CurbYour w00t

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					   Public Policy in the Virtual World:
Imagining How It Could Curb Your w00t



          John W. Bagby
                 who is

            Playing to Win
Virtual Law is Becoming a Reality
  – Another Virtual Law Conference … TODAY
    • Concurrent with Virtual Worlds 2008
    • http://www.virtuallawconference.com/
    • Jacob K Javits Convention Center NYC
  – American Bar Association Section of Science &
   Technology Law
    • New Comm. on Virtual Worlds/Multiuser Online Games
    • Co-Chair & Author of new ABA treatise: Virtual Law
       – http://www.abanet.org/abastore/index.cfm?section=main&fm=Product.AddToCart&pid=5450052




                                                                                                  2
What Virtual Public Policy Issues Arise?
  – Cyberlaw All over Again?
     • Jurisdiction, Dispute Resolution, ADR, ODR
     • Property Rights: IP
     • Contracts
        – OSP interactions: EULA, ToS, 3d P Service Outsourcing
        – Enforceability of User Side Agreements
     • Financial Services Banking, Securities & Taxes…Oh My!
     • Torts, Privacy, Defamation, Fraud/Deception, Stalking


                                                                  3
Why Should Democratic Capitalism Drive Virtual
 Environment Public Policy?
  – Private Property - Creative Incentives
    • Lockean social contract
    • Enjoyment, Economic Benefit Internalization, Exclusivity
  – Enforceability of Contracts
    • Enhances Private Property Ownership
       – Alienability of Private Property enhances enjoyment
           » Conversion into other asset forms
       – Development of Markets enhances enjoyment
           » Deception, Barriers to Entry, Transparency



                                                               4
Dispute Resolution as THE Starting Point
  – Litigation with Fellow Users “in World”
    • Eros v. Simon (E.D.N.Y, 2007)
       – Settled cheap
    • Eros v. Leatherwood (M.D.Fl. 2007)
       – Default J/
       – Settlement negotiations reportedly ongoing




                                                      5
Litigation with VE/OSP
  – Virtual Environment/Online Service Provider
  – Bragg v. Linden Research (E.D.Pa.5.20.07)
    • Linden ToS: SL as opportunistic Scrivener
       – Choice of Law/Forum & ADR
    • ADR Boilerplate is Unconscionable
       – Procedural Unconscionability
          » cognition, consideration and negotiation
       – Substantive Unconscionability
          » Shocks the conscience


                                                       6
IP for Virtual Environments
  – Full Range Likely
    • Process patents, T/S, Copyright, ™ dB
  – Thresholds are the expressive works
    • Copyright
       – DMCA
    • Trademark
       – Famous Marks


                                              7
The Linden ToS as a model EULA




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posted:9/12/2012
language:English
pages:10