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Thomson Tunis MobileTV April 2009 by 3U8ccel

VIEWS: 9 PAGES: 21

									Mobile TV
Tunis April 2009




                   De Dobbeleer P
Challenges for MobileTV Operators

        Environment metamorphosis                     Multi-Standards,Multi services
                                                            customer demand
  •The MobileTV experience:How to
  improve user experience, Consumer               •Increased economic Model diversity
  Lifestyles are Changing….
                                                  •New & Extended services: DVB-H, 3G,
  •Deregulation, change of licensing of           DVB-SH, Hybrid Network, VOD,,Multi
  Framework on MobileTV                           codec distribution /Multi-Profile delivery
                                                  for Phones.
  •Thematic content multiplication
                                                  •Content protection



                Race to attractiveness
    • Market restructuring: Satellite Operator,
    Mobile Telecom Operator, Broadcast Network
                                                                     Technological evolutions
    Operator competition
    •Internet video competition over 3G                     •Content :a content adapted for the
                                                            mobile
                                                            •Full Head-Ends architecture
  Constrained economic model
                                                            •Regionalization
•Renewed CapEx and OpEx efforts
•Revenue Opportunities, new services                        •Broadcast Network Sharing
•Convergence Telco/Broadcaster
                                                            •Bandwidth requested Video Mobile in
                                                            3G Increase
Mobile TV Segment

2 complementary Markets - Broadcast And Telecom




                                                  hotspots
Coverage



        3G
   Few kilometer

           DVB-H Town

                        DVB-SH Country
DVB-H / DVB-SH / frequency




                             Alcatel-lucent sources
MobileTV Markets

                                                 hotspots

                             R   R   R R           R
                Vibe
                Mobile
              TVEncoder

               OPAL
                 IPE
             encapsulator    R   R   N.A   N.A     N.A

               JADE
                ESG
              generator      R   R   R R R
            AMETHYS
              Smart ASI
               switch        R   R   N.A   N.A     N.A
            Netprocessor
               9026
             Concentrator    R   R   N.A   N.A     N.A


                             R   R
              Eyegate
            DeConcentrator           N.A   N.A     N.A

             VTS 500
              Protocols
              analyser       R   R   N.A   N.A     N.A


                             R   R   R R R
             Sapphire
            Playout server


            Modulator
               Sirius or
              SH-A SHB       R   R   N.A   N.A     N.A



Broadcast
3G/DVB-H Mobile E2E TV Solutions

   The Most Comprehensive Portfolio
     DVB-H & 3G Head-End ditrubition

                             Satellite Operator                Satellite distribution Dedicated TS or
                                                                      MPEG2 shared Multiplex


                                                                                                                   Terrestrial
                                                                                                                  Regionalized
                    DVB-H/3G                                                                                   Broadcasting Area 1

                    Head-end
   MNO
                 Network Operator
 Operator
ENCODING
                                                                                                     Multiplex
 Platform                                                                                          Customization


                                                              Terrestrial
                                                             Broadcasting
                                                              • SFN/MFN
                                                            DVB-T multiplex


                                                                                                                   Terrestrial
                                                                                                                  Regionalized
 •Head-End: 3G and DVB-H                                                                                       Broadcasting Area 2
  MNO: Shared network      Telecom                              Telecom
 •SFN network over Network                3G network
 or Satellite                           Unicast Diffusion

 •Satellite BW sharing
 •Regionalized Mode
                                                                                                      Terrestrial
                                                                                                   Broadcasting SFN
          DVB-H: Typical Head-Ends



                                      Audio/Video router     IP



                                                                                          Multicast IP
                 SDI or AI                                                                                                   ASI

                                                           SDI or ASI                                                                           ASI
                                                                           Main
                                                                           pool                                                  ASI
Farm Dish +IRD
                                                                        Spare pool                                                              Transmission
                 SDI or ASI

                                                                        ViBE AVC                         OPAL DVB-H              AMETHYST
                              A/V inputs                          Encoding & scrambling                       IP                 Redundancy
                                                                                                         encapsulation




