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MEDIA plAn - Pinellas County

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					                                                                             AREA CONVENTION & VISITORS BUREAU




                                                                                        MEDIA plAn
                                                                                         2005 – 2006

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ONLINE CAMPAIGN                          CIrCuLAtION          DEtAIL       INSErtION                                                                                           MEDIA COSt     CONtrIButION
Fall Online                                                                                                                                                                                      $1,500.00

24/7 Network                                 1,428,571    Travel Target    $10,000.00    10/17–11/20                                                                             $10,000.00

CBS (Sportsline, PGA Tour, NCAA)               500,000                     $10,000.00            11/7–12/20                                                                      $10,000.00

Chicago Tribune                                250,000    Travel Target     $5,000.00    10/17–11/20                                                                              $5,000.00

Discovery Network                              666,667    Travel Channel   $10,000.00       10/17–12/20                                                                          $10,000.00

Orlando Sentinel                               250,000    Travel Target     $5,000.00    10/17–11/20                                                                              $5,000.00

Undertone Network                            1,428,571    Travel Target    $10,000.00    10/17–11/20                                                                             $10,000.00

Washington Post Properties                   1,500,000    Slate, WP        $10,000.00       10/17–12/20                                                                          $10,000.00

3rd Party Ad Serving Estimate                      n/a                      $1,505.95                                                                                             $1,505.95

Spring Online                                                                                                                                                                                    $4,500.00

AOL Network                                  1,071,429    Travel Focus     $15,000.00                                  2/6 –3/26                                                 $15,000.00

BizJournal Network                             666,667                     $10,000.00                                          3/6 –4/30                                         $10,000.00

Columbus Ledger                                500,000                      $5,000.00                                          3/6 –4/30                                          $5,000.00

CNN                                            555,556    Travel           $10,000.00                                          3/6 –4/30                                         $10,000.00

Discovery Network                              500,000    Travel Channel    $7,500.00                                          3/6 –4/30                                          $7,500.00

Frommers                                       500,000                      $5,000.00                                  2/6 –3/26                                                  $5,000.00

                                                          Orlando/
Tribune                                        500,000                     $15,000.00                                          3/6 –4/30                                         $15,000.00
                                                          Chicago

Undertone Network                            1,428,571                     $10,000.00                                          3/6 –4/30                                         $10,000.00

3rd Party Ad Serving Estimate                      n/a                      $1,493.06                                                                                             $1,493.06

Summer Online                                                                                                                                                                                    $1,500.00

Detroit Free Press                             458,333                      $5,500.00                                                       5/8 –6/25                             $5,500.00

NJ.com                                         416,667                      $5,000.00                                                                6/5–7/30                     $5,000.00

Philly.com                                     458,333                      $5,500.00                                                       5/8 –6/25                             $5,500.00

Undertone Networks                             714,286                      $5,000.00                                                            5/8 –7/30                        $5,000.00

Washington Post Properties                     100,000    Slate, WP        $10,000.00                                                                6/5–7/30                    $10,000.00

3rd Party Ad Serving Estimate                      n/a                        $761.90                                                                                               $761.90

Consumer Online

Google                                  (Clicks) 26,000                    $65,000.00                                                                                            $65,000.00

Yahoo Search                            (Clicks) 27,500                    $55,000.00                                                                                            $55,000.00

Weather                                      5,000,000                     $60,000.00                                                                                            $60,000.00      $3,750.00

Weather Bug                                  4,545,455                     $25,000.00                                                                                            $25,000.00

USA Today                                      500,000                     $60,000.00                                                                                            $60,000.00

3rd Party Ad Serving                               n/a                      $3,636.36                                                                                             $3,636.36

                                                                            Cost in
Down Towns & Small Towns                      BOOKED                                                                                                                                  $0.00
                                                                            NWSPR

          Online Campaign
                                             2,500,000
          & E-brochures

          ViSIT FL                             800,000

VISIT FL E-Dialogue Program BOOKED           2,975,000    7 Feature Art.   $48,000.00                                                                                            $48,000.00      $3,600.00

          Beach E-zine                         200,000

          Family/Attractions                   200,000

          Boating & Fishing                    100,000



      Indicates Partner Participation               St. Petersburg/Clearwater Area Convention & Visitors Bureau | 2005–2006 Media Plan | Page 
                                                                            AREA CONVENTION & VISITORS BUREAU




