TWITTER Recipe for Tweet Success

							        TWITTER
Recipe for Tweet Success

Catherine Frederico, MS RD LDN
        September 2009
           Twitter Migration


•2005-2006 Nutrition 411, Jivjiv.com
  160 character SMS text alerts for cell phones

•2006 Twitter Jack Dorsey of Odeo
  140 character text messages
  Twitter account, cell phones, email, SMS
     Twitter Migration


•Free service
•Twitter -- 6 million users
   (Facebook -- 175 million users)
•40% retention rate
•52 employees in San Francisco
•3rd most used social networking site
•55+ fastest growing demographic
        Twitter Nesting


•Listen first if you want
•Account not necessary to search
•www.search.Twitter.com
•www.Twitter.com/NutritionVision
•Search for your name, company, field
         Twitter Nesting


•Go to www.Twitter.com
•Create an account with
  name, user name, password, email
•Set up bio profile
•Add link to your website
•Set up desired privacy blocks
•Twitter does not claim to keep your info private
•Write & send first tweet
   Chirping Twitter Lingo

•Tweet=message post
•Twitterverse=Twitter world
•Follow=subscribe to an account
•DM=direct message-must follow, private
•# hashtag identifies a keyword or topic
•Search box for keywords or users
•@name identifies a user
•RT=retweet of a copy/paste message
•FF= Follow Friday recommendations
•Trending topics listed on right page side
Guests in Your Nest


•Follow and Be Followed
•Follow Friends
•Follow Dietitians
•See Who Others are Following
•Follow Organizations
•Follow Food Markets
•Follow News Outlets
  www.Twitter.com



Post answers to the question:

    “What are you doing?”
  www.Twitter.com


     After August 2009

“Share and discover what’s
happening right now anywhere
in the world.”
                      OR


•What have you found interesting?
•What great internet link would you like to share?
•What project are you working on or would like to
work on?
•What restaurant would you recommend?
•Do you have a job to post?
•What promotion is your business running?
•What is your favorite nutrition tip?
•Do you have a good recipe to Tweet?
        My Reasons for Joining


•See what colleagues are doing
•Promote my website
•Get breaking news alerts
•Demonstrate nutrition expertise by sharing helpful
information
•Build a social food label facts data base
•Follow interesting people & businesses
•Keep up with communication technology & my kids
 Recent International Uses


•Find people hurt in Mumbai attacks
•Coordinate Iran election demonstrations--
   Green yourself in solidarity
•Post a pic from US Air in Hudson River
•Post sites of Australian fires
•Astronauts post Hubble updates
•Track Swine Flu
•Track Celebrities
Recent International Uses


 •Obama announced nomination
 acceptance
 •Posts of foreign arrests
 •Tiananmen Square Anniversary
 •Marriage proposals
 •Divorces
 •Announce contests
 •Announce store openings and sales
 •Travel News
 •Restaurant News
         Twitter Etiquette


•Tweet politely
•Be trustworthy
•Be interesting
•Be useful
•No hard feelings with follows and
unfollows
•Take breaks between tweets--Do not spam
•Set profile to identify your post interests
•Keep direct messages private
          Twitter for Business

•Get corporate approval
•Be conversational
•Offer help or real information- not just ads & links
•Offer special deals or seminars
•Report current news
•Solve customer service issues
•Seek feedback
•Link to a special Twitter webpage
•Use special coupon code
•Some tweets show up in Google
        Twitter for Jobs


•Search topic keywords
•Search geographic keywords
•Read about projects in your specialty
•Talk about your specialty projects
•Tweet about news in your specialty
•Share links
•Post available jobs
•Choose words carefully--mom & boss test
Twitter for Dietitians

   SEARCH
   #Dietitian
   #Dietitians
   #Farmers markets
   #Food
   #Food labels
   #Malnutrition
   #Milk
   #Nutrition
   #Portion
   #Restaurants
Twitter for Dietitians


     SEARCH
     #Celiac
     #Diabetes
     #Gluten
     #Heart
     #Healthcare
     #Kidney
     #Vegan
     #NEDPG
  Dietitians Take Flight


•Tweet What You Eat
•Post nutrition tips as client resource
•Announce Web Updates
•Announce Seminars & Workshops
•Comment About Meetings in Real-time
•Announce Book Favorites & Publications
•Announce Health Fairs
•Announce Grocery Store Specials
•Announce New Videos on YouTube
   Dietitians Take Flight


•Share weight loss tips
•Share food label facts
•Share useful web links
•Share healthy recipes
•Send photos of restaurant meals
•Share tips for kids meals
•List stores that sell dietetic foods
            Twitter Apps


•www.Bit.ly.com         shortens urls, tracks
•www.Hootsuite.com      shortens urls,
  tracks multiple accts, FB, schedule ahead
www.TwitHive.com         multiple accts
•www.TweetDeck.com organizes
•www.TweetSnap.com badge widget
•www.WeFollow.com interesting to follow
•www.Hashtags.com # keyword directory
             Twitter Apps

