3781 Birkland Circle Lewis Center, Ohio 43035
EXECUTIVE LEVEL MANAGEMENT
LEADERSHIP BUSINESS OPERATIONS STRATEGIC DEVELOPMENT FINANCE
Seasoned senior executive with a consistent history of increasing profits, business turnaround and sales/marketing
development. Offering 20+ years in operating complex businesses. Extensive experience with multi-million dollar
negotiations, merger/acquisition integration, financial evaluation, and ensuring viability despite weak markets.
Excellent results achieved via a pragmatic approach that incorporates comprehensive business evaluation,
developing innovative strategies, maximizing resources, and cutting costs while maintaining optimum efficiency.
Organizational Leadership Operations Management Financial Planning/Turnaround Negotiations Resource
Optimization Cost Savings Process Improvement Strategic Planning Project Management Safety
Compliance P&L Management Sales/Marketing Operations Corporate Restructuring Acquisitions/Mergers
MANGO ENTERTAINMENT, Lewis Center, Ohio 2008-Present
Top-tier corporate consulting services advising diverse businesses in design, construction, operations
development, profitability and general management.
Develop domestic and international clientele to market consultation services. Perform operational audits. Evaluate
and recommend acquisition targets. Conduct feasibility studies. Develop strategic business plans, including master
plan design. Perform high impact presentations of business plans and new products/services launch. Develop
network and contact relationships to maximize resources.
Retained by Royal Caribbean Cruiselines to perform safety and operational audits in their vessels and resorts,
recommending strategic changes in their operation.
Relaunched water park in the Dominican Republic, collaborating with investors to grow from bankruptcy to a
projected annual revenue of $350K < 12 months. Opened new advertising markets within malls, city and
government parks and multiple attraction-related businesses to drive consumers and increase viability during a
highly depressed market.
Performed an effective environmental analysis at a water park in Egypt, recommended cutting edge marketing
improvements and operational streamlining.
Led business development plan to launch rides and attractions in zoological parks.
THE ZOOLOGICAL SOCIETY OF FLORIDA, Miami, Florida 2007-2008
Non-profit administrative organization for the Miami Zoo consisting of 50 staff and 200+ volunteers. Develops
capital projects, PR, fundraising, marketing and educational endeavors.
President/Chief Executive Officer
Led relationship development of new and existing donors including TotalBank and MBF Healthcare. Served as
liaison between city government, community, and investors to expand business resources and maintain future
viability. Supervised construction and all capital projects including a $55MM "Amazon and Beyond" exhibit.
Maintained expert P&L and financial data to ensure proper budgeting.
Slashed operating costs 18% while increasing sales +5% within 1 quarter.
Created a more active and supportive administration via expert business re-engineering.
Achieved on-schedule, on-budget completion of a $55MM capital project.
MANUEL GONZALEZ Page 2 firstname.lastname@example.org
THE COLUMBUS ZOO AND AQUARIUM, Columbus, Ohio 2005-2007 (3 years)
580-acre zoo, aquarium, water park, theme park and golf course with 1500 employees and 2MM visitors per year.
Chief Operating Officer
Brought complete financial turnaround from a 5-year deficit to record EBITDA via restructuring finances and
introducing a budget monitoring system. Led outside-the-box thinking to create a results-centered and more
financially conscious culture. Championed changes in organizational structure to create a “mega zoo” that became
the best regional attraction and the nation’s #1 ranked zoo. Initiated a more proactive work order system, reducing
outstanding work orders by 75%. Achieved zero budgetary overruns by creating and implementing a purchase
order program. Increased revenue by bringing in additional retail, food and beverage outlets. Raised sales figures
by improving and increasing menu items, cutting labor costs and developing merchandise. Partnered with board to
author and implement a master plan resulting in building a golf course, water park and theme park targeting diverse
demographics and greatly increasing number of tourist/customers, time and money spent within facility.
Saved $1MM+ in expenses by introducing and integrating budgetary reporting/monitoring systems.
Increased attendance by 20%, breaking records for day, month, and year via improved marketing.
Achieved record-breaking $3MM+ gross revenue due to business growth and turnaround efforts.
Re-engineered SOPs, raising per-capita and gross revenues $500K+ in less than 12 months.
SIX FLAGS, INC., Various Locations 1987-1991; 1995-2004 (15 years)
One of the world's largest chains of amusement/theme parks, with 39 properties and nearly 25MM guests per year.
Vice President and General Manager, Oklahoma City, Oklahoma
Managed a high-traffic theme and water park with 800K annual visitors and $18MM in revenue. Supervised
Operations, Marketing and Finance departments. Served as liaison between park and community. Led
development of marketing and sales operations. Maintained effective finance monitoring and budgeting. Analyzed
P&L to recommend and implement changes for increased viability. Streamlined operations to cut costs, reduce
waste and maximize resources. Authored and implemented a proactive global training program. Led the training
and opening transition team for Warner’s Movie World Spain. Oversaw and completed profitable negotiations in
Argentina for the acquisition of a killer whale.
Launched improved guest service initiatives, breaking records for EBITDA (increased 15% YOY)
Slashed downtime 55% through creating programs for preventive maintenance and inventory management.
Rolled out new revenue programs, increasing per capita income 35% YOY.
Lowered service complaints 50% by utilizing cutting edge marketing and image enhancing skills, improving
personnel client service skills, and raising QA, safety and productivity.
Vice President and General Manager, Mexico City, Mexico
Spearheaded a $100MM investment to purchase and manage a theme park in Mexico. Managed design,
construction and re-branding to attract local residents and tourists. Led all marketing, finance and general
operations for an organization with 3K personnel. Supervised due diligence during acquisition. Led negotiations to
optimize corporate resources. Presented recommendations to board, receiving full support to implement cultural
and corporate re-engineering initiatives. Reported directly to the President and Chief Operating Officer.
Led turnaround from near-bankruptcy to 3MM annual visitors and $50MM annual revenue, becoming a model
for leadership in customer service, product quality and safety.
Developed a high-yield marketing plan for the US and Latin America demographics.
Achieved a 41% gross profit margin within 12 months of operation start-up.
Reduced operating expenses 20% by revamping SOPs and optimizing HR and budgetary functions.
Named the safest park within Six Flags Corporation 3 years in a row.
MANUEL GONZALEZ Page 3 email@example.com
SIX FLAGS, INC., Oklahoma City, Oklahoma 1995 – 1999
Vice President/General Manager
REINO AVENTURA, Mexico City, Mexico 1991 – 1995
Retail and Revenue Director
FRONTIER CITY (SIX FLAGS), Oklahoma City, Oklahoma 1987 – 1991
Revenue and Operations Manager
Master of Business Administration ~ Leadership
Oklahoma Christian University, Oklahoma City, Oklahoma
Bachelor of Business Administration ~ Minor in Advertising
University of Oklahoma, Norman, Oklahoma
Courses taken through University of California Berkley
International Association of Amusement Parks and Attractions
Association of Zoos and Aquariums