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idea generation - PowerPoint by 8g7js2

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									  ENTERPRISE

Idea Generation


       Caroline McHale ,LCVP   1
Idea Generation

  Where do I begin?

                                        Fun / TY




95% perspiration and 5% inspiration
                Caroline McHale ,LCVP              2
Idea Generation




      Caroline McHale ,LCVP   3
     Idea Generation

 Left Brain / Right Brain

Logical                Intuitive
Components             Random
Sequences              Images
Reading                Colour
Writing                Music
Listening              Creativity
                Caroline McHale ,LCVP   4

             Both
       Idea Generation
   Creative Thinking



 5% of adults over the age of 20
years consider themselves to be
‘Creative’.
 95% of children between the ages of
5 and 10 years exhibit a strong
tendency towards creativity.
  Imagination is the fuel for creativity.
                   Caroline McHale ,LCVP    5
      Idea Generation


Thinking      ‘Outside the Box’           Both

              ‘ Inside the Box’



       Try this exercise.
       What is half of 10?
           Try this exercise.
                  Caroline McHale ,LCVP   6
      Idea Generation


   Ideas Notebook
Record unusual or interesting ideas.




              Caroline McHale ,LCVP    7
   Idea Generation


Ideas Notebook
 Always carry an ideas notebook.
 Words/Pictures/Photographs
 Date ideas
 Re-visit and examine
 Encourage an ‘idea a
 week/month’
           Caroline McHale ,LCVP   8
        Idea Generation


 Paperclip Challenge
How many uses for a paperclip?
    Individual



      Group




                 Caroline McHale ,LCVP   9
       Idea Generation


The ability to generate ideas comes
  from intuition, but is amplified by
  experience!
 Exercise your imagination
 Create a false crisis!!!!

                 Caroline McHale ,LCVP   10
         Idea Generation

Everyone can search for and find
ideas.
        The bicycle tyre - Vet
        The Frisbee - Baker
        Cornflakes - Farmer




                  Caroline McHale ,LCVP   11
            Idea Generation


There is no magical formula….
 Think in new ways……..
 Associate things that don’t have an obvious link…..
 Find new uses for old things…….
 Analyse why something is not working……
 Find solutions for consumer problems……
 Identify a niche market……..


                      Caroline McHale ,LCVP     12
          Idea Generation


There is no magical formula….

 Recognise changes in consumer tastes…….
 Analyse the failures of others…..
 Apply new technologies in new ways…
 Try something different…Food
 Watch a TV show you don’t normally watch…

                 Caroline McHale ,LCVP   13
          Idea Generation


           Strategies
Brainstorming
Brain writing
Matrix/ Scamper/ PEP
Mind Maps
Problem Solving
Lateral/ Creative thinking

                  Caroline McHale ,LCVP   14
              Idea Generation


            Brainstorming
A poorly planned brainstorming session could
          cause more harm than good.
Sharpen the Focus
Strict rules
Start with a number
Stages for a facilitator Start- middle- end
Space for ideas
Stretch your mental muscles
Show and tell

                         Caroline McHale ,LCVP   15
            Idea Generation



            Brain writing
Ideas are written
Individual
Pair work
Group work
Variations.



                    Caroline McHale ,LCVP   16
          Idea Generation


Scamper - Product
  Substitute
  Combine
  Adapt
  Modify
  Put to other uses
  Eliminate
  Reverse
                Caroline McHale ,LCVP   17
      Idea Generation


           Matrix
Features: Colour
          Size
          Gift
Markets: Babies
          Communion
          Religious
          Elderly
          Homeowners
              Caroline McHale ,LCVP   18
                     Idea Generation


Matrix
     features   colour   size           gift            personal
markets

infants

elderly

Christmas

other
                                Caroline McHale ,LCVP              19
       Idea Generation


     PEP approach

Pre - Experience
Experience
Post - Experience

What could make life easier for people
 when brushing their teeth?
                Caroline McHale ,LCVP    20
       Idea Generation
Mind Map


            Slate




              Caroline McHale ,LCVP   21
   Idea Generation
Mind Map


            Slate




              Caroline McHale ,LCVP   22
           Idea Generation


Mind Map

   Religious
                                            Signs


                 Slate

 Clocks                                             Lamps



                 Mirrors



                    Caroline McHale ,LCVP                   23
                   Idea Generation
                      Idea Generation

Mind Map

               Religious
                                                         Signs


                              Slate
shapes            designs
                                                                 Lamps

         Clocks
                              Mirrors

 Personalise        Objects
                                 Caroline McHale ,LCVP                   24
                                Idea Generation


  Mind Map

                 Religious
                                                               Signs


                                    Slate
shapes
                    designs
                                                                       Lamps


           Clocks
                                    Mirrors

   Personalise        Objects
                                       Caroline McHale ,LCVP                   25
           Idea Generation
       Problem Solving
Problems mean opportunities
Many a good idea has come from finding a
  solution to a problem.
What causes the Problem?




              •Think Backwards
              •Think Bigger
              •Think smaller ,LCVP
                     Caroline McHale       26
           Idea Generation


Steps in Problem Solving
 Check the facts
 What is causing the Problem?
 Identify Solutions
 Prioritise the Ideal solution
 Implement
 Evaluate

                   Caroline McHale ,LCVP   27
         Idea Generation

Problem Solving
         Traffic Congestion


   Shift focus
   Make it unnecessary
   Reduce the problem
   Substitute

                  Caroline McHale ,LCVP   28
         Idea Generation


Problem Solving
Stain Remover
Burglar Alarm
Shopping trolley
Spray Starch
Fast Food

                   Caroline McHale ,LCVP   29
          Idea Generation

Lateral Thinking…….

   Encourage students to
   - Be adventurous

   - Take new paths ….not the logical
     / obvious choice


                 Caroline McHale ,LCVP   30
          Idea Generation

Lateral Thinking…….
 Garages
 Billboards
 Crisps
 Organic food



                Scarf………….

                    Caroline McHale ,LCVP   31
         Idea Generation

Develop a new idea
Copy an idea
Alter an idea
Buy a business




                 Caroline McHale ,LCVP   32
          Idea Generation


Product Life Cycle
 Introduction
 Growth
 Maturity
 Saturation
 Decline



                Caroline McHale ,LCVP   33
                      PRODUCT LIFE CYCLE
          Product Life Cycle


        Introduction Growth   maturity           Saturation   Decline

S
A
L
E
S

    0
                 TIME
                                  Caroline McHale ,LCVP                 34
            Needs and Wants


The trick is to provide something that
  enough people want.
Look around…………
Can you identify needs?
 e.g. Students needs…….




              Research Desk/Field
                   Caroline McHale ,LCVP   35
                  Idea Generation

Other ideas……..
 Events
 Craft Fair
 Car boot sales
 Buy and sell
 Local Markets
 Lifestyles
 Food

                      Caroline McHale ,LCVP   36
           Idea Generation




Come to a road block. take a detour




              Caroline McHale ,LCVP   37
Idea Generation




   Any Interesting Ideas!




   Thank You




         Caroline McHale ,LCVP   38

								
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