May3 Master PPP resentation by G4SUK622

VIEWS: 11 PAGES: 82

									                       Federal Reserve Bank of Boston
                                 The Boston Foundation
                Greater Boston Chamber of Commerce
                                   New England Council
                 National Association of Industrial and
                                        Office Properties
               Associated Industries of Massachusetts
                                            Mass Insight
                The New England Healthcare Institute
                  Mass Technology Leadership Council
                          Initiative for a New Economy
                 Massachusetts Biotechnology Council
              Massachusetts Technology Collaborative
                 Massachusetts Taxpayers Foundation
May 3, 2006     Initiative for a Competitive Inner City
    North Carolina’s Talent, Education and
             Innovation Pipeline

                 John LaWare Leadership Forum
                                    Boston
                                   May 3, 2006


                                                                 Robert C. Kanoy
                                                    Senior Associate Vice President for
                                                         Academic and Student Affairs
The University of North Carolina General Administration
College Access Challenges
    Demographics
    Affordability
    Economic Shifts




The University of North Carolina General Administration
         Demographics


The University of North Carolina General Administration
    Projected Change in High School Graduates by State
                         2002-2018




                                                                    Loss of 10%-35%
                                                                    Loss of 1%-9%
                                                                    Gain of 1%-10%
                                                                    Gain of 11%-25%
                                                                    Gain of 26%-50%
                                                                    Gain of 51%-103%
          The University of North Carolina General Administration
Source: Western Interstate Commission for Higher Education
                                             United States
           Public and Nonpublic High School Graduates
              2003-04 through 2017-18 (projected)

 2,800,000
 2,600,000
 2,400,000                                                                                              American Indian/Alaskan
 2,200,000                                                                                              Native
 2,000,000                                                                                              Asian/Pacific Islander
 1,800,000
 1,600,000                                                                                              Black/Non-Hispanic
 1,400,000
 1,200,000                                                                                              Hispanic
 1,000,000
   800,000                                                                                              White/Non-Hispanic
   600,000
   400,000
   200,000
         0
                4


                            6


                                        8


                                                    0


                                                                2


                                                                            4


                                                                                        6


                                                                                                    8
             -0


                         -0


                                     -0


                                                 -1


                                                             -1


                                                                         -1


                                                                                     -1


                                                                                                 -1
           03


                      05


                                 07


                                             09


                                                         11


                                                                     13


                                                                                 15


                                                                                             17
        20


                    20


                                20


                                            20


                                                        20


                                                                    20


                                                                                20


                                                                                            20
Source: Western Interstate Commission for Higher Education




The University of North Carolina General Administration
                                               North Carolina
                 Public and Nonpublic High School Graduates
                     2003-04 through 2017-18 (projected)
110,000
100,000
 90,000
 80,000                                                         American Indian/ Alaska Native
 70,000                                                         Asian/Pacific Islander
 60,000
                                                                Black, non- Hispanic
 50,000
                                                                Hispanic
 40,000
                                                                White, non- Hispanic
 30,000
 20,000
 10,000
       0
    20 04

    20 05

    20 06

    20 07

    20 08

    20 09

    20 10

    20 11

    20 12

    20 13

    20 14

    20 15

    20 16

    20 17

            8
         -1
         -

         -

         -

         -

         -

         -

         -

         -

         -

         -

         -

         -

         -

         -
       03

       04

       05

       06

       07

       08

       09

       10

       11

       12

       13

       14

       15

       16

       17
    20




Source: Western Interstate Commission for Higher Education




The University of North Carolina General Administration
        College Going Rate By Race
         (US High school Graduates)


White                                                64%
African American                                     56%
Hispanic                                             53%

Source: National Center for Education Statistics




The University of North Carolina General Administration
            Affordability Issues:
      College Cost and Financial Aid
             National Trends



The University of North Carolina General Administration
  Federal Pell Grant Aid and State Grant Aid as
percentage of tuition at Public Four Year Colleges
             (in Dollars) 1986-2004

100%

 90%                        Average Pell Grant per recipient as a
                            percentage of tuition
 80%

