Cyberport�s Digital Media Centre expands capabilities with ARRILASER

							Cyberport’s Digital Media Centre expands capabilities with ARRILASER

For Immediate Release


Content creators access to world’s highest performance film recorder at Asia’s
digital media hub


Hong Kong (23 May 2005) –The Digital Media Centre (DMC) at Cyberport,
Hong Kong’s IT flagship announced today that the first ARRILASER has
become available for shared use by the film and digital entertainment
industries in Hong Kong since 10 May 2005.


The ARRILASER, the first cine film recorder to use three solid state lasers as
light source, outputs in a speed of 1:1.85 at 1.7 sec per frame in 2K resolution.
It offers outstanding laser-based 35mm film recording capability to facilitate
images and content in various format and types of media to be converted to
35mm celluloid film output.


Ms. Subrina Chow, Assistant Government Chief Information Officer of the
Office of Government Chief Information Officer, said, “The mission of the
Digital Media Centre is to support the development of the local digital
entertainment industry, providing state-of-the-art facilities and equipment at
affordable costs to local companies, especially our SMEs. With the addition of
ARRILASER, the Digital Media Centre will enable local digital effect and
post-production companies to provide a complete Digital Intermediate service
right here in Hong Kong. We believe the launch of this service will significantly
enhance our competitiveness as a film and digital entertainment production
centre in Asia.”


DMC is committed to living up to the high expectations as Asia’s hub for Digital
Content Creation. With ARRILASER, local productions can be streamlined,
making it more cost-effective and efficient to produce films in Hong Kong with a
much better visual quality for the audience.”

The first content creator to make use of the ARRILASER at DMC is going to
output a-90-min animation feature film.




For information please contact:


Digital Media Centre
Vincy Lam
Marketing Officer
Unit 311, Level 3, IT Street
Cyberport 3, 100 Cyberport Road
HONG KONG
Email: vincylam@cyberport.hk
Tel: +852.3166-3718
Fax: +852.3166-3017



About Cyberport and Digital Media Centre
Cyberport - Hong Kong's IT Flagship - is a US $2 billion (HK$15.8 billion)
landmark project managed by Hong Kong Cyberport Management Company
Limited and wholly owned by the Government of the Hong Kong Special
Administrative Region (HKSAR). The project is being developed on a
24-hectare site at Telegraph Bay in the southern district of Hong Kong Island. It
comprises four office buildings, a five-star hotel, a retail entertainment complex
and a deluxe residential development, aiming at creating an interactive
environment that will be home to a strategic cluster of about 100 IT companies
and 10,000 IT professionals. The project is being completed in phases from
mid-2002 to 2007.
http:www.cyberport.hk


The Digital Media Centre (DMC) is a unique state-of-the-art digital content
creation facility in Cyberport. The DMC is committed to providing leading
technologies, hardware and software support for activities ranging from video
editing, film production to computer game programming to 3D scanning.


http:www.dmc.cyberport.hk



About ARRI
ARRI is an international synonym for the world’s best-selling cameras as well
as for top quality lighting equipment.
ARRI supplies high-end products, like the ARRILASER, the worldwide
standard in film recording, ALICE, the interactive preview system, and the
Color Management System for post production facilities.
The company was awarded 11 scientific and engineering awards from the
Academy of Motion Pictures, Arts and Sciences.
ARRI has a number of subsidiaries, in the United States, Canada, Great Britain,
Italy and Austria. A network of 40 agencies provides professional service and
distribution worldwide.
In addition to the R & D design and testing departments, the assembly
department and the major service sectors are located in Munich. The
headquarters also offer a whole range of services for film and television
production. These include the laboratory for the processing of 16mm, Super 16,
35mm, Super 35 and 65mm film as well as the editing facilities.
www.arri.de