Call for Bryan Business Mentors
Marketing 429 – Advanced Marketing Management
Fall Semester 2007
The Department of Business Administration will offer Marketing 429, Advanced
Marketing Management, during this fall semester. This course is required for students pursuing a
Marketing Major. Students taking the course will complete eight weeks of classroom work
focused on preparing them to develop a marketing plan. For the semester’s final seven weeks,
October and November, students will form into teams of five students. Each team will work with
a new company/organization that needs a marketing plan or with an existing
company/organization that needs a marketing plan for the company or for a new product or
service. At the end of the semester, each team will present an oral and written marketing plan to
the target company/organization. Thus, each of our marketing graduates will have had the
experience of developing and presenting a marketing plan.
To assist the teams in this process, we would like to have a business mentor to assign to
work with each team. The business mentor should be someone who is interested in working with
a group of students to advise them as they prepare their plans. Because of the nature of these
projects, the mentor should have functional area expertise in marketing or general management.
The mentor will initially meet with his/her team and representatives of the target organizations on
Tuesday, September 25, 2007. The teams will be working over the final seven weeks of the
semester to complete their plans. Each team will submit to the mentor and the course instructor a
weekly report as to what each person on the team has accomplished for that week and their work
plans for the following week. The mentor should be available by phone or email to provide
assistance and may want to meet with the team several times during the period. Some mentors
meet weekly with the teams. The student team will submit a rough draft of the first section of its
paper on Monday, November 5, and a rough draft of the full paper on Tuesday, November 20. A
quick turnaround of the drafts with comments/suggestions will be helpful for the students. We
would expect that the time commitment might be 1 to 2 hours per week during the project.
On either December 11 or 13, each team will make a 20-minute presentation of its plan to
the instructor, the mentor, and the target company/organization. The mentor will have a role in
assigning a grade to the group’s work.
If you are interested in serving as a Bryan Mentor for one of these groups, please
complete the application form on the following page. We will select mentors based on the nature
of the project and the fit with the applicant’s skills and background.
Thank you for your support of the Bryan School. If you have questions, you can contact
Dr. Lew Brown using the information on the application form.
Application Deadline: Tuesday, August 28, 2007.
Bryan Business Mentor Application – Fall Semester 2007
(A downloadable version of this form is available at
1. Your name: _____________________________________________________
2. Your position: ___________________________________________________
3. Your company/organization: ________________________________________
4. Your mailing address, telephone, fax, and e-mail:
5. Could you please provide a brief description of your educational background?
6. Could you please provide a brief description of your business and marketing
experience? You may attach a résumé or other information if you wish.
Please send or e-mail this form to: Dr. Lew G. Brown, Department of Business
Administration, Bryan School, UNCG, P.O. Box 26165, Greensboro, NC 27402-
6165. Phone: 336-334-4539. FAX: 336-334-4141. E-mail: email@example.com.
Copies of this form are available online at www.uncg.edu/~lgbrown under the
Marketing 429 heading.