•Twitterfon             free iPhone app
•www.Twitterscore.com   statistics
•www.Budurl.com         pay statistics
•www.Twitterati.com     tweet news
•www.Seesmic.com        multiple accts, desk top
                        community builder
•www.Tweetie.com        hot topic threads
•www.Twitpic.com        attaches photos
•www.Twitcam.com        stream live video
    Twitter Miscellaneous



•22 other Twitter-like services
•www.TwitIQ.com
•College alert services
•I’ll tweet a link to a good article
•www.business.Twitter.com/Twitter101
•“The World According to Twitter”,
David Pogue
       Follow
 Catherine Frederico




www.Twitter.com/NutritionVision

      @NutritionVision
Catherine Frederico, MS RD LDN

             Contact

     www.NutritionVision.info

     CF@NutritionVision.info
Social Networking : Twitter
How to expand the online conversation
SUGGESTED LEARNING NEED CODES


                 7070 Entrepreneurship, private practice
                 1020 Computer
                 1100 Photography
                 7120 Marketing
                 7210 Sales, merchandising
                 7040 Consultation



                  Tweet #tweb01 about this webinar
                      Send twitter message to @Dimdim if
                       you have AV problems
                      (a customer service example of twitter)
HOW WE USE THE INTERNET TODAY

                    If your not using social networks you
                     are missing a captive audience
HOW TO GROW YOUR FOLLOWERS

      Follow
          Follow the people you want to follow you
          Follow your followers
               Retweet (put (RT) in front of the tweet
                     People love it, builds affection and loyalty
          Tweet at least 2-3x per week (build to 2-5 per day)
      Be Real
      Twittiquette
          Follow those who follow you
          Thank People
          Auto responders considered spam
      Provide Value… Don’t just create noise
          New information with links
          Blog posts (Twitterfeed)
          Tweet Press Releases
INCREASED EASE OF COMMUNICATION
& TRANSPARENCY WITH FOLLOWERS


                               Introduce new
                                products,
                                locations,
                                services
                               Promotions
                               Contests
                               Staff
                               Generally say
                                what you are
                                doing
TWITTER MARKETING

   Add your twitter info to your electronic signature,
    website, blog, Facebook page, LinkedIn page, and all your ads
   Connect with your customers, create a twitter
    account for customer feedback, questions, and a place to
    market new info to them
   Be prepared to respond to questions and feedback from
    your customers that everyone can see
   Customize or brand your twitter background with your
    logo and provide a personal image of yourself
TWITTER MARKETING IDEAS

   Press releases: you can keep your audience up to date with your brand’s latest developments by posting links to your
    press releases.
   Time-sensitive special offers: you can use Twitter to promote items on sale, or special fares, like some airlines are
    already doing.
   Post event updates: if you go to a conference or trade show, you can tweet about the latest developments.
   News updates: Twitter can be a good medium to post news items of interest to your customers.
   Disaster Relief: Organizations such as the Red Cross are using twitter to post updates on their efforts to help during
    natural disasters and emergencies.
   Daily schedules: musicians, politicians and other traveling acts are using Twitter to post news about their
    appearances, schedules, etc.
   Links to interesting web pages: You can use Twitter as a social bookmarking service, like Delicious or Stumbleupon.
   New blog posts announcements: You can post a tweet every time you update your blog. True, you can also achieve
    this through RSS, but Twitter gives you yet another avenue to reach people that otherwise wouldn’t have had access
    to your RSS feed.
   Blog widget: you can install Twitter on your blog’s sidebar to show your latest tweets and give your blog a more
    interactive feel.
   Real estate listings: real estate agents can use Twitter to post links to new listings.
   Promotions: if you have a “deal of the day”, “daily lunch special” or any other recurring, time-sensitive promotion you
    can announce it in Twitter.
   Recruitment tool: many companies have filled positions with people they found through Twitter.
   Personal branding: by drafting a compelling personal profile, posting brief insights on topics related to your field, and
    by nurturing your network of followers, over time your Twitter account can turn into a strong personal branding signal.
LINKING TO SOCIAL MEDIA

 Link your twitter acct to Facebook, LinkedIn,
  and any social networking site you use
 Use applications on Social Networking Sites to
  auto post on multiple sites
 Ping.fm

 Consider a professional twitter client such as
  hootsuite.com or cotweet.com
CAPITALIZE ON THE WISDOM OF MASSES

 Look at trending topics and think about how
  you can provide a unique tweet
 Listen to the conversation

 Get Real Time feedback on what is going on,
  your products, etc
TWITTER TOOLS

   Hootsuite
     Supports  multiple twitter accts
     Supports multiple logins for one acct
     Enables scheduled tweets
     Provides auto RT, R & DM
     Provides embeddable columns

   Cotweet
     Supports multiple twitters and logins with unique
      character to identify who is who
TWITTER CASE STUDY

 Open a business account (your business name)
  brand your background
 Assign the voice of twitter and devote minimum of
  30 minutes per day
 Become a trouble shooter first, a promotional
  evangelist second
 Make 60% of posts useful for others 40%
  promotional with links back to your website/blog
 Measure your 90 day change in followers, links
  and sales
THANKS FOR PARTICIPATING

                     Follow @nadinekf




     Lets look at these tools in
      action
     twazzup
     hootsuite