director marketing communications by 2awSUK

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									                                    POSITION DESCRIPTION
 TITLE                       DIRECTOR: MARKETING AND COMMUNICATIONS
 LOCATION                    BAHRAIN POLYTECHNIC, KINGDOM OF BAHRAIN
 REPORTS TO                  CEO
 TERM OF CONTRACT            FOR EXPATS INITIAL CONTRACT IS FOR UP TO TWO YEARS , FOR BAHRAINI
                             PERMANENT
 COMMENCEMENT                ASAP
 SALARY & CONDITIONS         COMMENCING SALARY, BENEFITS AND CONDITIONS WILL DEPEND ON THE
                             APPOINTEE’S QUALIFICATIONS AND EXPERIENCE
 ADDITIONAL INFORMATION      SUCCESSFUL EXPERIENCE AND HIGH LEVEL OF ENGLISH FLUENCY ESSENTIAL FOR
                             THE POSITION


BACKGROUND
The Bahrain Polytechnic is about transformational experiences. It is about providing the economy
with a source of highly skilled, work-ready graduates, but it is also about making a difference for the
individuals who enrol as students. A learner-centred philosophy drives all decision making.

Bahrain Polytechnic serves Bahrain and the wider Gulf Region by offering technical and applied
professional education, short courses and applied research and consultancy services.
The Bahrain Polytechnic emphasises excellence in every aspect of education delivery, from the
relevance of courses, to the quality of its teachers.

What is different and unique about the Bahrain Polytechnic is the emphasis on work integrated and
problem based learning that develops students’ employability skills and assists them to become
work ready graduates. Students benefit from the passion and enthusiasm of its staff, their desire to
make a difference and their willingness to go the “extra mile” in the quest for excellence in teaching
and learning.

The teaching faculties at Bahrain Polytechnic are unique in that they will usually have pursued an
international career in a profession or in industry prior to becoming a tutor. Bringing this real world
global experience into the learning environment is fundamental to the successful learning outcomes
of students. The result is a vibrant, dynamic learning environment, which welcomes the people of
Bahrain to the possibility of exciting new career opportunities and to a lifetime of learning.

POSITION PURPOSE
The Director: Marketing and Communications is responsible for planning, development and
implementation of the strategic marketing of the Bahrain Polytechnic to a wide range of audiences
and stakeholders. Integral to this, is developing and maintaining the Bahrain Polytechnic brand in
the marketplace, ensuring all communications reflect the vision and positive reputation that the
Polytechnic aims to portray.

COMPETENCIES REQUIRED
These competencies align with the Polytechnic’s performance management system and reflect the
values by which we expect our staff to work.

LEADERSHIP



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       Bahrain Polytechnic environment – understand the complex cultural and political
        environment in which the Polytechnic works. Be able to focus on what is important and
        ensure that there is consistence and clarity in the message and image the Polytechnic
        presents.
       Strategic Focus – willingness to align priorities, planning and action to the Polytechnic’s
        strategic objectives.
       Academic Matters – effectively manage academic matters relevant to Faculty.
       Financial Responsibility – responsibly monitor, analyse and manage financial information as
        it relates to the role
       Students – effectively manage student matters as they relate to area of responsibility.
       People and Performance – ensuring individuals and teams understand what is required of
        the and why, arranging appropriate support and coaching, empowering team members to
        take on more responsibility, ensuring team members are clear about their accountability for
        delivery. Ensuring staff feel motivated and confident about working creatively in a
        supportive and creative culture.
       Relationship building – developing effective working relationships both internally and
        externally.
ON THE JOB
     Specific job competencies - the specific knowledge, skills and abilities required to perform
        the technical aspects of the job
     Health and Safety - Ensures that all practicable steps are taken to ensure own safety and the
        safety of others in the workplace on or off campus
     Customer Service - willingness and ability to give priority to customers, delivering high
        quality services which meet their needs. In this context the ‘customer’ refers both to internal
        customers (i.e. students, other polytechnic staff and divisions) and external customers (i.e.
        Businesses/individuals)
TECHNICAL COMPETENCY
     Technological capability – ability to adapt, upgrade and sustain high levels of technological
        capability.
     Administration – effectively discharge administrative responsibilities integral to the work.
PROFESSIONAL DEVELOPMENT
     maintaining currency in area of expertise, developing further expertise and enhancing
        personal effectiveness
CONTRIBUTION TO POLYTECHNIC AND COMMUNITY
     Leadership and Service to the Polytechnic – participating and contributing to group and
        organizational goals.
     Sustainability and Environment – demonstrate care and respect for the physical
        environment and a culture of price in sustainability education.
     Service to Society – contribute in appropriate, positive and significant ways, to the
        development of Bahrain and its citizens.