                                                                                       MEDIA plAn
                                                                                        2005 – 2006


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ONLINE CAMPAIGN                         CIrCuLAtION           DEtAIL     INSErtION                                                                                 MEDIA COSt      CONtrIButION
        Golf E-zine                           100,000

        Romance/Honeymoon                     100,000

        Luxury/Spa/Shopping                   100,000

        Culture & Heritage                    100,000

Expedia.com                                                               $75,000.00                                                                                 $75,000.00

Tampa Bay Travelocity co-op            $ in Local co-op                        $0.00

TravelClick Hotelligence                                                   $8,500.00                                                                                  $8,500.00

Travelocity.com                                                           $75,000.00                                                                                 $75,000.00

Yahoo.com                                                                $100,000.00                                                                                $100,000.00       $3,750.00

International Consumer Online

Google (Europe)                                                           $35,000.00    10/4–11/14                                   4/4 –8/1                        $35,000.00

Guardian UK                                                               $30,000.00    10/4 –11/14                                  4/4 –8/1                        $30,000.00

Lycos (UK, Germany - Spring)                                              $20,000.00    10/4–11/14                                   4/4 –8/1                        $20,000.00

MSN (UK, Germany-Spring)                                                  $35,000.00    10/4 –11/14                                  4/4 –8/1                        $35,000.00

Yahoo UK                                                                  $30,000.00    10/4 –11/14                                  4/4 –8/1                        $30,000.00

3rd Party Ad Serving                                                        $1,937.29                                                                                  $1,937.29

Vertical Markets

Black Planet                                                              $25,000.00                                                 4/4 –8/1                        $25,000.00

Black Voices                                                              $20,000.00                                                 4/4 –8/1                        $20,000.00

MiGente                                                                   $20,000.00                                                 4/4 –8/1                        $20,000.00

Yahoo Espanol                                                             $30,000.00                                                 4/4 –8/1                        $30,000.00

Univision                                                                 $25,000.00                                                 4/4 –8/1                        $25,000.00

3rd Party Ad Serving                                                       $3,582.25                                                                                  $3,582.25

Contingency (To be used after eval)                                       $145,123.00                                                                               $145,123.00

ONLINE TOTAL                                                                                                                                                       $1,168,039.81


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tELEVISION CAMPAIGN                     CIrCuLAtION           DEtAIL     INSErtION                                                                                 MEDIA COSt      CONtrIButION
Golf Channel Tampa                     $ in Local co-op                   $25,000.00

Chrysler                                      BOOKED                      $60,000.00                                                                                 $60,000.00

Outback Bowl                                  BOOKED                      $65,000.00                                                                                 $65,000.00

Weather Channel                                                           $85,000.00                                                                                 $85,000.00

YPBR Target TV                                                           $400,000.00                                                                                $400,000.00

        Boston

        Philadelphia

        New York

TELEVISION TOTAL                                                                                                                                                    $610,000.00


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NEWSPAPEr CAMPAIGN                      CIrCuLAtION           DEtAIL     INSErtION                                                                                 MEDIA COSt      CONtrIButION
Fall Newspaper                                BOOKED                     $493,836.00                                                                                                  $3,400.00

Baltimore Sun                                             Su Tr/L shp     $29,626.75    9         6                                                                  $59,253.50




     Indicates Partner Participation                St. Petersburg/Clearwater Area Convention & Visitors Bureau | 2005–2006 Media Plan | Page 
                                                                             AREA CONVENTION & VISITORS BUREAU




                                                                                        MEDIA plAn
                                                                                           2005 – 2006


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NEWSPAPEr CAMPAIGN                     CIrCuLAtION          DEtAIL        INSErtION                                                                                 MEDIA COSt     CONtrIButION
Baltimore Sun                                         2col×6 Visit FL       $7,395.00       2                                                                          $7,395.00

Boston Globe                               416,899    6col×8 Su Tr         $14,647.20      23     13                                                                  $29,294.40

Boston Globe                               416,899    FP, 4C Visit FL      $16,879.30      16                                                                         $16,879.30

Orlando Sentinel                           385,097    6col×8 Su Tr          $8,784.00      9,30   13                                                                  $26,352.00

