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AREA CONVENTION & VISITORS BUREAU
MEDIA plAn
2005 – 2006
COSt tOtAL PArtNEr
MAr
MAY
NOV
AuG
APr
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DEC
JAN
FEB
SEP
JuL
ONLINE CAMPAIGN CIrCuLAtION DEtAIL INSErtION MEDIA COSt CONtrIButION
Fall Online $1,500.00
24/7 Network 1,428,571 Travel Target $10,000.00 10/17–11/20 $10,000.00
CBS (Sportsline, PGA Tour, NCAA) 500,000 $10,000.00 11/7–12/20 $10,000.00
Chicago Tribune 250,000 Travel Target $5,000.00 10/17–11/20 $5,000.00
Discovery Network 666,667 Travel Channel $10,000.00 10/17–12/20 $10,000.00
Orlando Sentinel 250,000 Travel Target $5,000.00 10/17–11/20 $5,000.00
Undertone Network 1,428,571 Travel Target $10,000.00 10/17–11/20 $10,000.00
Washington Post Properties 1,500,000 Slate, WP $10,000.00 10/17–12/20 $10,000.00
3rd Party Ad Serving Estimate n/a $1,505.95 $1,505.95
Spring Online $4,500.00
AOL Network 1,071,429 Travel Focus $15,000.00 2/6 –3/26 $15,000.00
BizJournal Network 666,667 $10,000.00 3/6 –4/30 $10,000.00
Columbus Ledger 500,000 $5,000.00 3/6 –4/30 $5,000.00
CNN 555,556 Travel $10,000.00 3/6 –4/30 $10,000.00
Discovery Network 500,000 Travel Channel $7,500.00 3/6 –4/30 $7,500.00
Frommers 500,000 $5,000.00 2/6 –3/26 $5,000.00
Orlando/
Tribune 500,000 $15,000.00 3/6 –4/30 $15,000.00
Chicago
Undertone Network 1,428,571 $10,000.00 3/6 –4/30 $10,000.00
3rd Party Ad Serving Estimate n/a $1,493.06 $1,493.06
Summer Online $1,500.00
Detroit Free Press 458,333 $5,500.00 5/8 –6/25 $5,500.00
NJ.com 416,667 $5,000.00 6/5–7/30 $5,000.00
Philly.com 458,333 $5,500.00 5/8 –6/25 $5,500.00
Undertone Networks 714,286 $5,000.00 5/8 –7/30 $5,000.00
Washington Post Properties 100,000 Slate, WP $10,000.00 6/5–7/30 $10,000.00
3rd Party Ad Serving Estimate n/a $761.90 $761.90
Consumer Online
Google (Clicks) 26,000 $65,000.00 $65,000.00
Yahoo Search (Clicks) 27,500 $55,000.00 $55,000.00
Weather 5,000,000 $60,000.00 $60,000.00 $3,750.00
Weather Bug 4,545,455 $25,000.00 $25,000.00
USA Today 500,000 $60,000.00 $60,000.00
3rd Party Ad Serving n/a $3,636.36 $3,636.36
Cost in
Down Towns & Small Towns BOOKED $0.00
NWSPR
Online Campaign
2,500,000
& E-brochures
ViSIT FL 800,000
VISIT FL E-Dialogue Program BOOKED 2,975,000 7 Feature Art. $48,000.00 $48,000.00 $3,600.00
Beach E-zine 200,000
Family/Attractions 200,000
Boating & Fishing 100,000
Indicates Partner Participation St. Petersburg/Clearwater Area Convention & Visitors Bureau | 2005–2006 Media Plan | Page
AREA CONVENTION & VISITORS BUREAU
MEDIA plAn
2005 – 2006
COSt tOtAL PArtNEr
MAr
MAY
NOV
AuG
APr
OCt
JuN
DEC
JAN
FEB
SEP
JuL
ONLINE CAMPAIGN CIrCuLAtION DEtAIL INSErtION MEDIA COSt CONtrIButION
Golf E-zine 100,000
Romance/Honeymoon 100,000
Luxury/Spa/Shopping 100,000
Culture & Heritage 100,000
Expedia.com $75,000.00 $75,000.00
Tampa Bay Travelocity co-op $ in Local co-op $0.00
TravelClick Hotelligence $8,500.00 $8,500.00
Travelocity.com $75,000.00 $75,000.00
Yahoo.com $100,000.00 $100,000.00 $3,750.00