QUALIFICATIONS, EXPERIENCE AND PERSON SPECIFICATION
QUALIFICATIONS
    Degree in Marketing or equivalent.

EXPERIENCE & SKILLS
     Proficiency and in depth experience in marketing, corporate communications and public
        relations.
     Strong managerial, interpersonal and communication skills.

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      Deep understanding of integrated marketing campaign strategies and tactics.
      Ability to analyze and understand marketing data and develop campaigns from these
       insights.
      Creative thinker that has the ability to bring new ideas to the table.
      Strong oral and written communication skills.
      Strong leadership and motivational skills.
      Ability to manage multiple projects at a time.

PERSONAL ATTRIBUTES
     Team working – ability to work cooperatively, across cultures and organizational boundaries
       to achieve share goals. Ability to collaborate with subject specialists. Cooperating with
       team members.
     Interpersonal Communication – engage creatively and effectively with students,
       stakeholders, and colleagues; practice a high degree of professional judgment and integrity;
       friendly and approachable; display inter-cultural competence; sensitive to students and
       colleagues with special needs.
     Self-awareness – understand own emotions and triggers, and how they impact on own
       behaviours and/or the behaviour of others; understand own strengths and limitations.
     Flexibility – ability to adapt and work with a variety of situations, individuals and groups,
       being able to think on one’s feet, not become disconcerted by the unexpected, resilient.
     Ethically and socially responsible – perform duties honestly, conscientiously, reasonably and
       in good faith.
     Initiative and Entrepreneurship – contribute to improvements across the Polytechnic.


KEY TASKS

      Develops the department’s strategic plan, which addresses critical issues in the marketing
       and communications area. The plan will set out objectives for each strategic area of the
       department and outlines plans for achieving those objectives.
      Set and oversee the department’s annual marketing and promotions budget. Monitor
       expenditure on marketing, student recruitment, promotional activities and services to
       ensure the effective deployment of human and material resources.
      Ensure implementation of quality assurance processes in accordance with Polytechnic
       standards. Develop and update policies and procedures as required.
      Provides strong, effective and highly visible leadership to the Marketing and
       Communications team in order to capitalize on the full potential of this most critical
       resource. Ensures that all employees are stimulated, motivated and guided to contribute
       fully to the realization of the Polytechnic’s mission, vision, goals and objectives. Empowers
       employees to identify innovative approaches to enhance organizational performance.
      Actively and assertively manage and protect the content of the brand and style of all
       Polytechnic branded communications, publications and promotional materials.
      Oversee the design, development, distribution and auditing of internal and external
       publications, newsletters, brochures, information guides, program guides, press releases,
       advertisements, promotional materials and websites.
      Oversees the development and implementation of an annual, strategic events calendar that
       ensures the efforts, resources and the volunteer time are utilized in a manner that provides
       the greatest return to the Polytechnic. Ensures all events are planned to capture the


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       attention of the intended audience and the media ensuring all details are managed in a
       creative, timely and cost efficient manner.
      Act as the Polytechnic’s representative with the media.
      Ensure the Polytechnic conducts relevant market research activities in order to keep abreast
       of changing demographics and other relevant issues in order to evaluate marketing and
       communication activities and to monitor emerging issues.
      Any other tasks as and when required




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