Chicago Tribune                           1,016,471   Su Tr/L shp          $39,223.25      2,30   13                                                                 $117,669.75

Chicago Tribune                           1,016,471   6col×7 Su Tr         $14,637.00      9,23    6                                                                  $43,911.00

Chicago Tribune                           1,016,471   3col×10, Visit FL    $16,011.45      16                                                                         $16,011.45

Greater Philadelphia Networks                         6col×8 Su Tr          $5,508.00       9      6                                                                  $11,016.00

Indianapolis Star                          369,101    6col×8 Su Tr         $13,301.00       2     13                                                                  $26,602.00

New York Newsday                           521,498    Su Tr/L Shp          $31,036.00       2      6                                                                  $62,072.00

New York Newsday                           521,498    3col×5, Visit FL      $6,384.56      16                                                                          $6,384.56

New York Times                            1,667,003   6col×7 Su Tr         $31,962.00       9     13                                                                  $63,924.00

Vertical Market

African American

The Baltimore Afro American (Wkl)           13,100    FP, 4C               $11,797.22                                                 2×    2×                        $47,188.88

WDC Afro American (wkl)                     12,800    incl in Balt.        incl. in Balt                                              2×    2×

Amersterday News - NY (Wkl)                 28,000    FP, 4C T              $3,517.00                                                 2×    2×                        $14,068.00

Philadelphia Tribune (TFS)                 224,000    FP, 4C               $16,671.00                                                 2×    2×                        $66,684.00

Chicago Defender                            79,000    FP, 4C                $8,105.87                                                 2×    2×                        $32,423.48

Spring Newspaper                                      Spring              $245,172.00                                                                                $245,172.00      $4,250.00

NY Times                                  1,667,003   Sunday Travel

New York Newsday                                      3col×5, Visit FL      $6,384.00                                     5

Boston Globe                               416,899    Sunday Travel

Orlando Sentinel                           385,097    Sunday Travel

Chicago Tribune                           1,016,471   Sunday Travel

                                                      3col×10,
Chicago Tribune                                                            $16,011.45                                     5
                                                      Visit FL

Indianapolis Star                          369,101    Sun/Thu/Fri

Summer Newspaper                                      Summer              $402,666.00                                                                                $402,666.00      $3,108.00

NY Times                                  1,667,003   Sunday Travel

Boston Globe                               416,899    Sunday Travel

Orlando Sentinel                           385,097    Sunday Travel

Chicago Tribune                           1,016,471   Sunday Travel

Indianapolis Star                          369,101    Sun/Thu/Fri

Detroit Free Press                         705,148    Sunday Travel

Philadelphia Inquirer                      769,257    Sunday Travel

Washington Post                                       Sunday Travel

Down Towns & Small Towns                   BOOKED                          $51,500.00                                                                                 $51,500.00

Newspaper FSI

       Atlanta Journal Constitution        100,000    FSI                                                                       24

       Birmingham News-Post Herald         100,000    FSI                                                                       24

       Boston Globe                        100,000    FSI                                                                       24



     Indicates Partner Participation            St. Petersburg/Clearwater Area Convention & Visitors Bureau | 2005–2006 Media Plan | Page 
                                                                                     AREA CONVENTION & VISITORS BUREAU




                                                                                                MEDIA plAn
                                                                                                 2005 – 2006

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NEWSPAPEr CAMPAIGN                         CIrCuLAtION               DEtAIL       INSErtION                                                                                            MEDIA COSt      CONtrIButION
       Dallas Morning News                       100,000       FSI                                                                                 24

       New York Newsday                          100,000       FSI                                                                                 24

       The Raleigh News & Observer               100,000       FSI                                                                                 24

       USA Today (Chi, Phil, DC/Balt)            560,000       FSI                                                                                 24

       AMEX Cardmember Mailing                     75,000      DM                                                                                  24

VISIT FLORIDA Welcome Centers                      50,000      FSI

Visit FL Out-of-State Insert Fall              1,000,000       Ful page, 4C        $31,872.00                                                                                            $31,872.00      $16,024.00

Visit FL Out-of-State Insert Spring            1,000,000       Full page, 4C       $31,356.00                                                     4/23                                   $31,356.00      $12,018.00

Visit FL In-State Insert Spring                1,500,000       Full page, 4C       $32,050.00                                                                  6/4                       $32,050.00      $12,018.00