International Consumer Online
Google (Europe) $35,000.00 10/4–11/14 4/4 –8/1 $35,000.00
Guardian UK $30,000.00 10/4 –11/14 4/4 –8/1 $30,000.00
Lycos (UK, Germany - Spring) $20,000.00 10/4–11/14 4/4 –8/1 $20,000.00
MSN (UK, Germany-Spring) $35,000.00 10/4 –11/14 4/4 –8/1 $35,000.00
Yahoo UK $30,000.00 10/4 –11/14 4/4 –8/1 $30,000.00
3rd Party Ad Serving $1,937.29 $1,937.29
Vertical Markets
Black Planet $25,000.00 4/4 –8/1 $25,000.00
Black Voices $20,000.00 4/4 –8/1 $20,000.00
MiGente $20,000.00 4/4 –8/1 $20,000.00
Yahoo Espanol $30,000.00 4/4 –8/1 $30,000.00
Univision $25,000.00 4/4 –8/1 $25,000.00
3rd Party Ad Serving $3,582.25 $3,582.25
Contingency (To be used after eval) $145,123.00 $145,123.00
ONLINE TOTAL $1,168,039.81
COSt tOtAL PArtNEr
MAr
MAY
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JAN
FEB
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tELEVISION CAMPAIGN CIrCuLAtION DEtAIL INSErtION MEDIA COSt CONtrIButION
Golf Channel Tampa $ in Local co-op $25,000.00
Chrysler BOOKED $60,000.00 $60,000.00
Outback Bowl BOOKED $65,000.00 $65,000.00
Weather Channel $85,000.00 $85,000.00
YPBR Target TV $400,000.00 $400,000.00
Boston
Philadelphia
New York
TELEVISION TOTAL $610,000.00
COSt tOtAL PArtNEr
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MAY
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NEWSPAPEr CAMPAIGN CIrCuLAtION DEtAIL INSErtION MEDIA COSt CONtrIButION
Fall Newspaper BOOKED $493,836.00 $3,400.00
Baltimore Sun Su Tr/L shp $29,626.75 9 6 $59,253.50
Indicates Partner Participation St. Petersburg/Clearwater Area Convention & Visitors Bureau | 2005–2006 Media Plan | Page
AREA CONVENTION & VISITORS BUREAU
MEDIA plAn
2005 – 2006
COSt tOtAL PArtNEr
MAr
MAY
NOV
AuG
APr
OCt
JuN
DEC
JAN
FEB
SEP
JuL
NEWSPAPEr CAMPAIGN CIrCuLAtION DEtAIL INSErtION MEDIA COSt CONtrIButION
Baltimore Sun 2col×6 Visit FL $7,395.00 2 $7,395.00
Boston Globe 416,899 6col×8 Su Tr $14,647.20 23 13 $29,294.40
Boston Globe 416,899 FP, 4C Visit FL $16,879.30 16 $16,879.30
Orlando Sentinel 385,097 6col×8 Su Tr $8,784.00 9,30 13 $26,352.00
Chicago Tribune 1,016,471 Su Tr/L shp $39,223.25 2,30 13 $117,669.75
Chicago Tribune 1,016,471 6col×7 Su Tr $14,637.00 9,23 6 $43,911.00
Chicago Tribune 1,016,471 3col×10, Visit FL $16,011.45 16 $16,011.45
Greater Philadelphia Networks 6col×8 Su Tr $5,508.00 9 6 $11,016.00
Indianapolis Star 369,101 6col×8 Su Tr $13,301.00 2 13 $26,602.00
New York Newsday 521,498 Su Tr/L Shp $31,036.00 2 6 $62,072.00
New York Newsday 521,498 3col×5, Visit FL $6,384.56 16 $6,384.56
New York Times 1,667,003 6col×7 Su Tr $31,962.00 9 13 $63,924.00
Vertical Market
African American
The Baltimore Afro American (Wkl) 13,100 FP, 4C $11,797.22 2× 2× $47,188.88
WDC Afro American (wkl) 12,800 incl in Balt. incl. in Balt 2× 2×
Amersterday News - NY (Wkl) 28,000 FP, 4C T $3,517.00 2× 2× $14,068.00
Philadelphia Tribune (TFS) 224,000 FP, 4C $16,671.00 2× 2× $66,684.00
Chicago Defender 79,000 FP, 4C $8,105.87 2× 2× $32,423.48
