NR Marsha Flanagan Joins PPAI As Content Strategy And Development Director by HC120911225314


									                                                                           FOR IMMEDIATE RELEASE
Kim R. Todora, PPAI, 972.258.3063,

                                                                                                       Marsha Flanagan
                                                                                                       Content Strategy
                                                                                                        & Development

     Marsha Flanagan Joins PPAI As Content Strategy
               And Development Director
IRVING, Tex., (July 2, 2012) – Promotional Products Association International (PPAI;, the not-for-profit
association for more than 10,600 members of the $17.7 billion promotional products industry, today announced that
Marsha Flanagan has joined the association as director of content strategy and development, effective
immediately. In this role, Flanagan is responsible for steering strategy and the development and delivery of all current
and future PPAI professional development and editorial offerings. She will work with the professional development
and publication teams as well as association volunteers to enhance, design, plan and implement education and
training for promotional marketing professionals and work to incorporate such education and other content into
PPAI’s editorial offerings.
"I am thrilled to have a proven professional such as Marsha join our executive team. She has an outstanding track
record of success in managing and leading both non-profit and for profit organizations, and brings more than 20
years of experience marketing and developing content, certification programs and special events," said Bob McLean,
PPAI executive vice president.
Prior to joining PPAI, Marsha was the Director of Operations for the Center for Skin and Cosmetic Dermatology
(CSCD) where she was responsible for operations, purchasing, revenue cycle management, marketing and business
development. In addition, she served as a Director for All Smiles Dental Professionals where she was responsible for
business development, marketing and revenue cycle management. Before CSCD and All Smiles Dental, Marsha was
executive vice president of professional development for Meeting Professionals International (MPI) where she
oversaw operations including all strategic partnerships, the design and delivery of all professional development
offerings and meetings management. Flanagan received her bachelor's degree from Texas Christian University and
her Master in Education from the University of Arkansas.
"I am excited and proud to have the opportunity to work at a global association where every day we are developing
products and delivering rich and impactful content experiences that help change and develop the future of an
industry," said Marsha Flanagan, director of content strategy and development at PPAI.
About PPAI
Since 1903, the Promotional Products Association International, a not-for-profit, has been the standard-setting international trade
association for the promotional products industry. Today, PPAI serves more than 10,600 member companies and 432,000 industry
professionals who lead the $17.7 billion industry. The multi-billion-dollar industry includes wearables, writing instruments, calendars,
drinkware and many other items, usually imprinted with a company’s name, logo or message. PPAI offers education, tradeshows,
business products and services, mentoring, technology and legislative support to its members. PPAI created and maintains the UPIC
(Universal Promotional Identification Code), the industry’s only free identification system and universal company database. For
information regarding PPAI or to learn more about the proven power of promotional products (including research and case studies), visit
the PPAI website at

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