Visit FL In-State Insert Fall                  1,200,000       Full page, 4C       $30,338.00                                                                                            $30,338.00      $12,018.00

FLAUSA Opportunities                                                               $48,500.00                                                                                            $48,500.00

NEWSPAPER TOTAL                                                                                                                                                                        $1,520,583.32


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CONSuMEr MAGAZINE CAMPAIGN                 CIrCuLAtION               DEtAIL       INSErtION                                                                                            MEDIA COSt      CONtrIButION
AAA Going Places                                1,639,635      1/2pg, 4C           $20,162.85                                                                                            $51,062.05      $12,405.00

                                        Nth: Jan, Sth: May     2/3pg, 4C           $30,899.20    Jan/Feb: Florida, May/June: Florida Special Section (co-op)

AAA Home & Away                                   912,427      Full page, 4C       $28,945.00              BOOKED                                                                         $51,759.85     $14,476.00

                                              (OH, IN, MN)     1/2pg, 4C           $22,814.85    Nov/Dec: Florida, Mar/Apr: Florida (co-op)

AARP Magazine                                    933,000       2/3pg, 4C            $17,419.00                                                                                           $34,838.00       $8,712.00

    Age 60-69                           (IL, MI, MN, MO, WI)                             1×      Mar/Apr, Sep/Oct (co-op)

American Legacy                                  500,000       Full page, 4C        $8,500.00                                                                                             $8,500.00

                                                                                                 Winter: Visit FL (co-op)

Better Homes & Gardens/Ladies Home
                                                 586,000       Full page, 4C       $24,749.00                                                                                            $24,749.00       $9,282.00
Journal

                                                                                                 Summer (co-op)

Black Conservative                               100,000       Full page, 4C       $20,950.00                     BKD                                                                    $20,950.00

                                                               TOC

Bridal Guide                                     208,043       Full page, 4C       $12,329.10                                BOOKED                                                      $36,987.30        $1,541.00

                                                                                                 Jan/Feb: Visit FL Wed/Hnymn Gde., Mar/Apr: Spg Hnymn Gde.
                                         Nat. (Reg Avail)                         Must be 3×
                                                                                                 Jul/Aug: SE Wed/Hnymn Gde. (co-op)

Coastal Living                                   450,000       Full page, 4C       $19,960.00                                                                                            $39,920.00       $17,465.00

                                              East of Miss                                       Jan/Feb: FLAUSA co-op, June: FLAUSA (co-op)

CURVE (Lesbian Publication)                         6,000      Full page, 4C        $6,000.00                                                                                            $18,000.00

Film Florida Production Guide                                                       $1,943.00                                                                                              $1,943.00

Golf Magazine                           700,000/860,000        Full page, 4C       $28,855.00                     BKD                                                                    $86,565.00      $28,856.00

                                        FL Golf Gd/Golf Sth                        $34,014.00    Dec: Fl Golf Gd, Feb: Golf Sth, Sep: Golf Sth (co-op)

Guest Informant                                 2,486,130      1/3pg, 4C Annual     $5,768.00                                                                                             $5,768.00

                                                                                         1×      Annual Publication, 04/05 already placed. CVB EXCLUSIVE

Instinct (Alternative Lifestyle)                   61,300      Full page, 4C       $11,400.00                                                                                            $22,800.00

Lacrosse Magazine                                BOOKED        Full page, 4C        $2,550.00              BOOKED                                                                         $2,550.00

MNI Hispanic Network                               87,130      Full page, 4C       $17,966.00                                                                                            $53,898.00




     Indicates Partner Participation                   St. Petersburg/Clearwater Area Convention & Visitors Bureau | 2005–2006 Media Plan | Page 
                                                                                  AREA CONVENTION & VISITORS BUREAU




                                                                                              MEDIA plAn
                                                                                               2005 – 2006

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NEWSPAPEr CAMPAIGN                        CIrCuLAtION               DEtAIL      INSErtION                                                                                           MEDIA COSt      CONtrIButION
MNI Luxury Network                               548,700       Full page, 4C     $24,003.15              BKD            BKD      BKD                                                 $144,018.90      $27,000.00

                                       Boston, Detroit, Philadelphia                           (co-op)

