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									Title: Marketing with Festival and Event Management
Award: MSc
Study Mode: Full-Time

Why choose this course?
A career in marketing can take you into almost any sector of business, and into workplaces all over the world.
You'll be able to make a vital contribution to commercial success in both the private, and increasingly, the
public sector. This course is particularly oriented to those who wish to combine the key principles and practice
of Marketing with emphasis on the management of festivals, events and conferences. The practical
applications, based on real business scenarios, will help equip you for a marketing career in this fast-growing
international industry. You'll benefit from our strong links within the marketing, festival and event industries all
over the world, with guest speakers, industry links and, of course, the opportunity to immerse yourself in
marketing practice within one of the most famous festival cities in the world.



Skills
Marketing requires a wide range of skills. You'll learn to think analytically, and critically examine the issues
confronting the global business environment and the festival and events industries. Brand management,
research skills (both quantitative and qualitative analysis) and presentation techniques will be developed
alongside the ability to formulate policies and plans, and deliver exciting business or cultural experiences.



Career Prospects
As a UK Top 10 University for <a
href='http://www.napier.ac.uk/prospectivestudents/undergraduate/Pages/Graduateemployability.aspx'
target='_blank'>Graduate Employability</a> (HESA 2009) and Graduate Prospects (The Independent and The
Times University Guides for 2009), we can offer you a valuable head-start in your chosen career

The scope of marketing employment opportunities is extremely wide. Most businesses recognise the need for
a marketing function, and positions constantly arise in a variety of positions worldwide. You'll be particularly
well-equipped for marketing roles in the festivals, events and conference industries. Your qualification could
lead to a marketing role in:

• brand management

• event planning and organisation

• market research

• public sector organisations.




What can Edinburgh Napier offer?

We can offer tuition that is supported by highly experienced teaching staff and strong industry connections. We
combine theory and practice to create a course that offers the specific skills that are sought after by
employers. The course is supported by:

• an online working environment, giving you instant access to lecture notes, coursework, exams and reading
lists


• 24 hour access to the 500-seat Jack Kilby computer centre, where you will have use of relevant software
packages, plus unrestricted email and web access


• access to our fully-networked library, offering an extensive collection of materials and required course texts


• specialist staff who are on hand to offer support in learning, language development or personal issues


• our Library Information Service, which can provide a number of useful aids that will help develop study skills


• a personal development tutor.


This course is based at Craiglockhart Campus, located in a leafy hillside setting just west of vibrant
Morningside. It offers advanced resources for business, law and language-based studies, including two large
lecture theatres, cyber café, language labs and computing facilities, in an environment that combines beautiful
listed buildings and cutting-edge contemporary design.



What's involved
Based over one year, the course will involve lectures, tutorials and independent study.

Trimester 1

Principles and Practice of Marketing, International Conference Management, choice of Marketing
Communications or Consumer Behaviour.

Trimester 2

Strategic Brand Management, International Festival and Event Management, choice of: Direct and Digital
Marketing or Global Marketing.

Trimester 3

Research Methods, Dissertation



Professional accreditation
Please ensure that if you are seeking a course which leads to accreditation with a professional body you have
checked what the requirements are or have contacted us for specific advice. We cannot accept any
responsibility if the course you select does not subsequently meet your requirements.



Entrance requirements
You will need an honours degree with a minimum of a lower second classification. Alternatively, a lower
degree plus a minimum of two years relevant work experience will be considered, or an HND with a minimum
of five years relevant work experience (an interview will be necessary). To check the equivalence of your
qualification or experience, contact us using the enquiries button.International students normally require an
IELTS score of 6.0, or equivalent.

Link to Course 'Marketing with Festival and Event Management' on Edinburgh Napier
University's web site

								
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