Spring Newspaper Spring $245,172.00 $245,172.00 $4,250.00
NY Times 1,667,003 Sunday Travel
New York Newsday 3col×5, Visit FL $6,384.00 5
Boston Globe 416,899 Sunday Travel
Orlando Sentinel 385,097 Sunday Travel
Chicago Tribune 1,016,471 Sunday Travel
3col×10,
Chicago Tribune $16,011.45 5
Visit FL
Indianapolis Star 369,101 Sun/Thu/Fri
Summer Newspaper Summer $402,666.00 $402,666.00 $3,108.00
NY Times 1,667,003 Sunday Travel
Boston Globe 416,899 Sunday Travel
Orlando Sentinel 385,097 Sunday Travel
Chicago Tribune 1,016,471 Sunday Travel
Indianapolis Star 369,101 Sun/Thu/Fri
Detroit Free Press 705,148 Sunday Travel
Philadelphia Inquirer 769,257 Sunday Travel
Washington Post Sunday Travel
Down Towns & Small Towns BOOKED $51,500.00 $51,500.00
Newspaper FSI
Atlanta Journal Constitution 100,000 FSI 24
Birmingham News-Post Herald 100,000 FSI 24
Boston Globe 100,000 FSI 24
Indicates Partner Participation St. Petersburg/Clearwater Area Convention & Visitors Bureau | 2005–2006 Media Plan | Page
AREA CONVENTION & VISITORS BUREAU
MEDIA plAn
2005 – 2006
COSt tOtAL PArtNEr
MAr
MAY
NOV
AuG
APr
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JuN
DEC
JAN
FEB
SEP
JuL
NEWSPAPEr CAMPAIGN CIrCuLAtION DEtAIL INSErtION MEDIA COSt CONtrIButION
Dallas Morning News 100,000 FSI 24
New York Newsday 100,000 FSI 24
The Raleigh News & Observer 100,000 FSI 24
USA Today (Chi, Phil, DC/Balt) 560,000 FSI 24
AMEX Cardmember Mailing 75,000 DM 24
VISIT FLORIDA Welcome Centers 50,000 FSI
Visit FL Out-of-State Insert Fall 1,000,000 Ful page, 4C $31,872.00 $31,872.00 $16,024.00
Visit FL Out-of-State Insert Spring 1,000,000 Full page, 4C $31,356.00 4/23 $31,356.00 $12,018.00
Visit FL In-State Insert Spring 1,500,000 Full page, 4C $32,050.00 6/4 $32,050.00 $12,018.00
Visit FL In-State Insert Fall 1,200,000 Full page, 4C $30,338.00 $30,338.00 $12,018.00
FLAUSA Opportunities $48,500.00 $48,500.00
NEWSPAPER TOTAL $1,520,583.32
COSt tOtAL PArtNEr
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FEB
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CONSuMEr MAGAZINE CAMPAIGN CIrCuLAtION DEtAIL INSErtION MEDIA COSt CONtrIButION
AAA Going Places 1,639,635 1/2pg, 4C $20,162.85 $51,062.05 $12,405.00
Nth: Jan, Sth: May 2/3pg, 4C $30,899.20 Jan/Feb: Florida, May/June: Florida Special Section (co-op)
AAA Home & Away 912,427 Full page, 4C $28,945.00 BOOKED $51,759.85 $14,476.00
(OH, IN, MN) 1/2pg, 4C $22,814.85 Nov/Dec: Florida, Mar/Apr: Florida (co-op)
AARP Magazine 933,000 2/3pg, 4C $17,419.00 $34,838.00 $8,712.00
Age 60-69 (IL, MI, MN, MO, WI) 1× Mar/Apr, Sep/Oct (co-op)
American Legacy 500,000 Full page, 4C $8,500.00 $8,500.00
Winter: Visit FL (co-op)
Better Homes & Gardens/Ladies Home
586,000 Full page, 4C $24,749.00 $24,749.00 $9,282.00
Journal
Summer (co-op)
Black Conservative 100,000 Full page, 4C $20,950.00 BKD $20,950.00
TOC
Bridal Guide 208,043 Full page, 4C $12,329.10 BOOKED $36,987.30 $1,541.00
Jan/Feb: Visit FL Wed/Hnymn Gde., Mar/Apr: Spg Hnymn Gde.
