                   The Senior Wholesale Manager will focus on launching the brand in key new territories,
                                   and growing the business in existing markets which have been identified as a key
                                   opportunity and where Whittard is currently under potentialised.
Subordinates:                      None
Key                                 Delivering expansion into key new territories, identified by the international strategy
Accountabilities:  Growing the wholesale offer in priority markets by identifying new distribution
(i.e. the 4 – 8 KPIs that you will
be reviewing their performance         opportunities which can drive scale.
                                    Working with existing wholesale customers to increase revenue in line with agreed
against)


                                       budgets
                                    Ensure customer commitment ordering is planned and submitted in line with the
                                       department critical path.
                                    Deliver positive promotion of brand presence internationally by ensuring Whittard is
                                       represented in the right trading environments.
Key Activities:                    Driving Wholesale Expansion:
(Describe the activities/decision-
making to be made)                  Target key contacts in priority markets to plan and implement the Whittard brand launch.
                                    Attend sales trade shows to showcase the brand and bring on board new clients

                           Maximising Sales in Existing Territories:

                            Drive growth in key territories according to the international strategy
                            Manage relationship with existing wholesale partners to ensure that maximum sales are
                             achieved, and provide them with all the essential tools to achieve this.
                            Manage product mix, pricing and margins in order to drive profitability.
                            Attend and present at external customer meetings and internal meetings with other
                             company functions necessary to perform duties and aid business development.
                            Manage the introduction of the wholesale agreement.
                            Identify product development opportunities that will drive sales, and communicate these
                             requirements to the business.
                            Compile realistic sales budgets and work with wholesale partners to ensure these are
                             achieved.
                             Work with international team to ensure wholesale and franchising strategies are aligned,
                             and supportive.




This job description should be reviewed on an annual basis. Where the job description and performance review objectives differ, the latter takes
precedence.
                                                                                                                          Job Description

Key                            Internal:
Relationships:                  International Team
                                Buying & Merchandising
                                Marketing
                                Web
                               External:
                                International wholesale partners
                                Key distributors and retailers within target markets
Qualifications/                 Blue chip experience of managing wholesale accounts
Experience: (List               Experience of developing a brand into new territories
the minimum requirements for
any new incumbent)              Existing relationship with key clients in priority markets
                                Proven record of driving sales
                                International market knowledge (ideally wet and dry), including economic trends,
                                   government policies
                                Willingness to travel
Competencies                    Proactive and self motivated
                                Commercial and financially literate
                                Excellent written and verbal communication skills, and a confident presenter
                                Interpersonal skills required to build new relationships
                                Strong negotiation and influencing skills
                                Good organisational skills
                                Professional approach at all times
                                Positive can-do attitude




This job description should be reviewed on an annual basis. Where the job description and performance review objectives differ, the latter takes
precedence.

				
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