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Sustainable Travel attracting the ecotourist

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									Sustainable Travel – Using Green Products to Attract the Eco-Tourist

Sustainable travel using green products to attract
the eco-tourist is big news in the travel industry.
Recent studies show that more and more tourists
are drawn to tourism destinations– including
hotels, conference centres, and more – that use
green products and promote the environment.

The Green Consumer

Consumers are going green in their homes and
their offices. They purchase green cleaning
products to protect their health and to aid the
environment. Naturally, these same consumers will look to sustainable travel when leaving home for
business and pleasure.

Reports show that travellers who are environmentally aware actively take the environment into
consideration when they travel. These same consumers are more likely to pay higher prices for
green products and accommodations that are green.

Sustainable Travel

What is sustainable travel? This form of eco-tourism is designed to make a positive impact on the
environment.

Australia is one of the world’s leading destinations for green consumers. In fact, the travel industry is
one of the largest in the country. As the tourism industry in Australia continues to grow it has
become of primary importance to stress the use of green products.

According to Craig Brock, a consumer advocate, consumers are increasingly demanding products
that are green.1 This carries over to the travel industry which includes travellers and the businesses
accommodating the travellers. As the number of travellers who use green cleaning products in the
home increases, the need for green cleaning in hotels and other travel related industries will need to
increase also. Travellers will look for accommodations that support their beliefs and practice the
same methods they use at home. The eco-tourist does not want to enjoy the benefits of green living
at home only to forfeit them when they travel.

Lodging

Green cleaning and environmental understanding is extremely important when tourists choose their
accommodations. Hotels can benefit from this mindset by implementing green cleaning and other
eco-friendly measures to attract tourists.
To attract eco-tourism hotels can:

     Use green cleaning products throughout the hotel. Harsh chemicals containing toxins such as
      chlorine bleach and ammonia should be avoided. During a study there was one particularly
      dangerous toxin, 2-butoxyethanol, found in over 140 cleaning products that are commonly
      used in homes and hotels. 2 Other chemicals and compounds to stay away from include
      petroleum based cleaners and cleaners containing fragrances.



        Pesticides, paint, and other cleaning agents all come in environmentally friendly forms.



     Conserve water by using low flow shower heads in guest rooms. Install low flow toilets
      throughout the property. Sink aerators will also reduce water waste.



     Use energy efficient light bulbs, such as LED lighting, in halls, the lobby, and guest rooms.
      Timers can be placed on lights to further conserve energy.



     Instruct housekeeping that when a guest room is empty, the service workers should adjust
      the air and heat, in addition to the lights, accordingly.



     Implement a site-wide recycling program.



     Use green products throughout the hotel. This can include guest soaps and shampoos.



     Install energy efficient appliances.

With the implementation of green cleaning and other eco-friendly measures the tourism industry
will continue to prosper. Sustainable travel and eco-tourism are on the rise and you can be prepared
by implementing green products in your establishment.

Eco-tourists set high standards for cleaning in their dedication to environmental sustainability and
green living. Envirosafe Solutions (www.evss.com.au) offers a full range of commercial cleaning
products that are safe and able to meet the most discriminating eco-traveller requirements.
1
References

   Cleaning with Toxins Isn't Really Cleaning. (n.d.). Retrieved from Sydney Morning Herald:
http://www.smh.com.au/news/environment/cleaning-with-toxins-isnt-really-
cleaning/2007/08/13/1186857429027.html
2
 2-Butoxyethanol. (n.d.). Retrieved from National Industrial Cemicals Notifications and Assestment Scheme:
http://www.nicnas.gov.au/publications/car/pec/pec6/pec_6_full_report_pdf.pdf

								
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