ONE MARKETING PROGRAM
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2009 / 2010
ONE PROGRAM.
By invitation only, AtEdge connects a select group of photographers with the world’s most active and influential art directors. Distributed and promoted throughout the U.S., Canada and parts of Europe, the AtEdge program revolves around five fast and flexible books, a cutting-edge website, quarterly e-newsletters, face-to-face networking events, prominent trade advertising and industry sponsorships.
Program Overview 2009 / 2010
1. PHOTOGRAPHER
(by invitation only)
AtEdge is a comprehensive marketing program that gives top-tier photographers the ability to communicate their vision to active creatives and art buyers throughout the year.
BY INVITATION ONLY Participation in AtEdge is limited to a hand-picked group of photographers each year. This selectivity ensures a premier level of talent.
2.
FIVE BOOKS A YEAR Each photographer gets a feature spread in all five books (ten pages total). There are four Microviews (the little books) plus one Macroview (the bigger book).
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3.
AT-EDGE.COM The newly redesigned website features cross-referenced specialty and location indexes and a 50-image portfolio for each photographer.
FIVE BOOKS A YEAR
AT-EDGE.COM
4.
INTERNATIONAL DISTRIBUTION AtEdge is sent free of charge to active creatives throughout the U.S., with targeted distribution in Canada and parts of Europe.
INTERNATIONAL DISTRIBUTION
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ATEDGENEWS Creatives all over the world subscribe to AtEdgeNews, a quarterly e-newsletter that lets you show off your latest commercial projects.
ADVERTISING
NETWORKING EVENTS
6.
ADVERTISING AtEdge provides co-branding opportunities on major ads in Communication Arts and other relevant publications.
7. CREATIVE BUYER
NETWORKING EVENTS AtEdge hosts Face-to-Face networking events that give you exclusive access to top creatives and art buyers.
www.at-edge.com
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Program Rates and Details 2009 / 2010
Program Rates $7900 for early reservations (5 payments of $1580) contract + 1/5 deposit by March 27, 2009 $8400 for final reservations (5 payments of $1680) contract + 1/5 deposit by April 17, 2009 The program rate includes a spread in the January Macroview book, a spread in each of the four quarterly Microview mini-books, a 50-image portfolio on the website at-edge.com, and the ability to submit current campaigns for the quarterly e-newsletter AtEdgeNews. International Book Distribution The AtEdge program consists of 5 different books published throughout the year and sent free of charge to creative professionals who hire photographers on a regular basis. Distribution focuses on the U.S. market with selective circulation in Canada and Europe. Four individual issues of AtEdge Microview, plus one larger-format Macroview book will be sent to the following markets: Advertising agencies Design studios Major corporations with in-house art departments Fashion industry Fine art photography galleries Book and magazine publishers Record companies, television and movie studios At-Edge.com The AtEdge program includes a 50-image on-line portfolio. At-edge.com features cross-referenced Specialty and Regional indexes. Photographer portfolios include a personal URL address, slide show image presentation, direct email and web contact links, and the ability to present a bio, client list, and news & exhibitions. Photographers participating in AtEdge may also submit content for our quarterly electronic newsletter that features information about current advertising and editorial campaigns. AtEdgeNews reinforces to the market that AtEdge is the place to find exceptional photographers for exceptional assignments. Go to at-edge.com/news to view our latest issue. Every AtEdge photographer is eligible to receive 15% off an annual subscription from ADBASE. Go to www.adbase.com for more information about ADBASE.
www.at-edge.com
Reservation and Payment Schedule (5-payment plan)
Reserve by March 27 or April 17, 2009, with a 1/5 deposit and contract. Then make 4 equal payments on June 3, 2009, August 19, 2009, October 8, 2009 and January 8, 2010. A monthly payment plan is also available (equal payments from time of reservation through January, 2010).