 70%                                                                Pell Grant
 60%                                                                State Grant

 50%
            Average state grant per recipient as a
 40%        percentage of tuition

 30%
       1986 1988 1990 1992 1994 1996 1998 2000 2002 2004

    Source: College Board


 The University of North Carolina General Administration
             Economic Changes




The University of North Carolina General Administration
                                      Source:http://www.cerc.com/detpages/aboutus79.html


The University of North Carolina General Administration
     Economic and Industrial Shifts
    Historically a manufacturing/agricultural
     state
        Loss of textiles
        Loss of furniture
        Loss of tobacco
    Future Industries for Growth
        Biotechnology
        Pharmaceuticals
        Pervasive computing
        Nanotechnology
        Service industries
The University of North Carolina General Administration
           Skill Level Changes

                              Unskilled
                                60%


                                       Professional
                                           20%
                            Skilled
                             20%




                                 1950

The University of North Carolina General AdministrationBureau of Labor Statistics
           Skill Level Changes

                                   Unskilled
                                     35%


                       Skilled
                                       Professional
                        45%
                                           20%




                                 1991

The University of North Carolina General AdministrationBureau of Labor Statistics
           Skill Level Changes

                                          Unskilled
                       Skilled              15%
                        65%
                                       Professional
                                           20%




                                 2000

The University of North Carolina General AdministrationBureau of Labor Statistics
      North Carolina’s Response




The University of North Carolina General Administration
                         Our Primary Goal = Access


    G       To increase the college-going rate in
    O
    A       North Carolina with particular attention
    L
            toward “first-generation” college students.

Two obstacles facing
first-generation college students:
(1) Can I really go to college in NC?
(2) Can I afford to go to college?


 The University of North Carolina General Administration
 Higher Education in North Carolina


• 1.3 million K-12 public school students
• 110 Colleges
    58 Community Colleges
    36 Independent Colleges
    16 UNC campuses
• 67% college going rate (up 9% in 5 years)
• 90-95% of high school grads that go to college stay in NC
• 41% of freshmen at UNC campuses are “first-generation”

The University of North Carolina General Administration
Higher Education as Economic Engine

 Golden Leaf Biotechnology and
  Biomanufacturing Initiative ($65M)
    • NC State University
    • North Carolina Central University
    • NC Community Colleges (9)




 The University of North Carolina General Administration
Higher Education as Economic Engine

 The Kannapolis Project
   • Dole Foods
   • Food Science Research Center and training
     programs
        • Duke
        • UNC - Chapel Hill, UNC – Charlotte, NC State,
          UNC – Greensboro, NC A&T State University
        • NC Community Colleges (multiple)
    • Vegetable Canning Factory
 The University of North Carolina General Administration
    Building Blocks for PreK-16 Cooperation
                                      (Helpful but not essential)

 Smart Start
 Standardized transcript
 Common weighting and grading system
 Minimum Course Requirements:
  4 units math; 4 units English; 3 units
  science; 2 units second language; 2
  units social studies
 Comprehensive Articulation Agreement
 Commitment to increase access to
  postsecondary education



  The University of North Carolina General Administration
              www.CFNC.org
The University of North Carolina General Administration
            CFNC is the name of a service
            provided by three NC entities

                                                        State-funded K-16
                                                        partnership (DPI,
 NC’s loan
                                                        NCCCS, UNC,
 originator -
                                                        NCICU) administered
 501(c)3                                                by the UNC Office of
                                                        the President

State Guarantor -
scholarships, 529
program


     The University of North Carolina General Administration
                  CFNC Access Services

 Technology and                 Resource                GEAR UP
Internet Services                Center               North Carolina
 www.CFNC.org               1.866.866.CFNC            Low-income (FRL)
  Career Center            Toll-free Telephone         school students
 Student Planner           Hotline for Career,               $37 million
                         College, & Financial Aid
   College Fair                  Planning              Two grants from
Online Applications       Email from CFNC.org          Dept of Education
and HS Transcripts                                       (2000-2011)
                                Publications
Paying for College                                          35 NC counties
                                  Training
Saving for College                                      14,000+ students
                             Hispanic Services
  The University of North Carolina General Administration
            CFNC.org = One Stop
              Shopping in NC
        To plan, apply, and pay
              for college.


