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					Iomega Corporation
               André Armstrong
Product Marketing Manager - New Technologies EMEA

                  September 12, 2012
REVOLUTIONARY REMOVABLE
   HARD DISK STORAGE




        September 12, 2012
From 1.4MB’s to 1.0TB




                        3
                Backup needs

                   Fast Backup
Backup from hard drive with “no bottleneck”
Reduce backup window requirements
Drive for 24/7 availability
Backup open files (email/database/web)



                  Fast Recovery
Disaster recovery
Single file retrieval
Get back online quickly
Simple to execute




                                              4
                 Backup needs

                   Archive Data
Keep old data for reference
Maintain revisions of files
Take data offsite / lock away
Free up valuable disk space


                       Low Cost
Backup priced relative to system hardware
Online data requires care and attention
Offline storage is lower cost to maintain




                                            5
                Backup needs

                 Easy to install
Quick to set up
Provides easy working environment
Simplified backup and recovery for most users
Recognized by key ISV’s



                 Peace of mind
Data is secure
Achieved business continuity
Low cost to manage
Low cost of acquisition




                                                6
Today’s solutions?
     September 12, 2012
                           D2T


            Disk to Tape (D2T)
Traditional backup system
Tape drives are expensive compared with low cost servers
Limited performance under €1,500
Tape requires cleaning/replacing




                                                           8
                             D2D

             Disk to Disk (D2D)
Fast – based on hard drive to hard drive technology
Reserved generally for high-end systems
Doesn’t enable archiving
Removability = greater redundancy and security




                                                      9
                          D2D2T

   Disk to Disk to Tape (D2D2T)
Same as disk-to-disk – but with removable feature – Tape
Now a 2-step backup process
Higher cost and management commitment
D2D needs tape to enable archiving (removability)




                                                           10
Is there a better solution?
         September 12, 2012
Iomega REV™: Removable Disk Technology




   Iomega REV 35GB/90GB Drive
  35GB Native / 90GB Compressed
  Hard drive media
  25MB per second / 87GB per hour
  Long life media – estimated 30 year life




                                             12
Disk-to-Tape v Disk-to-Disk

      Tape bottleneck




     D2RD performance




                              13
       New solution: D2RD

Disk-to-Removable Disk (D2RD)
No cleaning - 1,000x more durable than tape
No bottleneck - Hard drive to hard drive performance
1-step backup process – Single backup/archive solution
Extremely low cost – Making your solutions more competitive




                                                              14
REV™ Products.
    September 12, 2012
Server - Desktop   Desktop - Notebook
    SCSI / ATAPI     SCSI / USB 2.0 / FireWire




                                                 16
Iomega® REV™ Drive Family Summary


            USB 2.0 Drive    FireWire Drive                               SCSI Drive           SCSI Drive
                                                  ATAPI Drive (PC)       External (PC)        Internal (PC)
                (PC)            (Mac/PC)
Available       NOW               NOW                   NOW                  NOW                  NOW

              REV Drive         REV Drive            REV Drive
                                                                          REV Drive
             1 REV Disk       1 REV Disk*           1 REV Disk
                                                                          1 REV Disk
             USB Cable       FireWire Cable          IDE Cable                                1 REV Disk
What’s In                                                                 SCSI Cable
            Power Supply     Power Supply          5.25” Rail Kit                            Plastic Case
The Box                                                                  Solutions CD
            Solutions CD      Solutions CD         Solutions CD                              3 Disk Labels
                                                                            Backup
               Backup            Backup               Backup
                                                                           Software
              Software          Software             Software
                                 Iomega
                                Automatic
              Iomega            Backup Pro            Iomega
             Automatic        Norton Ghost           Automatic
 Backup      Backup Pro                              Backup Pro
                               for REV Drive                              YOSEMITE             YOSEMITE
Software
            Norton Ghost            (PC)           Norton Ghost
             for REV Drive       Dantz              for REV Drive
                               Retrospect
                              Express (Mac)
Warranty       2 years           2 years              2 years               2 years              2 years
  SKU          33013             33017                 33014                33009                33010

   Future Interfaces:
   Iomega® REV™ 35GB/90GB* SATA Drives - Available Q4 2004

                             * Formatted for Mac HFS+ (reformattable for PC using included utility).

                                                                                                              17
                           REV™ Competitive Analysis

                                                                              DLTVS8               DVD(8
 CompetitiveAnalysisAug2004     REV     Travan   DDS-4    DAT72      AIT-1                CD                Blu-Ray    M-O(9.1)    UDO
                                                                                 0                   x)

Capacity (GB) Native             35      20       20        36        35        40        0.7       4.7       23         9.1        30

Capacity (GB) Compressed         90      40       40        72        90        80        N/A       N/A       N/A        N/A        60

Transfer Rate (MB/sec) -
                                25.0     2.0      3.0       3.0       4.0       3.0      0.6-7.2    11.0     11.0        6.0        8.0
Native

Transfer Rate (GB/hour) -
                                 87       7       10.8     12.5       10.5     10.8       2.2       41        39         21.1      28.2
Native

File Access Time (ms)            13     38000    40000     50000     27000     68000     <1,000    <1,000     200        25         25

Hard Error Rate                10(15)   1015     1015      1015      1017      1017       1012     1012       NA        1012       1012

Media Life (# of passes)       1,000K    10K      2K        2K        30K     1,000K       1K       1K      1,000K      1000K       10K

Bootable                        Yes      No      Yes*      Yes*       No        No        Yes       Yes       No         No        Yes*

Drive MSRP                      €379    €299     €699      €999      €799     €1,099      €49      €199     €3,000     €1,500     €2,500

Media MSRP                      €59      €40      €10       €25       €50       €50      €0.10      €2        €50       €100        €60

Media Required for 100GB         3        5        5         3         3         3        143       22         5         11          4

(total capacity GB's native)    105      100      100       108       105       120      100.1     103.4      115       100.1       120

(drive + media for 100GB)      €556.0   €499.0   €749.0   €1,074.0   €949.0   €1,249.0   €63.3     €243.0   €3,250.0   €2,600.0   €2,740.0

Cost Per GB                     €5.30   €4.99    €7.49     €9.94     €9.04    €10.41     €0.63     €2.35    €28.26     €25.97     €22.83

      *Specific Servers only




                               REV v DDS/DAT Comparison

                                                                                                                                          18

				
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