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Information Architecture
Week 3
CALENDAR
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6
1.15 1.17 1.22 1.24 1.29 1.31 2.05 2.07 2.12 2.14 2.19 2.21
Lesson Lesson HW - url of Lesson HW - Lesson HW - 3 User Lesson Lesson HW - Client Lesson Lesson
site due, in- Creative brief Scenarios Pitch Due
class due; Due;
brainstorm;
INTRO DAY WORK DAY CRITIQUE WORK DAY WORK DAY WORK DAY WORK DAY WORK DAY WORK DAY CRITIQUE WORK DAY WORK DAY
Week 7 Week 8 Week 9 Week 10 Week11 Week 12
2.26 2.28 3.04 3.06 3.11 3.13 3.18 3.20 3.25 3.27 4.01 4.03
HW - Old & Lesson HW - Lesson Lesson Lesson MID-TERM – MID-TERM – Lesson Research
New Site Revised Client Client
Documentati Documentati NO CLASS NO CLASS
Maps Due Site Maps & on Packet & on Packet & – SPRING – SPRING
Page Maps Presentation Presentation
BREAK BREAK
Due.
CRITIQUE WORK DAY WORK DAY WORK DAY WORK DAY WORK DAY CRITIQUE CRITIQUE WORK DAY WORK DAY
Week 13 Week 14 Week 15 Week 16 Week 17
4.08 4.10 4.15 4.17 4.22 4.24 4.29 5.01 12.6
HW - Research HW - Data Research HW - Design Design Design FINAL - tw o
Research Addition Research home page
NO CLASS -
Data Due Due; 1st Web Site mock-ups
FINALS
Drafts Due
WEEK
mockups
due.
WORK DAY WORK DAY WORK DAY WORK DAY WORK DAY WORK DAY WORK DAY WORK DAY CRITIQUE
Information Architecture
LESSON
• User Scenarios
• Look at examples
• Usability Goals & Checklists
• Goals Checklist (.pdf) from our text:
• http://books.elsevier.com/companions/9781558606586/pictures/
3-2.pdf
• General Checklist (.pdf) from our text:
• http://books.elsevier.com/companions/9781558606586/pictures/
12-1.pdf
• See our class web page for an abbreviated version in
Microsoft Word (.doc) format.
Information Architecture
QUIZ
• Please put your books away and get ready for this
week’s quiz.
Information Architecture
EXAMPLE
• About Forrester - http://www.forrester.com
• Forrester Research (Nasdaq: FORR) is an independent technology and
market research company that provides pragmatic and forward-thinking
advice about technology's impact on business and consumers. For 22
years, Forrester has been a thought leader and trusted advisor, helping
global clients lead in their markets through its research, consulting, events,
and peer-to-peer executive programs.
• Forrester Research: Web Site Review
• http://www.forrester.com/Products/Consulting/WSR
• The Forrester Scorecard – a heuristic evaluation
• Value. Content relevance, freshness, and completeness; ease of
purchasing functions.
• Navigation. Usability, organization, and clarity; degree to which the site
helps users find what they want.
• Presentation. Interactivity, personalization, and search engine.
• Trust. Contextual help, security, speed, reliability, and recovery from
errors.
Information Architecture
EXAMPLE
• Forrester “Quick Take” test
1. Are navigation elements easily recognizable at a glance?
2. Does the site use language that’s easily understood
by target users?
3. Is text legible?
4. Do menu categories effectively set user expectations?
5. Are the interface elements consistent?
6. Does the site provide location cues?
• The Full Forrester WSR test
• Sneak peek
Information Architecture
THE PROCESS
Requirements Mock-ups &
Conceptual Design Production Launch
Analysis Prototypes
• Creative Brief
• User Scenarios
• Usability Checklist
• Client Pitch Document (w/ schedule &
budget)
• Site Map (existing & proposed)
• Feature spec & tech. spec documents
Information Architecture
IN-CLASS EXERCISE
• Forrester “Quick Take” test
1. Are navigation elements easily
recognizable at a glance?
• Grading scale:
• +2
2. Does the site use language that’s easily
understood by target users? • +1
3. Is text legible? • 0
4. Do menu categories effectively set user • -1
expectations? • -2
5. Are the interface elements consistent?
6. Does the site provide location cues?
Information Architecture
ASSIGNMENT Due :: Week 4
• Three Detailed User Scenarios
• Assignment: Use the preliminary research that you gathered while writing your creative brief to create three
detailed user scenarios. Each user scenario should include the following:
• User Profile
• Name, age, gender, location, education, family, hobbies, occupation, income, work hours, disabilities,
computer & computer skill level, and anything else that you think may be important.
• User Goal/Task
• What is the user’s task and/or activity?
• Identify exactly what the user wants to achieve from visiting the site.
• Site Interaction Episode
• A very detailed description of how the user goes about trying to achieve their user goal as stated above.
• How does the user look for it? (search, browse, bookmark, etc.)
• Does the user find it? (he/she should probably fail, since we are working on a redesign)
• What frustrates him or her?
• Purpose/Objective:
• To clearly define your target audience (users).
• To identify user goals and objectives
• To identify specific user goals and current site problems for an eventual checklist and rationale for future design
decisions
• Format: 8.5”x11” .doc (Microsoft word document). Post a link to the word document on your class web page before
class begins.
• Reading: Read chapter 2 of Steve Krug’s Don’t Make Me Think
• http://www.sensible.com/chapter.html
Information Architecture
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