The University of North Carolina General Administration
The University of North Carolina General Administration
The University of North Carolina General Administration
The University of North Carolina General Administration
The University of North Carolina General Administration
The University of North Carolina General Administration
The University of North Carolina General Administration
The University of North Carolina General Administration
            Spanish Initiatives

     Bilingual services on the toll-free line
     Translation of CFNC.org into Spanish
     Spanish publications for college access
     Training of CFNC programs for ESL
      teachers
     Outreach efforts to Hispanic organizations



The University of North Carolina General Administration
The University of North Carolina General Administration
                       Results


The University of North Carolina General Administration
                       CFNC Website
 Website Usage 2001 Through March 2006


                           1,340,700
                               student
                              accounts
                                                     537,912
     5,500 visitors                                    online
      per day for an                                 applications
       average of
         16 min

                              www.CFNC.org
The University of North Carolina General Administration
                                   CFNC.org Account Holders: Grade Level Yearly Comparison

100,000

 90,000

 80,000

 70,000                                                                                                      2000
                                                                                                             2001
 60,000                                                                                                      2002
 50,000                                                                                                      2003
                                                                                                             2004
 40,000
                                                                                                             2005
 30,000

 20,000

 10,000

      0
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                  The University of North Carolina General Administration
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North Carolina College Going Rates

    75

    70

    65

    60

    55

    50
                1991             1993              1995            1997   1999   2001   2003
    Source: UNC General Administration Statistical Analysis 2006


The University of North Carolina General Administration
           Why CFNC.org Works

 Collaboration
 Flexible and Robust Technology
 Training
 Marketing
 Constantly Evolving
 Student Centered

 The University of North Carolina General Administration
            Training and Support

 3,000 School Counselors Trained
 500 Admissions Officers Trained
 Superintendents and Principals
 School Districts (teachers)
 School Boards
 Governor’s Education Cabinet

 The University of North Carolina General Administration
                    CFNC Marketing

Marketing Strategies:
■ TV
■ Radio
■ Print
■ Billboards
■ Collateral Materials
■ Public Service Announcements

 The University of North Carolina General Administration
                      CFNC Marketing Video Clip




The University of North Carolina General Administration
             Public Awareness

  80% of High School and Middle School
  parents in North Carolina are aware of
  CFNC.org
  Of those who know the site, 84%
  anticipate using the services



The University of North Carolina General Administration
          One Place
“To Plan Apply and Pay for College”
Global Massachusetts 2015:
LaWare Leadership Forum
William Guenther
President and CEO
Mass Insight Corporation
Re-Defining Economic Strategy


If you have the talent…
         the jobs will come.

A talent and innovation-based
economic strategy.


                                47
The Golden Triangle

Strategic alliances are the key to R&D
leadership and economic growth
                   Industry




    Universities              Government

                                           48
Where we are today…




                      49
Massachusetts employment is
declining as output gains




                              50
Where we were six years ago:
A Call to Action


“Massachusetts thinks that it has so much going
for it that [its academic clusters] alone will sustain
it. It won’t. Other places are seeking to eat our
lunch. They’re pitching themselves to us as
high-tech Meccas.”


                           Massachusetts technology executive
                           quoted in “A Call to Action”
                           Mass Insight Corporation, 2000
                                                                51
    What’s right since 2000?
Leadership focus
• S&T initiatives, tech-based economic development
• Critical higher education role, public and private
• Housing costs, now concerns over population loss

