JCarlos Rodrigues by tgzIO6

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									                              JOSÉ CARLOS RODRIGUES
                  São Paulo – SP – Brazil (Brazilian citizenship) | Phone: (+55 11) 8218.0146
  E-mail: contato@jcrodrigues.com.br | Website: http://www.jcrodrigues.com.br        | Twitter: @jcrodrigues




     Advertising, Digital Marketing and e-Business professional
            Including Digital Planning, Project Management, Digital strategies and
                                   e-Commerce (B2C, B2B & B2E)




                 14 years of experience, working on projects for companies such:
               DISNEY, FORD, SAMSUNG, BAYER, INTEL AND HEWLETT-PACKARD




    Experience in:

            Global and worldwide internet strategies
            Project management
            Planning, implementation and control of digital projects
            On and off-line marketing campaigns integration
            Corporate, promotional and e-commerce website's planning and management
            On-line campaigns management
            Web content management
            Internet production teams management



                  Media Planning teacher at Miami AdSchool São Paulo Bootcamp
            Digital Communication teacher for marketing graduation at ESPM University

                     Post-graduated in Digital Marketing Management (ESPM)
                       Post-graduated in e-Business (UFRJ - COPPE/ASIT)
                         Graduated in Advertising and Marketing (ESPM)




                              Fluent in Portuguese, English and Spanish
                                  Knowledge in German and French




PROFESSIONAL EXPERIENCE
                                     Overall responsibility for Disney Online Studios operation for Latin America, managing
                                     production and customer support teams in São Paulo (Brasil) and Buenos Aires (Argentina),
                                     overseeing brand development, web site traffic growth, web site UI, advertising revenue and
THE WALT DISNEY COMPANY              customer support service for products such Club Penguin (www.clubpenguin.com), World of
2008 – current
                                     Cars Online (http://worldofcars.go.com/) and Pixie Hollow (http://pixiehollow.go.com/. From
Head of Disney Online Studios,
                                     2011, assumed the Digital Media head for Brazil role, including Disney Online projects
Latin America                        (websites, including www.disney.com.br, gaming and mobile strategies) and Disney
Head of Digital Media, Brasil        Interactive Studios (videogames’ industry).




                                     Responsible for account planning, project management and digital marketing activities for
                                     Ford Brasil (http://www.ford.com.br) and its subsidiaries (Ford Trucks, Parts & Accessories,
J.W. THOMPSON                        Retail and Finance services), including product’s launch (full line), advertising campaigns,
2005 - 2008                          CRM and corporate website development. Have managed interactive projects for Reckitt-
                                     Benckiser, Nestlè, ‘Hospital do Câncer’, Samsung and Unilever. Had awarded TOP3 iBest
Digital Project and Account          prize (“Best corporative website in automotive market”) with Ford from 2005 to 2007.
Manager




                                     Was responsible for web projects for Bridgestone, corporative and promotional websites for
                                     Zoomp and Zapping (fashion companies). Had planned web marketing actions for Bayer
                                     Crop Science, Vicunha and Costa do Sauípe resort and JVC. Had developed content
A1 Brasil
2004 - 2005
                                     architecture for Itaú, Alfa Bank, Troller, Bradesco Bank and Eaton Components. Also had
                                     integrated marketing on-line and off-line plans for Zoomp's CRM. Managed channel web
Communication planning               marketing relationship project for Bridgestone (‘Escuderia’). Planned and implemented
consultant and Project Manager       project management methodology, establishing processes for price definition, project
                                     management, risk analysis and functional specifications.



                                     Responsible for Intel Latin America and Sodexho Pass Brasil web projects management.
                                     Had created promotional campaigns for event's communications and CRM. Planned online
EURO RSCG 4D                         sales consultant tool based upon artificial intelligence for computer's sales (SeuPC). Was
2003 - 2004                          responsible for e-mail marketing and customer relationship management through internet for
                                     business, consumer and channel marketing areas at Intel. Had managed online training
Web Project Manager                  project to resellers in Latin America, Intel Chat.



                                     Planned and implemented, with HP.com international team, internet communication
                                     standards, managing 9 teams in Brazil, Argentina and Chile. Responsible for new
                                     functionalities in e-commerce environment planning and development, such as PC
HEWLETT-PACKARD                      configuration tool, electronic quote, content and price's customization. Worked on B2B
1999 - 2002                          electronic sales project (hp VarDirect), nowadays the main sale's channel in Brazil. Had
                                     developed web accessibility concept. Has awarded TOP3 iBest prize in 2001 and 2002
e-Business & e-Sales project
                                     (“Best corporate website in technology industry)”.
manager
HP.com Project Manager



              [ Has started working in marketing and advertising projects for consumer goods and B2B companies ]
ACADEMIC HISTORY & EXPERIENCE


   Social Media Planning teacher at Miami AdSchool/ESPM Bootcamp – 2010/current
   Digital Communication I and II teacher - ESPM (‘Escola Superior de Propaganda e Marketing’) - 2004/current

   Post-grad in Digital Marketing– ESPM (‘Escola Superior de Propaganda e Marketing’) – 2012
   Post-graduated in e-Business - UFRJ (‘Universidade Federal do Rio de Janeiro’) - 2000
   Graduated in Advertising and Marketing - ESPM (‘Escola Superior de Propaganda e Marketing’) – 1999


EXTRA COURSES AND LATEST LECTURES

     Speaker – SAP Forum 2012
     Speaker – HSM ExpoManagement - 2011
     Speaker – Corporate Social Media – 2011
     Speaker – Midias Sociais para Todos / ESPM RJ - 2011
     Speaker – BPECommerce - 2011
     Speaker – Social Media Brasil congress – 2011
     Speaker – 7ₐ GameWorld – 2011
     Speaker – Kid & Power Conference – 2009

     Disney Keys for People management - 2009
     Microsoft Digital Day (Social Networks) - 2007
     Web 2.0 Seminar - Converge - 2007
     Law and internet – OAB Rio de Janeiro - 2005
     New rules for marketing strategies with Kevin Keller - 2005
     Security and CRM, Mobile technology and Technology convergence - Next Generation Center - 2004
     Data Mining - Euro Interaction - 2003
     Project management (PMI) - IBC SP - 2002
     E-commerce strategies for Latin America - HP Mexico/Mexico City - 2002
     Broadvision Command Center - HP Santa Clara/EUA - 2000
     Electronic Media strategies - AMI (Interactive Media Association) – 1999


ADDITIONAL INFORMATION
     Brazilian, 34 years old, single
     Strong technology knowledge: MS-Office package, Adobe package, Corel package, Internet and web
      programming (ASP, HTML, IRC-II, PHP, JSP, CFM)
     Speaker for topics related to Digital Communication, Online social behavior, Social Media, Digitalism
     Musician (multi-instruments)

								
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