Nat. (Reg Avail) Must be 3×
Jul/Aug: SE Wed/Hnymn Gde. (co-op)
Coastal Living 450,000 Full page, 4C $19,960.00 $39,920.00 $17,465.00
East of Miss Jan/Feb: FLAUSA co-op, June: FLAUSA (co-op)
CURVE (Lesbian Publication) 6,000 Full page, 4C $6,000.00 $18,000.00
Film Florida Production Guide $1,943.00 $1,943.00
Golf Magazine 700,000/860,000 Full page, 4C $28,855.00 BKD $86,565.00 $28,856.00
FL Golf Gd/Golf Sth $34,014.00 Dec: Fl Golf Gd, Feb: Golf Sth, Sep: Golf Sth (co-op)
Guest Informant 2,486,130 1/3pg, 4C Annual $5,768.00 $5,768.00
1× Annual Publication, 04/05 already placed. CVB EXCLUSIVE
Instinct (Alternative Lifestyle) 61,300 Full page, 4C $11,400.00 $22,800.00
Lacrosse Magazine BOOKED Full page, 4C $2,550.00 BOOKED $2,550.00
MNI Hispanic Network 87,130 Full page, 4C $17,966.00 $53,898.00
Indicates Partner Participation St. Petersburg/Clearwater Area Convention & Visitors Bureau | 2005–2006 Media Plan | Page
AREA CONVENTION & VISITORS BUREAU
MEDIA plAn
2005 – 2006
COSt tOtAL PArtNEr
MAr
MAY
NOV
AuG
APr
OCt
JuN
DEC
JAN
FEB
SEP
JuL
NEWSPAPEr CAMPAIGN CIrCuLAtION DEtAIL INSErtION MEDIA COSt CONtrIButION
MNI Luxury Network 548,700 Full page, 4C $24,003.15 BKD BKD BKD $144,018.90 $27,000.00
Boston, Detroit, Philadelphia (co-op)
Official FL Intl. Travel Planner 80,000 1/2pg, 4C $4,616.00 $4,616.00 $1,790.00
Annual Publication (co-op)
Official FL Vacation Guide BOOKED 500,000 3pg Spd, 4C $69,580.50 $69,580.50 $40,766.00
Special Interest Pubs Annual Publication (co-op)
Florida Beach Getaways Full page, 4C
Florida Family Getaways Full page, 4C
Florida Romantic Getaways Full page, 4C
Official Travel Industry Guide 50,000 1/2pg, 4C $5,074.00 $5,074.00 $2,988.00
Annual Publication, (co-op)
OUT (Gay Publication) 16,800 Full page, 4C $16,800.00 $50,400.00
PGA Tour Partners 550,000 Full page, 4C $21,000.00 BOOKED $63,000.00 $13,125.00
See Orlando 2,000,000 Full page, 4C $2,536.00 $30,432.00
Bi-annual Publication (co-op)
Shop America 100,000 Full page, 4C $3,400.00 BOOKED BOOKED $6,800.00
Bi-annual Publication
Southern Living 360,000 Full page, 4C $30,355.00 $91,065.00 $21,240.00
OH, IN, IL, MI, WI, MD, DE, DC, NJ, PA Feb: Possible Visit FL, May: Possible Visit FL
Travelhost 472,681 Full page, 4C $2,600.00 BKD $10,400.00 $1,300.00
Orlando (co-op)
Undiscovered Florida 405,000 Full page, 4C $10,990.00 $10,990.00 $4,122.00
VISIT FL Map Sponsorship BOOKED $100,000.00 $100,000.00
FL Vacation Guide Map 500,000 2pg Spd
2pg Spd, Brk out map,
Special-Interest Print Mag. 940,000 Full page, 4C
Inside bck cover of all (gtfld map)
FL Beach Getaways
Florida Family Getaways
Great Florida Golf Getaways
Florida Luxury Getaways
Florida Boating and
Fishing Getaways
Florida Romantic Getaways
Florida Cultural Getaways
Florida Outdoors
& Nature Getaways
CONSUMER MAGAZINE TOTAL $1,046,666.60
Indicates Partner Participation St. Petersburg/Clearwater Area Convention & Visitors Bureau | 2005–2006 Media Plan | Page
AREA CONVENTION & VISITORS BUREAU
MEDIA plAn
2005 – 2006
COSt tOtAL PArtNEr
MAr
MAY
NOV
AuG
APr
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DEC
JAN
FEB
SEP
JuL
MEEtING MAGAZINE CAMPAIGN CIrCuLAtION DEtAIL INSErtION MEDIA COSt CONtrIButION