Control Your Message
Each spread in a Microview or Macroview book is dedicated to a single photographer. Imagery always appears on the right-hand page. For extra impact, you may also choose to run imagery on the left-hand page in any individual book for $125 each. The photographer’s contact information is presented consistently throughout the books in a clean, clear look typeset by the publisher.
Production Charges
We request that all artwork be submitted as high resolution digital files. Traditional scans cost an additional $175 each. Running imagery on the left hand page of any spread costs $125. We offer custom color adjustment service on digital files for $45 per image. The AtEdge production schedule puts your latest images in front of the art buyers within approximately 90 working days of submission.
Artwork and Distribution Schedule
Book 1 Microview #25
Size: 4.25 x 6” 9,000 copies
Distribution Date: October 2009 Artwork Deadline: June 3, 2009 Proofs: July 2009
Book 2 Macroview 2010
Size: 7.125 x 9” 16,000 copies
Distribution Date: January 2010 Artwork Deadline: August 19, 2009 Proofs: September 2009
Distribution Date: March 2010 Artwork Deadline: October 8, 2009 Proofs: November 2009 Distribution Date: April 2010 Artwork Deadline: November 30, 2009 Proofs: January 2010 Distribution Date: June 2010 Artwork Deadline: February 1, 2010 Proofs: March 2010
AtEdgeNews
Book 3 Microview #26
Size: 4.25 x 6” 9,000 copies
Book 4 Microview #27
Size: 4.25 x 6” 9,000 copies
Mailing Lists
Book 5 Microview #28
Size: 4.25 x 6” 9,000 copies
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Contact Information 2009 / 2010
Marketing Contact Susan Baraz 201 West 70th Street, Suite 17D New York, NY 10023 212 787 2412 310 828 5474 sbaraz@at-edge.com Jamie Appelbaum, Freelance Senior Art Buyer Robert Blake, International Center of Photography Beverly Don, Art Buyer, Merkley + Partners William Claxton, Photographer Andrea Kaye, Vice President, McCann-Erickson, Inc. Alec Vianu, Creative Director, Concept Soup NY / LA / UK Published by: Serbin Communications, Inc. 805 963 0439 800 876 6425 www.at-edge.com
Examples of current photographers participating in AtEdge.
Advisory Board
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www.at-edge.com
PHOTOGRAPHER: ERIK ALMAS
PHOTOGRAPHER: KEVIN TWOMEY
PHOTOGRAPHER: JULIA FULLERTON-BATTEN
PHOTOGRAPHER: DAVID FIELD
A few words from some AtEdge users.
I can keep stacks of mailers & have my email inbox bursting at its seams, but to have the AtEdge book neatly tucked on my shelf makes it all so easy! The quality of talent is great, with all my favorites in one place. CINDY HICKS SENIOR ART PRODUCER THE MARTIN AGENCY
PHOTOGRAPHER: ERIC KIEL
AtEdge, both online and in print, is a useful and concise way to keep up with what photographers have done most recently. It’s a handy reminder of who is out there and what their style is (or has changed into). If I want to see more from someone, their website is right there. CHIP KETTERING SVP SENIOR ART DIRECTOR CAMPBELL-EWALD ADVERTISING
AtEdge is a great resource, and one I turn to time and time again. CHRISTIAN BAUMAN SVP, ASSOCIATE CREATIVE DIRECTOR EURO RSCG LIFE LM&P
AtEdge stands out as a perfectly designed, inspirational resource that really showcases imagery. We use it, mark it with post-it notes, and refer back often when searching for a photographer. It is one of the best things out there and one of the few promotional items we keep. STEVEN LISKA LISKA + ASSOCIATES
AtEdge is a valuable and well edited resource for finding high quality photographers who have a fresh perspective. Not to mention its compact size, which makes it user-friendly and totable. It’s easy to keep a stash at my desk. MARA SERDANS ART PRODUCER THE DESIGNORY
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Published by: Serbin Communications, Inc. 212 787 2412 www.at-edge.com