Official FL Intl. Travel Planner                  80,000       1/2pg, 4C          $4,616.00                                                                                             $4,616.00      $1,790.00

                                                                                               Annual Publication (co-op)

Official FL Vacation Guide BOOKED      500,000                 3pg Spd, 4C       $69,580.50                                                                                           $69,580.50      $40,766.00

        Special Interest Pubs                                                                  Annual Publication (co-op)

        Florida Beach Getaways                                 Full page, 4C

        Florida Family Getaways                                Full page, 4C

        Florida Romantic Getaways                              Full page, 4C

Official Travel Industry Guide                    50,000       1/2pg, 4C          $5,074.00                                                                                             $5,074.00      $2,988.00

                                                                                               Annual Publication, (co-op)

OUT (Gay Publication)                             16,800       Full page, 4C     $16,800.00                                                                                           $50,400.00

PGA Tour Partners                                550,000       Full page, 4C     $21,000.00               BOOKED                                                                      $63,000.00       $13,125.00

See Orlando                                   2,000,000        Full page, 4C      $2,536.00                                                                                           $30,432.00

                                                                                               Bi-annual Publication (co-op)

Shop America                                     100,000       Full page, 4C      $3,400.00                      BOOKED                                      BOOKED                    $6,800.00

                                                                                               Bi-annual Publication

Southern Living                                  360,000       Full page, 4C     $30,355.00                                                                                            $91,065.00     $21,240.00

                                       OH, IN, IL, MI, WI, MD, DE, DC, NJ, PA                  Feb: Possible Visit FL, May: Possible Visit FL

Travelhost                                       472,681       Full page, 4C      $2,600.00    BKD                                                                                    $10,400.00       $1,300.00

                                                 Orlando                                       (co-op)

Undiscovered Florida                             405,000       Full page, 4C     $10,990.00                                                                                           $10,990.00       $4,122.00

VISIT FL Map Sponsorship                         BOOKED                         $100,000.00                                                                                          $100,000.00

        FL Vacation Guide Map                    500,000       2pg Spd

                                       2pg Spd, Brk out map,

Special-Interest Print Mag.                      940,000       Full page, 4C

                                       Inside bck cover of all (gtfld map)

        FL Beach Getaways

        Florida Family Getaways

        Great Florida Golf Getaways

        Florida Luxury Getaways

        Florida Boating and
        Fishing Getaways

        Florida Romantic Getaways

        Florida Cultural Getaways

        Florida Outdoors
        & Nature Getaways

CONSUMER MAGAZINE TOTAL                                                                                                                                                             $1,046,666.60




     Indicates Partner Participation                  St. Petersburg/Clearwater Area Convention & Visitors Bureau | 2005–2006 Media Plan | Page 
                                                                            AREA CONVENTION & VISITORS BUREAU




                                                                                       MEDIA plAn
                                                                                        2005 – 2006

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MEEtING MAGAZINE CAMPAIGN                  CIrCuLAtION       DEtAIL      INSErtION                                                                                               MEDIA COSt     CONtrIButION
Association Management                          24,000   Full page, 4C     $7,055.00                                                                                               $14,110.00      $6,174.00

                                                                                        Feb: CVB focus, March: Florida Meetings Guide (co-op)

Black Meetings & Tourism                        28,000   Full page, 4C     $5,021.12                                                                                                $5,021.12        $628.00

                                                                                1×      Feb/Mar: FL Ad Section (co-op)

Florida Trend                                   57,037   SPREAD, 4C       $19,145.00                                                                                               $38,290.00     $15,960.00

                                                                                1×      Dec: FL Corp. Travel Guide to Mtgs/Conf., May FL Summer Vac Gde

Meetings & Conventions                          70,013   Full page, 4C    $10,485.00    BKD                                                                                        $20,970.00      $9,048.00

                                                                                1×      June: Annual FL Guide, Oct: FL West Coast (co-op)

Official Florida Meeting Planner’s Guide        45,000   Full page, 4C     $7,616.00             BOOKED                                                                            $15,232.00      $7,608.00

Successful Meetings                             72,050   Full page, 4C    $12,712.00    BKD                                                                                        $25,424.00      $9,534.00

                                                                                1×      Oct: Fl Planner’s Guide, April: Sourcebook, May: Bonus GWSAE, FL Mtgs Editorial