Association Management 24,000 Full page, 4C $7,055.00 $14,110.00 $6,174.00
Feb: CVB focus, March: Florida Meetings Guide (co-op)
Black Meetings & Tourism 28,000 Full page, 4C $5,021.12 $5,021.12 $628.00
1× Feb/Mar: FL Ad Section (co-op)
Florida Trend 57,037 SPREAD, 4C $19,145.00 $38,290.00 $15,960.00
1× Dec: FL Corp. Travel Guide to Mtgs/Conf., May FL Summer Vac Gde
Meetings & Conventions 70,013 Full page, 4C $10,485.00 BKD $20,970.00 $9,048.00
1× June: Annual FL Guide, Oct: FL West Coast (co-op)
Official Florida Meeting Planner’s Guide 45,000 Full page, 4C $7,616.00 BOOKED $15,232.00 $7,608.00
Successful Meetings 72,050 Full page, 4C $12,712.00 BKD $25,424.00 $9,534.00
1× Oct: Fl Planner’s Guide, April: Sourcebook, May: Bonus GWSAE, FL Mtgs Editorial
USAE 4,500 Full page, 4C $2,366.00 9, 16 $4,732.00 $2,950.00
MEETING MAGAZINES TOTAL $123,779.12
COSt tOtAL PArtNEr
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LOCAL CO-OPErAtIVE CAMPAIGN CIrCuLAtION DEtAIL INSErtION MEDIA COSt CONtrIButION
African American Heritage Celebration $25,000.00 $25,000.00
Airport Cooperative $100,000.00 $100,000.00
Chamber Cooperative $100,000.00 $100,000.00
Clearwater Jazz Holiday BOOKED $10,000.00 $10,000.00
Golf Channel Tampa $25,000.00 $25,000.00
Golf Coast Cooperative $20,000.00 $20,000.00
Honda Grand Prix $150,000.00 $150,000.00
I-75 Transparency BOOKED $800.00 $800.00
Ironman $100,000.00 $100,000.00
St. Petersburg Festival Coalition $20,000.00 $20,000.00
Tampa Bay Blues Fest ($5,000)
Sail America $35,000.00 $35,000.00
Tampa Bay Travelocity co-op $100,000.00 $100,000.00
Additional Opportunities $4,200.00 $4,200.00
LOCAL COOPERATIVE TOTAL $690,000.00
COSt tOtAL PArtNEr
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MuSEuM PLAN CIrCuLAtION DEtAIL INSErtION MEDIA COSt CONtrIButION
TBD $100,000.00
MUSEUM TOTAL $100,000.00
International Initiatives
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FEB
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CANADIAN CAMPAIGN CIrCuLAtION DEtAIL INSErtION MEDIA COSt CONtrIButION
CAA Leisureways $9,450.00 BKD $28,350.00 $3,543.00
CanJet Airlines (Tour Operator)
Chris Robinson Travel Show
Indicates Partner Participation St. Petersburg/Clearwater Area Convention & Visitors Bureau | 2005–2006 Media Plan | Page
AREA CONVENTION & VISITORS BUREAU
MEDIA plAn
2005 – 2006
COSt tOtAL PArtNEr
MAr
MAY
NOV
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APr
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DEC
JAN
FEB
SEP
JuL
CANADIAN CAMPAIGN CIrCuLAtION DEtAIL INSErtION MEDIA COSt CONtrIButION
Conquest (Tour Operator)
DreamScapes (Globe and Mail)
Macleans
Personell Gd Can Travel Industry BOOKED Fall/Winter $2,125.00 BOOKED $0.00
to be paid from FY 04/05
SeeAmerica Travel Week 2006 USA Directory $1,559.00 BKD $1,559.00
VISITFL Fall Canadian Insert $10,659.00 25 $10,659.00
Who’s Who Directory
World of Vacations (Tour Operator)
Additional Opportunities $101,991.00 $101,991.00
Canadian Total $142,559.00
COSt tOtAL PArtNEr
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GErMAN CAMPAIGN CIrCuLAtION DEtAIL INSErtION MEDIA COSt CONtrIButION
Air Tours - TUI See America
America Journal
Canusa Mailing
DerTour Winter 2005/06 $5,000.00 $5,000.00
