BROASTER DISTRIBUTOR MARKETING PLAN
FOR BROASTER PRODUCTS
NEW DISTRIBUTOR PLAN
I. STRUCTURE OF ORGANIZATION
A. Business or Incorporated Name and Address:
B. How long have you been in business? __________ years.
C. Owners or Officers of Corporation:
D. Names and responsibilities of management people such as Sales Manager, Service
Manager, Accountant, Credit Manager, etc.
E. Names and responsibilities of other employees such as Service Personnel, Sales
Personnel, Order Department, etc.
F. How do you plan to expand or restructure existing personnel to adequately handle
the addition of the Broaster Product line to your business?
G. Business Phone Number: __________________________________________
Business Fax Number: ___________________________________________
Business 800 Number: ____________________________________________
Email Address: __________________________________________________
II. THE FACILITY OF FACILITIES
F. Type of facility (Industrial Park, garage, from home, small office, etc.)
G. Business Address:
H. Warehouse - same address or other?
I. Will facility include a demo area? YES ____________ NO_____________
J. If not, how soon could one be provided?
6 months 12 months
F. Anticipated changes in facility and when?
6 months 12 months 24 months
III. MARKETING AND DISTRIBUTION
A. Describe your business (Example: full line dealer, specialty dealer working with
certain markets, food distributor, etc.)
B. List other lines or products you now carry:
C. Define your marketing area by county or state:
D. If your marketing area is large (over 100 miles), describe how distant areas are or
would be covered for sales of equipment, and condiment and supply deliveries:
E. Do you have a demo vehicle? YES______________ NO _____________
Do you plan on having a demo vehicle? YES___________ NO____________
6 months 12 months 24 months 36 months
Describe vehicle type:
F. Is someone available to answer your telephone during business hours?
YES _____________ NO ______________
Do you have an answering service? YES _________ NO __________
During non-business hours, how can you be contacted for emergency service?
G. How many trade shows do you now attend? Where are they located, and how
much total footage do you utilize?
H. Do you currently demo products or cook at trade shows?
YES __________ NO ____________ Why?
I. What is your company percentage goal to increase business each year?
12 months ________% 24 months ________% 36 months ________%
J. What will your Broaster dollar sales objective be each year in the next 3 years:
12 months $________ 24 months $________ 36 months $________
K. How will these increases take place?
_______ New Products _______ More Sales People
_______ More Territory _______ Other (Describe)
L. What markets (restaurants, fast food restaurants, c-stores, delicatessens,
supermarkets, etc.) make up the largest share of your sales?
M. What markets do you see having the greatest potential?
N. Do you have regular direct mail or advertising program? Describe it or describe
what you intend to do and time table:
O. How do you follow up factory sales leads?
P. Do you have a website? _______ Do you plan on participating in The Broaster
Company’s Website Program? ________
IV. SERVICE, CONDIMENTS AND SUPPLIES
A. How is equipment service handled currently?
B. How long does it take to provide service after a customer calls?
C. How would you deliver condiments and supplies?
D. Ongoing contact with operators is very important in order to protect the tradename
within a territory. If condiments and supplies are being delivered via UPS, how
do you plan to maintain contact with new and existing operators?
V BROASTER RECIPE
A. If the Broaster Recipe Frozen Food product line is available in your territory, do
you plan to participate in this program? ______
B. How would you manage distribution of the Broaster Recipe Frozen food product
line? _______ direct delivery _______ broker _______ other, explain:
C. How will you market and sell the Broaster Recipe Express Program taking into
consideration the VF-3 Ventless Fryer, Broaster Recipe Frozen Foods and the
Broaster Recipe Express Branded Program?
A. Do you have product liability coverage? YES ______ NO _______
B. Name of company:
C. Extent of coverage:
(Suggested standard: $2,000,000 minimum)
D. In your absence, who is in charge:
To be considered, this plan must be preceded by a completed credit application or have an