USAE                                             4,500   Full page, 4C     $2,366.00                                                            9, 16                               $4,732.00      $2,950.00

MEETING MAGAZINES TOTAL                                                                                                                                                           $123,779.12


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LOCAL CO-OPErAtIVE CAMPAIGN                CIrCuLAtION       DEtAIL      INSErtION                                                                                               MEDIA COSt     CONtrIButION
African American Heritage Celebration                                     $25,000.00                                                                                               $25,000.00

Airport Cooperative                                                      $100,000.00                                                                                              $100,000.00

Chamber Cooperative                                                      $100,000.00                                                                                              $100,000.00

Clearwater Jazz Holiday                        BOOKED                     $10,000.00                                                                                               $10,000.00

Golf Channel Tampa                                                        $25,000.00                                                                                               $25,000.00

Golf Coast Cooperative                                                    $20,000.00                                                                                               $20,000.00

Honda Grand Prix                                                         $150,000.00                                                                                              $150,000.00

I-75 Transparency                              BOOKED                       $800.00                                                                                                  $800.00

Ironman                                                                  $100,000.00                                                                                              $100,000.00

St. Petersburg Festival Coalition                                         $20,000.00                                                                                               $20,000.00

         Tampa Bay Blues Fest ($5,000)

Sail America                                                              $35,000.00                                                                                               $35,000.00

Tampa Bay Travelocity co-op                                              $100,000.00                                                                                              $100,000.00

Additional Opportunities                                                   $4,200.00                                                                                                $4,200.00

LOCAL COOPERATIVE TOTAL                                                                                                                                                           $690,000.00


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MuSEuM PLAN                                CIrCuLAtION       DEtAIL      INSErtION                                                                                               MEDIA COSt     CONtrIButION
TBD                                                                                                                                                                               $100,000.00

MUSEUM TOTAL                                                                                                                                                                      $100,000.00

International Initiatives


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CANADIAN CAMPAIGN                          CIrCuLAtION       DEtAIL      INSErtION                                                                                               MEDIA COSt     CONtrIButION
CAA Leisureways                                                            $9,450.00            BKD                                                                                $28,350.00      $3,543.00

CanJet Airlines (Tour Operator)

Chris Robinson Travel Show



       Indicates Partner Participation             St. Petersburg/Clearwater Area Convention & Visitors Bureau | 2005–2006 Media Plan | Page 
                                                                                    AREA CONVENTION & VISITORS BUREAU




                                                                                             MEDIA plAn
                                                                                               2005 – 2006

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CANADIAN CAMPAIGN                            CIrCuLAtION            DEtAIL       INSErtION                                                                             MEDIA COSt     CONtrIButION
Conquest (Tour Operator)

DreamScapes (Globe and Mail)

Macleans

Personell Gd Can Travel Industry                   BOOKED       Fall/Winter        $2,125.00               BOOKED                                                            $0.00

                                     to be paid from FY 04/05

SeeAmerica Travel Week 2006                                     USA Directory      $1,559.00               BKD                                                            $1,559.00

VISITFL Fall Canadian Insert                                                      $10,659.00         25                                                                  $10,659.00

Who’s Who Directory

World of Vacations (Tour Operator)

Additional Opportunities                                                         $101,991.00                                                                            $101,991.00

Canadian Total                                                                                                                                                          $142,559.00


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GErMAN CAMPAIGN                              CIrCuLAtION            DEtAIL       INSErtION                                                                             MEDIA COSt     CONtrIButION
Air Tours - TUI See America

America Journal

Canusa Mailing

DerTour Winter 2005/06                                                             $5,000.00                                                                              $5,000.00

DerTour Summer 2006                                                                $6,000.00                                                                              $6,000.00

Flex Travel/TUI Suisse                                                             $2,500.00                                                                              $2,500.00

FTI Touristik Winter 2005/06                                                       $5,000.00                                                                              $5,000.00

FTI Touristik Summer 2006                                                          $6,000.00                                                                              $6,000.00

FVW

Hotelplan (German Swiss)

Hotelplan Switzerland Catalog                                                     $4,000.00                                                                               $4,000.00

Kuoni Switzerland Catalog 2006                                                    $10,000.00                                                                             $10,000.00

Meier’s Weltreisen Winter 2005/06                                                  $5,000.00                                                                              $5,000.00