DerTour Summer 2006 $6,000.00 $6,000.00
Flex Travel/TUI Suisse $2,500.00 $2,500.00
FTI Touristik Winter 2005/06 $5,000.00 $5,000.00
FTI Touristik Summer 2006 $6,000.00 $6,000.00
FVW
Hotelplan (German Swiss)
Hotelplan Switzerland Catalog $4,000.00 $4,000.00
Kuoni Switzerland Catalog 2006 $10,000.00 $10,000.00
Meier’s Weltreisen Winter 2005/06 $5,000.00 $5,000.00
Meier’s Weltreisen Summer 2006
Neckermann Winter Catalogue 2005/06 $5,000.00 $5,000.00
Ruefa Reisen Austria Summer 2006
Total for both $3,800.00 $3,800.00
& Winter 2006/07
Thomas Cook Winter 2005/06
Thomas Cook Summer 2005
Touristik Aktuell
TPI Austria
TUI/Arke Holland Winter 2005/06 $10,000.00 $10,000.00
TUI Germany Winter 2005/06 $5,000.00 $5,000.00
Visit USA Germany
Additional Opportunities $144,700.00 $139,700.00
German Total $207,000.00
Indicates Partner Participation St. Petersburg/Clearwater Area Convention & Visitors Bureau | 2005–2006 Media Plan | Page
AREA CONVENTION & VISITORS BUREAU
MEDIA plAn
2005 – 2006
COSt tOtAL PArtNEr
MAr
MAY
NOV
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FEB
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u.k. CAMPAIGN CIrCuLAtION DEtAIL INSErtION MEDIA COSt CONtrIButION
Daily Mail/Mail on Sunday
Delta Promotion
Florida Brochure/Mail on Sunday
FunWay
Go For Irish Travel Trade $600.00 $600.00
Man Around
Premiere Holidays
See America
Tour America Dublin
Virgin Atlantic
Visit USA Travel Planner $9,930.00 $9,930.00
Additional Opportunities $211,972.35 $211,972.35
U.K. Total $222,502.35
INTERNATIONAL PUBLICATIONS TOTAL $572,061.35
DOMEStIC COSt tOtAL PArtNEr
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tOur & trAVEL CAMPAIGN CIrCuLAtION DEtAIL INSErtION MEDIA COSt CONtrIButION
Domestic Tour & Travel $155,000.00 $155,000.00
American Airlines Vacations $12,000.00 $12,000.00
Chicago Tribune single box TBD
DOMEStIC COSt tOtAL PArtNEr
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tOur & trAVEL CAMPAIGN CIrCuLAtION DEtAIL INSErtION MEDIA COSt CONtrIButION
Ft. Worth Star Telegram strip ad TBD TBD
aavacations.com Ftrd Deals
aavacations.com Bonus Miles
Certified Vacations
Liberty Travel/GOGO Worldwide
Mark Travel/Southwest Vacations
MLT Vacations $33,000.00 $33,000.00
2/5– 5/1–
nwaworldvacations.com
2/18 5/14
2/5– 5/1–
nwaworldvacationsagent.com
2/18 5/14
2/5– 5/1–
worldagentdirect.com
2/18 5/14
5/1–
Radio Advertising
5/7
Consumer e-mail 2/6 5/2
Travel Agent e-mail 2/6 5/3
NLG Vacations
Sun Country (Minneapolis) 10,000
Superior Small Lodging Directory
Indicates Partner Participation St. Petersburg/Clearwater Area Convention & Visitors Bureau | 2005–2006 Media Plan | Page
AREA CONVENTION & VISITORS BUREAU
MEDIA plAn
2005 – 2006
DOMEStIC COSt tOtAL PArtNEr
MAr
MAY
NOV
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FEB
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tOur & trAVEL CAMPAIGN CIrCuLAtION DEtAIL INSErtION MEDIA COSt CONtrIButION
Travel Impressions
TOUR & TRAVEL TOTAL $200,000.00
MEDIA SUBTOTAL $6,031,130.20
ADDITIONAL CONTRIBUTIONS $341,949.00
CONTINGENCY $575,000.00
TOTAL BUDGET $6,264,181.20
Indicates Partner Participation St. Petersburg/Clearwater Area Convention & Visitors Bureau | 2005–2006 Media Plan | Page
