Notes for completing the Role Profile - DOC 5

							Job Title:                 MARKETING EXECUTIVE

Business:                  Taylor Wimpey Midlands

Location:                  Warwick

Reports to:                Sales & Marketing Director

Direct Reports:            None
                           Regional Sales & Marketing Team, National Sales & Marketing
Main Interfaces
                           Team, External Marketing Agencies

                                            Objective

Taylor Wimpey Midlands develops an extensive range of new homes throughout the Midlands
region ranging from bespoke apartment schemes to large detached homes. We are an
enthusiastic team committed to the growth of our business, who works hard to ensure success and
take time to celebrate it too!
The role of the marketing executive is to provide marketing support to the regional sales and
marketing team; manage the effective delivery of marketing services in line with central marketing
strategy; and co-ordinate marketing agencies activity at a regional level.
.



                                          Key Activities
Responsibility for Regional Advertising
   Create and update sales information on Taylor Wimpey web and other digital media.
   Manage regional ppc and maximise geographic search engine optimisation.
   Advise media buyer and advertising agencies of requirements (in conjunction with Sales
    Director)
 Manage process through to appearance of advertisement
 Provide advice and creative support to the regional sales team on copy style, proposition and
    positioning.
Site Marketing
 Develop marketing plans and implement activity in line with the business needs
 Liaise with marketing agencies for production of all marketing material
 Provide site by site analysis of marketing effectiveness.
 Identify opportunities to maximise positive brand exposure in locality of development
Budget Control
   Drive effective use of regional selling expenses budget for advertising and pr.
   Maintain site marketing expenditure records
   Drive cost efficiency through best use of processes and briefing procedures developed, to
    reduce re-work and abortive costs
Brochure Production
   Briefing of brochure requirements in accordance with the business needs
   Manage sources of material and single contact for external agencies.
   Manage approval process.
   Manage brochure expenditure
   Responsibility for Regional Public Relations
          Advise pr company of requirements (in conjunction with Sales Director)
          Provide briefs and editorial approval of the public relations company, in accordance with the
           regions marketing plan.

   Sales & Marketing Support
          Work with central marketing team to deliver national initiatives at a regional level
          Provide organisation and administrative support for sales promotions, including site
           launches, Regional exhibitions and presentations



                                                Site set up
          Manage the process of new outlet opening in conjunction with the Sales Manager and Sales
           and Marketing Director
          Create master site file encompassing show area and sales office set up plans, including
           sales office furniture and services layouts, signage and flagpole layouts, landscaping
           layouts, show area options orders and provide information to production team as and when
           required
          To ensure that all sales and marketing sub contractors are provided with mini folder 1, and
           provide adequate health and safety method statements prior to commencement of any
           works on site.
          To manage the telephone/IT set up process for all new developments plus ongoing
           management of any technical issues.


                                           Knowledge Required

      Relevant experience in similar marketing role would be useful.

                                               Qualifications
      Educated to min 3 A levels but preferably relevant degree level.


                                         Technical Competencies

      Strategic, analytical and creative thinker.
      Good interpersonal/motivational skills, enthusiastic team player.
      Good level of IT skills including working knowledge of Microsoft Office and its applications
      Knowledge of web management preferred
      Knowledge of Property Misdescriptions Act, Consumer Code and CSCS visitors level test. (can
       be undertaken at commencement of role)

                                                   Other

      It will be necessary for the Marketing Executive to hold a driving licence.



If you would like to be considered for this role, please send your CV to anne.wallace@taylorwimpey.com
by Monday 10 September 2012.

Please advise your Line Manager if you are applying for this role.