agenda english madrid oilts nov 6 7 09 asof oct 23 09

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agenda english madrid oilts nov 6 7 09 asof oct 23 09 Powered By Docstoc
					                   THE LEADERSHIP INSTITUTE
                   International School of Political Fundraising (ISPF)
                   NOVEMBER 6 & 7, 2009
                   Madrid, Spain

                                  AGENDA

Friday November 6, 2009


3:30-4:00pm        Registration

4:00-4:15 pm.      Welcome on Behalf of                 Miguel Moreno
                   The Leadership Institute             Director of International
                                                        And Government Programs
                                                        The Leadership Institute

4:15-4:30          Welcome on Behalf of                 Ignacio Arsuaga
                   Hazte Oir                            President
                                                        Hazte Oir

4:30-5:30 pm       The Philosophy of direct             Bruce Eberle
                   Mail fundraising                     President and CEO.
                   Why People Give To You               Bruce W. Eberle and
                                                        Fundraising Strategies Inc.
5:30-6:00 pm       COFFE BREAK

6:00-7:00          Direct Mail Ingredients              Rick Hendrix
                                                        Founder and Partner
                                                        Clear World Communications
                                                        Group
7:00-7:15 pm       COFFE BREAK

7:15-7:45 pm       Vital Research on Donors and         Silvio Dalla Valle
                   Prospective Donors                   Luci Sull’est
                                                        Italy

7:45-8:30 pm       The Legal Framework of Fundraising   TBA
                   In Spain

8:30 pm            CLOSING REMARKS AND ADJOURNMENT




                                                                                      1
Saturday November 7, 2009


10:00-10:30 am     BREAKFAST

10:30-11:30 am    How to Develop and Implement a         Silvio Dalla Valle
                  Direct Marketing Program over a Year

11:30-12:30 pm    Writing a Successful Letter            Bruce Eberle

12:30-12:45       COFFE BREAK

12:45-1:45 pm     Writing a Fundraising Plan –           Rick Hendrix
                  Budgeting for Long-term Success

1:45-2:45 pm      Legislative Changes through            Jose Antonio Ureta
                  Pressure Groups                        Founder and Director
                                                         Roma Foundation
2:45-3:45 pm      LUNCH

3:45-4:45 pm      Personal Solicitation:                 Stephen Clouse
                  Asking One-on-One                      President
                                                         Stephen Clouse and Associates

4:45-5:45 PM      Creating the Package and               Bruce Eberle
                  Mailing Strategies That Work:
                  Important Considerations
                  Fund Raising Fact & Fiction

5:45-6:45         Effective Online Fundraising           Stephen Clouse


4:00-5:00 pm      Capital Campaigns                      Stephen Clouse


5:00-6:00 pm      Planning and Organizing Fundraising    Miguel Moreno
                  Events


6:00-7:00 pm      Building the Right Data Base           Rick Hendrix


7:00-8:00 pm      The Marketing Network                  Stephen Clouse
                  Developing the Offer


8:00-8:30 pm      Panel Q&A                              Bruce Eberle


8:30 pm           CLOSING REMARKS, GRADUATION AND ADJOURNMENT
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