Meier’s Weltreisen Summer 2006

Neckermann Winter Catalogue 2005/06                                                $5,000.00                                                                              $5,000.00

Ruefa Reisen Austria Summer 2006
                                                                Total for both     $3,800.00                                                                              $3,800.00
& Winter 2006/07

Thomas Cook Winter 2005/06

Thomas Cook Summer 2005

Touristik Aktuell

TPI Austria

TUI/Arke Holland Winter 2005/06                                                   $10,000.00                                                                             $10,000.00

TUI Germany Winter 2005/06                                                         $5,000.00                                                                              $5,000.00

Visit USA Germany

Additional Opportunities                                                         $144,700.00                                                                            $139,700.00

German Total                                                                                                                                                            $207,000.00




      Indicates Partner Participation                   St. Petersburg/Clearwater Area Convention & Visitors Bureau | 2005–2006 Media Plan | Page 
                                                                       AREA CONVENTION & VISITORS BUREAU




                                                                                 MEDIA plAn
                                                                                   2005 – 2006

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u.k. CAMPAIGN                          CIrCuLAtION       DEtAIL      INSErtION                                                                               MEDIA COSt     CONtrIButION
Daily Mail/Mail on Sunday

Delta Promotion

Florida Brochure/Mail on Sunday

FunWay

Go For Irish Travel Trade                                               $600.00                                                                                  $600.00

Man Around

Premiere Holidays

See America

Tour America Dublin

Virgin Atlantic

Visit USA Travel Planner                                               $9,930.00                                                                                $9,930.00

Additional Opportunities                                             $211,972.35                                                                              $211,972.35

U.K. Total                                                                                                                                                    $222,502.35

INTERNATIONAL PUBLICATIONS TOTAL                                                                                                                              $572,061.35


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tOur & trAVEL CAMPAIGN                 CIrCuLAtION       DEtAIL      INSErtION                                                                               MEDIA COSt     CONtrIButION
Domestic Tour & Travel                                              $155,000.00                                                                               $155,000.00

American Airlines Vacations                                          $12,000.00                                                                                $12,000.00

         Chicago Tribune                             single box                                                               TBD


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tOur & trAVEL CAMPAIGN                 CIrCuLAtION       DEtAIL      INSErtION                                                                               MEDIA COSt     CONtrIButION
         Ft. Worth Star Telegram                     strip ad                                                           TBD   TBD

         aavacations.com                             Ftrd Deals

        aavacations.com                              Bonus Miles

Certified Vacations

Liberty Travel/GOGO Worldwide

Mark Travel/Southwest Vacations

MLT Vacations                                                        $33,000.00                                                                                $33,000.00

                                                                                                           2/5–               5/1–
         nwaworldvacations.com
                                                                                                           2/18               5/14

                                                                                                           2/5–               5/1–
         nwaworldvacationsagent.com
                                                                                                           2/18               5/14

                                                                                                           2/5–               5/1–
         worldagentdirect.com
                                                                                                           2/18               5/14

                                                                                                                              5/1–
         Radio Advertising
                                                                                                                              5/7

         Consumer e-mail                                                                                   2/6                5/2

         Travel Agent e-mail                                                                               2/6                5/3

NLG Vacations

Sun Country (Minneapolis)                   10,000

Superior Small Lodging Directory




     Indicates Partner Participation           St. Petersburg/Clearwater Area Convention & Visitors Bureau | 2005–2006 Media Plan | Page 
                                                                       AREA CONVENTION & VISITORS BUREAU




                                                                                MEDIA plAn
                                                                                 2005 – 2006


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tOur & trAVEL CAMPAIGN                 CIrCuLAtION      DEtAIL      INSErtION                                                                             MEDIA COSt      CONtrIButION
Travel Impressions

TOUR & TRAVEL TOTAL                                                                                                                                        $200,000.00

MEDIA SUBTOTAL                                                                                                                                            $6,031,130.20



ADDITIONAL CONTRIBUTIONS                                                                                                                                   $341,949.00

CONTINGENCY                                                                                                                                                $575,000.00

TOTAL BUDGET                                                                                                                                              $6,264,181.20




     Indicates Partner Participation           St. Petersburg/Clearwater Area Convention & Visitors Bureau | 2005–2006 Media Plan | Page 

				
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