 •Sources: TS over IP, SDI, ASI,FILE
                                                                                                                LAN
 •Full redundant system, Include CAS & ESG redundancy
 •New XMS Management
 •Dynamic Reframing                                                                                                                           CA Server
 •MIP inserter in OPAL


                                                                            JADE Mobile TV/ Smartivion                    XMS

                                                                                                            Conditional Access
          2G/3G


                                                             IP
                                                                                                                           Routing/
                                                                                                                        Firewall/Load
                                                                                                                          Balancing
                                      Audio/Video router



                                                                                     Multicast IP
                 SDI or ASI                                                                         Streaming Server

                                                           SDI or ASI
                                                                          Main
                                                                          pool
Farm Dish +IRD                                                                                      Streaming Server                    Transmissio
                 SDI or ASI                                                Spare
                                                                            pool                                                                  n
                                                                         ViBE AVC                     Streaming
                              A/V inputs                                Encoding &                      Server
                                                                        Scrambling




                                                             LAN




                                                                         XMS



                 Supervision / N+M Redundancy                                                           Conditional Access
       ESG(electronic services guide) : A full
       Solution

                                                                                                            Mobile TV ESG

                                             Live MPEG-2 Streams
                                               with DVB-SI Tables

                                                                                             DVB-H
EPG Acquisition                                                                            encapsulatio
  And edition                                                                                   n




                                                                               ESG Generation
                                     Event Files
                  Program Guide
                  Content Provider


                                                                cbms




                                     Triggering Files


              Automation System                                                         Services Platform

                                                        CBMS metadata source
        DVB-H Regionalized and satellite Contribution link


    •Eyegate concentrator:                                                                     Shared
         • DVB-H and MPEG2 multiplexing
                                                                                                          OPEX/4
                                                                                           SAT transponder

         • Compliant with SFN mode
         • Compliant with Regionalized Mode
         •Transparent of IRD and MPEG2 receivers




                                                                                       Terrestrial
                                                                                      SFN ZONE1               Terrestrial
                                                                                                             SFN ZONE2
                                                        QPSK
                                                      Modulator
                                                            ASI


IP Multicast                        ASI
                                                                   Typical >DVB-H Multiplex 7Mb/s
                  GPS
                                                 AS
                                     ASI          I
IP Multicast
                                                            ASI




                   OPAL             AMETHYST
                                    Redundancy

                                                        MPEG2 TS
          OPAL DVB-H Regionalized
             + MIPS insertion
             IP encapsulation
       Regionalization OPAL + EYEGATE combination
                                                                 De-concentration in Eyegate
                                                                          (Zone3)
                                            Rate

        Concentration in Opal                                        MUX DVB-H
Rate
                                                                     REGION 1

                                                       Time
                                            Rate


                                                                     MUX DVB-H
                                                                     REGION 2
                                                       Time
                                            Rate
                              Time        Time                Time
                            Time
          Optimized
                                                                     MUX DVB-H
        contribution link
                                                                      REGION 3
                                                       Time

 National services

 Services for Region 1
                                                    Step 1: Filtering
 Services for Region 2

 Services for Region 3                              Step 2: Rate smoothing


              1 encoder site for several regionalized bouquets
Equipments

            ViBE Mobile TV                                   Jade

     Multi-channel inputs                     DVB-IPDC & OMA-BCAST compliant
     Multi-scrambling OSF / OMA with          Multi-ESG
      simultaneous CAS connections             Multiple operators optimization
      (Simulcrypt)                             SAP/SDP Listener
     Statistical encoding                     Live input
     Superior Video Quality
     Dynamic reframing