Actions
•   Stimulus bills, match funds, Adams Innovation Institute
•   Public higher ed funding
•   Technology Road Map
•   BRAC campaign
•   Housing task force
•   Biotech and life science initiatives
•   Tech Transfer Office, Business Connect, Mass Insight
    flagship R&D center development: Focus on industry-
    university alliances                                      52
What’s wrong since 2000? No
“proximate” crisis.
Lack of focus on cultural issues important
to win
   • Complacent and not collaborative
   • Anti-business: Ted Kelly echoes others
   • Inward-looking v. international and open
Actions
•Next big opportunities unclear
•No coordinated talent – or marketing – strategy
•Investments unfocused, too small to win
•State government fragmented, no talent strategy leader
•Need more reforms linked to investments                  53
One example: Who is responsible
for a coordinated talent and
innovation strategy?
• Department of Workforce Development
• Department of Business & Technology
• Massachusetts Office of International Trade
• Department of Labor
• Department of Education
• Massachusetts Board of Higher Education
• MTC, MassDevelopment and other quasi-
  publics
• Massachusetts Tech Transfer at UMass
                                                54
Global Massachusetts 2015:
A two-year campaign to win the
competition for talent
 A pro-growth global strategy – reverse anti-
 business perceptions

 • Five 2015 industry and technology opportunities
   where we can be #1 or #2 in the world

 • Make Massachusetts, its businesses and institutions
   global players, especially in China and India

 • Targeted public and private investments, reforms
   and higher education-industry alliances. Connect
   the dots in the region. Build global partnerships
   around the opportunities.                             55
Global Massachusetts 2015:
Four elements of the campaign
Opportunity: Gubernatorial campaign,
transition, new initiatives in 2007

• Organize leadership, including HR executives
• Change the debate: strategic
  communications
• Create the vision and plan: Content and
  research
• Public-private action for the transition and in
  2007: New investments, reforms, alliances
                                                    56
Global Massachusetts 2015:
Focused on major innovation sectors

Link higher education/talent investments
and strategies to four key innovation
sectors.

• Financial services
• Healthcare (including biotech/medical
  devices)
• Computers and communications
• Defense
                                           57
Global Massachusetts 2015:
Building on ten core technology areas
identified
•   Advanced Materials
•   Signal Processing
•   Computer Sciences
•   Sensing, Optical and Electromechanical Devices
•   Environmental Sciences
•   Genomics & Proteomics
•   Disease Research and Drug Discovery
•   Biomedical Devices and Instrumentation
•   Renewable Energy
•   Nanotechnology Fabrication
                                                     58
Global Massachusetts 2015:
Deliverables
A coordinated talent and innovation-based
economic growth strategy focused on five big
opportunities.

• Invest in local talent
      – A community college system like North Carolina’s
      – UMass R&D plan linked to industry, private higher education
      – College graduate retention strategy
• Recruit global talent
      – Coordinated China/India talent strategy
      – Student/H1B visa expansion
• Build alliances and special funding
      – A “Georgia Research Alliance” for Massachusetts               59
WHERE 40 R STANDS
A Commonwealth Housing Task Force
Progress Report


Mary Jo Meisner, Vice President for Communications,
Community Relations and Public Affairs
The Boston Foundation
Incentives
• Approximately $1,000 per unit when zoning is
  passed

• $3,000 per unit when construction begins

• Priority on State Capital Expenditures

• Guaranteed coverage of any net School Costs

• Setting design standards
                                                 61
Interest building fast

• 30 communities considering new
  zoning:

  – 5 applications
  – 2 approvals
  – 14 in discussion
  – 8 applying for technical assistance
  ____________________
  7,000 units under consideration
                                          62
Smart Growth Zoning under consideration




LEGEND
 Filed 40R Application w/DHCD
 Applied for or received PDF grant for 40R
 Under local consideration




                                             63
Local Control
• Voluntary and requires a 2/3rds vote

• Thus, a political process must take place.

