Amerbaby PR 081012

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					          AMERICAN BABY LAUNCHES “SHOP TILL YOU POP”
                       Ultimate Registry Guide for Moms-to-Be
(NEW YORK, NY) August 9, 2012—The Meredith Parents Network today announced the release of Shop
Till You Pop, a baby registry guide from the editors of American Baby. The guide, which is packed with
research, advice, and store comparison charts will be available to every first-time American Baby
subscriber. To enhance the Shop Till You Pop experience, readers can download the Digimarc Discover
app to their smartphones and scan images throughout the magazine to watch videos featuring buying
advice from American Baby editors.

“Registering for baby is one of the most exciting parts of pregnancy,” said Carey Witmer, Executive Vice
President, Meredith Parents Network. “Yet with thousands of products to choose from, it can be an
overwhelming process. Shop Till You Pop helps moms-to-be create a pre-shopping plan for a stress-free
experience, learn exactly what to look for in some of the bigger-ticket items like cribs and strollers, and
discover which stores best suit their needs.”

Shop Till You Pop includes:

       Know-before-you-go pointers to make shopping a pleasure

       Secrets to avoiding the five biggest shopping mistakes

       A comparison chart of twelve popular stores for registry

       Tried-and-true registry secrets from readers

       Buyer guides to picking the best crib, stroller, car seat and more
      More ways to prep for parenthood

      An essential list of what you really need for Baby

The publication of Shop Till You Pop builds on The Meredith Parents Network’s already powerful multi-
channel connection to its millennial mom readership, which includes:

      The July 2012 relaunch of Parents.com, which is now is the first woman’s lifestyle site to
       incorporate responsive design technology, offering consumers one website that is optimized for
       their multi-screen universe
      Parents, American Baby, Ser Padres and the recently acquired FamilyFun
      Digital editions of Parents and Family Fun on the iPad, Nook, Kindle, Android and Samsung
       Galaxy
      Nearly 2.5 million apps downloaded including: Carve a Pumpkin, Baby Names, Sprout, Flash
       Cards, Pocket Gallery and Playgrounds
      Category-leading social network communities

   About Meredith Corporation:

   Meredith Corporation is the leading media and marketing company serving American women.
   Meredith features multiple well-known national brands – including Better Homes and Gardens,
   Parents, Allrecipes.com, Family Circle, Ladies' Home Journal, Fitness, More, American Baby,
   FamilyFun and EveryDay with Rachael Ray – along with local television brands in fast-growing
   markets. Meredith is the industry leader in creating content in key consumer interest areas such as
   home, family, health and wellness and self-development. Meredith uses multiple distribution
   platforms – including print, television, online, mobile, tablets, and video – to give consumers
   content they desire and to deliver the messages of its advertising and marketing partners.

   Additionally, Meredith uses its many assets to create powerful custom marketing solutions for many
   of the nation's top brands and companies. Meredith Xcelerated Marketing has significantly added to
   its capabilities in recent years through the acquisition of cutting-edge companies in digital, mobile,
   social, healthcare, database, and international marketing. Most recently, Meredith made a strategic
   investment in London-based Iris Worldwide, a leader in experiential marketing.

   A hallmark of Meredith's business model and financial profile is its ability to consistently generate
   substantial free cash flow by leveraging the strength of its multi-platform portfolio. Meredith is
   committed to increasing Total Shareholder Return through dividend payments, share repurchases
   and strategic business investments. Meredith has paid a dividend for 64 straight years and
   increased its dividend for 18 consecutive years.

				
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