            Opal Mobile TV                                 Eyegate
     Fully DVB-H compliant                    Versatile system for regional content
     Opportunistic Data Insertion              broadcasting in DVB-H
     Statistical time slicing                 Reliable, field-proven solution
     Multiple Mobile Network Operator         Cost effective / very short ROI
     Regionalization                          Embedded hardware
     Ip redundancy Input for 3rd ESG and      Pairing
      CAS
                                   Key Benefits of the Thomson
                                   Solution
Broadcast Mode:
DVB-H/DVB-SH                                          CAS Compliant
MediaFlo /CMMB                                        NAGRA/Irdeto/NDS
   Telecom Mode     Simple Head-Ends/ Distributed       DRM Profile
     2.5/3G/4G                     HE/               ESG PROVIDER
   new Broadband          Hybrid Head-Ends          Thomson Smartivion
      Network              (Telco/Broadcast)         3rd ESG Provider
                            Regionalization            EPG to ESG
                            SFN Adaptation               adaptation
                            Statistical Mode
                    Multi-Network operator (MNO)
                    Bandwidth rights Management
                                                     XMS Mangment
                                                    Pools Management
                                                     IP/SystemZERO
                                                         Failure:
   Advanced Filtering
   Dynamic Reframing
                                                      QoS Solution
Skylogic Project DVB-SH

  DVB-SH Platform including
  – HE & Service PF – Software (SH mode on Opal) & Hardware
    development (modulators)
  – Ecosystem
    CAS : Nagra IPDC - ESG : SMV - Terminal : Quantum….
  – Split in 3 phases
    Phase 1
     • Test platform : including HE + SMV + services
     • Development & implementation of SHIP in Opal
     • Use of eutelsat modulator prototype - Encryption Nagra IPDC Mode        Delivered
    Phase 2
     • Development & implementation of IFEC (interburst) feature in Opal encapsulator
     • Development & production DVB-SHA & DVB-SHB modulator based
     • Services for Opal upgrade & modulators installation                              Delivered
    Phase 3
     • On site services for commercial HE & SMV set-up




                                                                                                    16
 DVB-SH System Overview

                                                                 SH-A : OFDM
                      Satellite Operator                          SH-B : TDM
                                                                 Modulations
                                                                   In S-Band




        DVB-SH
    Network Operator


                                            SH-A : OFDM
                                            SH-B : OFDM
                                            Modulations
                                             In S-Band




            Network Operator:                                 DVB-SH : OFDM or TDM Modulation
•Encoding Plateforme
•IP encapsulator: Extended MPE –FEC+ SHIP      •SH-B for OFDM terrestrial and TDM satellite transmission mode
                                               •SH-A for OFDM terrestrial and OFDM satellite transmission mode
Coverage First European DVB-SH




  W2A Coverage
Skylogic Project DVB-SH

                                                                                      SH Sattelite
                                                                                                Time & frequency




                                                   SH A OFDM
                                                                                                             SH Sattellite
                                                                                                             component
                                   SH Sattelite
                                   Component                                      S2 Distribution
                                                                  SH B TDM
                                                                                     Sattelite


 Service & Network
     Head-end
                                                                  S2
                     Modulation
                     SHA OFDM
                      SHB TDM


                                                                                                              SH A & B OFDM
                                                                                                                              SH Terrestrial
                                       SH Terrestrial                                                                          component
                                        Distribution                                          S2
                      Modulation                                                                                   Cell 1
                         S2                                                                reception


  DVB-SH Features                                                            Cell 2                    Demod. S2 Mod. OFDM
   SHA    SAT – OFDM     SFN        Recommended for
          TER - OFDM     MFN        spectrum limited satellites


   SHA    SAT – TDM      SFN        Recommended for
          TER - OFDM                power limited satellites




                                                                                                                                               19
Other Receivers


                                    Portable PC




  Car receivers




                                         GPS

      Portable Multimedia Players
Thomson’s involvement in Mobile TV

                       Latvia
        France
                                              Sweden
                                                                                            Switzerland
                                                             Germany           Austria



                                                                                           Eastern Europe



 US




                                                                                                Russia
                                                                                Taiwan
                                                                                 PTS
                                                                                                Techno
                                                                                           Progress & Kentavr
                                Ivory coast
                                                                                               Korea
                                Monic@sh
Spain                                                               Thailand
                                                                       MCOT

                                              South Africa    Emirates         Australia     Singapore
            Portugal
                       Italia

								
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