Andre Marks Marketing Resume by w23Bxsc5


									                                            ANDRÉ A. MARKS
                               1850 SE 18TH Ave., Apt. 704 ● Ocala, Florida 34471
                                      352-895-1050 ●

                                           MARKETING DIRECTOR

    New MBA Marketing and Social Media graduate with nearly 15 years experience in creating communication
     strategies and integrated marketing campaigns to cultivate new business and surpass sales expectations.
      Seasoned advertising and marketing professional with a passion for excellence. Motivated staff to attain
                                            highest output and morale.

 Marketing Strategies & Campaigns ● Media Planning ● Media Buying ● Strategic Communication ● Product
Positioning ● Creative Team Leadership ● Strategic Market Penetration ● Web Development ● Focus Groups
   & Market Research ● Brand Building ●New Business Development ● Account Acquisition/Expansion ●
      Account Management/Retention ● Consultative Selling ● Sales Forecasting ● Post Sales Support

NCF DIAGNOSTICS & DNA TECHNOLOGIES, Gainesville, Florida ● December 2010 – November 2011
North Central Florida Diagnostics & DNA Technologies, a startup company, is the maker of a quality primer
and PCR product amplifier. The company has a proprietary DNA testing technique that sets it apart from its

Volunteer Marketing Director (2010 – November 2011)
Developed a comprehensive marketing plan, communication strategy, and strategic implementation plan to help the
company reach its short-term and long-term goals. Coordinated the design and authorship of the company’s logo,
slogan, website, brochure, letterhead, business cards and press releases. Met all company’s deadlines, created
the marketing budget, and negotiated with different media sources to create an integrated marketing campaign that
included a blend of traditional and digital media voices to help the company reach it’s targeted audience.

Financial Highlights:
     Saved the client $36,000 in the first week.

OCALA STAR-BANNER, Ocala, Florida ● December 2002 – July 2010
Subsidiary of New York Times Media Company, $30 million annual sales includes newspaper, online and
direct mail advertising serving Ocala, Marion, Lake and Sumter counties.

Senior Digital Marketing Consultant (2009 – 2010)
Digital sales coach, trainer, and marketing consultant. Trained managers and account executives to sell
video, banner, search engine marketing, and Yahoo! behavioral targeted ads. Created communication
strategies and integrated marketing campagins to reach each clients targeted customer. Made joint and
individual sales calls to reach the company’s goal.

Financial Highlights:
 Achieved over 50% of annual budget in the first 90 days.

Digital Sales Manager (2007 – 2009)
Stimulated revenue growth and developed new business by designing customized integrated marketing
campaigns for small businesses, to earn promotion to Digital Sales Manager. Spearheaded the training of 2
Sales Managers, 2 Digital Account Executives, and 13 Print Account Executives to successfully market a
variety of ads including; real estate, local banner, search, employment, online video, and automotive.

Financial Enhancements:
 Increased real estate ad sales over 400% during first 4 months in position in a tough real estate market.
 Motivated management and sales staff of 15 Account Executives to perform at peak level and bring in
   over $175,000 in new online revenue in 5 days.
 Eclipsed all other New York Times Regional Media Group properties’ sales during 1-week blitz.
                              ANDRÉ A. MARKS ● Page 2 ●

Advertising Manager (2002 – 2007)
Supervised 6 Account Executives who accounted for 80% of the company’s New Business Development
Revenue. Led sales department and commanded key national and local accounts.

 Financial/Operational Highlights:
 Exceeded all personal sales goals during 1st year.
 Earned New Business Development Sales Person of the Year award.
 Promoted to New Business Development Director within 11 months of hire.
 Managed sales team that produced over 80% of new business development revenue.
 Appointed to New York Times Talent Pool.

MARKS INTERNATIONAL, High Point, North Carolina ● 1999 – 2002
Advertising consulting firm.

President/Creative Director
Developed and executed communication strategies for a diversified group of clients which included a law firm,
several physicians and a retail operation. Coordinated the creation of TV, radio, and print advertisement.
Negociated and placed all media for these clients .

FOX 8, WGHP-TV (NEWS CORPORATION) High Point, North Carolina ● 1989 – 1999
VHF Fox Broadcast TV, National and Local TV advertising affiliate with more than 300 employees that served
the Piedmont Triad area, including High Point, Greensboro, and Winston-Salem and ascended to number 1
station in marketplace after Rupert Murdoch’s News Corporation purchased from ABC.

New Business Development Director
Created budgets and communication strategies for small businesses to generated new business and earned
top producer, consistently doubling, sometimes tripling, station’s target goals, resulting in promotion to
Business Development Director. Provided excellent customer service.

Operational Highlights:
 Improved and coached a team of 5 people in prospecting business to attain top results.
 Attained Circle of Excellence Award, selected out of 300 employees for 2 consecutive years.


                               Bachelor of Arts in Business Management
                          North Carolina State University, Raleigh, North Carolina

                                             MBA Marketing
                     Colorado Technical University, Colorado Springs, Denver Colorado


                       Maynard Institute For Journalism Management @ Kellogg
                               Northwestern University, Evanston, Illinois

                  Advanced Social Media certification from the University of San Francisco


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