• 40R changes the order of problem
  resolution. Upfront consideration of:
  – Infrastructure
  – Design Standards


                                               64
Local Motivations
Provides:

• Needed housing, including affordable units
• Significant financial incentives
• Flexibility
• The ability to upgrade underutilized industrial
  and infill sites
• The ability to create or expand an existing
  town center
• A way to pro-actively plan for the future
  growth of the community
                                                    65
Developer Motivation
• Facilitates cash payments to the
  community
• Education costs off the table
• A collaborative, open process: issues less
  contentious
• Alignment with environmental
  stakeholders
• Cost savings (legal fees, time)
• Reduced likelihood of appeal

                                               66
   40R on track to exceed original
   projections
                     Original Projections of                                       CHTF Goals
                     # of Units to be built *
Calendar            Single       Multi-      Total   Total      40R        Single   Multi-      Single      Multi
 Year    Years      Family    Family Projected       Starts   Districts    Family   Family      Family     Family
                                                     Goal     Passed      Approved Approved     Starts     Starts

 2006       1            0          0           0         0     10          300      2,000        0          0
 2007       2            0          0           0     1,200     15          500      3,000       200       1,000
 2008       3         600      1,000       1,600      2,500     30          750      4,000       500       2,000
 2009       4       1,200      1,500       2,700      4,000     35         1,000     5,000      1,200      2,800
 2010       5       1,358      2,851       4,209      4,900     40         1,500     6,000      1,400      3,500
 2011       6       1,426      2,994       4,419
 2012       7       1,497      3,143       4,640
 2013       8       1,572      3,301       4,872
 2014       9       1,650      3,466       5,116
 2015      10       1,733      3,639       5,372
                   11,035     21,894      32,929

* From October 2003 Report. Note that Year 1 has been changed to reflect the passage of 40S in Nov. 2005




                                                                                                                    67
How you can help

• Join the Commonwealth Housing Task
  Force
• Publicly support smart growth zoning in
  your community and in the state
• Host an educational forum
• Make a financial contribution to the Task
  Force
               www.tbf.org

                                              68
Developing a Brand for New England
An Update
Lynn Browne
Senior Vice President
Federal Reserve Bank of Boston
The Issue

• Mike Reopel of Deloitte Consulting:

  – New England does not offer potential
    investors a clear positive message
  – Little marketing compared to competitor
    regions
  – Six states should work together
  – An easy fix

                                              70
• Since then

  – New England Council, Federal Reserve Bank,
    & McWade Group organized 3 focus groups
    • Included participants from LaWare Forum, all 6
      New England states, Team New England, Neal
      Peirce

  – Several related/follow-up meetings


                                                       71
Focus Group Themes
• Branding strategy should be about

  – Attracting and retaining jobs

  – Not tourism

  – Secondary theme
     • Attracting and retaining younger workers


  – But workers need jobs

                                                  72
Strengths

• Some familiar themes
  – History of innovation
  – Education & research
  – Quality of life
• Other ideas
  – Political clout (12 senators) for size
  – Widespread New England ties
  – “Green” messages
                                             73
Who is our Audience?
• Identifying our audience is key to developing
  our brand
  – For what audiences do our strengths matter?
  – For what audiences are our weaknesses (high
    costs) tolerable?
  – Need to be precise

• What message resonates with this audience?
  – What specifically do we offer?
                                                  74
Ideas About Audiences

• High pay, high skill industries
  – Selected life sciences
  – Creative businesses
  – Precision manufacturing
  – Mobile entrepreneurs
• Appeal to senior decision-makers
  – Offer life-style, sense of “community”
• Appeal globally but selectively
                                             75
Does “New England” work?

Yes
• Interdependence
• Many common assets
• Some common weaknesses
• Sum has more appeal than parts

But
• Regionalism works best when no losers
                                          76
TeamNewEngland

• Common marketing to real estate
  executives
• Umbrella approach
  – Overall message: Work Smart, Live Well in
    New England
     • Strong emphasis on innovation
  – But also showcases individual state
    campaigns
• Led by Northeast Utilities
                                                77
78
Other Initiatives Also Underway

• Reinvigorated campaigns in some
  states

• Boston History & Innovation
  Collaborative effort to document and
  sustain Boston’s history of innovation


                                           79
80
What Next?

 • TeamNewEngland model: regional umbrella
   for state efforts.
 • Identify target audiences
 • How do they see us now?
 • What would attract them? Must be real.
 • Refine and document message
 • Develop a marketing strategy, tag line


                                             81
How can you help?

• Target audiences
  – Industries/products
  – Geographies
  – Individuals


• Marketing approaches
  – How do we reach our audience?

                                    82

								
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